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700 results for author brand
Sep 07 2016
Author Brands & Book Sales—Why Boutique is BIG
Normally my blogs are all about telling y’all you are not a special unique snowflake. But yeah y’all are but don’t get a big head about it đ . We just need to discern the places we are not special (I.e. we all have to do the work) and figure out the places we are …
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Jul 25 2016
Breaking Facebook Dependence—How to Create an Enduring Author Brand
We needed to grow roots where we would enjoy the most returns for our efforts. In short, authors must break their dependence on social media sites. Sites like Facebook should always be servants of the greater brandâŚNEVER its master.
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Sep 28 2015
The Secret to a Powerful Author Brand
I studied the neuroscience behind branding. What made content go viral? Was there something about content that the human brain reacted to positively or negatively? Was all content equal?
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Sep 25 2015
Why Our Author Brand is More Important than Ever Before
For the past few months I’ve been focused on writing and not on social media. Hey, even the Social Media Jedi can get burnout đ . But now we’re going to shift gears because, aside from writing the actual book, social media (branding) is the biggest part of our job. And I can hear the …
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International Association of Professional Writers & Editors
Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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