Give a Dry Blog New Life–The Power of Themes
Welcome to WANA Wednesday, based off my best-selling book We Are Not Alone—The Writer’s Guide to Social Media. In case you are curious, there are more sacred cows in need of tipping, but we’ll likely pick that up next week. Today we are going to get creative with the author blog, and I want to open up your minds when it comes to blogging. The first social media sacred cow we tipped was The Writing Blog. Writers are so funny. We have the imagination to create entirely new worlds, but the second we start a blog, we all get the same bright idea.
We all blog about writing.
Why? Because when we don’t have any boundaries, human nature makes us pull inward to our comfort zones. We draw in to the one place we feel safest…talking about writing. Blogging about writing is great, but if not handled properly, it can severely limit our platform and set us up for burnout. More about that here.
So we tipped over that social media sacred cow—MOOOOOOOOOOOOOO.
Many writers felt liberated. YAY! They burned their bras and then realized that had nothing to do with blogging. So they burned their notebooks and a handful of dried out pens. They suddenly realized that they DID actually have other things that interested them aside from writing. Ah, but this is where tunnel-vision can creep in yet again if we aren’t careful. Just because I opened the door to blog about gardening, doesn’t mean it is time to start a Gardening Blog. If you want to blog about wine, do not start a Wine Blog.
Because then you are almost right back where you started with a Writing Blog. Fiction authors don’t need to become experts on topics…they need to connect. How we connect is we always have engaging topics that generate discussion and eventually all that discussion forges a community. We start an US blog.
I.e. Kristen Lamb’s Blog
Last week, I recommended that if you wanted to talk about different topics, that was just fine so long as they had different days. More about that here. For instance, I blog about craft on Monday, Twitter on Tuesday, Social Media on Wednesday and anything goes on Friday. Readers know that if they want to read about craft, then Friday ain’t the day to find nifty lessons about character arc. I blog on different subjects and yet others live to tell the tale. We don’t have to have entirely separate sites to keep readers from getting confused. Readers are sharp. That is also the reason everything must be under the banner of our brand, which is out name. Read more about author branding here.
Our brand is us as writers and as human beings with interests other than writing and publishing. But don’t feel constrained by subjects. I saw a lot of writers run out and launch a Music Monday or a Finance Friday. Okay, but actually if you will loosen up even more and let your muse breathe, she will give you ways to blog on every topic under the sun…yet still offer a predictable schedule of content.
How can we do this?
We apply a theme. Themes are the playground for our imaginations to run wild. Disneyland for the brain.
Actual picture of a writer’s brain having fun.
Themes help bundle all kinds of topics and offer the reader a sense of what to expect, yet at the same time afford the author tremendous flexibility. A good example is Shellie Sakai. Shellie was a student of my blogging class and her blog is Shellie Sakai’s Blog—Something Wicked This Way Comes. Shellie is a paranormal romance author, but her theme is all things wicked. She blogs on all kinds of subjects, but they are all tethered to “wicked”—wicked shoes, wicked movies, wicked dark chocolate brownies. Now Shellie has amazing freedom with her blog, BUT readers won’t feel like they are trying to keep up with a caffeinated chipmunk with severe ADD. They will expect her to talk about all things wicked and actually might check in every week to be surprised since the content isn’t entirely predictable.
Another of my favorite blogging-students Tiffany White, launched Tiffany White’s Ooo Factor—Things that Make You Say Ooo. Tiffany actually mixes themes with subjects. She has Tele-Tuesday where she talks about all her favorite shows and even offers reviews for the upcoming seasons of shows. Tiffany has a passion for writing, yes. She is working on her novel. BUT she is also a TV addict and she is using that other passion to connect others and build a platform of fans (writers and non-writers). Ah, but then Tiff has Fabooolous Friday and that is just the day that Tiff highlights some book, author, recipe, movie or anything else that she considers Fabooolous.
Tiff got creative.
Themes help keep your content consistent yet fresh. Recently I noticed an author who got daring and stepped out of the Writing Blog to try something new. She started a Music Mondays but two weeks in was already feeling a tad cornered by her own content. I recommended Magical Mondays, because songs do create a kind of magic in our hearts. If she had a Magical Monday, she could blog on music, but wasn’t pigeon-holed by it. I recommended she dedicate that day to anything that has sparked some magic in her life, whether that is a song, a movie, or even a childhood toy. Then, use that magic to connect with the readers and get them to share.
The trick to blogging for the long-haul is we need content that is refined, yet interesting. We need to make sure that we aren’t cornering ourselves when it comes to topics. That is a formula to get burned out and hate our blogs. It is also very easy to forget we have an Author Blog and devolve into a Knitting Blog or a Movie Blog.
Remember, authors, for the very first time in history, have the ability to connect with others via mutual interests. In effect, we have the ability to become personalities. If we approach all kinds of subjects in creative, fun or interesting ways, then people will want to come to our blogs to read what we have to say. But hasn’t that always been the goal of being a great writer? The goal has always been to take in the world and the limitless possibilities and package it in a way that informs, entertains or inspires.
Why should our blogs be any different?
So maybe a Whimsical Wednesday or a Freaky Friday would breathe some new creative life into your blog. I recommend that with each topic, you brainstorm at least a hundred possible topics. If you can’t hit a hundred, then try another topic. It is very important to write these topics down. You might not have anything to say about them yet, but your subconscious will be working on it in the meantime.
For instance, Magical Mondays. What are some magical topics that might connect with readers?
Drive-In Movies. Remember when?
The beauty about being writers is once we get the creativity flowing, it tends to bubble over. The trick is to get it started. With blogging, we tend to believe we need to have this “professional, serious face” in case an agent looks us up. But here is the deal, being professional doesn’t mean being BORING. What will excite an agent is a blog that is connecting to readers and gaining a large, loyal following. A serious, professional blog that we hate and dread writing and tend to neglect won’t do us any good, BUT a creative fun interesting blog that has a growing readership? THAT is a formula for success.
Let your imagination play on your blog as well as your book. Your imagination is your best friend in ALL aspects of your writing career :).
One of the things I do is I run writers through a couple of exercises to get a sense of their unique creative style. I then help them create a log-line. This helps set the tone of the blog. For instance, some of my favorites are:
Christine Ashworth’s Blog–Wicked with a Side of Saucy (Christine writes paranormal romance. She blogs on writing, cooking, wines, romance and life)
Sonia Medieros’ Blog–Not All Who Wander Are Lost (Sonia is a fantasy writer who blogs on movies, myths, and writing. Sonia has a whimsical voice so the log-line gives a clear impression of the blog’s tone.)
Jenny Hansen’s Blog–More Cowbell (Jenny blogs about her garden, business, technology and writing…but they all must have more cowbell ;). Jenny has a fun, snarky blog and that is pretty clear from the log-line.)
Amy Shojai’s Blog–Bling, Bitches, and Blood (Amy is a renowned pet expert, but she also writes thrillers. She has a very fun, sassy voice and that is clear just from her log-line. Finally a place she can bring her fiction and non-fiction personalities together where we can get to know Amy Shojai Author.)
Piper Bayard’s Blog–On Life, Belly Dancing and Apocalyptic Annihilation (Piper is a former attorney and she is funny as all get-out. Her books are post-apocalyptic so she has that as a common theme. There are a lot of ways to define apocalypse–from a bad perm to nukes, Piper pokes fun at it all)
Notice that all of these log-lines could also work if the author wanted to blog about writing. The author would just have to employ some creativity, but that’s what we are good at anyway, right?
After we create the log-line, I then help writers mine their passions and interests for content, then help them shape and plan their author blogs. This is, of course, something you can do on your own, but if you need some help, I am about to be teaching a workshop that will help you harness your imagination to create a blog you love and that will connect with readers and build your author brand. For $40 you have me at your disposal for a MONTH working with you to create a blog as special and unique as YOU are. You can sign up here. If you are going to blog, why not stand apart form the thousands of other writers? I can show you how. Harness that wonderful creativity you use for your fiction and channel it into blogging. It’ll be FUN :D.
What are your thoughts? Any possible themes floating around in the gray matter now? What are some cool blog topics you have seen? Does this post make you feel liberated? Lost? Tell us your thoughts.
I love hearing from you! And to prove it and show my love, for the month of June, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. If you leave a comment, and link back to my blog, and mention my book We Are Not Alone in your blog…you get your name in the hat THREE times. What do you win? The unvarnished truth from yours truly.
I will pick a winner every week for a critique of your first five pages. At the end of June I will pick a winner for the grand prize. A free critique from me on the first 15 pages of your novel. Good luck!
Note: I am keeping all the names for a final GRAND, GRAND PRIZE of 30 Pages (To be announced) OR a blog diagnostic. I look at your blog and give feedback to improve it. For now, I will draw weekly for 5 page edit, monthly for 15 page edit.
A BIG HUGE MEGA THANKS to all of you who attended the Devil Colony Launch Party. I had a ton of fun and it wouldn’t have happened without all the wonderful support. Thank you to all of those who wrote blogs, spread the word, posted pictures and handed out digital cupcakes and beer. YOU ROCK!
Make sure you join our LOVE REVOLUTION over on Twitter by following and participating in the #MyWANA Twibe. Read this post to understand how this #MyWANA will totally transform your life and your author platform.
In the meantime, I hope you pick up copies of my best-selling books We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer . Both books are recommended by the hottest agents and biggest authors in th biz. My methods teach you how to make building your author platform FUN. Build a platform and still have time left over to write more great books! I am here to change your approach, not your personality.