Mar 11 2013
We have all been there. In a restaurant where people are texting instead of talking. They tweet and Facebook and seem to be lost in the digital world instead of participating in the real one. Many writers (and people) are skeptical of social media and technology. We’ve all been with that person who can’t stop …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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