The Most Powerful Social Media Tool for Building an Author Platform-Part 3
Taking time to connect with people. Connecting to them with words. Making others feel. In the end, that’s all social media and blogging are about. Part One and Part Two of this post began the discussion about why blogs are probably THE BEST use of an author’s time when it comes to building an author platform using social media. My final reason why all writers should seriously consider blogging is:
Good Blogs Connect to Readers the Same Way as Our Novels
Tweets are terrific and Facebook is fantastic, but blogs have a unique power to connect to our readers the same way as our novels. Blogs give people a chance to meet and fall in love with our writing voice. Voice is what makes each writer distinctive. No reader would mistake Hemingway for Faulkner or Tess Gerritson for Sandra Brown.
Voice is like an emotional fingerprint that is unique to each writer, and voice cannot help but influence our writing, all of our writing. Novels and blogs are our progeny, and they share elements of our creative essence. The key is to learn how to blog in ways which maximize our writing voice (which I happen to teach in my blogging class ;)).
Like writing great novels, writing great blogs is also about technique and skill. But, once a writer understands how to harness the power of the blog, there is no limit to what she can accomplish.
Blogs are long lasting and afford us an opportunity to cultivate our future fans before the book is even finished. Blogs help shape us into fitter, leaner professionals with the power to work exponentially instead of linearly. When Twitter tweets its last tweet and Facebook implodes into a black hole, your blog, your platform and your fans will remain.
Also, and this is a big point, blogs can be harvested for content and made into e-books either for sale or for promotion. Don’t give away your fiction for .99. Give away your blog-to-book for .99 with purchase of your novel. If people love your blog, then having favorite posts in one e-book is valuable. No need to hand away your art. Let your blog help you promote. Your blog is an investment that will just keep giving returns, and in my mind, it’s the best use of our time and our skills.
Last time I will mention this (until the next time, ha ha ha ha ha)…
If you want to learn how to create a good author blog that appeals to readers not just other writers, please sign up for my next class. Registration is now open and there are all types of packages for every price range. The class can be done at your own pace and in your own time and you will have a team of support.
What are your thoughts? Who are some of your favorite bloggers? What do you think makes a blog bad, boring, unappealing? Some of the WANAs out there, share your success stories. Brag! You worked for it!
I love hearing from you!
To prove it and show my love, for the month of January, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. If you leave a comment, and link back to my blog, and mention my book We Are Not Alone in your blog…you get your name in the hat THREE times. What do you win? The unvarnished truth from yours truly.
I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).
And also, winners have a limited time to claim the prize, because what’s happening is there are actually quite a few people who never claim the critique, so I never know if the spam folder ate it or to look for it and then people miss out. I will also give my corporate e-mail to insure we connect and I will only have a week to return the 20 page edit.
At the end of January I will pick a winner for the monthly prize. Good luck!
I also hope you pick up copies of my best-selling books We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer . And both are recommended by the hottest agents and biggest authors in the biz. My methods teach you how to make building your author platform FUN. Build a platform and still have time left to write great books.