Oct 15 2013
Too many writers fail to finish NaNo because they haven’t fueled up properly. If one studies any endurance athlete, what do they do before an Iron Man or the Tour de France? They EAT. A LOT. Endurance athletes know they need the extra weight because it isn’t uncommon for participants to lose as much as twenty pounds by race end. Yet, how many of us go into writing a book with a malnourished, anorexic muse?
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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