Jan 04 2012
Kristen is a TOTAL Dean Koontz fan-girl! Last week we talked about why traditional marketing doesn’t sell books and why marketing for writers requires a very different approach. We also discussed what critical event transpires to turn a good writer/good book into a legend—the mobilization of the fat part of the bell curve. Make no …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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