Aug 06 2014
The weird thing about the new paradigm of publishing is the Digital Age Author is a very different creature. She might be a single mom trying to squeeze in a couple hundred words before the kids wake up or a husband struggling to fit in a writing burst during a lunch break. It can be a dad striving to finish his book while still caring for his family. Maybe it’s a retired person balancing living a dream of writing while caring for grandkids.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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