Aug 28 2019
Pay the booksellers. When the people you employ have to launch a petition to ask for a living wage, that’s a problem. Amazon capitalizes on those who fail to value the valuable. They poached the authors and they aren’t above poaching the best of B&N’s retail people and offering better PAY.
Oct 16 2017
So last week I discussed the new and fairly grim reality for many creatives. I pointed out the big picture of what’s really going on in the New Publishing Paradigm—The Matrix. Playing a short, blonde, sassy Morpheus from Texas…I offered a choice… The Blue Pill—get paid in exposure dollars and empty promises. OR the Red …
Oct 10 2017
This post is for creative professionals (namely writers) who desire to make a living writing full time being paid real money. If you’re writing simply for fun or enjoyment or love, then that’s wonderful! But if you long to be paid to do what you love, then read on because you work for free and there IS …
Jan 06 2016
I think consumers could change publishing if we let them. If we stopped assuming they didn’t care, that all they wanted was cheap books no matter the consequences.
Dec 29 2015
And when bookstores go around bragging to The Washington Post about how much profit they make because the margins are so much better than NEW books and expect me the author to bite on some Book-Buying-Trickle-Down-Economics wrapped up with an “It’s Culture” ribbon? NO!
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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