Mar 26 2013
Think of this job like boxing. We’re in the ring. Outside (and even internal) critics are going to seek to gut-punch and knock the wind out of us. Their objective is to drop us to our knees and make us give up. These opponents might be nasty reviewers, mean critique group members, jealous people with too much free time, or even family members who will tell you you aren’t a “real writer.”
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
More info →
