Oct 06 2017
If the cover is an invitation to the party in your book, then the blurb (the back cover description, the summary, whatever you want to call it) is the RSVP card readers check off as attending-with-the-chicken-option when they buy your book. The trouble is that for so many books, while the cover is invites you …
Sep 22 2017
So…Kristen locked all the blog doors. She even locked the blog’s ground floor windows. HOWEVER, she forgot that I am a rock climber! I just did a little dyno, a little manteling, and a little down-climbing, and I was in. And she thought I couldn’t do this on a road trip! *evil cackle* Anyway, once …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
More info →
