The Single Best Way to Sell Books (Or Lose a Sale)
We can blog, tweet, promo, purchase ads and wave pom poms over our book and that is all lovely. Attention is grand. An on-line platform is essential. But, if none of these efforts translate into an actual sale? A lot of time and money wasted. What is the best way to sell books?
We’ll get there in a sec… *suspenseful music cues*
In my latest book, Rise of the Machines–Human Authors in a Digital World I actually spend a lot of time explaining why advertising and marketing doesn’t sell books in the new paradigm (or any other, for that matter) and what changes to make for any advertising or marketing to be more effective. Yet, ads, banners, book trailers aside, people want to read a great book.
This means our best way of selling books is…
You ready for this? *drum roll*
Writing great books.
Our sample pages, which are the beginning of the book, are our most priceless selling tool. This is why I’ve dedicated just as many (if not more) blog posts to teaching craft than I have teaching social media. Social media is not magic and it will work far better with a great product (book). Whouda thunk?
I know most of you’ve heard agents and editors usually give a book one to three pages, before continuing or chunking into the circular file. You might be thinking one to three pages? But, my story really gets going on page 21.
I’ve run the first-twenty-pages-contest on this blog for about four years. Most of the samples I get? I don’t need 20 pages. I need one. Maybe five. At the outset? TEN (but that’s rare). I already know all the writer’s good and bad habits as well as the writer’s level of education and skill (or lack thereof). It’s simply shocking how many of the same problems plague the beginning of most first-time novels.
And it’s easy to think this is all very unfair, but think of your own experiences browsing a bookstore. Aside from cover and interesting title and story description, what do we do? We open the book and scan the first couple of pages. If those first pages stink or are lackluster, we don’t give the writer twenty of fifty or a hundred pages to sell us.
Unless you wrote Girl With the Dragon Tattoo but he was dead.
So when you are dead, I suppose people give more gratis, because I cannot count the number of times people have said, “Well, yes GWTDT bored the paint off the walls, but after the first hundred pages, it’s awesome!”
I…am not that motivated. I gave the book more than it’s due (because the writer was dead) and gave it 20. Next! I’m aging here.
So if you are reading this blog and you’re dead? You get more leeway. Also, what’s it like on the Other Side? Feel free to leave a description in the comments :D.
For the rest of us who remain among the living? One to five pages.
I can tell 99% of what’s wrong in a book by page five, and so can agents and editors (and readers, though they might not know what is wrong, only they aren’t hooked).
It’s sort of like going to a doctor. He/She can tell from the sphygmomanometer (been DYING to use that word) which is a blood-pressure cuff, a look at skin pallor and basic symptoms to tell if a patient has a bum ticker. No need to crack open the patient’s chest and stare right at the sickly beating heart.
Most new writers (especially) have what Candy Haven’s calls a fish-head. What do we do with fish-heads? We cut them off and throw them away, unless you are my family, who are
scavengers Scandinavians and then they make soup *shivers*. This actually explains the Girl with the Dragon Tattoo mystery.
The writer was dead and Swedish. Apparently Swedish readers looove fish-head-story-soup and somehow convinced others to give it a try. Not saying these are bad books, btw. Clearly, they have a huge fan base and rave reviews. I’m just I am not patient enough to get to the good stuff (and neither are a lot of other people).
Most new novels need to lose the first hundred pages. But that’s just something I’ve gleaned from experience. Yet, who cares about the first hundred if we can’t care about the first five? Often, the problems in the next 95 pages can be fixed by knowing what went sideways with the first five. Seriously.
Sample pages are…samples. If we go to Sam’s or Costco, how many will stop for a sample of egg rolls, pizza, or Acai juice? If the sample Green Juice Gut-Blaster tastes like steel wool mixed with moldy spinach, will you BUY the mega-bottle of Green Juice Gut-Blaster hoping it tastes better by mid-bottle?
My point, exactly.
For a fantastic resource about this, I highly recommend (AGAIN) Les Edgerton’s Hooked. Also, tonight is my First Five Pages Class to help you out (deets down the page), because we all know that the TOUGHEST part of writing a book is the BEGINNING….then the middle and WHOA—crap—the end. But, this class is for the first FIVE because if we can’t nab a reader there? The rest is moot.
What makes you stop reading a book? How long do you give books? Are you patient enough to wait a hundred pages for it to get interesting? What do you find the hardest about writing the beginning of the book? Have you lopped off your own fish heads?
I LOVE hearing from you!
To prove it and show my love, for the month of APRIL, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).
If you want more help with plot problems, antagonists, structure, beginnings, then I have TWO classes coming up to help you!
BOTH CLASSES COME WITH HANDOUTS AND FREE RECORDING.
A seasoned editor can tell a lot about your book with only five pages. Learn to hook hard and hook early. TONIGHT!!! I am running the Your First Five Pages Class. Use WANA10 for $10 off. This is the perfect class for diagnosing bigger story issues or even getting a work agent-ready in time for conference season. This class is April 25th 6:00-8:30 PM NYC Time. Gold Level is available if you want me to critique your 5 pages.
Also, if you are struggling with plot or have a book that seems to be in the Never-Ending Hole of Chasing Your Tail or maybe you’d like to learn how to plot a series, I am also teaching my ever-popular Understanding the Antagonist Class on May 10th from NOON to 2:00 P.M. (A SATURDAY). This is a fabulous class for understanding all the different types of antagonists and how to use them to maintain and increase story tension. Remember, a story is only as strong as its problem 😉 . This is a GREAT class for streamlining a story and making it pitch-ready.
Again, use WANA10 for $10 off.