Three Keys to a Successful Author Platform–All This & a Bag of Chips
Welcome to WANA Wednesday, the day I dedicate to helping you guys rock it hard when it comes to social media. The tips, tools and tactics are all based off my #1 best-selling books We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer. We interrupt our normal programming to bring you a special announcement. I will be teaching an on-line workshop Blogging to Build Your Author Brand starting October 1st.
Why am I taking a blog day to talk about this?
Well, in fairness, my Spawn can now scale tall bookshelves in a single bound. I don’t know how many more times I will be able to teach this class. The workshop is only $40 and it’s on-line. It is two months long. One month for lessons and one month for launch. I help each participant harness his background, passions, interests to create an author brand that will grow with the writer’s career no matter what social platform is hot. If Facebook implodes, the brand I help you create will survive and even thrive. Yes, I work with each and every person.
One of the reasons I like to teach these classes is I know that I would have burned out and given up long ago if certain talented people (whose name rhymes with NY Times Best-Selling Author Bob Mayer) hadn’t taken time to help me and educate me…and save me from myself, :D. These workshops are my way of paying it forward. I love doing them, but my workload is steadily increasing. I will teach them as long as I can, but I cannot promise how many more times this type of workshop will be offered.
So why might you need my workshop?
The key principle to all of my teachings rests on one fundamental maxim–WE ARE NOT ALONE. Building an author platform can be overwhelming, terrifying and enough to make even the best of us break out in stress hives. Much of this stress can be alleviated three ways:
Just because we are capable of signing up for Twitter doesn’t mean we know jack about how to build an author platform. Just because we are literate and can string together nouns and verbs in a coherent fashion doesn’t mean we know anything about what makes a successful blog that connects to tens of thousands. Just because we recognize a box of Tide or a Xerox machine doesn’t mean we comprehend author branding.
Too many writers rush on to social media with no real understanding of the tools at their disposal and just start pushing buttons. Hey, I did.
But let me tell you this. There is the hard way and the smart way. The smart writer learns from her mistakes, but the wise writer learns from the mistakes of others…and the REALLY wise, talented and strangely good-looking writer learns from MY mistakes.
Yes, I made all the mistakes so you don’t have to. Better than that, I have a track record of proven success to back up what I teach. Not only have I put both my books at the top of the best-selling list, but WANA methods have helped other authors rise from total obscurity to become best-sellers as well (and land some pretty fat six-figure publishing deals).
It is one thing for me to tell you guys that you need to build a successful author platform. It is an entirely different thing to SHOW you how to build a successful author platform.
When it comes to social media, you might be thinking:
What do I say? How do I keep fresh and interesting content? How can I do more with my blog than just journal or talk about writing? How can my blog connect with readers? How much social media do I really need? How do I dominate a Google search for my name? How can I build a platfom and still have time to write books?
Knowledge is power. Now, let me ask you some questions:
Do you know how to create a brand? Do you know what SEO is? What is a trackback? What are tags? Do you blog? Do you even know how to? How do search engines work?
How educated are you about social media as it applies to authors? How much is this lack of knowledge hurting you and your platform? How much time is it wasting in being unproductive? What are going to be the long-term effects of building a platform on a faulty foundation?
This isn’t to scare you guys as much as it is to free you. We aren’t born knowing everything, and it is okay to admit we need help. You guys have best-selling books to write. Do you really want to figure all this social media stuff out alone, through trial and error? How much time will a little bit of good education save you? How much more time will you have to work on your next novel? How much more success will you have because you took time to learn from the successful?
You don’t need to reinvent the wheel.
Too many writers rush on to social media and just start tweeting and blogging with no prior preparation. Not only is it wise to prepare our brand ahead of time, but we need to know what content is useful for growing that brand (and not wrecking it). We also need to make sure that the brand we choose is clear, that it will resonate with others and be “sticky” (For more on being sticky, go here).
There is A LOT of misinformation about what constitutes an author brand. Many social media experts don’t understand that writers are different. Yes, we really are special unique snowflakes. Author brands are highly unique and complex. What works for Starbucks doesn’t work for writers and for selling books. Go here if you want to know why traditional marketing doesn’t sell books.
I am a writer first. The brand I will help you create will be with you for a lifetime, will grow as you and your career grows. Brands need to define us, not put us in a straightjacket. Not all content will work well for growing your brand. Good content and a solid brand are key to working smarter, not harder.
WE ARE NOT ALONE!!!!
The self-made man is a myth. No one is successful alone. If we try to do social media all by ourselves by blitzing out spam and form-letters and collecting neat e-mail lists, we are more likely to wear out and give up than to succeed. Success doesn’t happen in a vacuum. It takes a team of vested people to open opportunities, offer feedback, spread word-of-mouth, inject our messages into new networks, and on and on.
The key to being successful on social media is to learn to work as a team and create community. I didn’t become successful alone. I had help. More help than I deserved. Now I am here to teach you guys how to create a community vested in your success. We need to learn how to connect to influential people. We need to connect to more than just other writers.
So what are your thoughts? What frightens you about social media? What confuses you? What are your concerns? If you have taken my workshop, take a moment and share what you learned and how the workshop helped you, transformed you, or revealed six-pack abs you didn’t even know you had. I dig hearing from you.
I hope you guys will invest $40 in your writing future. The new year is coming fast and it is a good plan to be ready to hit the ground running. Thanks for indulging me today, and next week we will resume our talk about Mavens (One of Three People You Must Know to Be Successful on Social Media).
I do want to hear from you guys!
And to prove it and show my love, for the month of September, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. If you leave a comment, and link back to my blog, and mention my book We Are Not Alone in your blog…you get your name in the hat THREE times. What do you win? The unvarnished truth from yours truly.
I will pick a winner every week for a critique of your first five pages. At the end of September I will pick a winner for the grand prize. A free critique from me on the first 15 pages of your novel. Good luck!
Note: GRAND PRIZE WILL BE PICKED THIS MONTH. I am keeping all the names for a final GRAND, GRAND PRIZE of 30 Pages (To be announced at the end of September) OR a blog diagnostic. I look at your blog and give feedback to improve it. For now, I will draw weekly for 5 page edit, monthly for 15 page edit.
I also hope you pick up copies of my best-selling books We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer . Both books are ON SALE for $4.99!!!! And both are recommended by the hottest agents and biggest authors in th biz. My methods teach you how to make building your author platform FUN. Build a platform and still have time left over to write more great books! I am here to change your approach, not your personality.