Sep 17 2013
Many writers struggle. We hate our beginnings, revisions are a nightmare and endings can fizzle. We work, rework, cry, try again and still don’t nail it. The second act sags and we start wondering if maybe we should reconsider learning medical billing instead of writing. Yet, I do have good news. I’ve never worked with a dying patient, er– manuscript that couldn’t be saved.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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