Feb 26 2013
We live in a Golden Age to be a writer. Everyone has an opportunity to publish. The downside of this is that we are being deluged with bad books, which frequently are just books published before the writer was ready. In the old days, most writers failed miserably (especially in the beginning), but our failure …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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