Dec 30 2011
Yes, I solicit hugs. Sue me. This is LA Times best-selling author Stephen Jay Schwartz and me at the Romantic Times Convention in Los Angeles 2011. On Wednesday’s blog, Why Traditional Marketing Doesn’t Sell Books, there was some really cool discussion about self-publishing–why it was horrible, would bring the doom and destruction the Mayans foretold, …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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