Jan 21 2013
What is “Voice”? In my humble opinion, voice is the “God Particle” that influences and shapes all things. Though we clearly perceive that it’s everywhere and that it holds everything together, we can’t see it. We can’t touch or smell it or even easily define it. Voice eludes us. In the world of particle physics, …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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