Oct 17 2013
We’re discussing ways to fuel the muse before NaNo. Yesterday, we discussed movies and how to use them, and I will delve a tad further with that today. One of the major reasons many writers fail to complete the story is there isn’t a single CORE story problem in need of resolution. The story dies because it lacks a beating heart and a skeleton. Stories with no hearts and skeletons are primordial adverb ooze and not good for much other than scaring small children.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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