Jun 22 2012
Okay, so a couple weeks ago I was on the fence, trying to decide whether or not to go to my 20 year high school reunion. I’m lying. I was on the roof drinking straight from the margarita machine, and y’all were talking me down. Well, most of you. A handful called me a sissy …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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