Kristen Lamb

Author, Blogger, Social Media Jedi

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Posts Categorized: Business

brain science of branding, branding and the brain, somatic markers and branding, how to make ads more effective, Kristen Lamb, Baader-Meinhoff phenomenon, science of advertising, how to sell more books, how to create an author brand, Kristen Lamb Rise of the Machines,

Branding is a word that seems to have one day—POOF—appeared out of the ether. In fact, when I began blogging in 2006 almost no one in publishing used the term. The rare few who did were hard-pressed to properly/clearly define what a ‘brand’ was.

In fact, many authorities believed authors didn’t need to be bothered with silly passing fads like ‘the Internet’ and ‘social media’ until about 2013. Why would authors need to build a brand?

All a writer needed was a good book. Facebook will last a year at best.

Yep.

Today, in 2018, the words ‘brand’ and ‘branding’ seem to be tossed around daily. Everyone and everything is or has or needs a brand. What’s funny is that branding might seem completely new, yet has been around since…people.

Granted how important a brand is, the need for one as an author, etc. is a fairly recent development. Yes, we need to craft excellent books (product) but we also must begin building our author brand EARLY.

***As in the first day we believe we might one day want to sell a book.

Ah, but calm down. There’s a lot of confusion regarding what a brand actually is. Many assume ads, marketing, and promotional campaigns are ‘branding.’

Yeah…no.

We can build a brand, but alas we cannot buy one. There are no shortcuts. Ads, promotion, marketing can help expand an existing brand, but cannot be substituted for one. This approach is akin to ordering a wife on-line from Russia believing one can buy true love with Visa.

In some areas of life, shortcuts end up a) a waste of time b) a bigger waste of money c) an episode of Dateline.

Branding Basics

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I wrote my book Rise of the Machines—Human Authors in a Digital World to be evergreen information. In my POV, social media changes daily, but humans never change.

Just read Shakespeare or look at your ex’s Facebook page *rolls eyes*.

That’s why my social media/branding guide focuses a lot more on the science behind what creates what we recognize as a brand. What captures our attention? What turns us off? What renders a brand invisible (thus a non-brand)?

How can one brand launch into the stratosphere with little to no budget when another fails miserably no matter how many millions of dollars are poured into ad campaigns and celebrity endorsements?

Obviously, my book delves into far more detail about the science behind branding. But a little common sense goes a long way. Thus, today we’ll simply touch on why our everyday on-line behaviors collect into a larger pool we call ‘author brand.’

First…

Branding is NOT New

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The thing is, humans have always had a ‘personal brand.’ Branding, in its simplest form, is what descriptors we attach to another person. It’s an innate habit we use to organize and transition the fuzzy and inchoate into the dramatic and memorable.

In the series I’ve been doing about story structure, I’ve reiterated over and over how we humans are wired for story. Branding is simply an extension of story.

That guy/that gal is too amorphous for us to remember. It also doesn’t provide enough detail for us to know how we should respond.

But, ‘That guy who’s been married four times, loves hunting, and collects sports cars’ provides a narrative (a story) that will either resonate or repel depending on the audience.

Humans dig labels, now more than ever before. It’s how we make our increasingly larger world somewhat manageable. Thus, people we ‘know’ are frequently tethered to a variety of descriptors—vegan, sports enthusiast, triathlete, cat lady, Cowboys fan, craftsy person, the comedian, etc.

There’s the perfect, put-together Pinterest moms and then there’s me….

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This, in a nutshell, is ‘branding.’ Humans have been doing this ‘branding’ thing since the dawn of time. The only difference in a ‘personal brand’ and an ‘author brand’ is that the ‘author brand’ should eventually drive book sales. Also, branding is now more vital than ever before because of the sheer volume of information, people, choices, etc.

This is why author brands are essential, since a brand is basically a beacon drawing people (readers) to something they find familiar and that they already know they like.

Here is where science comes in handy.

The Neurological Shortcut

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Our brains are remarkable organs that have the ability to adapt to our environment. Before the invention of the written word, our memory centers were far larger because we had to pass down information orally.

In fact, if you took an MRI of a tribesman from some isolated Amazonian tribe, his brain would look and act very different from yours or mine.

Then, with the advent of the written word, our memory centers shrank but we gained even larger areas for abstract thinking. This was around the time we start seeing major explosions in science and engineering.

Now we are in the Digital Age, and we’re bombarded with stimuli. Internet, television, radio, smart phones, pop-ups, etc. etc. We’ve lost our stellar memory centers and our ability to focus for long periods of time and have gained an unprecedented ability to multitask. Our brains must process massive amounts of information faster than ever before.

Think about it. We see ads on Facebook all the time. Or do we? Our brains have literally learned to un-see. We cannot manage all the input. So, if we (authors) are eventually going to advertise our books, how do we make our content visible? 

Branding with Intention

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Since our brain is much like a computer processor, it must come up with ways to effectively manage all this input in order to maintain efficiency. To do this, it relies on what are called somatic markers.

Somatic markers are neurological shortcuts and are one of the most primitive functions of the brain because they are uniquely tied to survival and procreation. It’s the same shortcut that tells us the stove is hot. We don’t need to sit and ponder the stove. We likely learned when we were very small not to touch.

To give you an idea of how somatic markers work, let’s do a little exercise. Is there a perfume or cologne you can smell and it instantly transports you back in time? Maybe to that first love or even *cringes* that first heartbreak? A song that makes you cry?

Perhaps there is a food you once ate that made you sick and even though there is no logical reason you shouldn’t eat it now, the mere thought of eating it makes you queasy.

These are somatic markers. When it comes to branding, somatic markers are vital.

The Pepsi Challenge

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If you are around my age or older you can remember The Pepsi Challenge. For years, Pepsi had been trying to gain an edge over Coca Cola, which had dominated the soda industry for generations. Pepsi—figuring it had nothing to lose—came up with the idea of setting up a table in stores and shopping malls and encouraging people to take a blind taste test.

The results were astonishing…to Pepsi more than anyone.

In a blind taste test, people preferred the taste of Pepsi. Coca Cola was rattled by this news. They performed the same test and it turned out, people preferred the taste of Pepsi…and this led to brilliant ideas like ‘New Coke’ which was one of the most epic brand failures in business history.

Why did New Coke fail?

Coca Cola reformulated to make the drink sweeter. In blind taste tests, New Coke was a clear winner. So then why did it tank so badly?

Somatic markers.

What Happened? Branding Basics

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Years later, neuroscientists decided to see if they could demystify what happened in The Pepsi Challenge. They conducted the exact same experiment, only this time they hooked participants up to an fMRI machine so they could witness what areas of the brain lit up.

They held the taste test the same way it was conducted in the 70s—a blind taste test. To their amazement, participants preferred the taste of Pepsi in almost the exact same numbers. According to the fMRI, the ventral putamen, the area of the brain that tells us something tastes yummy, lit up like Vegas.

*Some have speculated that when it is only a sip, people will prefer the sweeter drink.*

The ‘Human Factor’ in Branding

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The scientists then decided to try something a bit different. They did the test again, only this time they told the participants what they were drinking. This time, Coca Cola won BIG.

Ah, but something strange happened in the brain. Not only did the ventral putamen light up, but so did the prefrontal cortex, the area of the brain associated with emotion and memory.

See, when it was based on taste alone, Pepsi won. But, when the brands were compared, Coca Cola won. The human brain was in a wrestling match between two very different regions—taste and emotional.

Coca Cola had the advantage because of the vast reservoir of fond memories associated with the brand. In short, Coca Cola had a STORY for sale.

Norman Rockwell Americana, cute polar bears, I’d Like to But the World a Coke, every BBQ, summer vacation, rollerskating parties, Friday nights with pizza and on and on all were part of the Coca Cola arsenal. The fond memories (positive somatic markers) associated with the brand literally changed the taste and gave Coca Cola the winning edge.

Somatic Marker Meets Baader-Meinhof Phenomenon

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Ever run into a term you KNOW you’ve never heard in your life, then hear it at least four more times in the next week? Or see something you know you’ve never seen before, then suddenly it’s everywhere? Reverse-harems? Punk-Rockabilly-Zydeco? Kombucha?

I’d never heard of Bikram Yoga until a friend told me about it and then…it was everywhere. Following me with sweaty mats…and Kombucha O_O .

The Baader-Meinhof phenomenon is also known as the frequency illusion or the recency illusion. At first glance, one might think this is why it’s a great idea to automate everywhere! Churn out lots of ads! Exposure! The more people see me, my name, my face, my book, the BETTER!

Follow them to the BATHROOM!

Not so quickly.

The Baader-Meinhof phenomenon seems to kick in strongest when there’s some kind of an emotional response tethered to the ‘thing.’ Interestingly, the stronger the emotional response (positive or negative), the more likely we will see that car, food, book, name, that we suddenly believe is now everywhere, surrounding us.

Ah, but when it comes to OUR brand, what emotional response are we creating? Are people seeing our name because of some good encounter? Or do they see it and silently rage because we keep crapping up their feeds with automation? Are we all take and no give?

Ads That Pop-Up & Ads That POP

We see ads all over. More than ever before in human history, which is why our brains are getting so clever with shortcuts. Most ads we literally do not see.

I could take any random person and have them click through twenty pages of BuzzFeed memes and they’ll remember the memes (emotional), but are unlikely to remember most of the ads plastered all along the sides. Though most ads will be invisible, some are not. Some might even leap off the page. Why?

What makes us ‘see’ the advertisement?

When we have a highly positive or vastly negative experience, we’re far more likely to notice the ad.

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If we see an ad for a book, we may or may not notice. But what about an ad for a book written by someone we know? Someone perhaps we talked to and liked? The ad practically leaps from the page. We might even buy it because we SAW her ad and OMG! I know her!

Ads alone have very little power to compel a purchase. But, couple them with a brand (story/narrative/emotional experience), and the odds of a sale greatly improve. This is why ads and promotion alone do very little to impact sales. Until there is a narrative (emotion) attached to the name?

It’s white noise.

Keeping the ‘Social’ in Social Media

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Now that y’all have had a Neuroscience 101 crash course—and I guarantee you will see Baader-Meinhof OR Kombucha at least three times in the next week—let’s get down to what’s most essential. Branding is all story. It’s a collection of emotional experiences that tie our name to some set of descriptors (hopefully positive ones).

Eventually, with love, care and nurturing, followers can become friends and even FANS.

So have fun. Relax. Show up. Be present and engage authentically. Find your tribe and bond. And a great tip for on-line as well as in life?

It is far better to be interested than interesting 😉 .

Feel free to ditch the non-stop jazz hands. It’s all good. Go write more books and enjoy the people you meet along the way.

What Are Your Thoughts? 

Do you now feel way better now that you know why you’ve also heard the term ‘reverse harem’ six times in the past week? Feel extra sassy that you know the term ‘Baader-Meinhof phenomenon?’ Are you already planning ways of using this word in everyday conversation?

Does this take some of the pressure off ‘creating an author brand’?

Ready for Book Beast Mode? I Live to Serve…Up Some TRAINING!

For anyone who longs to accelerate their plot skills, I recommend my ON DEMAND Plot Boss: Writing Novels Readers Want to BUY. Two hours of intensive plot training from MOI…delivered right to your computer to watch as much as you like 😀 .

The Art of Character is also now available for ON DEMAND.

And if you’re ready for BOOK BEAST MODE and like saving some cash, you can get both Plot Boss and Art of Character in the Story Boss Bundle (ON DEMAND). Almost FIVE HOURS with me, in your home…lecturing you. It’ll be FUN! 

Have to write a query letter or synopsis? Conference season is coming!

Pitch Perfect: Crafting a Query & Synopsis Agents Will Love. Class is April 19th 7-9 EST and $45 for over two hours training y’all how to do the toughest parts of this job.

For more inappropriate laughs—fine, a totally gallows humor but fast-paced mystery suspense—I hope you’ll pick up a copy of my debut novel The Devil’s Dance.

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I love hearing from you!

And am not above bribery!

What do you WIN? For the month of April, for everyone who leaves a comment, I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

March’s winner will be announced next post. I know I said this post but have been sick and am a writer so I lie 😛 .

 

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Just say NO.

Genre matters. Genre is the foundation for longevity, building a loyal fan base and also the key to unlocking all the other plot bunnies (other genres/story ideas) we’ve been dying to try out. Regardless of the publishing path we choose, genre focus is the game-changer that transitions us from published authors to powerhouse brands.

Hello, My Name is Cait and I am a Plot Bunny Addict

Yeah, we’ll get there in a minute.

By now, all of you should know that when you don’t hear from me (Cait) for a while, you should probably worry because I’m holed up in my study either doing research or coming up with new and creative ways to achieve world domination–though so far, I’ve had to rule out hallucinogenic peanut butter, karaoke, and podcasting.

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Frighteningly enough, I looked very much like this as a baby. *shudders*

But, I’m back now, ready to start sharing with all of you the fruits of my research. I’ve been doing some deep digging into the state of the publishing industry, analyzing trends, and preparing to throw down some predictions.

***Punxsutawney Phil ain’t got nothin’ on me.

Today, we’re going to explore current publishing trends and the strategy of choosing a genre. At first glance, it seems pretty straightforward, right? We like to write X, so X will be our genre.

But then…along comes that plot bunny with its cute wiggly nose and cotton ball tail, begging us to take a little side trip into Y genre. It’s cool. We can do that because we can self-publish, right?

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Not So Fast

No more rules. Freedom! We’ve broken the oppressive shackles of traditional publishing in all areas, including the ridiculous way publishers used to limit writers to one specific genre. We are now free to be a seven-genre-crossing author if we want! Ha!

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Yeah…it starts like this…

Well…sorta. Not quite. But kinda.

Let’s take a closer look.

In the beginning, BIG PUBLISHING said, ‘Let there be genres,’ and there were genres, and lo, the publisher saw that it was good.

Before Amazon glomped onto the scene with push-button publishing, authors actually had to pick a genre and stick with it….’til death did they part.

There were solid business reasons for this.

Books took a long time to write and even longer to publish, and this isn’t even accounting for the amount of money it took to produce a book and get it to market—pun intended. The agent then publisher invested a lot of time, thought, and care into helping the author choose a genre. This was imperative for crafting a brand—which is when a name alone has the power to drive sales.

Stephen King. Enough said.

The Downside of Genre Loyalty

While brand loyalty was great for book sales, it wasn’t always so easy on the authors. How many thrillers can one writer write before the thrill is gone? For the author and their readers. But, rules were rules and why mess with what worked?

Then indie…

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Back in the day, if we started writing historical romance…well, we pretty much kept writing more historical romance. Sure, there was some flexibility in the century we chose for our next book. But, it was a nigh-on-impossible quest to go from regency romance to noir crime thriller. Only a handful of already mega-successful authors really ever managed it well.

***Namely because rules don’t apply to them the same way as mere mortal authors.

The Big (Book) Bang

Enter the era of insta-hey-look-I-published-a-book. All the old rules (ostensibly) went out the window. Wanna go from cozy mystery to epic sword and sorcery? No problem! Just keep hitting that ‘Publish Your Book’ button. Who needed fans of the cozy mystery genre to discover our books in the urban fantasy genre?

Genre schmenre. Social media wizardry would magically lead fans to discover US.

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Sure, we might lose some people if we went a while (okay years) without publishing something in our audiences’ preferred genre. Maybe we’d see some drop off when we took that hard left from chick lit to shifter menage erotica. Perhaps our Amazon rankings even dropped below where we’re comfortable.

No biggie. It’s a phase. It will pass.

As long as we just keep hitting that ‘Publish Your Book’ button, we can publish whatever we want in any genre we want. Vive la revolution!

Yes…and, no.

Babies & Bathwater

Interestingly, what I’ve learned from years of working in publishing and studying how it works is that we might have let excitement cloud our vision. To be blunt, in our desire to be unchained from one genre forever…we went a tad cray-cray (actual business term), and threw the book baby out with the bathwater.

Now that the dust is settling in the publishing world, evidence suggest genre focus matters more than we might have realized.

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The truth is that we authors need to position ourselves flexibly but firmly between these two extremes. There is a point between Write six hundred spy thrillers until you DIE and Write ALL the genres and even MIX them!

Regardless of what new shiny the muse wants to explore, picking then sticking with a primary genre is the foundation for great brands, books, and business.

Self-Publishing

Counter to what many have touted, it turns out self-publishing is especially sensitive to genre consistency.

Over the past two years, there were a number of minor fads and trends that had authors jumping from epic fantasy to fairytale retellings, to urban fantasy all within the space of six months. On the one hand, authors developed some momentum in KENP pages read and attracted new fans.

However, in every competitive analysis I’ve done on authors who self-publish, those who started with a primary genre and stuck with it for 90% of their books over a 3-4 year period had the best book rankings, author rankings, social media followings, and Google name recognition.

And while I’m not privy to every single author’s sales numbers. Stupid restraining orders *rolls eyes*. I have been able to dig up enough data that permits me to make the following extrapolation:

Authors with a primary genre for 90% of their books over a 3-4 year period made the most money and had the consistently bestselling books.

This isn’t to say these authors don’t also publish in other genres, but they don’t spend the majority of their writing time, social media time, and marketing resources trying to establish their name and brand in multiple genres simultaneously. That is not a formula for success, more a formula for a nervous breakdown.

For these authors, evidence demonstrates that a successful presence in secondary genres develops more organically and over a longer period of time.

What’s the Takeaway?

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If our career goal is to be a hybrid author or even a purely legacy publishing track, then building in a primary genre becomes even more critical.

The Legacy Published Plan

Let’s start with traditional (legacy) publishing. Getting a book out with the Big 5 generally takes anywhere from 18-24 months. Most traditionally-published authors publish one book per year.

There’s a lot of time, a LOT of money, and a lot of resources invested in getting each book to market (as mentioned earlier). Thus, it makes sense for publishers to erect strong parameters around the the author’s brand. Focus is what generates traction, backlist, and a solid fan base with money to spend.

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Nowadays, there is a teeny tiny degree of flexibility that has crept into the legacy model, most likely in order to compete with Amazon’s yoga-esque genre fluidity. That’s how we get writers like Emma Donoghue who can bend from Victorian mystery to the contemporary masterpiece of psychological drama that is ‘Room.’

Yet, she is the exception, not the norm. In truth, only a fraction of a percentage of traditionally-published authors have been able to pull off this genre-inverted-triangle successfully.

All to say that, if we want to publish traditionally, we’d better really, REALLY love the genre we’re writing in, because that’s going to be home for a long, long time.

The Hybrid Author Plan

With a hybrid publishing model (some books self-published, some books through a traditional publisher), our approach will depend on whether we start out self-published or traditionally-published.

If we start out as self-published but with a goal to eventually enter into the traditional model, genre consistency becomes essential (even if our long-game is to change genres once we break into traditional publishing).

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There are major advantages for a writer who can demonstrate a solid track record of longevity and focus in a single genre. First, genre concentration tangibly demonstrates our ability to achieve long-term goals.

Secondly, by maintaining genre cohesion, this increases the odds we’ll build a vested fan base eager to BUY OUR future books. This makes our books a sound investment for agents/editors based off numbers (not hopes and luck).

Thirdly, genre focus is vital for building a strong author brand. Name recognition alone is useless and not a brand. Only a name that translates into an actual sale is a brand.

James Patterson—>Ka-Ching!

Weird Guy Who Book Spams Non-Stop—>Unfollow & BLOCK

Since legacy press is a business and not a non-profit, these three benefits can translate into (our) massive advantage when we’re seeking our own place in ‘the club.’

We need the club, but why does the club need us? That’s where we need to hustle.

If we’ve successfully stuck to a genre and created a strong fan base on our own, then traditional is the next logical business step to expand distribution for a product that is already successfully selling.

It is a win-win for author and publisher.

If we seek to change genres, it shows the publisher we can commit to the time and work it takes to build both the reputation and backlist required for success.

Again, win-win.

Expanding Genre ‘Horizons’

If we start out as traditionally-published and want to expand into self-publishing, there are several things to consider. First, we need to be very, very sure (as in, I-have-had-a-conversation-with-my-lawyer-agent-editor-sure) that we won’t be violating the terms of our publishing contract by putting out work in the same genre.

Once we have the ‘all-clear’ to keep writing in the same genre, there’s a big adjustment ahead we need to take seriously. First there is the frequency of publication required to compete effectively in self-publishing. Can we write at a pulp fiction speed and maintain quality?

***Often this is the impetus for legacy authors to also write indie. They long to produce at a far faster pace than the legacy model can accommodate.

Also, there’s the question of financial resources required to achieve parity between traditional and self-published books. Cover design, proofing, editing, formatting, etc. Fans have come to expect a certain quality and we better be able to meet or even exceed anything we published via legacy.

No easy task.

On the upside, our fan base should already be somewhat established, so YAY! We can just keep growing and growing…

Stretching Our Genre Wings

In another scenario, we may choose to expand into self-publishing because we’d like to try other genres, especially ones that might not necessarily jive with an already-established fan base.

Steampunk fantasy author Gail Carriger is an excellent example of this (as well as being one of my favorite writers). She has a firmly established seventeen-book steampunk genre backlist of traditionally-published books.

Gail chose to self-publish because she wanted to release shorter and more frequent works in her same steampunk universe (with special dispensation from her publisher).

Eventually, she started publishing works in the contemporary urban fantasy genre with an LGBTQ focus.

Carriger continues to publish both her traditional steampunk and is now consistently building her presence in this new genre. Because she approached her writing career with strategy, her brand has not only maintained integrity, but it is also steadily expanding.

The Plot Bunny Nursery

Also known as the TBW (to-be-written) pile.

At the end of the day, what does all of this mean for all of us writers along the publication continuum?

This is the question I asked myself one day in January as I looked at my writing and marketing plans for 2018. It’s a fact that I don’t so much have a plot bunny nursery as I do a crack house for wayward hares.

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I’m seriously all over the place in terms of my ideas. I have plot bunnies in steampunk, YA mythology, fairytales, historical romance, contemporary psychological thriller, shifter romance. While all my story ideas might be wonderful, I know it’s unwise to try to pursue them all simultaneously.

Strategy matters. This means, I know which bunnies get adopted first. The others can wait (and likely breed).

I confess. My brain bounces from genre to genre like a kangaroo in a bouncy castle. Yours might, too. That’s okay. We can write all the books!

Eventually.

If we publish with planning and intention regarding genre, we’re more likely to reap far better reward. The evidence doesn’t lie. Authors who’ve performed the best—whether traditional, hybrid, or self-published—are the ones who’ve done three things:

Written really great books.

Picked a genre and remained focused on it for at least three years.

Published consistently.

This is where the professional discipline that Kristen talks about really has to kick in. Sometimes, little bunnies have to just chill (drug them if you must). We can’t always do what’s fun and shiny and new. To make it in this highly competitive market, we have make a plan, then stick with the plan, even when it gets boring, or hard, or seems to be getting us nowhere.

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Jumping genres non-stop isn’t the cure for sagging sales and rankings. Writing and publishing great books in a focused genre, then building from there is. So keep calm, stay focused, and the bunnies will be just fine.

Promise 😀 . Kristen has a professional plot-bunny-sitter….

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NEW CLASSES (AND SOME OLD FAVES)!

GASKETS & GAITERS: HOW TO CREATE A COMPELLING STEAMPUNK WORLD

Instructor: Cait Reynolds
Price: $65 USD Standard
Where: W.A.N.A. Digital Classroom
When: FRIDAY February 23, 2018. 7:00 PM E.S.T. to 9:00 P.M. EST

Who doesn’t love some steampunk cosplay? Corsets, goggles, awesome hats…

Steampunk has become one of the hottest genres today, crossing the lines of YA, NA, and adult fiction. It seems like it’s fun to write because it’s fun to read.

However, there’s a world of difference between the amateur steampunk writer and the professional steampunk author, and the difference lies in the world they create.

Is your steampunk world historically-accurate enough not to jar the reader out of the narrative with anachronisms?

Does your world include paranormal as well as steampunk?

Are the gadgets and level of sophistication in keeping with the technologies available at the time?

Steampunk is not an excuse to take short-cuts with history. Good writing in this genre requires a solid grasp of Victorian culture and history, including the history of science, medicine, and industry.

This shouldn’t scare you off from writing steampunk, but it should encourage you to take this class and learn how to create a world that is accurate, consistent and immersive.

This class will cover a broad range of topics including:

  • Polite Society: Just how prim and Victorian do you want to get?
  • Science, Technology, Medicine, and Industry: How to research these without dying of boredom?
  • Creating the Blend: How to drop in historical details without info-dumping, and how to describe and explain your steampunk innovations without confusing.

GET READY TO ROAR: THE BUSINESS OF THE WRITING BUSINESS

Instructor: Kristen Lamb
Price: $55.00 USD
Where: W.A.N.A. Digital Classroom
When: Thursday, March 1st, 2018, 7:00-9:00 p.m. EST

Being a professional author entails much more than simply writing books. Many emerging authors believe all we need is a completed novel and an agent/readers will come.

There’s a lot more that goes into the writing business…but not nearly as much as some might want us to believe. There’s a fine balance between being educated about business and killing ourselves with so much we do everything but WRITE MORE BOOKS.

This class is to prepare you for the reality of Digital Age Publishing and help you build a foundation that can withstand major upheavals. Beyond the ‘final draft’ what then? What should we be doing while writing the novel?

We are in the Wilderness of Publishing and predators abound. Knowledge is power. We don’t get what we work for, we get what we negotiate. This is to prepare you for success, to help you understand a gamble from a grift a deal from a dud. We will discuss:

  • The Product
  • Agents/Editors
  • Types of Publishing
  • Platform and Brand
  • Marketing and Promotion
  • Making Money
  • Where Writers REALLY Need to Focus

AMATEUR HOUR IS OVER: SELF-PUBLISHING FOR PROFESSIONALS

Instructor: Cait Reynolds
Price: $99.00 USD
Where: W.A.N.A. Digital Classroom
When: Friday, March 2nd, 2018, 7:00-10:00 p.m. EST

Let’s get down to brass tacks. Are you going to go KDP Select or wide distribution with Smashwords as a distributor? Are you going to use the KDP/CreateSpace ISBN’s or purchase your own package? What BISAC codes have you chosen? What keywords are you going to use to get into your target categories? Who’s your competition, and how are you positioned against them?

Okay, hold on. Breathe. Slow down. I didn’t mean to induce a panic attack. I’m actually here to help.

Beyond just uploading a book to Amazon, there are a lot of tricks of the trade that can help us build our brand, keep our books on the algorithmic radar, and find the readers who will go the distance with us. If getting our books up on Amazon and CreateSpace is ‘Self-Publishing 101,’ then this class is the ‘Self-Publishing senior seminar’ that will help you turn your books into a business and your writing into a long-term career.

Topics include:

  • Competitive research (because publishing is about as friendly as the Red Wedding in Game of Thrones)
  • Distribution decisions (because there’s actually a choice!)
  • Copyright, ISBN’s, intellectual property, and what it actually all means for writers
  • Algorithm magic: keywords, BISAC codes, and meta descriptions made easy
  • Finding the reader (beyond trusting Amazon to deliver them)
  • Demystifying the USA Today and NYT bestselling author titles
  • How to run yourself like a business even when you hate business and can’t math (I can’t math either, so it’s cool)

Yes, this is going to be a 3-hour class because there is SO much to cover…but, like L’Oréal says, you’re worth it! Also, a recording of this class is also included with purchase.

The class includes a workbook that will guide you through everything we talk about from how to do competitive research to tracking ISBNs and distribution, and much, much more!

Time is MONEY, and your time is valuable so this will help you make every moment count…so you can go back to writing GREAT BOOKS.

EVEN MORE CLASSES…

Check them out at W.A.N.A. Int’l.

A Letter to Daymond John, Daymond John, Rise and Grind, The Power of Broke, Kristen Lamb, imagination, creative professionals, robots taking jobs, small business, entrepreneurship

Imagination is fundamental to success in, well, pretty much everything. Yet, strangely, many thought-leaders and experts are pushing humans to hone skills that robots can do a billion times better and faster (like working 24/7).

Problem is, if we train like robots, think like robots, and act like robots, we’re doomed to be replaced by them.

Our best insurance for rising to the top of our profession—ANY profession—is to refine what’s essentially human. We’re wise to become the best in those areas where computers, apps, and robots don’t hold massive advantage.

These areas require a robust right brain and well-developed imagination…which might just entail a lot of ‘wasting time.’

How This Started

As y’all might know, I consume a ridiculous amount of books…all kinds of books. Novels of every genre, non-fiction, self-help, books about business, leadership, finance, and entrepreneurship.

Recently, I started listening to Daymond John’s Rise and Grind. Why? Because I loved, loved, loved The Power of Broke and recommend that book to everyone…all the time.

I’ve listened that book it at least six times and learn something new with every pass.

That book challenged my outdated thinking and was a swift kick in the tail to come up higher. The Power of Broke revealed—in Technicolor—where and why I was stalling, and reprogrammed a vast mental library of archaic business advice I was unaware I even had.

This book empowered me and unlocked creative solutions to some tough problems facing creative professionals in particular. Hands down The Power of Broke should be a staple in any entrepreneur’s (or author’s) library.

Rise and Grind? We’ll get to that.

Gathering Seed

A Letter to Daymond John, Daymond John, Rise and Grind, The Power of Broke, Kristen Lamb, imagination, creative professionals, robots taking jobs, small business, entrepreneurship

Reading books, for me, is like gathering seed to plant better ideas in my life and the lives of others.

I had high hopes for Daymond John’s Rise and Grind because I’m a firm believer in a solid work ethic. Despite my initial excitement, this book has been challenging for me to finish, because it’s tough to press on when you feel your profession’s been knifed.

***And for anyone who’s followed me any length of time, y’all know I have serious rhino skin.

Anyway, Daymond made a claim early in Chapter Three of the book that put a bee—no a swarm of bees— in my bonnet. I might have chosen to pass over this ‘advice’ and not say anything because opinions vary, etc. No big deal. Move on.

Problem is, as much as I read, I’ve spotted a dangerous pattern among success and business experts. Activities they condemn, dismiss, and admonish as a ‘waste of time’ might be the very activities that will prevent us all from being replaced by an app.

That never has a sick day.

Excuse Me?

A Letter to Daymond John, Daymond John, Rise and Grind, The Power of Broke, Kristen Lamb, imagination, creative professionals, robots taking jobs, small business, entrepreneurship

Reading a lot of books is not enough. It’s imperative we make sure to read while critically thinking, listening actively, and making sure that what’s being given as ‘advice’ makes sense and is consistent with the overall message.

Thus, this quote in particular left me scratching my head and more than a bit peeved.

At first–for brevity–I was only going to quote it in part, but context in this case does matter, and I added in my impressions while listening to this section of the audiobook.

Daymond John:

The time will never be perfect so you can only make perfect use of your time (I agree!). You know, one of the positive habits I’ve developed in this area has more to do with what I don’t do than what I DO do (Again, YES!). And it goes to make sure I have time enough for the big stuff (Amen!).

And what I DON’T do is watch a lot of television (Hold up, what?).

That was never really my thing (fair point), although these days with all these great shows like Game of Thrones and Walking Dead that everyone seems to be binge-watching left and right, it gets tougher and tougher to resist that temptation. I’m made to feel like I’m missing out and I guess I am…but I’ve got THINGS to do, man (Oh-kay).

Nothing against all you folks who make the time to binge watch these shows (Really? What about the writers and creatives? No, not insulted AT ALL) but it doesn’t feel to me like I have all the time to sit in front of the television.

Oh, I’ll watch a nature show every once in a while or a documentary. I’ll keep up on the news and anything educational (*left eye twitches* because vast stories with complex plots, detailed worlds, and layered characters aren’t at ALL educational) or business related and, of course, I’ll be sure to tune into every new Shark Tank episode (Of course).

But I try to avoid all these great story-driven shows like Homeland or Empire. Why? Because they’re just stories (JUST STORIES—WTH?). Because you get caught up in them. Because they’re addictive (which is why they are billion-dollar franchises, btw). Because there’s a lot I have to get done, and as good as these shows are, they’re not worth what I’d have to give up.

Um, okay…..

Why This Vexed Me

A Letter to Daymond John, Daymond John, Rise and Grind, The Power of Broke, Kristen Lamb, imagination, creative professionals, robots taking jobs, small business, entrepreneurship

Granted, I’m hesitant to disagree (even politely) with The People’s Shark since I’m an still an avid fan, love his work, and have learned tremendously from him. Also, who am I? I’m not a gazillionaire with a vast empire and private jet.

Why did this seemingly innocent declaration twist such a knot in my knickers?

First, because Daymond John initially made his name in fashion. Using his odd logic, why aren’t fashion shows, fashion magazines and looking at pictures of clothes on Instagram a total time waste as well? Seems more than a tad contradictory, but this was not what slammed my mental brakes.

It’s because Daymond John is not the first expert/guru to essentially state that ‘just stories’ have little to no value.

Because writers don’t have a hard enough time with self-worth.

Daymond John may feel these ‘great stories’ aren’t a wise use of time. But just as he challenged MY thinking in The Power of Broke, I can see no better way to honor the gifts he’s given me than to return the favor and challenge his thinking as well. 

Words Have Power

A Letter to Daymond John, Daymond John, Rise and Grind, The Power of Broke, Kristen Lamb, imagination, creative professionals, robots taking jobs, small business, entrepreneurship

First of all, every major change in human history started with a writer and a story. Storytellers are the usurpers, the visionaries, the advocates, and the subversives…which is why we’re often lined up and shot. Writers have taken down kings, toppled empires, and changed human hearts and minds more than any other force.

Powerful influencers would be wise to appreciate the power of words.

Experts like me are struggling to get writers to value themselves, their work, and their contribution to the world. We’re desperate to coax writers (who can be a lot like feral cats) out from under the dust ruffle to learn more about the business of their business.

Writers don’t want to read entrepreneur books, and frankly, I can’t blame them. Too many of these guides callously dismiss writer dreams as ‘valueless time wasters.’

A Letter to Daymond John, Daymond John, Rise and Grind, The Power of Broke, Kristen Lamb, imagination, creative professionals, robots taking jobs, small business, entrepreneurship

Thoughtless commentary from cultural idols (which is then taken as fact by everyday people) is precisely why creatives are hurting. We’re blasted, mocked, and told to get ‘real jobs’…from the same peers who spend vast amounts of time and income enjoying the fruits of what writers create.

Last I checked Universal Studios Hollywood built an entire theme park devoted to Harry Potter…not to Napoleon Hill.

Yet, the larger point of this post is that diminishing the arts negatively impacts every entrepreneur, not only the author entrepreneur. Let’s unpack how…

The 90/10 Rule

A Letter to Daymond John, Daymond John, Rise and Grind, The Power of Broke, Kristen Lamb, imagination, creative professionals, robots taking jobs, small business, entrepreneurship

Many of you have likely heard of the 80/20 Rule also known as the Pareto principle, also referred to as the law of the vital few. In short, 20% of our activity will account for 80% of our results.

Though y’all might have heard of the 80/20 rule, you may not have heard of the 90/10 rule, which specifically applies to the game of money.

Ten percent of persons in any field, hold and share ninety percent of the wealth. The remaining ten percent of wealth is then divided among the remaining ninety percent of participants.

In professional sports, ten percent make ninety percent of the wealth. In real estate, entertainment, food service, professional speaking, fashion, and on and on.

The same holds true in writing. Ever heard of Stephen King?

Now, before anyone gets depressed, remember this is a RULE. Thus, by definition, rules can be changed or even broken. As I say when teaching craft, ‘We have to know the rules to break the rules.’

Pursue as much instruction as possible, but be brave enough to politely disagree and be able to articulate WHY.

Wasting Time

A Letter to Daymond John, Daymond John, Rise and Grind, The Power of Broke, Kristen Lamb, imagination, creative professionals, robots taking jobs, small business, entrepreneurship
Image via Flickr Creative Commons, courtesy of Daniel Davis

I agree. We all get the same twenty-four hours in a day as Leonardo da Vinci, Michelangelo, Einstein, etc. I get it. Dreaming is useless without the doing. We can dream for years about being a mega-author, but we need to write a book.

Ah, but here’s the kicker. We can’t write just any book to break into that top ten percent.

Rising and grinding isn’t all that remarkable. Plenty of people hustle every single day, yet leave no enduring legacy. This tells me there’s an additional ingredient—an X Factor—essential for transforming dreams into reality.

What is YOUR Business?

A Letter to Daymond John, Daymond John, Rise and Grind, The Power of Broke, Kristen Lamb, imagination, creative professionals, robots taking jobs, small business, entrepreneurship

Our culture spends an absurd portion of their income on entertainment, meaning this is a VERY lucrative business for those who are the best at what they do. Yet, bizarrely, success experts spend an awful lot of time shaming those who spend large amounts of time reading fiction or watching series or movies.

Clearly, people who immerse in these ‘worthless’ activities are wasting time.

Which doesn’t jive with reality and actual facts.

Quentin Tarantino is a legendary filmmaker, but HOW did Tarantino make it to the top of Hollywood?

As an adult he found one obsession, watching films on his VCR. It was from this obsession of watching movies over and over again that Quentin learned about film making. As a result of watching so many videos at his local video shop, Video Archives invited him to work for them.

 

And the rest is film making history.

Imagination Must Be Valued & TRAINED

A Letter to Daymond John, Daymond John, Rise and Grind, The Power of Broke, Kristen Lamb, imagination, creative professionals, robots taking jobs, small business, entrepreneurship

Creativity and imagination are fundamental for success in everything, not only the arts. Why so many entrepreneurs and businesses fail is they’re bad retreads.

The idea, product, service is a regurgitation of more of the same. A copy repackaged. There’s nothing innovative, exciting or alluring about what they’re offering.

Millennials take a lot of heat for being lazy goof-offs who spend too much time consuming entertainment. Yet, this generation is also turning out a ridiculous number of self-made multi-millionaires who aren’t yet old enough to legally buy beer. Why? IMAGINATION.

Imagination is what transforms dead ends into challenges and problems into puzzles. Creative people don’t see a wall, they see a way to practice parkour ;). 

Can we say Apple?

Binge Training

A Letter to Daymond John, Daymond John, Rise and Grind, The Power of Broke, Kristen Lamb, imagination, creative professionals, robots taking jobs, small business, entrepreneurship

For Daymond John and other success gurus, maybe binge-watching Walking Dead or Game of Thrones is a time waster, but that’s pretty limited thinking. For storytellers who long to be the best of the best, watching these series is pure time-management GOLD.

In my POV this is maximizing time, squeezing vast training into a condensed form. Every show I watch, I do with purpose, studying character, dialogue, pinch-points, plotting, subtext, world-building, setting, arc, theme, etc.

That ten percent we mentioned earlier? Those are the creators who land HBO series and movie deals. If my goal is to join their ranks, what better way than to relentlessly STUDY their work?

I can watch GoT then read or listen to the novels to see how George R.R. Martin delivered the same story using words. This allows me to study my craft from multiple angles and in a variety of ways.

Watching television and movies can be a dumb use of time, sure. But only if we allow it. If we watch the wrong content or only consume passively, then we lose out on a vast reservoir of that X Factor. 

The Power of Story

A Letter to Daymond John, Daymond John, Rise and Grind, The Power of Broke, Kristen Lamb, imagination, creative professionals, robots taking jobs, small business, entrepreneurship

Stories train critical thinking, to question authority and even reality, to refuse to accept one’s lot. Stories teach triumph in the face of overwhelming odds.

The vast complex stories like Game of Thrones, Orange is the New Black, Dexter showcase a vast array of perspectives, immerse us in how other people think, feel, react (people who are not JUST like US). Stories offer an intimate look into what humans long for and value.

Stories also point out weaknesses and failings, ergo the nod to Fight Club above.

Why Many Entrepreneurs Fail 

A Letter to Daymond John, Daymond John, Rise and Grind, The Power of Broke, Kristen Lamb, imagination, creative professionals, robots taking jobs, small business, entrepreneurship

Stories are extremely valuable for any entrepreneur, because (as mentioned) great stories are priceless instruction about humans (code for ‘consumers’).

What do ‘people’ want? Crave? Products change. Technology changes. Humans don’t. Whether it’s the 16th century or the 21st, we want to look good, feel good, have fun, gain an edge, attract a mate, solve a problem, etc.

Yet…

Countless dreamers believe they have a must-have product or service. Problem is, they’ve only used their own perspective and the perspective of those like them in their ‘creative’ process.

They’ve failed to fully use their imagination and envision their groundbreaking idea from every angle…a skill they might have learned by watching more great stories and fewer ‘educational’ programs.

By paying sole attention to the news/media or focusing only on who will buy their product or how much money they might make…they’re prone to end up with market myopia. 

Sometimes the product fails to ever take off, because entrepreneurs are essentially selling to themselves. Other times, the product does ignite in popularity, only to go horribly wrong.

American Dream or American Horror Story?

A Letter to Daymond John, Daymond John, Rise and Grind, The Power of Broke, Kristen Lamb, imagination, creative professionals, robots taking jobs, small business, entrepreneurship

The biggest example that comes to my mind were the inventors of the ‘innovative’ toys and the ‘fake piercings’ (marketed to adults and teens) that used tiny, powerful (and often colorful) magnets.

Unfortunately, the creators failed to anticipate their target market might not be the only ones to ‘consume’ the product. Because these entrepreneurs failed to war-game the product through and from every possible vantage point (like a toddler who’d gravitate to a mouthful of shiny ‘beads’), a killer product idea turned into a killer product…literally.

What began as a dream, ended up every parent’s (and inventor’s) nightmare.

Conversely, other entrepreneurs harnessed imagination to solve problems we didn’t even know we had. By thinking out ‘problems’ from every possible angle, these innovators redefined our world. For instance, we call an Uber, not a taxi, rent an AirBnB instead of a hotel room, etc.

THAT is the power of imagination.

Millennials, according to Forbes, make up 23% of the world’s millionaires and this generation is not exactly known for shying away from ‘time wasting’ activities. Perhaps the reason these crazy kids are thinking in new ways is precisely because they have a healthy relationship with entertainment, play and fun. 

Just a thought 😉 .

In The End

The greatest accomplishment of any book, even a NF success book, is to spark dialogue, challenge thinking, and open minds to new ideas. So thank you, Daymond, for again giving me a lot to think about. I’ve learned SO much! We might not agree on everything, but if we did, we might be mistaken for robots 😀 .

I believe in hard work, relentless pursuit of goals and dreams but at the same time, we can never outwork a robot. Imagination is about working smarter not harder. Hustle is critical, but not the only ingredient for reaching our goals.

In the end, believe in yourself and your dreams…even if your dream is to create a multi-billion dollar ‘time-wasting’ empire 😛

What Are Your Thoughts?

Do you get weary of writer shaming? Do you find it odd that success experts criticize creatives…while holding up Michelangelo, da Vinci, Disney, and Einstein as role models? What are your thoughts about imagination, how it may be what protects us from being replaced by an app?

I love hearing from you and am not above bribery!

What do you WIN? For the month of FEBRUARY, for everyone who leaves a comment, I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

***January’s winner will be announced next post.

CLASSES!

Business of the Writing Business: Ready to ROAR!

Instructor: Kristen Lamb

Price: $55.00 USD

Where: W.A.N.A. Digital Classroom

When: Thursday, February 15, 2018, 7:00-9:00 p.m. EST

Being a professional author entails much more than simply writing books. Many emerging authors believe all we need is a completed novel and an agent/readers will come.

There’s a lot more that goes into the writing business…but not nearly as much as some might want us to believe. There’s a fine balance between being educated about business and killing ourselves with so much we do everything but WRITE MORE BOOKS.

This class is to prepare you for the reality of Digital Age Publishing and help you build a foundation that can withstand major upheavals. Beyond the ‘final draft’ what then? What should we be doing while writing the novel?

We are in the Wilderness of Publishing and predators abound. Knowledge is power. We don’t get what we work for, we get what we negotiate. This is to prepare you for success, to help you understand a gamble from a grift a deal from a dud. We will discuss:

  • The Product
  • Agents/Editors
  • Types of Publishing
  • Platform and Brand
  • Marketing and Promotion
  • Making Money
  • Where Writers REALLY Need to Focus

A recording of this class is also included with purchase.

Self-Publishing for Professionals: Amateur Hour is OVER

Instructor: Cait Reynolds

Price: $99.00 USD

Where: W.A.N.A. Digital Classroom

When: Friday, February 16, 2018, 7:00-10:00 p.m. EST

Let’s get down to brass tacks. Are you going to go KDP Select or wide distribution with Smashwords as a distributor? Are you going to use the KDP/CreateSpace ISBN’s or purchase your own package? What BISAC codes have you chosen? What keywords are you going to use to get into your target categories? Who’s your competition, and how are you positioned against them?

Okay, hold on. Breathe. Slow down. I didn’t mean to induce a panic attack. I’m actually here to help.

Beyond just uploading a book to Amazon, there are a lot of tricks of the trade that can help us build our brand, keep our books on the algorithmic radar, and find the readers who will go the distance with us. If getting our books up on Amazon and CreateSpace is ‘Self-Publishing 101,’ then this class is the ‘Self-Publishing senior seminar’ that will help you turn your books into a business and your writing into a long-term career.

Topics include:

  • Competitive research (because publishing is about as friendly as the Red Wedding in Game of Thrones)
  • Distribution decisions (because there’s actually a choice!)
  • Copyright, ISBN’s, intellectual property, and what it actually all means for writers
  • Algorithm magic: keywords, BISAC codes, and meta descriptions made easy
  • Finding the reader (beyond trusting Amazon to deliver them)
  • Demystifying the USA Today and NYT bestselling author titles
  • How to run yourself like a business even when you hate business and can’t math (I can’t math either, so it’s cool)

Yes, this is going to be a 3-hour class because there is SO much to cover…but, like L’Oréal says, you’re worth it! Also, a recording of this class is also included with purchase.

The class includes a workbook that will guide you through everything we talk about from how to do competitive research to tracking ISBNs and distribution, and much, much more!

Time is MONEY, and your time is valuable so this will help you make every moment count…so you can go back to writing GREAT BOOKS.

DOUBLE-TROUBLE BUSINESS BUNDLE

BOTH classes for $129 (Save $25). This bundle is FIVE hours of professional training, plus the recordings, plus Cait’s workbook to guide you through everything from how to do competitive research to tracking ISBNs and distribution and more.

author success, how to sell more books, how to find readers, book marketing, Kristen Lamb, book promotion, social media for authors, author branding, Kristen Lamb, author business

Publishing is a business, and—SURPRISE—so is being an author. By definition, anyone who decides to go pro is automatically an author business. ‘Business’ is what separates the hobbyists, dabblers, amateurs and wanna-be’s from true professionals.

I can already hear the great gnashing of teeth. Calm down. *hands paper bag* Breathe. 

One of the main reasons emerging writers fail to see any fruits from all their efforts is a lack of foundational knowledge. What does the author business actually entail?

Not nearly as much as one might be led to believe, which we talked about in my last post What Chef Ramsay Would Say About Writing.

Think LIKE a BUSINESS

When we add the word business to author our thinking shifts. To succeed in business it’s critical to first define it (known as a mission statement). What IS our business, and what does it DO?

Writers need to do the same. What kind of author do we want to be? It matters. As we mentioned last time, Louis L’amore had a very different operational tempo than Michael Crichton. So decide. It isn’t set in stone. We can change our minds, so relax 🙂 .

Suffice to say too many authors (I’m guilty too) get mission drift because we fail to focus and keep this SIMPLE.

These days it’s easy for emerging writers (actually all writers) to become confused and overwhelmed. Why? Digital age authors now have the ability to perform roles that were off-limits before Web 2.0.

Yet, just because we CAN perform these roles doesn’t automatically mean we MUST.

Feel free to learn formatting and cover design. Want to become a mega-marketer/promoter? Go for it. Is this all essential? Nope. All we need are the Three Bs—Books, Brand and Buds. Focus on these THREE first because all that extra stuff is a waste of time and resources without the Trinity of Success.

Fortune Favors the Prepared Not the Perfect

author success, how to sell more books, how to find readers, book marketing, Kristen Lamb, book promotion, social media for authors, author branding, Kristen Lamb, author business

No matter what business we’re in—including the author business—education is critical. A quick caveat, though. We don’t need to know every single last little bit of everything before acting.

There’s a fine balance between diving head-first into a lake without testing if the water’s only three feet deep versus believing we need to map the world’s oceans before ever learning to swim.

A happy medium is all good.

Be wary of any expert who gives you a panic attack with all the stuff you ‘must know’ or ‘must do’ to succeed.

Any ‘expert’ who tells you (especially as a beginner) that the author business is so vastly labyrinthine we can’t possibly comprehend it has an agenda. Yes, there will come a point where there is far too much for us to manage (complexity)…which is why God created editors, and literary and film agents.

My training company offers classes from top professionals on the finer points of this business, but nothing we teach will work without the BIG THREE B’s—books, brand and buds.

Author Product—Books

author success, how to sell more books, how to find readers, book marketing, Kristen Lamb, book promotion, social media for authors, author branding, Kristen Lamb, author business

All businesses have a service or a product. As authors, our products are BOOKS. Not spam. Please leave that to Hormel.

Our top priority is to write great stories people want to pay to read. That is all. Start simple. Every mega-author-success started SIMPLE. Begin with a great story and simple goal.

J.K. Rowling

Began with a goal of writing young adult fantasy fiction with a boy as her core protagonist. At the time, this was crazy talk! Boys didn’t read books. Girls did. Yet, Rowling stuck to her core simple goal and look at what Harry Potter eventually evolved into.

She didn’t begin with a detailed plan for merchandising, fan fiction, and sketches for a theme park at Universal Studios. This all evolved from something inherently simple—the saga of a boy who was really a wizard.

Andy Weir

For a more recent example, let’s look at Weir. After a string of failures and meh writing successes playing by the ‘rules’ Weir figured he had nothing to lose being different. His goal? Write a hard science book on his blog about an astronaut stranded on Mars. Then? Crowd-source experts for accuracy.

Every agent would have told him this was a dumb use of time and he’d never get a book deal. No reader would buy a book already posted for free on a blog.

Andy didn’t care and pressed on with a story and idea he was passionate about, and The Martian broke all the rules and the records (the book and the movie).

Author Business—Brand 

author success, how to sell more books, how to find readers, book marketing, Kristen Lamb, book promotion, social media for authors, author branding, Kristen Lamb, author business

Brand is also super simple and you can do it yourself. In fact, ONLY you CAN do it. We’re in an age of authenticity, so outsource and pay people to ‘be you’ at your own peril. That’s called…cat-fishing.

Which just ticks people off.

Branding is not complicated. A brand is simply what comes to mind (impressions/emotions) at the mention of a name.

When I mention Tiffany’s no one thinks coupons and deep discounts. It evokes a specific color, the iconic Tiffany blue box with a white bow. Luxury, indulgence, special.

What about Walmart? Starbuck’s? Levis? Apple? Porsche? All these businesses and products evoke images and emotions. Celebrities are a brand. Samuel L. Jackson conjures up a very different impression/emotional response than Amy Pohler.

We Are the Brand

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In life, all people have a personal brand—the jock, the tech geek, history buff, gym rat, Pinterest mom, etc. These will also come tethered to emotional impressions which can be good, bad or neutral.

We humans label people based on behavior/impressions. Maybe this is unfair, but fair is a weather condition.

There are people in life and on-line we can count on to make us smile, to laugh, to encourage, inspire, uplift, and generally make our day just a bit better.

Then there are those who are high-maintenance, manipulative, hotheaded, depressing, critical or nonstop complainers. They use the term ‘spreading awareness’ when we all know they’re really spreading poison. We don’t like these people in life OR on-line.

The only difference in a personal brand and an author brand is our name eventually should become a bankable asset driving book sales.

People won’t remember what we said, but WILL remember how we made them feel. Everyone has an off day but what are we consistently putting out there? When someone says our name, do others smile or reach for antacids? What is their experience?

Brand CAN Make or Break Us

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Businesses are very careful about product and brand. A restaurant can have the most amazing food in the world, but if the experience/impression is a disaster, the restaurant as business is doomed.

In this post from a couple years ago, I relayed my experience at a hot NYC restaurant, owned and operated by a chef who’d won Iron Chef. We were stoked to eat at this place and called ahead for reservations and to make sure they could accommodate my food allergies (which they assured they could).

Problem was, this world-class chef forgot the business of his business. Yes, his food was ‘art’ but ultimately his job was to feed the people who showed up to fork over $300 to eat. He was charging those high prices not only for superlative cuisine…but for an incredible experience.

This chef refused to serve me just a steak with vegetables and kept instructing the waitress to push parsnip soup on me.

Why?

Because removing the potatoes (loaded with dairy I was allergic to) ‘….ruined the aesthetic balance of the plate.’

Actual quote.

It was only after this hungry and highly pissed off Texan threatened to ruin the aesthetic balance of a pretentious chef …that I got my steak (probably dropped on the floor but I didn’t care because I was famished).

A year later when I returned to NYC, that restaurant was gone. The steak? Forgettable. A chef refusing to accommodate severe allergies because it impacted how the plating LOOKED? Killed his restaurant, his brand and his dream.

Takeaway here is that the book business is not about us, and ALWAYS about the reader. Feel free to never get on social media or talk to anyone. But how do you feel about people who never engage with you until they want something? 😉

Also, feel free to rant and rave and spout whatever on-line, but again, that’s placing ego over experience. Thus, if we use our on-line followers as a meat-shield for all that ticks us off…we should not be shocked when patrons ‘dine’ elsewhere 😉 .

Why Social Media?

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Books used to be the strongest part of an author brand because there was no social media. Ah, but here’s where it can get sticky. Savvy authors are constantly engaging on-line and in person. Interaction with us ideally becomes a regular part of our fans’ days…which can eventually become a stronger component of our brand than the book.

Marketing and ads (alone) don’t sell books. Never have and never will. Word-of-mouth is what sells books, thus the idea of not engaging on-line is pretty much career suicide.

Readers of today discover who and what they love on-line and they’re far more likely to buy from authors they know and like. And, cumulatively, they’re spending a LOT more time with authors on-line than in the 12-15 hours required to read a novel.

Food for thought 😉 .

Even though I firmly believe the small, independent brick-and-mortar is making a MAJOR comeback, algorithms will be a critical determining factor of which books (authors) grace the shelves.

Bookstores need to SELL books to pay for overhead and make a profit. SHOCKING FACT: Bookstores will order boxes of a mediocre novel with a passionate fan base (and strong on-line sales) over a novel so glorious angels sing…only no one’s ever heard of the book (or the author).

If a book isn’t selling on-line, why would a bookstore risk shelving it? They won’t because it’s bad business.

Author Platform—A.K.A. ‘Buds’

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True, novels are powerful for a brand (which is why we need an excellent product), but times are a changing. The reader of the digital age is far more likely to factor in how they feel about the author as a person before making a purchase. This is why platforms are vital to success.

What is a platform? Buds. Buddies, peeps, followers, fans, devotees, and friends. Real ones. Yes, it takes some time, but true fans/followers/friends are GOLD and worth every minute we invest in them.

True on-line friends are positively evangelical about our blogs and books. I’d take five hundred devotees over five-hundred-thousand purchased followers who don’t give a hoot.

You Be YOU

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You be you…unless you’re a jerk. Then my advice is to fake it until you’re no longer a jerk. I had to, which I relayed in my Confessions of a Recovering Jerk. Social media forced me to learn emotional discipline, discernment, and revealed I was not a very nice person. Over time, my habits changed and with steady practice, eventually I changed.

This said, keep it simple.

The brand is simply YOU (and you’re more than a writer, FYI so talk about something other than writing, please). Social media is social, like a party. Just be present, be fun and be cool.

Yep, that’s pretty much it. Create a relationship. Talk to people. Give, listen, be interested in others. #MindBlown

Humans gravitate to authenticity…just don’t get crazy. It’s okay to have a rough day but followers a) don’t want to be regularly depressed b) dragged into needless drama and c) we aren’t stupid. We can spot manipulation and it ticks us off.

I’m cleaning up my Facebook friends. If you can see this, type in the comments how we met.

I bet no one will give this post even ONE share.

I can’t believe you would say that. You know who you are O_o. Just unfriend me.

The hell? What is this? Sixth grade?

We don’t like Vague-Booking, drama or having to jump through hoops. Authors who are that high-maintenance and we’ve not even MET in PERSON? Buh-bye.

Conversely, don’t feel the need to be super happy all the time. Followers don’t like Pod People fakes either. Folks who are constantly #blessed #blessedlife #keepingitreal #blessedandreal #reallyblessed. We see through it, which is why we are #gone #unfriending #RollingEyes #FeelingGagReflex.

Keeping It Real & Special

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Contrary to what some ‘experts’ might proclaim, it’s unnecessary to be everywhere all the time. We can’t do this and also write excellent books. Social media omnipresence is the sloping road to hell. Being everywhere all the time inevitably requires automation to remain sane and also have time to write BOOKS.

Problem is, who wants to eat spam? I don’t. Why would I shovel that garbage onto my fans? I’m not on Twitter to be blasted with ads. If I want to gorge on unwanted spam I can open my Yahoo mail.

I know some people will defend automation to the death. Fine. Opinions vary. Yet, I find the same people with five Twitter identities barking out the same messages want to take MY time and attention, but rarely give of theirs.

Hmmm, once dated that guy in college. Wasn’t fun then either.

This goes for books, too. Other ‘experts’ claim we need to publish a book a month or a novella and have a newsletter and be on every social site and blog every day and get a book blurb and contests and guest posts and run promotions….

This reminds me of an old Country & Western song: How Can I Miss You if You Won’t Go AWAY?

See? SIMPLE

Books, brand and buds. Just because this is simple doesn’t mean it is easy. Writing novels readers want to pay retail for is hard work. Being on-line and engaging regularly requires discipline and robots cannot do it for us.

We can do a little a day, consistently and it all adds up.

What Are Your Thoughts?

Does this help the idea of the author as business seem more doable? For me, three BIG ideas to keep track of help keep me grounded. Trends and fads are exhausting. Great stories, fun and friends are ALWAYS popular. Publishing might change daily but humans don’t. So share those funny memes and cat videos because YES it is great for positive branding 😉 .

I love hearing from you and am not above bribery!

What do you WIN? For the month of JANUARY, for everyone who leaves a comment, I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

CLASSES!

Business of the Writing Business: Ready to ROAR!

Instructor: Kristen Lamb

Price: $55.00 USD

Where: W.A.N.A. Digital Classroom

When: Thursday, February 15, 2018, 7:00-9:00 p.m. EST

Being a professional author entails much more than simply writing books. Many emerging authors believe all we need is a completed novel and an agent/readers will come.

There’s a lot more that goes into the writing business…but not nearly as much as some might want us to believe. There’s a fine balance between being educated about business and killing ourselves with so much we do everything but WRITE MORE BOOKS.

This class is to prepare you for the reality of Digital Age Publishing and help you build a foundation that can withstand major upheavals. Beyond the ‘final draft’ what then? What should we be doing while writing the novel?

We are in the Wilderness of Publishing and predators abound. Knowledge is power. We don’t get what we work for, we get what we negotiate. This is to prepare you for success, to help you understand a gamble from a grift a deal from a dud. We will discuss:

  • The Product
  • Agents/Editors
  • Types of Publishing
  • Platform and Brand
  • Marketing and Promotion
  • Making Money
  • Where Writers REALLY Need to Focus

A recording of this class is also included with purchase.

Self-Publishing for Professionals: Amateur Hour is OVER

Instructor: Cait Reynolds

Price: $99.00 USD

Where: W.A.N.A. Digital Classroom

When: Friday, February 16, 2018, 7:00-10:00 p.m. EST

Let’s get down to brass tacks. Are you going to go KDP Select or wide distribution with Smashwords as a distributor? Are you going to use the KDP/CreateSpace ISBN’s or purchase your own package? What BISAC codes have you chosen? What keywords are you going to use to get into your target categories? Who’s your competition, and how are you positioned against them?

Okay, hold on. Breathe. Slow down. I didn’t mean to induce a panic attack. I’m actually here to help.

Beyond just uploading a book to Amazon, there are a lot of tricks of the trade that can help us build our brand, keep our books on the algorithmic radar, and find the readers who will go the distance with us. If getting our books up on Amazon and CreateSpace is ‘Self-Publishing 101,’ then this class is the ‘Self-Publishing senior seminar’ that will help you turn your books into a business and your writing into a long-term career.

Topics include:

  • Competitive research (because publishing is about as friendly as the Red Wedding in Game of Thrones)
  • Distribution decisions (because there’s actually a choice!)
  • Copyright, ISBN’s, intellectual property, and what it actually all means for writers
  • Algorithm magic: keywords, BISAC codes, and meta descriptions made easy
  • Finding the reader (beyond trusting Amazon to deliver them)
  • Demystifying the USA Today and NYT bestselling author titles
  • How to run yourself like a business even when you hate business and can’t math (I can’t math either, so it’s cool)

Yes, this is going to be a 3-hour class because there is SO much to cover…but, like L’Oréal says, you’re worth it! Also, a recording of this class is also included with purchase.

The class includes a workbook that will guide you through everything we talk about from how to do competitive research to tracking ISBNs and distribution, and much, much more!

Time is MONEY, and your time is valuable so this will help you make every moment count…so you can go back to writing GREAT BOOKS.

DOUBLE-TROUBLE BUSINESS BUNDLE

BOTH classes for $129 (Save $25). This bundle is FIVE hours of professional training, plus the recordings, plus Cait’s workbook to guide you through everything from how to do competitive research to tracking ISBNs and distribution and more.

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The past few months have been tough. I’ve struggled with being down, depressed and stuck in a rut. The writing profession I once loved just had lost its…sparkle. In a recent post, I believe I voiced what many writers have been feeling:

Don’t know about you, but I dreamed of book signings, launch parties, my novels on pretty displays in an actual store. I imagined a real book signing with devoted fans I’d be able to meet face-to-face. Those were the dreams that kept me going in my darkest hours when it made no sense to keep on writing.

I don’t think a single one of us fantasized about favorable algorithms, a massive mailing list with a solid open rate, or a depressing spot for ten copies of our book on a Costco bargain table. And I sure as hell never dreamed of working like an organ-grinding spider monkey for fractions of KU pennies.

None of us did.

 

I never minded learning and doing the business of my business. I embraced branding, blogging, social media, SEO. But something was just…off. Something I couldn’t articulate. Leave it to my subconscious to kick me in the @$$ and have the answer…in a technicolor dream (okay, nightmare).

Last night *deep breaths* Chef Gordon Ramsay royally chewed my @$$ out at…a writing conference.

Bear with me, this is bizarre but salient.

And Lo! An Angel Appeared

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More like an agent.

In my dream, I’m at a writing conference, unaware I’m an attendee (not a presenter). Right in the middle of a coffee social, the head of the conference orders me (on the spot) to stand and pitch my novel to mega-agent Donald Maass.

*panics* Is Donald Maass even repping books himself anymore? Apparently so. *dies inside*

It takes three tries to even pitch the correct novel (I pitch two works that are already finished/published). FINALLY, I pitch my Southern Gothic, which is only half finished. But like any good writer, I lie my @$$ off.

Willing my best game face, I confidently declare my novel 100% complete.

Donald Maass loves my story idea and asks I bring my novel for him to read pages aloud…in front of a giant packed auditorium. Oh-kay. No problem. I know that WIP is at least 150 pages long and he’s only going to read the opening, so whatever.

Just BREATHE

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I race up to my hotel room, only which room is mine? I try every door on the floor and no dice. Finally, I find a room where the electronic key works and fly inside, heart pounding. Since this suite looks like a drag queen’s dressing room was hit by an F-1 tornado…I know it’s mine.

How the $#@! did blush get on the ceiling? Did I really need to pack that much makeup? 

****Yes. The answer is ALWAYS YES.

Ah, but there’s one major unanticipated problem. Apparently I had author roommates and there are laptops everywhere.

Scrambling through the suite, I’m opening laptop after laptop, and, since you can’t swing a dead cat without hitting a writer who uses an Apple laptop…I keep opening the wrong ones.

FINALLY, I locate MY computer (the one with the corn chips in the keyboard) and the correct files.

I’m Cool…Really

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Relieved, I rush downstairs. Maass scans the first pages and proclaims my writing is incredible! He goes on and on complimenting my work. I’m so relieved, excited even, but then….

Maass tells me he plans on reading some paragraphs from my opening, middle and END to show the emerging writers how professionals get things DONE.

*gulps*

My novel isn’t finished. I lied. Breathe. I can do this. Stick and move, right? I will my game face hoping somehow I can come out of this unscathed. Maybe say I brought the wrong file? The finished version is on the computer at home. Yes, that’s it. When in doubt?

LIE SOME MORE!

Maass is ecstatic about my writing and I say something about getting a contract with his agency. He makes a face then says somberly, ‘Your writing is superb but more is required out of authors in the digital age than just a great book. You know that, right?’

*hair flip*

I confidently declare I’m no rookie, and I totally know more is required of authors this day and age. Then I relay how I have a blog and vlogs and brand and platform and…he cuts me off.

‘No, not all that,’ he says as if talking to someone who’s been living in a cave for ten years. ‘Everyone has social media. That is SO 2014.’ *rolls eyes* ‘Can you pass the cooking test? You did know about the cooking contest.’

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‘Yes, of course cooking!’ I reply with gusto.

Donald seems to only be partially be buying my bluff. He continues, hesitant. ‘Then I assume your dish is ready. Because Chef Ramsay is on scene ready to inspect what you’ve prepared in fifteen. Only writers who can impress Gordon Ramsay will get publishing deals.’

*screams inside*

THE HELL? WHAT DO COOKING SKILLS HAVE TO DO WITH WRITING?

Never Let Them See You Sweat

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Again, I roll with it and act like this sudden revelation is not nearly as shocking as the time I found out the crush of my life, George Michael, was gay.

***Gimme a break, I was in third grade with no gaydar.

Maass liked my book. I was not going to go down without a fight. I DID have food I brought from home, since I have food allergies. Mind whirring, I recall there’s still some of the pan-fried gluten and dairy-free chicken parmigiana (half-eaten) and some leftover vegetables up in my hotel fridge.

I’m not out yet.

Yeah, not that I am Type A or anything…

I rush to my room, pull out my pathetic chicken and tear off the end I’d bitten into. Then, I rifle through the other writers’ leftovers for wilted greens and veggies to fill out the plate. Satisfied it doesn’t look too terrible, I rush downstairs with my paper plate of dressed up, gnawed on, semi-cold chicken…that’s a day old.

Fake It ‘Til You Make It

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The other writers somehow were aware they needed a novel and that they ALSO had to win a cooking contest with CHEF RAMSAY as the judge. I’m beginning to think I really was living in a cave.

How did I miss this industry shift?

It seems everyone (but me) has prepared fresh, hot glorious meals. Their dishes are proudly displayed on carts covered with fancy serving domes. Every writer (but me) is ready with some culinary creation ready to be inspected by the likes of Chef Ramsay.

….so they can be published.

What Would Ramsay Say?

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Yeah…that. I’m dead. D-E-A-D.

Initially, I think it’ll be fine. We’re writers, not chefs, so he’s gonna go easy on us. Right? You know like how he is with the kids who cook. All gentle and encouraging and telling us we gave it a nice try.

Nope.

Horrified, I watch Chef Ramsay go dish to dish shouting at writers, making them cry.

Writer #1: AVOCADO FOAM? WHAT THE *beep beep beep beep* WERE YOU THINKING? NO ONE WANTS TO EAT FOAM! We want substance, not CLEVER *beeeep*! Piss off!

Writer #2: HOW MANY *beep beep* CHEMICALS ARE IN THIS *beeeeeeep*? Who wants to eat something that would survive a *bleepity bleep* NUCLEAR ATTACK? Even the ROACHES would rather STARVE!

Writer #3: HOW MUCH BLOODY FOOD-COLORING DID YOU USE? THIS GREEN’S SO RADIOACTIVE, KIM JONG IL’S TRYING TO STEAL IT! Get the *beepity beep beep* out of here before we all DIE OF CANCER!

Run For Cover

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Chef Ramsay then spots who the next ten writers are…and his eyes narrow. He points and shouts for them to just leave and get the *bleeeep* out of his sight.

The writers all stammer the same thing, talking over one another, aghast. ‘Why? You haven’t even looked at our dishes!’

Ramsay: I don’t NEED to look. I’ve sampled your ‘dishes’ before, and I already know you’re going to try and serve me. The same formulaic bollocks just with a different garnish. What am I? Some nit you think you can fool? Bugger off! No one wants to ingest your recycled tripe. NOW GET THE $#@& OUT!

They stand, frozen in disbelief. Then they all declare he’s wrong. Their dishes are totally fresh and new.

Ramsay glares at them…then starts dramatically tossing the stainless domes off the dishes one at a time, but—to my astonishment—Chef Ramsay accurately guesses what’s under each and every dome before he lifts it…then throws it clattering.

He was correct. He knew what they’d prepared already. They were serving the same dishes…with slightly different garnishes.

What’s Ramsay Going to Say About…ME?

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Chef Ramsay gets closer and closer to me. Meanwhile, I’m sneaking bits of lettuce and leftover veggies from writers who’ve run and abandoned their stations. I’m doing all I can to dress up this sad tiny piece of dry leftovers.

I’m bracing to get yelled at because I know what I’m serving…and that I deserve the tongue-lashing.

Why couldn’t this all just be about my WRITING? My BOOK? Maass, Donald Mass, liked my book! Why am I supposed to do all this other stuff—social media, vlogging, blogging, rafflecopter, give-aways, Instagram, ads, promotion, SEO optimization—and NOW I have to also win a…cooking contest?

To get a publishing deal?

Then, as Chef Ramsay makes it to me and looks down at my chicken, I wake up soaked in sweat…with an epiphany.

Ramsay is RIGHT

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Once the terror passed, I realized the Chef Ramsay in my dream was RIGHT. First, our part of the author business is actually very simple (which I’ll talk about next post).

Writers are getting fixated on roles they don’t need to even be DOING, and quality is suffering. WE are suffering!

***I’m not judging. We’re bombarded with all we HAVE to do. It’s hard to keep the faith. Even ME.

Quality matters. This is true in branding/platform building. Instead of authors slowing down, being real and developing lasting relationships, there are authors who distribute more SPAM than HORMEL. A Billion Served is cool for McDonald’s but on social media?

YUCK.

It’s also true in the writing (which is the most IMPORTANT part of our brand, btw).

Because so many writers have sucked down the KU Kool-Aid, or bought into Amazon’s Algorithmic Alchemy…they believe they must have all this output to succeed.

They’re churning out novels, ‘box-sets’, novellas, short works every month….every WEEK! To promote all these ‘works’ they’re also churning out automation, promotion, newsletters, giveaways….

*puts head between knees*

Consequently, far too many ‘stories’ are incomplete, half-baked, over-processed or just rehashed leftovers…with different covers (garnish).

No wonder these authors won’t charge retail. They can’t! Who’d pay top dollar for the literary equivalent of a microwaved cheeseburger?

What KIND of Writer Do We WANT to BE?

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Have we taken time to even ask this?

First of all, just like there’s a viable market for fast-food burgers, there’s also a market for fast-fiction authors. Just be aware that there’s also only so much consumers will reasonably pay for this type of product…meaning quantity is a major deal. 

This career trajectory is an option. Thing is, too many writers have been led to believe it’s the ONLY option.

Nope.

Some writers naturally do well with this pace. They can turn out books readers enjoy. These authors relish the marketing and promo and have tons of fun because they’re in their element.

But, just like the market can only support so many fast-food chains, it can only support so many fast-fiction-authors. The ones who will do well? The ones who are GOOD at it.

Not everyone is.

I know I’m not. Perhaps this was behind my malaise…and my brain dragging in Gordon Ramsay AND Donald Maass for an intervention.

Ramsay was right. This Lamb is so overcooked, I DO belong on an altar.

Granted, I’ve written hundreds of posts about keeping the business simple. Ignore the fads, the algorithmic alchemy, the trends, the pressure, and on and on. But, deep down, there must have been some latent guilt that maybe I was wrong.

Perhaps I was shepherding *bada bump snare* y’all the wrong direction.

Like off a CLIFF! AHHHHHHH!

NO! We DO Have OPTIONS

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Really? Can I come out then?

The entire point of the shifts in publishing were to offer us options. It is OKAY to take our time. We can slow down and build vested audiences of followers who actually CARE. We can write excellent books worthy of retail (regardless of whether we publish legacy, indie or self-publish).

Pulp fiction always sold for pulp prices and clipped at a pulp pace. But news flash!

Pulp prices never once impacted the price of hardcovers or the pace.

Ever.

They were DIFFERENT audiences and DIFFERENT products.

Readers didn’t expect a book from Michael Crichton as frequently as they did paperback Westerns from Louis L’amour. Fans were willing to shell out cash for stacks of cowboy stories. Other fans? They eagerly paid hardcover prices for Crichton because his books were well worth the wait and the price. 

Both authors were/are legendary…and yet vastly different.

NOTHING HAS CHANGED.

Louis L’amour books were relatively short, easy to read and a nice way to spend an afternoon. They filled the time while we waited on our favorite hardcover authors.

Crichton books took incredible research, detailed plotting and were thick enough to kill a burglar. The work that went into his novels merited the price fans lined up to pay.

So guess what?

Y’all have my permission to…relax. You’ll need your strength because DANCING WITH THE EDITORS is NEXT!

Hope you still have tights that fit 😛 .

What Are Your Thoughts?

No more spicy food before bed? Even though I’ve remained steadfast on keeping this simple, I admit the panic attacks have crept in. What’s ‘allegedly’ expected from writers?

Have you lost your love for writing? The pressure just taking all the love out of it? Frankly, the dream wouldn’t have been so terrifying if some part of me didn’t partly expect it COULD happen. Jeez, what other hoops do we need to jump through? Baton twirling? Karaoke?

NO!

Cait and I are both tired of the nonsense so we have new classes to guide you through what’s necessary and what is complete BUNK. It is time to enjoy writing again.

NEW CLASSES!

Business of the Writing Business: Ready to ROAR!

Class with me, teaching what is ACTUALLY our business. February 15th 7-9 EST. $55 and recording FREE with purchase.

Self-Publishing for Professionals: Amateur Hour is OVER

This class is THREE hours with USA Today Best-Selling Author Cait Reynolds and comes with Cait’s custom workbook to guide you through everything from how to do competitive research to tracking ISBNs and distribution and more. February 16th 7-10 EST. $99 and recording and workbook are FREE with purchase.

DOUBLE-TROUBLE BUNDLE

BOTH classes for $129 (Save $25). This bundle is FIVE hours of professional training, plus the recordings, plus Cait’s workbook to guide you through everything from how to do competitive research to tracking ISBNs and distribution and more.