Years ago, I left my career in sales. Why? Well, I was quite possibly the worst salesperson on the planet, so I figured most any other job would be a vast improvement. I loved writing and decided to pursue my passion. I actually got my start as a copy editor, and years of proofreading and …
August 8, 2011 archive
International Association of Professional Writers & Editors
Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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