Oct 01 2013
Fear is the most important tool in any writer’s toolbox. Fear is the beating heart of conflict, no matter the genre. Fear of death. Fear of losing love, not finding love, not recognizing love. Fear of change. Fear of remaining the same. In Cormac McCarthy’s Pulitzer Prize-Winning Novella “The Road”, the story was less about a fear of death and more about the fear of survival at the expense of one’s humanity. In “The Joy Luck Club”, Amy Tan explores the fear of continuing generational curses.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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