Apr 15 2013
Every scene, every bit of dialogue must be uncomfortable. Fiction is the opposite of our human nature. Human nature is to avoid conflict at all costs. To write fiction? We must dive into the Miserable Messy head-first. Create problems at every turn (not mere “bad situations” but conflict).
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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