Jul 09 2012
Today I am frantically packing to go to New York City. I will be speaking on a panel at Thrillerfest, and all I can think is, Gee, I hope the Zombie Apocalypse doesn’t start when I’m in NY and away from Hubby, Spawn and all the guns. I know normal people don’t think things like this, but …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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