Anyone in publishing will tell you that one of the most important parts of your novel is the beginning. As an editor I hear, “Oh, but wait until you get to the good part on page 50. This is all the lead up.” Um, no. Doesn’t work that way. You might have a humdinger …
February 28, 2011 archive
International Association of Professional Writers & Editors
Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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