Twitter Tuesday #23–Brevity & Clarity are Important
Welcome to the twenty-third installment of Twitter Tuesday. In the spirit of Twitter, this blog will be short and sweet and to the point. The tips offered here are all based off my best-selling book We Are Not Alone–The Writer’s Guide to Social Media. If our goal is to build an author platform in the thousands to tens of thousands, then we will have to approach Twitter differently than a faceless corporation or even the regular person who does not possess a goal of becoming a brand. This blog will help you rule the Twitterverse without devolving into a spam bot.
This Week’s Fail Whale–The Cryptic Tweeter
OMG.02 Dont u h8 ppl who twt w/evrythng abbrv.? Dyhwp. @TEOTD ? & 182
Translation: Oh, my God. My two cents worth. Don’t you hate people who tweet everything in abbreviated form? Do your homework people. At the end of the day, I can’t understand what you are saying and I hate you.
I know Twitter makes us whittle down out golden nuggets of wisdom to 140 characters, but this is not a reason to go crazy with the text speak. Try removing some filler and Twitter is actually gr8…I mean, great practice for learning the beauty of brevity. Twitter trains us to be more concise in our thinking and communication, and I think most of us adore people who can quickly get to the point.
This Week’s Twitter Tip–Less is More
When tweeting something you desire to have others RT, do everything you can to only use 110-120 of the characters, or end the tweet with #s that your tweeps can easily delete or change. If we take up all 140 characters with our message, often what will happen is that others will not RT. We made it too hard! We also run the risk of turning our friends into a Cryptic Tweeter (above) because they are doing all they can to RT, yet still maintain the message.
Tweet ya later!