Kristen Lamb

Author, Blogger, Social Media Jedi

Kristen Lamb — Photo

Posts Categorized: Kristen Lamb

mastering fear, how to master fear and put it to work, the power of fear, fear and creativity, Kristen Lamb, power over fear, conquering fear, facing fear

Learn how to master fear then put it to work. Seems so simple. Scratch that. Fear? It’s terrifying! Humans live in a world soaked in fear, always have and always will. Fear is valid, necessary and keeps us alive. Yet, fear is a double-edged blade that can harm us or take out our darkest demons.

The trick (and the treat) is making sure we’re in charge. Face fear then train that junkyard dog to be a sled dog that powers us to go the LONG distance.

We might be writers, but it doesn’t mean we’re hermetically sealed in front of a keyboard and immune from being scared sh…..witless. Life throws a lot at us. Family, bills, bad health, accidents, crises and on and on. Life is tough and no one gets out alive ūüėČ . Yet, while life can be tough, we can learn to be tougher.

Humans are wired for faith. We have faith in cars (that they won’t turn on us and murder us), that when we flip on a switch, lights come on instead of death by electrocution. We have faith in our 401Ks, our friends, our insurance companies. Faith is all around us and we use it so much we don’t notice. Ah, but here’s the kicker…

Fear is faith in the wrong things. 

The first step to mastering fear is to redirect faith to the RIGHT things, then over time this helps develop mental toughness.

Fear is ALL Mind Over Matter

mastering fear, how to master fear and put it to work, the power of fear, fear and creativity, Kristen Lamb, power over fear, conquering fear, facing fear

Mastering fear is fundamentally deciding what matters. Notice I used deciding. It is active. We are not flotsam, whisked along powerlessly. WE are the master of our thoughts, not the other way around. Every thought can become a choice with enough training.

Training mental toughness involves admitting we’re afraid to begin with. We can’t conquer what we deny even exists. This often requires brutal honesty with ourselves, which can hurt like hell. Yet, when we avoid our fear, it’s akin to leaving a bullet inside us and only treating the bloody, festering hole with bandages, Bactine and kale.

The bullet of fear must faced to be removed for any healing to happen. When we leave fear alone because we know it will hurt digging it out, it drains us, makes us sick, and slowly kills us.

And no, I hadn’t thought about writing inspirational greeting cards, but now that you mention it… ūüėÄ .

Today I want to talk about fears common to writers. We might wrestle with one or all of them at any given point. But the point of this post is you are not alone. The odd thing about fear is it likes to weak masks and, since today is Halloween, what better day to discuss fear and the masks it wears?

The Procrastination Mask

mastering fear, how to master fear and put it to work, the power of fear, fear and creativity, Kristen Lamb, power over fear, conquering fear, facing fear

First, the BIGGIE! Many of us struggle with procrastination, and we often have a¬†good reason¬†for why we can’t finish the book. Someday later and down the road.¬†We tell ourselves we can write when we finish X.

X is a mask for fear which can often look like laundry, dishes, or the day job. Procrastination often is not the problem at all, only a guise for what we believe¬†we can’t bear to face.

Fear might resemble our “aching need” to watch cartoons with the kids instead of revising the WIP (work in progress). We want to be a good parent. Wouldn’t want our kids growing up then using a chainsaw on us in our sleep because they believed we abandoned them?

Hmmm, better stop and make cookies for the whole class and volunteer to coach the soccer team, too. I can bring my writing to the soccer game! Genius! 

Not.

Fear in this form gives all kinds of excellent reasons the writing can wait and wait and why everyone and everything else is a priority. It’s a lie. Procrastination is fear.¬†We might be terrified we really don’t know how to write, that maybe we really don’t have a plot, that maybe we have no clue what we are doing.

Maybe we totally suck.

We might be afraid of finishing because we’re terrified of rejection. Or maybe we are afraid of success.

What if my mother thinks she’s the demon who feasts on dreams of children in my book? I mean she IS, but will she figure it out? Can she sue me? Better switch genres.

It’s easier to be a maybe-one-day-super-star than to finish and face whatever music awaits.

The Perfection Guise

mastering fear, how to master fear and put it to work, the power of fear, fear and creativity, Kristen Lamb, power over fear, conquering fear, facing fear

Next on our list? Perfection. This flawless fatale is an excellent disguise for fear. She is the perfect mask for fear because perfect is an illusion thus, by definition, unattainable. We fail before we start.

Unmask that sucker! There’s no such thing as a perfect novel, or a perfect anything.

Someone somewhere will not like what we write, cook, wear, how we parent and on and on so learn to embrace being flawed.

Perfect is the enemy of the good, the nemesis of the finished.

National Novel Writing Month (NaNoWriMo) starts tomorrow. Can you write 50,000 words in 30 days? Many writers will start NaNo and never finish because they’ll keep going back and polishing prose. They will get and likely remain STUCK.

Yet the GOAL of NaNoWriMo is solely to put 50K words ON THE PAGE…not¬†perfect words. The point of NaNo is to train you to think like a pro. Pros get words on page and we polish later. We write no matter what is going on in life…including cooking for holidays.

Writers WRITE.

The Indecision Disguise

mastering fear, how to master fear and put it to work, the power of fear, fear and creativity, Kristen Lamb, power over fear, conquering fear, facing fear

We switch genres, start new projects, start a blog, stop blogging, start another. We are going to query, no self-publish, no indie. Wait. Maybe a pen name. That way no one will know if our book sucks. Maybe two pen names. Maybe witness protection would take us?

We need to think on this more.

NOPE.

Indecision is where most dreams get stuck then die. Forgotten remnants of ideas, dreams, stories stored in catacombs of computer files. Buried in unmarked graves, no one to mourn their loss other than us. We’re guilty and ashamed we left them, but didn’t know what to do, how to make it right, how to fix things so we did…nothing.

No decision is STILL a decision.

Be the BIG BOSS

mastering fear, how to master fear and put it to work, the power of fear, fear and creativity, Kristen Lamb, power over fear, conquering fear, facing fear

Remember that final line from Labyrinth, when Sarah finally figures out why she’s been losing? How she shatters the Goblin King’s plan? One line.

You have no power over me.

Truth is, maybe your book does stink. Maybe you have no plot or any idea how the heck to have a blog or where to begin? How to keep going? Guess what?

I’ve been there! My first novel is duct taped in a box in the garage because we can’t potty train it and it bites.

I had to learn and find mentors and brace for tough truth, cry, have some chocolate and try again. I didn’t know how to write or plot. Okay, but that didn’t mean I couldn’t learn. I also didn’t know how to¬†blog or the hidden mysteries of SEO and social media. I had to figure it out.

I am still figuring all of this out. Getting better each and every day by making sure I AM THE BIG BOSS. Fear? SIT! Heel!

Growing is Painful

Facing we’re inadequate hurts. Yet, we cannot learn a craft, how to be an artisan, a master¬†by relying on theory. We need classes, we need training, but we also learn by DOING. This means, we do it afraid. We step out, fail, try again, learn, fail some more. Do it enough and fear dissipates because confidence cannot be purchased, it must be bought in blood and tears.

REMEMBER! We ALL start somewhere. It is OKAY to be new.

Regular people seem to believe writing is easy and anyone can do what we do. Don’t believe me? Seriously they are cute that they think our skills are so simple! BWA HA HA HA HA! Nope.

Exhibit A:

mastering fear, how to master fear and put it to work, the power of fear, fear and creativity, Kristen Lamb, power over fear, conquering fear, facing fear

Hmmm. Maybe those cutbacks on actual journalists and good editors was a bad plan after all.

We are all in the same boat and, in my experience, the only writers who believe their writing is perfect are unteachable hacks. Writers plagued by self-doubt, riddled with insecurity? First get over it. But this doubt is also a really good sign you’re probably not as bad as you believe. Or, if you are? You’re teachable.¬†No biggie.¬†Let’s just fix it! #Duh

Now that we’ve been through the major fears and how to beat these “monsters” I’d like to finish with a treat. First, it IS Halloween (even though it’s pretty much Halloween all year in our house). If you want some AMAZING dark reads?

Reading TREATS!

mastering fear, how to master fear and put it to work, the power of fear, fear and creativity, Kristen Lamb, power over fear, conquering fear, facing fear

The Mortician’s Daughter–One Foot in the Grave, a dark paranormal Young Adult by C.C. Hunter OUT TODAY! I could NOT put this book down. Heart-Shaped Box by Joe Hill. OMG! I’ve listened to this one at least 20 times on Audible. Brilliant, layered and Hill makes me question my own ability to write *sobs*. Finally, a staple literary horror The Prisoner of Hell Gate by Dana L. Wolff, another story best experienced on audio (though I have paper and audio for both).

What are your thoughts? Are you afraid? Did you see yourself in any of my examples? Pen names, switching genres, unable to finish, stuck in perfectionism? Welcome to being a REAL WRITER!

Share your thoughts!

I LOVE HEARING FROM YOU! And I am NOT above BRIBERY!

What do you WIN? For the month of OCTOBER, for everyone who leaves a comment, I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

*****Saturday’s blog had a special contest for a free class, but I need time to go through the comments so will announce BOTH winners next post!

For subscribers, click to my site to view gallery of upcoming classes (gallery doesn’t show up for you). But here are the two biggies coming up…

BRAND BOSS! When Your NAME ALONE Can SELL! November 9th, 7-9 EST and comes with FREE RECORDING. $45 for General Admission, GOLD Option Available!

PLOT BOSS! Writing Novels Readers WANT TO BUY! November 16th, 7-9 EST and comes with FREE RECORDING. $40 for General Admission, GOLD Option Available!

Blurb - Cait Reynolds
BLURB BOSS: Writing Blurbs that SELL BOOKS. $45.00 USD. Friday, November 10, 2017. 7:00-9:00 p.m. EST. Click the image to register!
BRAND BOSS! When Your Name Alone Can Sell. $45 USD. Tuesday, Nov. 14, 2017, 7:00-9:00 p.m. EST. Click the image to register!
PLOT BOSS: Writing novels readers want to buy! $40 USD. Thurs., Nov. 16, 2017. 7:00-9:00 p.m. EST. Click the image to register!
Bad Boys. $45.00 USD. Friday, November 17, 2017. 7:00-9:00 p.m. EST. Click the image to register!

Successful People, Habits of Successful People, Kristen Lamb, business success, improving sales, selling books, life changing results

Successful people can seem like they have some kind of magic powers beyond our understanding. For us mere mortals, it often feels like money, fame, fortune and contentment just rain down on these folks from the heavens. GASP!

Truth is, successful people have three simple habits for excellence (habits WE can learn).

Granted, they actually have more than three habits, but today we’re focusing on the BIG ONES. It’s Saturday. Let’s have fun and give our brains a break.

These are habits we can use in every area of life. What are three simple habits our mentors or heroes have that we don’t? What do successful people DO differently? What is their “magic”? For any success? Business, life, marriage, parenting or even a life of joy and contentment, what are the basics?

Understand though, simple is not synonymous with easy. Simple is simple, but rarely easy.

I’ve worn a lot of hats over the years from retail to software to sales and now blogger, editor, entrepreneur. I’ve read countless books on success and then applied what I learned. I stepped out, fell on my face, tripped, failed, learned, whined, grew, read more books, tried again, won THEN CRASHED.

I put out the flames and started over and I work hard to use these tough lessons to get better day by day. I’m always searching for ways to grow, to fire out weaknesses and improve.

I’m currently part of an on-line entrepreneur mentorship program. At first, I was super excited. Now?

I see it quickly devolving into what makes so many writing groups, on-line support groups, businesses, families and marriages unravel and all for the same exact reason.

Selfishness.

On and on about their business, what they can sell, can they put up a price list? Ugh. Only talking to me so they can sell me something (manipulation). They don’t give a rip about me at all, only my debit card.

Reminds me of the old Toby Keith song…I WANNA TALK ABOUT ME!

The group’s mission statement involved entrepreneurs networking, learning, growing and locating mentors. Yet it’s becoming a “What Can I SELL YOU?” thread with a quickness. I’ve seen this happen with almost every single writing support group. These groups begin with service and end in spam.

Buy my book! Have you bought my book? Can you review my book?

Sigh.

Too many people want a shortcut, to take without serving, listening, hearing, and engaging and realizing someone else in the world exists other than THEM.

That’s sadly why the success they long for never arrives because manipulation is a lousy foundation for…pretty much everything. Ergo why Cait and I are going to continue our posts on grifts and how writers being manipulated and used.

For now, though I’m going to focus on YOU ūüėÄ .

#1—Successful People Serve

life changing results, Successful People, Habits of Successful People, Kristen Lamb, business success, improving sales, selling books

I’d like to say I was born a completely selfless person devoid of any personal agendas, but yeah. I try to keep my lying to my fiction. I even wrote a post¬†Pride, Perfectionism and Anger—Confessions of a Recovering Jerk¬†because I want all of you to know you are not alone.

I might be an “expert” but I’ve worked very hard to make it clear that I struggle. Every day I work to check my agenda. Am I talking to someone, being kind, offering help to serve first? Or, do I want something later?

There’s a difference between motivation and manipulation. Motivation is for the benefice of others. Manipulation always looks like “helping others” but it’s all about ME, I, MINE. People are a means to an end.

Which consumers pick up on and then will avoid the manipulator like Ebola, btw…

Over time (and a lot of failures) I learned to value others not because I wanted something from them, but because valuing others is part of possessing good character.

All authentic success has a foundation of integrity and service above self. Great businesses focus on serving not selling.

My motive for blogging for FREE is to serve. If class sales follow? Great, I really dig electricity and eating. Whoo-hoo! But even then my business mission statement is: Superior and affordable training to shape emerging writers into successful, professional commercial authors.

See? Service ūüėÄ .

#2—Successful People Remember

life changing results, Successful People, Habits of Successful People, Kristen Lamb, business success, improving sales, selling books

They remember a lot about¬†other people.¬†It’s because they make a point to do this. They recall faces, names, hobbies, victories, struggles, and the stories of¬†others.

The best advice I can give might initially seem silly, but the best way to show people you value them is to ask for and then remember their name. All people, not just people who can do something for us.

I hear this all the time,¬†I am SO bad at remembering names.¬†This is an excuse, one I used for a long time, myself. Thus, I’m totally NOT judging.

Hard truth is we can remember names when we think the name/person is important.

If I was at a conference and there was a mega agent I wanted to get eyes on MY BOOK. Oh heck to the yeah I’d remember THAT NAME. Some millionaire wanting to give out seed money for struggling authors? Yup. Would remember that one, too.

Thus my excuse of “being bad at names” crumbles under the litmus of motive and agenda.¬†The challenge then is to work on authentic connection with all who cross our path, not just people who can get us an angle.

Remembering names and people is a habit of excellence and builds integrity.

Okay, how?

life changing results, Successful People, Habits of Successful People, Kristen Lamb, business success, improving sales, selling books

The best way to remember names is to first get the name. I look at name tags in grocery stores (ask if no tag available), then call the person BY their name. I talk to the person slicing my deli meat, ask questions and then listen. Then answer the person BY NAME.

Using a name makes it more likely we will remember it.

Remembering names places me in a mindset of valuing others, slowing down and thinking of other people first with no agenda other than kindness. This habit will pay off major dividends not only in our spirit, but the hearts of others.

When it comes to business, our odds of success improve because people are tired of being sold to non-stop. They’re weary of folks who only talk to them or know they exist when they want something.

#3—Successful People LISTEN

life changing results, Successful People, Habits of Successful People, Kristen Lamb, business success, improving sales, selling books

Successful people listen first, act later. Effective entrepreneurs listen to what consumers are in need of, what problem needs solving, and then act.¬†Their business, service, product is FOR others, not solely “to make money.” People don’t like feeling like walking piggy banks, FYI.

Great authors listen to the world around them and pay attention. These writers seek out stories audiences crave even when the readers might not yet know that was JUST the story they wanted.

Yes, the writers want to sell books #DUH. But SALES come organically as a result of connection gained from listening (and serving) first.

If we don’t listen with the goal to truly hear? We frustrate ourselves and others because we’re blathering opinions, suggestions, thoughts, services that might not even be salient let alone desired. In fact, might even peeve others off.

Kristen Lamb, habits of excellence, selling more books, successful people

Yet, if we’d stop and listen, we’d be in a far better position to connect authentically and be successful (with books, sales, kids, marriage, life). We’d be working smarter, not harder because we’d¬†know the actual need instead of guessing then blasting others with a scattergun.

In the end, simple changes in daily habits add up over time. It seems kindness, authenticity, excellence are great buzz words for sermons or self-help. Yet, these habits of excellence appeal to all humans (even ones buying stuff).

I know we all want the express elevator to the top, but it doesn’t exist. Anyone who says differently is selling us something completely useless (grift).

LET’S HAVE FUN! I WANNA TALK ABOUT YOU, JUST YOU! ALL YOU, YOU, YOU! I WANT TO KNOW YOU!

Tell me something about YOU!

successful people, habits of success, Kristen Lamb

Doesn’t even have to do with this post. Have fun! What are your hobbies? Loves? Passions? Fears? Struggles? Favorite movies? Foods? Favorite songs? Greatest accomplishment? What are you most proud of? What do you love about writing?

Funniest thing ever happened to you? Worst date EVER? Best date ever? Tell us about your pets, your kids, your garden or quilting project. Pictures and links welcome! Show off! I am giving you the stage *bows dramatically*

I want to know about your dreams, your hopes,¬†about the bodies in your basement! …okay maybe not that. #Accomplice

I LOVE HEARING FROM YOU! And I am NOT above BRIBERY! I will pick someone for a FREE class recording from comments today AND enter you in usual contest.

What do you WIN? For the month of OCTOBER, for everyone who leaves a comment, I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

For subscribers, click to my site to view gallery of upcoming classes (gallery doesn’t show up for you). But here are the two biggies coming up…

BRAND BOSS! When Your NAME ALONE Can SELL! November 9th, 7-9 EST and comes with FREE RECORDING. $45 for General Admission, GOLD Option Available!

PLOT BOSS! Writing Novels Readers WANT TO BUY! November 16th, 7-9 EST and comes with FREE RECORDING. $40 for General Admission, GOLD Option Available!

Blurb - Cait Reynolds
BLURB BOSS: Writing Blurbs that SELL BOOKS. $45.00 USD. Friday, November 10, 2017. 7:00-9:00 p.m. EST. Click the image to register!
BRAND BOSS! When Your Name Alone Can Sell. $45 USD. Tuesday, Nov. 14, 2017, 7:00-9:00 p.m. EST. Click the image to register!
PLOT BOSS: Writing novels readers want to buy! $40 USD. Thurs., Nov. 16, 2017. 7:00-9:00 p.m. EST. Click the image to register!
Bad Boys. $45.00 USD. Friday, November 17, 2017. 7:00-9:00 p.m. EST. Click the image to register!

writing exposure, Exposure dollars, Pexel, Kristen Lamb, writers working for free, writers working for exposure

Writing exposure. A phrase that makes my left eye twitch. For over a decade, many writers have been killing themselves (and their careers) believing a lie, an illusion, and a flat out SCAM.¬†Countless writers have¬†been giving their best to launch their brand and their career, trusting those who claimed to be helping them…doing them a favor even.

NOT!

Writers and other creatives truly believed good content, diligence and hard work would pay off…and it does. Writing exposure doesn’t have to be dirty and predatory. Getting our name and work out there is critical in Web 2.0 (a brand/platform).

But…

We’ve been taken unfair advantage of, and this nonsense ends NOW. We’ve been part of an illusion. We knew writing was a gamble, yet many of us fell for a grift.

We thought we were a contender, never realizing we were actually the mark.

Yet, knowledge is power. There’s nothing wrong with risking and losing. In fact it’s necessary. We learn more from failure than success. We grow and mature and get better.

There are no sure wins, no sure-fire paths to success with an express elevator. Every path to being a contender is a gamble.

But if we keep losing and losing and losing…and losing, something is going horribly wrong. My goal today is to take yet one more step toward righting the wrongs committed against hard-working creatives and showing them a way to be free.

writing exposure, Exposure dollars, Pexel, Kristen Lamb, writers working for free, writers working for exposure
Image courtesy of Eflon via Flickr Creative Commons

Eighteen months ago, all I knew was I was angry—okay foaming at the mouth pissed OFF. I knew creatives were being used, just was unsure how. It’s taken me over a year and a half to figure out the hustle, to understand exactly what game the MEGAs are playing and how they’re using this to (often) play us for suckers.

***NOTE: For anyone new to this blog or series of posts, when I use the term MEGA, I’m referring to very large wealthy brands who are super fond of paying creative professionals in “exposure dollars”…all the while knowing that currency hasn’t been valuable since Abercrombie and Fitch was cool.

These brands are also wealthy enough to pay contributors, but why should they if content creators are so eager to work for free, for the golden writing exposure?

Yes, still looking at you Huffington Post.

As mentioned in my last post Pay the Writer 2–Out Hustle the Hustlers, the key (aside from realizing we’re being hustled in the first place) is to study the hustle long enough to unravel how it all works.

This important because we must know our weaknesses and how they’ve been used against us.

The LOVE of the GAME

writing exposure, Exposure dollars, Pexel, Kristen Lamb, writers working for free, writers working for exposure

In Neil Gaiman’s American Gods, one of the main characters, Wednesday—who’s a shameless con man and a grifter—relates the story of the infamous 19th century gambler, Canada Bill Jones, who was in a small town doing what he loved to do.

Gambling.

Of course Jones was also steadily losing. A friend tried to intercede and told him, “The game is rigged.” Jones’s famous reply was, “I know, but it’s the only game in town.”

Thing was, Jones loved to gamble. It was who he was, and his gambling was a passion that drove him and gave him some kind of pleasure, even while losing.

We writers can be the same way, blinded by a similar passion, which is why we can make easy marks paid in exposure dollars.

We love to write. It’s who we are and we’re often willing to do it for FREE. We are willing to keep writing even when we’re being taken unfair advantage of…because we love it so much.

Thing is, those who are most likely to prey on creatives¬†know that about us. They use this love—our passion—to keep us playing a losing game.

We might not see this weak spot, but predators will and do. The MEGAs couldn’t get away with the grift as successfully as they have if writers got smarter.

Which is where I come in. My first revelation is this:

The MEGAs are not the only game in town.

writing exposure, Exposure dollars, Pexel, Kristen Lamb, writers working for free, writers working for exposure

We might be gamblers, but we can refuse the grift.

We do have better and smarter options that pay out real money not “exposure dollars.”

The MEGAs have been playing the odds, wagering that writers would fail to see the grift and keep on hitting PUBLISH with the raw enthusiasm of a hamster randomly rewarded with a cheap sugar cube. 

When (or if) a writer complains about never being paid, the MEGA is there to gently remind the writer that the entertainment business is a gamble…which is not exactly a lie.

But it isn’t entirely the truth, either.

The problem is we believe we’re playing Publishing Poker at the BRAND Bellagio, when it’s more like the Content Cup Shuffle run by some shady dude on a street corner. He rooks us in with an “easy challenge” and a quick “win” that keeps the hustle going.

writing exposure, Exposure dollars, Pexel, Kristen Lamb, writers working for free, writers working for exposure
Image courtesy of oatsy40 Flickr Creative commons

Can we spot the peanut?

Eventually, we’re all hunting for a nut that’s no longer in play—unless you count us, because only a nut would think they could win this game.

The MEGA game (anything paying in only “exposure” dollars) can never be won…because it’s a hustle. The second every creative realizes this and refuses to play, the MEGA house of cards implodes.

Okay, so knowing writing is a gamble, it’s wise to learn how professional gambling operates so we can spot the game from the grift. We can leave Plastic Cup Dude the peanuts and get involved in a real game we can win.

Understanding how to win involves knowing what game to play and with whom. We need our work out there. Writing exposure critical, but we must control the game like pros.

Professional Poker

writing exposure, Exposure dollars, Pexel, Kristen Lamb, writers working for free, writers working for exposure
Image via Flickr Creative Commons courtesy of Goeffrey Fairchild

See, folks who make a living playing professional poker understand the casino is a means to an end and vice versa.¬†Pro gamblers don’t let the crystal and marble and all-you-can-eat buffets go to their heads. Flattery is rampant, but the pro shrugs it off.

It’s a distraction.

No professional gambler wins every single game. They also lose. Yet, in the end, the casino profits no matter what because they are in it for the long game. There are enough games going on for it to all work out. Some win, some lose but ultimately the chandeliers are paid for.

The pro gambler fundamentally understands this:

While the House is friendly, the House is not the gambler’s friend.¬†

The pro gambler always remembers and respects this difference. Yet, the House remembers and respects this as well. The House knows they need the gamblers, and it’s unwise to use and abuse the guests who pay the bills. They need to let the gamblers win.

Greed is a double-edged sword handled with care by both gambler and the House.

Professional Publishing IS a Gamble

writing exposure, Exposure dollars, Pexel, Kristen Lamb, writers working for free, writers working for exposure
Image via Flickr Creative Commons courtesy of Club Paf

Publishers, agents, magazines, and book distributors are not our friend, but this doesn’t make them our enemy either—much like the pro gambler and the casino.

Yet the difference in the street hustle versus the pro game is this:

The hustle is ALWAYS a parasitic relationship (one side works for exposure and the other gets PAID REAL MONEY).

With the pros, it’s a far more symbiotic partnership, with BOTH sides taking calculated risks, playing odds, hedging losses and everyone hoping to win big. BOTH SIDES get PAID REAL MONEY.

Legit publishers appreciate that¬†wins and losses generally balance out over time, so long as they aren’t being stupid. Sure the Big Five give Neil Gaiman the red carpet treatment, because he’s a high-roller.

Mr Gaiman has earned that red-carpet treatment because the House has made serious bank off his work (and even Neil Gaiman started out as a small time player in the beginning). Yet, after years of hard work and calculated risks, Neil Gaiman is a CONTENDER.

Contenders are the household name authors who bring the House enough revenue to cover that newbie who seemed so promising…yet fizzled.

For the pros, it is a game of balancing risk and reward for all.

The rest of us who are NOT yet a contender like Neil Gaiman have a path. We hone our craft, build our audience, build our brand, learn the business of our business.

We work hard and learn to be patient while also being simultaneously relentless….all the while appreciating the deck is stacked against us. Writing exposure vital, but must be done with strategy for the payoff.

writing exposure, Exposure dollars, Pexel, Kristen Lamb, writers working for free, writers working for exposure

Unlike 20th century publishing, there’s now more than one road that leads to being a CONTENDER.

There are a number of paths writers can take…but¬†they are all a gamble.¬†Legacy, small press, indie, self-pub, blog-to-book, crowd-sourcing, hybrid, and on and on. Lots of roads and many paths to being a CONTENDER.

This said some paths are not paths. They are DEAD ENDS where WE (writers) are the other white meat. These “paths” are scams. Writing exposure often means we’re just food for the MEGAs’ insatiable hunger for free content.

Writing Exposure: Gamble or Grift? How Can We Tell?

writing exposure, Exposure dollars, Pexel, Kristen Lamb, writers working for free, writers working for exposureGood question and there are a LOT of grifts going on, which we will systematically tackle in other posts. Today, for the sake of brevity, we’ll talk about the one that burns my tail more than any other and is the most common.

The Blog for Our MEGA & Use Our BIG Name & HUGE Audiences Grift

writing exposure, Exposure dollars, Pexel, Kristen Lamb, writers working for free, writers working for exposure

One of the best ways for writers to create a brand and eventually sell books and make money is to blog. That is a fact. How we go about it, however, makes a HUGE difference. MEGA brands, however, as mentioned in my previous post, keep us writing like it’s 1999.

Often a MEGA will come and say something like, “Hey! We saw your post on BLAH and love it! We want to showcase your talent!”

Beware of flattery.

“It’s easy, too!”

Beware of easy.

Often they will come at you with a plan that sounds like sheer genius. We may have blogged to the ether. We are tired and we’d like some help. We don’t want to go it all alone and are looking for some benevolent force to propel us to a new level…and they know that.

The MEGA might say something like:

“We don’t even expect you to write a new post. Why NOT repurpose something you’ve ALREADY written? We can get it to a larger audience. You can still write on your little blog and get our audience too. It’s a favor…really.”

Hmmm, maybe…

“AND you get exposed to our audience which is millions!¬†That and you can link back to YOUR blog and BE DISCOVERED!”

writing exposure, Exposure dollars, Pexel, Kristen Lamb, writers working for free, writers working for exposure

Before you get all excited about writing for exposure, ask the next logical question.

How did the MEGA know to contact you in the first place?

Often a MEGA will contact us because our post was doing well enough on its own to get their attention…meaning it can get the attention of OTHERS as well.

The reason this is a grift is the MEGAs know a couple things many writers do not.

First, they understand your content was good enough for people to notice—FOR THEM to notice–and they want to cash in on opportunity. If they can get our work (excellent & FREE bait) on their site, every click on our good work pays THEM MONEY because they’re optimized in a way we can never compete with.

We’re working for exposure while they are paid in cold hard cash.

writing exposure, Exposure dollars, Pexel, Kristen Lamb, writers working for free, writers working for exposure
Image via Jeremy Noble courtesy of Flickr Creative commons. Text added.

Secondly, they understand how search engines work. The MEGAs know search engines like Google penalize for duplicate content.

They know it is impossible for a writer to serve two digital masters.

What this means is that if I post a blog here on my blog and then the same post at Huffington…the bigger SEO shark wins.

In fact, even if I wrote two completely different blogs…bigger SEO shark would likely win because they beat me hands down with SEO (Search Engine Optimization).

I cannot compete with an entity that has tens or hundreds of writers putting out new content daily…short of cloning myself.

Anyone googling my name would be far more likely to find the MEGA and not me. The reader clicking on MY content will also PAY the MEGA and NOT me.

By blogging for exposure I am unwittingly cannibalizing my own brand and earning ability while building the ALREADY RICH MEGA….for FREE.

writing exposure, Exposure dollars, Pexel, Kristen Lamb, writers working for free, writers working for exposure

This is where we get smart about writing exposure. If I would’ve simply kept plugging along with the content that got the MEGA’s attention in the first place,¬†I’d KNOW I was doing something right…because THEY WANTED IT.

I’d have confirmation I was on my way to having my own audience¬†on my own site where eventually I’d make money off ads, books, merchandise, etc.

Sure I’m going to work for free but when I go it on my own, FREE¬†is only temporary.

It’s a gamble. We all know this! I will have to work hard, hone my craft, put in a lot of time and work and posts. I’ll have to take risks, try new things, and build my audience.

But THAT is the gamble NOT the grift ūüėČ .

What about you? What are your thoughts?

Have you been overwhelmed with social media? Tired? Worn out and all the love gone? Feel like a hamster in a wheel? Ready to get your power back? YOU ARE WORTH BEING PAID! Don’t know about you, but if we can have fair trade coffee, we can also get fair trade fiction, fair trade content. This nonsense MUST STOP!

Time to take back your power! I have some new classes below to help you out and show you HOW to play to WIN, so make sure to sign up.

I LOVE HEARING FROM YOU! And I am NOT above BRIBERY!

What do you WIN? For the month of OCTOBER, for everyone who leaves a comment, I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

Harnessing Writing Power! THE BLOG October 26th, 7-9 EST and comes with FREE RECORDING. $50 for General Admission, GOLD Option AVAILABLE!

BRAND BOSS! When Your NAME ALONE Can SELL! November 9th, 7-9 EST and comes with FREE RECORDING. $45 for General Admission, GOLD Option Available!

PLOT BOSS! Writing Novels Readers WANT TO BUY! November 16th, 7-9 EST and comes with FREE RECORDING. $40 for General Admission, GOLD Option Available!

 

So last week I discussed the new and fairly grim reality for many creatives. I pointed out the big picture of what’s really going on in the New Publishing Paradigm—The Matrix. Playing a short, blonde, sassy Morpheus from Texas…I offered a choice…

The Blue Pill—get paid in exposure dollars and empty promises.

OR the Red Pill—tough truth, hard work, but a way forward for authentic PAID success.

If you’re the Red Pill crowd, Wonderland is gone and now I’m telling you the game is rigged and it’s all a hustle. The MEGAs (big brands, I.e.¬†Huffington Post) are using us as human batteries to power their brand.

And once you recover from envisioning a female middle-aged Morpheus in yoga pants…your next question might be, “Fine, no how do we get PAID?”

We beat the hustle ūüėČ .

*hands paper bag* It’s fine. I am here.

I want y’all to HUSTLE…not GET HUSTLED. Big—no HUGE—difference.

Step One: Best way to beat a hustle is to know we’re being hustled in the first place.

That’s what I hopefully did in my post Welcome to the Matrix—You Work for Free and there IS NO Payday.

I’ve known the hustle existed for a long time and my first time calling it out involved blood, guts and being called the “c” word more times than ever in my life.

Creative is not the word I am referring to. Nope, not clever either. Compassionate? Um…nope. Not that one either.

Anyway…

Almost two years ago, I blew up the Internet with my first¬†Pay the Writer post, but at the time, I only knew enough to be royally ticked off…ok, blind with rage is more accurate.

In hindsight? Not the best approach, but a start.

I’ve grown a lot since then. I’m wiser and have had more time to study the “game.”

Though back in 2016 I knew writers (creatives) were getting shafted, I hadn’t figured much of anything out beyond that. It’s taken me eighteen months to unravel HOW those exploiting us were doing what they were doing (and HOW they’re still doing it).

HOW were/are they getting us to so eagerly go along, calm as Hindu cash cows?

The Hustle

If we look to the slang definition of hustle it is an inducing by fraud, pressure or deception, especially of inexperienced or uniformed persons to buy something or participate in an illicit scheme. It also means to fraud or to deceive.

Please keep in mind that the best hustles are completely legal.

Everything we creatives have endured by and large is completely legal and we willingly consented.

Yet, with new information, we now have the option to revoke our consent.

All this said, blame games and being a victim aren’t my thing, so I take the mea culpa. In defense of all parties involved we knew this was uncharted territory and well…mistakes were made.

Whether this behavior continues, by and large is up to author education. Here’s where I come in.

If being paid in feel-goods and participation trophies is cool with you? Rock on. Keep on posting. Not all writers have the same goals. But for those who desire a paid career, we need to get street smart.

What POWERS the Hustle? BLOOD IN THE WATER

All hustlers from con men to that deadbeat ex we fell for sophomore year all work the same way. Like sharks, they can taste blood in the water. Blood in the water means something/someone is injured or damaged.

They must select the perfect mark in order for the hustle to offer the largest payoff for the least effort (MAX ROI).

Even in completely legal “hustles.” Okay especially in legal hustles.

A family member of mine recently went through a nasty divorce. I begged her to let me help her with searching for a new house. She didn’t want to be a burden and fell victim to a real estate agent with no scruples.

What this agent did was technically legal. But the agent spotted an angry, deeply wounded female with no work history and no real world experience on her own alone and unguarded…who could be cajoled into a seriously BAD deal.

The real estate agent probably “deeply cared” about my family member…until the commission check cleared. Sadly my family member is now in for a rough road.

Emotion, desire, longing, fear, doubt, insecurity are all blood in the water for any kind of hustle.

The MEGAs use our fear, lack of knowledge, our insecurity coupled with our desire for approval against us. They know a lot of creatives over the age of thirty-five are scared of the Internet, used to the old world, and desperate for a helping hand to guide them.

They don’t believe they can go it alone.

Us older writers are also are most likely to want to believe we’re still playing the same game with the same rules only in digital form and the MEGAs are happy to let us believe that lovely lie and pray we take the blue pill.

We are the perfect mark—target—for blogging for free (exposure dollars).

The MEGAs know the money is and always will be IN THE ADS (and are counting on us not putting this all together).

MEGAs convince us we cannot possibly make it without them and we need them and are better working for them even if it is for free (“temporarily” of course).

Patently 100% false.

Millennials?

Snowflake Honey Badger Don’t Care

Millennials grew up on-line teething on keyboards and have paved the way we can follow. Sure Millennials might be “delicate” in other ways, but ON-LINE?

*backs away slowly and makes notes*

Millennials are like the honey badgers of social media. Honey badger don’t care!

***linked to the video I am referencing but warning you there are curse words…yet SO APROPOS****

They bite into stuff, chase social media snakes, take what they want, get stung, then bitten by digital cobras, pass out and sleep off the venom…then eat the cobra that just bit them and resume digging and working and move along unfazed.

It’s why a lot of Millennials have become the new MEGA brands of the 21st century.

Millennials have been able to be the honey badgers of social media because they were never the ideal target for the hustle.

Why do I need you to make me a star? I ALREADY AM ONE!

Money? Meh, I live at home.

Exposure? Wikipedia says people die from that.

Because the Millennial MEGAs started out young and fearless with technology, they held an advantage. They never knew a world with gatekeepers or rules and if there were rules, then they didn’t matter. Rules didn’t apply to THEM. Since they didn’t have bills to pay they had a lot of freedom to work for free…authentically.

Keep that in mind.

The Game Has Changed and SO HAVE THE RULES

We keep thinking we are playing the old paradigm publishing game. Write, get exposure, build a CV, pass gatekeepers and POOF paid work comes our way.

Not so fast.

Remember it’s a different game entirely. The old rules NO LONGER APPLY.

Just try playing Monopoly using the rules from RISK with Tiddly Winks on a Chinese Checkers board and see if you aren’t ready to start drinking heavily by noon.

Yet that’s essentially what we older writers have been doing since 2006. We allowed the MEGAs to guide us because they had the power, brains and resources and they said they would help us learn the new game. Right?

Right?

The Honey Badger Hustle

In my POV, making this simple, there are three options for writers who want to be PAID.

Option One: Refuse to Play

Some writers simply refuse to get on-line. They write books and have no want for social media, and that’s cool if you can write a book a month and simply bombard Amazon with so many books something eventually sticks (though without social media this is a tough way to get paid, but doable).

Option Two: Play Our Own Game

We build our brand. If we’re going to work for free then it will be for OUR BRAND. We build our brand any number of ways (my preference is the blog because no one can arbitrarily shut down your site). But whether it is videos, blogs, images, it is under OUR NAME.

We cultivate our own audience and eventually they will know us, hopefully like us and buy books and such.

Option Three: The Honey Badger Hustle

Option two can naturally dovetail into this. In fact, it is on my business plan. I hope more of you join us. The more honey badgers, the better for creatives. We must stop caring so much.

Trust the process. Build a brand, cultivate an audience and THEN approval and money eventually will come, but only if we are fearless and selfish. We must rabidly guard our dreams and HUSTLE.

Millennials inherently or accidentally understood that if they built it (the audience) the MEGAs would come…to THEM with MONEY.

We can learn from this. A lot of bloggers already have.

I know a mommy blogger who’s making $15,000 a month…off ADS ALONE.

Trust me, she started at ground zero and didn’t waste time or content on any MEGA to “launch” her. They pay HER to help THEM.

The Honey Badger Hustle is when we understand the hustle and use it to OUR advantage—out-hustle the hustler, so to speak. We still can write for MEGAs but in a symbiotic way. Everyone wins.

Now, I’m off to eat some snakes ūüėČ ….

In the End

We’ll unpack this grift more as we go along. This is a system over a decade in the making, and I can’t unravel it with one or two posts.

Yet, if you Honey Badger UP, learn to be fearless. You can be tough, but social media is NOT tough. Teenagers can figure it out. A toddler with an iPhone can do better than a lot of us.

I can help you. We are all worth being paid for what we do well and anyone shaming you for wanting to be paid is a user.

Honey badgers don’t care.

What are your thoughts? Have you been afraid of social media? Confused and thinking you were playing the old game and the old rules? Are you scared? It’s cool. Shows you are onto something. I am here. Haven’t abandoned y’all in eight years, so y’all are stuck with me.

I LOVE HEARING FROM YOU! And I am NOT above BRIBERY!

What do you WIN? For the month of OCTOBER, for everyone who leaves a comment, I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

I hope you take the red pill, and I am here to guide you.

Social media is and should be super fun and that while you might need solid training, you DO NOT need a team of professionals paid a never ending stream of cash to “manage your brand”. You also DO NOT meed MEGAs to “launch you.”

I can train you what to do and how it all works. How you can create something where MEGAs come to YOU…

I have two upcoming classes Social Media FREEDOM–Harnessing Passion & Creativity to Cultivate Fans¬†& Harnessing Our Writing POWER–The Blog

I highly recommend you sign up for one of our upcoming classes listed below, especially to properly prep for Nano.

Fail to plan, plan to fail ūüėČ .

****Note, those who subscribe by email, the visual gallery doesn’t show, so please click through and sign up!¬†We look forward to seeing you and serving you in class! Helping you be the best you can so your work can stand apart ūüėÄ .

Blurb - Cait Reynolds
BLURB BOSS: Writing Blurbs that SELL BOOKS. $45.00 USD. Friday, November 10, 2017. 7:00-9:00 p.m. EST. Click the image to register!
BRAND BOSS! When Your Name Alone Can Sell. $45 USD. Tuesday, Nov. 14, 2017, 7:00-9:00 p.m. EST. Click the image to register!
PLOT BOSS: Writing novels readers want to buy! $40 USD. Thurs., Nov. 16, 2017. 7:00-9:00 p.m. EST. Click the image to register!
Bad Boys. $45.00 USD. Friday, November 17, 2017. 7:00-9:00 p.m. EST. Click the image to register!

Image via Flickr Creative Commons courtesy of John Seb Barber

This post is for creative professionals (namely writers)¬†who desire to make a living writing full time being paid real money.¬†If you’re writing simply for fun or enjoyment or love, then that’s wonderful! But if you long to be paid to do what you love, then read on because you work for free and there IS NO PAYDAY.

Sorry to be the one to break the news. Nah, not really.

Today’s post is one of those crucial conversations we need to have because the creative world is at a crisis point.

While New Publishing has offered us a lot of new freedom, freedom is always scary and even dangerous. It’s especially scary for those of us who grew up in a pre-digital world.

So let me say this…

Millennials often get a bad rap. They’ve been called “the most selfish generation ever.” They’re enamored with social media and obsessed with personal brands. Surrounded by participation trophies and emojis, these young people have a developed a sense of bulletproof “specialness” that rivals Steve Jobs’ famous “reality distortion field.”

BTW…this is not entirely a bad thing ūüėČ

By the end of this post, I hope you see how much we have to learn from this insane, passionate and yes, often “deluded” generation. How maybe, just maybe these crazy kids know a hell of a lot more than we do and why we’d be wise to take some lessons.

Since this is a longer post, I am breaking into clear sections. I feel breaking this into separate posts would hurt the overall integrity of the lesson. So read all at once or in segments. But I do hope you read it though since your future is at stake and no, I am not just being dramatic.

PART ONE: Birth Of a STAR (Web 2.0)—Yeah This MATTERS

TADA! I am HEEEEERE! And I am SASSY! Call me “Internet.”

Most of us older folks were around when Web 1.0 (the Dot Com Revolution) went up in flames—along with our hopes of getting a job (*Gen X fist bump*). Yet, Millennials were too young to understand the chaos, too busy playing Nintendo to notice that their parents suddenly took up drinking while they stared, weeping, at their investment portfolios.

Then an odd thing happened, an event completely and utterly unplanned.

From the liquified remains of Web 1.0’s decaying parts something stirred in the primordial ooze of 0s and 1s. It wriggled a bit then skittered up from beneath. By sheer accident, a creation unlike anything witnessed in human history was born. Web 2.0 poked its head up from beneath the debris and it had¬†evolved.

Evolved how?

Web 1.0 was fundamentally powered by PAID content. Web 2.0, however, was and continues to be powered by user-generated content (or UNPAID content).

This was a radical shift. Trust me, none of the dot.com investors were ever keen on the idea of anything being free. EVER. Like, how can we get stamps for email?¬†They HATED free.¬†Free couldn’t be controlled, measured and monetized. Free…was well FREE. Nobody gets rich with FREE? WTH?

The¬†dreamers who envisioned the world they longed to build in Web 1.0 rejoiced at Web 2.0. Meanwhile those who were in the investing and making money business had more this reaction…

***And as a warning, I’ll be mixing metaphors more than a 90s DJ, but y’all are smart, so roll with it.

Anyway, to grasp what a HUGE deal this shift really was, think of it this way:

Web 1.0 was fossil fuels. Fossil fuels can be controlled, restricted and given a PRICE. This paradigm makes a small sector of people obscenely rich, and even more powerful.

Web 2.0, conversely, is more like fusion. Never ending energy and self-sustaining. Fusion, however, is impossible to control and a %$#@ to monetize. No business wants our cars or homes powered by fusion because we’d have all the power we needed…forever and they’d be irrelevant and broke.

Businesses don’t get rich unless they can control and monetize. Keep this in mind.

This, however, does NOT change the simple fact that Web 2.0 has the power of a star, or rather stars give it power ūüėČ .

Stars like our sun burn bright because of the constant fusion of two molecules of hydrogen that bond (share valences and electrons) to create helium. That bonding then releases energy in the form of light and heat. Sure one day the sun will burn out but that won’t be for a seriously long damn time.

Web 2.0 is powered in a similar fashion, though fusion is between people.

Users share valences, but instead of electrons, we share memes, pictures, videos, blogs, and gluten-free cherry cobbler recipes.

For instance, when one person shares a a funny meme, there is a reaction of energy (laughter) and this is then shared again–>setting off the reaction and constant energy that is the dynamic and powerful Web 2.0.

Made you laugh, right?

Without sharing of content, the energy would disappear much like a star winking out because it no longer had hydrogen (memes) to share.

This is a major reason why a lot of stuff needs to be shared for FREE. The more sharing, the more energy. If people had to pay a fee for every blog or picture they shared, they’d lose interest and likely rediscover a lost love for vinyl records and hanging out in mall food courts.

Initially this whole FREE was terrifying for the powerful and mega-rich who wanted to remain powerful and mega-rich. How could they keep and even increase their status and wealth in a world powered by FREE? Newspapers and magazine sales were plummeting and people were no longer paying attention to ads and commercials.

The RICH…they were suffering. This whole FREE thing threatened all they’d worked so hard to….wait a minute….

Never mind. Nothing to see.

PART TWO: YOU ARE A BATTERY

So how DID the mega-rich media brands (the MEGAs) talk us into making them even richer? They cooked up a business model that is pure (evil) genius and they did this by working together.

See, we all thought The Matrix was a movie *falls over laughing*. Nope. The MEGAs created their own Matrix and we (content creators) are the batteries.

Useful, necessary, disposable and easily replaced.

The entire MEGA business model hinges on content creators being ignorant because that’s how they can keep using us as a power source. The MEGA media brands needed content and the MEGA other brands (McDonald’s, GEIKO, Starbucks) needed to remain top of mind.

To accomplish this, though, they had to pull off a magic show that Criss Angel couldn’t pull off if he sewed himself to David Copperfield.

The MEGAs counted on basic human nostalgia and bet that we would hold on to outdated thinking of how success actually happens. If we did this, we’d make perfect and compliant batteries.

The MEGAs are counting on us working like it’s 1999, like we are in Web 1.0 (paid content) and not in Web 2.0 (unpaid content).

Batteries don’t work with near the gusto when they realize they’re being used up. How have the MEGAs been able to convince us to enslave ourselves? Same way as in¬†The Matrix.

The MEGAs use our ignorance and fear of authentic freedom to keep us compliant. They manipulate the rules of how the world really works. How business and success works.

They feed us outdated advice we grew up on because that’s the world we know and that keeps us obedient.

We Need Exposure to Succeed—Wait….WHAT?

Back before Web 2.0 exposure was highly valuable. Writers could often get their start writing for free or nearly free for a small publication like a local paper. The point of taking the temporary monetary hit was that working for free was an investment in our future.

Exposure was a great idea. Why?

Because before Web 2.0 there was no other cost-effective way for the small fish to reach a large audience. Exposure gave us access to an audience we had NO OTHER WAY TO REACH.

With strict gatekeepers in play, we had to earn our stripes and build an impressive CV by working for free or close to free to get the paid work then the (ideally) BIG PAYING work. Can you say syndication?

Writers¬†needed publishers, magazines and major media outlets for exposure, for the simple reason we had no other way to expose ourselves…that didn’t generally involve handcuffs, a hefty fine and court-ordered therapy.

Times have changed, yet many content creators haven’t realized this.

Gatekeepers are pretty much gone, everyone can be published, very few media outlets PAY, and exposure is a useless currency.

Yet many content creators still take it as payment. Why?

Because we are like the humans plugged into The Matrix, unaware what’s truly going on. We are operating as if we are in a world where a CV is vital, where some big brand is going to launch our careers and where all this exposure will eventually pay off.

The MEGAs saw what the Millennials saw. The MEGAs used (and continue to use) our ignorance to their massive advantage.

How? Hope you guys are ready to get unplugged. Expect some wobbly legs but you will be free.

The Red Pill or the Blue?

Today, I get to be Morpheus. The red pill or the blue? You can choose reality or the fiction of reality.

The MEGAs are counting on us a) remaining ignorant batteries who don’t understand how Web 2.0 really works or b) that we will swallow the blue pill and remain in Wonderland.

Wonderland is what we grew up with…that had no power to get big on our own and required the blessing of a MEGA if we hoped to make it BIG.

The blue pill reinforces that attention from a MEGA will catapult us into fame and fortune faster than you can say “Oprah’s Book of the Month.”

But that is no longer reality.

The Blue Pill World

We’re now in a world where the rich are getting richer by selling us (content creators) dreams and paying us in “exposure” dollars even though they know that currency is akin to paying us in Monopoly money.

The MEGAs know what Millennials knew all along. They SAW the door, too.

MEGAs know Web 2.0 works best when your brand can churn out great content. The more the better.

Unlike Web 1.0 where the content (I.e. an article) was the product for sale, now the content is merely the bait for paid advertising, products or services which is where the actual money is made.

The MEGAs are using our hard work, gifts and talent to make themselves richer and enhance THEIR brand at the expense of our dreams and futures.

The Matrix created by the MEGAs is NOT a symbiotic relationship. It is fundamentally parasitic. The MEGAs get stronger by using up compliant content creators paid in feel-goods and bragging rights.

Down the Rabbit Hole

What if we take the red pill though? What is really happening? What is going on?

If you’ve followed my blog long enough you know exactly what I feel about Huffington Post and the creator Arianna Huffington.

I’m using Huffington Post because *shrugs* it’s used writers for years. What? Seems only fair to me.

A.H. created¬†Huffington¬†to give unknowns a platform, where by some “exposure magic” writing entrepreneurs would eventually get paid writing jobs. Hey, maybe in the beginning that was the goal. Who knows?

Don’t care because the HuffPo goal, agenda, and business model shifted from symbiotic to parasitic faster than you can say CLICK FOR MORE!

See, Huffington Post figured out there were a lot of eager content creators dying to get their work out there and this presented a ripe business opportunity. With Web 2.0 Huffington Post knew it needed lots and lots of AMAZING content churned out everyday to make money…off ads and clicks.

But, like I said, this wasn’t 1999 and the money wasn’t in the actual content. #DUH

Consumers weren’t buying papers and magazines and were increasingly on-line looking for the same information. Why not give it for FREE?

Great idea!

The MEGAs saw this shift from paper to digital and knew people would gravitate to free. But therein lies the pickle. How can a MEGA brand increase profits?

Cut costs. What was the easiest cost to cut?

US.

How did Huffington Post do this? They built a Matrix.

Give writers some prestige, tell them they are building their CV and their brands just like the good old days. String them along with the promise this free work and “exposure” would eventually lead to a true payoff…and BOOM!

I now present countless worker bees making the sweetest honey ever made—but they will die before ever tasting a single drop.

Huffington Post made hundreds of millions of dollars (and still does) without actually having to pay most of the contributors. This of course, created an even BIGGER problem for the content creators (many still unaware of what’s really going on).

Other MEGA media outlets couldn’t compete if they continued to pay all of their content contributors, which led to these guys embracing the “Exposure Dollar Business Model” and creating their own Matrix.

Thus, any “platform” writing for unpaid MEGA brand for exposure simply led to even more unpaid (or low paid) work for another MEGA for even more exposure….

Welcome to THE MATRIX!

But How Do They Get Away With It?

***NOTE: I have hyperlinked all my assertions to show I am basing my arguments on facts, yet be aware every click feeds the very beast I want to starve.

Over time content creators gave and gave and gave, but the payoff never seemed to come. That was a serious problem, which required some quick thinking to remedy. The MEGAs were faced with two options.

Option One: Pay the content creators.

Scratch that. What kind of nonsense-crazy- mumbo-jumbo-talk is that? NO!

Option Two: Appeal to emotions.

Creative people dig emotions. Use words like¬†“self-fulfillment” “giving” “contributing” “better world” and they’ll totally buy it.

Seriously, watch *giggles*. It works. Look at ’em GO!

I cannot make this stuff up.

Arianna Huffington, in an interview on Forbes encouraged entrepreneurs to focus less on money and power and more on giving and personal fulfillment. This interview was ironically right around the time she sold Huffington Post to AoL for $315 million.

I’m uncertain what dictionary A.H. used for her definition of “entrepreneur” but my definition of “entrepreneur” says nothing about yoga and also claims money and power are a pretty big deal.

Yep, looked up business plans and no diagrams of downward-facing-dog.

A.H. goes on in the interview to basically claim that lack of money and power is not our problem…stress is. We don’t need more money, we need meditation, a balanced meaningful life and more sleep.

Don’t know about you but give me more money and empower me and magically stress goes away. I also sleep way better when I’m not terrified of losing my home.

A.H. also continues to be paid big bucks to give lectures about liberating ourselves from desiring money and power and instead “embracing the third metric.”

…which just leaves me feeling dirty and used. #TouchIt #TouchTheThirdMetric

As mentioned Arianna Huffington sold Huffington Post to AoL for $315 million. Granted Business Insider rallied to her defense that she only made $21 million since a lot of other people (MEGAs) got a piece of the pie.

I feel so much better now t—NO! I don’t. Because of statement like this:

Aren’t you ready to unplug? I sure am!

PART THREE: Collapsing The Matrix—Just Say “NOPE!”

My goal is and always has been to empower authors (creative professionals) and show you that you are valuable and worthwhile.

I’m here to show you the door and help you unplug from the MEGAs that are using you up faster than a Dollar Store battery.

To do this, we’re going to inject you with a BS antidote.¬†This might sting. I’m vaccinating you with a little Business 101.

This is how it all REALLY works.

Content Creators Eagerly Work For Exposure Dollars to Build MEGA BRANDS—> MEGA BRANDS Make MEGA Profits

Content Creators Work for Actual Dollars to Build MEGA BRANDS—> MEGA BRANDS Make WAY LOWER Profits

Content Creators Fed Up Being USED Tell MEGA BRANDS to Embrace Their Own Third Metric—> MEGA BRANDS Forced to Pay Content Creators or Write/Create Their Own $#!*

Content Creators Realize THEY ARE & HAVE ALWAYS BEEN the Brand & Do NOT NEED the MEGA BRAND—> Content Creators Finally Making REAL Money and Living a DREAM NOT an ILLUSION Because MEGAs NOW NEED THEM & PAY THEM

The revenue stream in the digital age is the pay per click, the ads, the products or services for sale. While this isn’t at all bad, why don’t we start doing some of this for ourselves?

I mean, if we’re going to invest months or years creating content for free, shouldn’t it pay off eventually for US?

Just leaving that there….

TRUTH: We don’t NEED the MEGAs. They NEED US.

Arianna Huffington at one point (no date listed on article) was making $2,330,000 per month off Huffington.

Off the blogs she personally crafted.

BWA HA HA HA HA!!!! #Kidding

The blog and brand (Huffington) makes the money and then proudly proclaims that writers working for free forever is “authenticity.”

Sadly this is more and more common. I blogged last year about Revolva and how Oprah’s conference paid in exposure dollars while not even offering so much as parking money for the performers. Exposure is impacting a lot of creatives, like the UK baker who refused to bake a FREE cake for the X Factor in exchange for “exposure.”

Pretty sure Simon Cowell isn’t paid in exposure dollars, and one would think a show as popular as X Factor¬†would have a budget that accounts for expenses like…paying bakers for their cakes.

#LetThemEatCake

The thing is this. A lot of BIG BRANDS think like a business and work hard to plug us into their Matrix to increase profits.

This way we will sing, dance, write, bake cakes and on and on and on and all for free, while we take the third metric up the keister and claim it was fun!

Meanwhile, the MEGAs laugh all the way to the bank.

To be clear…

I WANT the MEGAs to make money! 

I want us ALL to make money!

We can HELP each other and that is actually happening…as in now. Go look on YouTube.

I have zero issue with us all walking away happy and well PAID. GIMME MO!

I DO, however, have a MAJOR issue with MEGAs making billions off using us, then shaming us for wanting to be paid in real money just like they are. 

We can be business partners, but partners in a mutually beneficial relationship. To do this? UNPLUG! Start valuing and building OUR brand.

Remember I told you Millennials were crazy smart?

The GREAT NEWS…

We have the ability to unplug and to tell any parasitic MEGAs they need to pay their power bill or they are CUT OFF!

#LightsOUT

Embrace “Special Snowflake” Thinking

Thank you you crazy-deluded-fearless-special-often-annoying-but-awesome-Millennials! It would figure your childlike enthusiasm, passion and raw fearlessness would give us the answer.

Don’t get crazy, though. Y’all aren’t the first special snowflakes to exist ūüėõ . *smooch*

Every MEGA in history started out with special snowflake thinking. It was their “reality distortion fields” that gave them their dreams and their drive that changed the world. This “specialness” fueled the will and passion to keep going no matter the pushback.

The MEGAs can still thrive, but how they continue to do business from here is up to US. Red pill or blue? Parasitic or symbiotic? What are you WORTH?

Web 2.0 does involve a lot of FREE but it works BEST when people come together in mutually beneficial ways. For instance famous YouTuber Lilly Singh a.k.a. IISuperwomanII gets to do what she was born to DO. What she LOVES!

To entertain.

The more she does what she loves, the better she gets at it. The more she improves, the larger her audience. The larger her audience, the more big brands want to be part of her world (and PAY HER to reach HER audience).

The Bloggess, Pioneer Woman and on and on started with simply reaching out and cultivating an audience and building their brand. They focused their talent, will, passion and love on THEIR DREAMS.

My new favorite book is The Power of Broke by Daymond John (known as The People’s Shark). Part of why I like it so much is he preaches a lot of what I’ve been hammering into writers since MySpace had a pulse.

WE ARE THE BRAND. YOU…YES YOU ARE THE BRAND.

The book I mentioned is a must read for writers. We need to value what we do and learn to think like a business.

Trust me, anyone who set foot on the set of Shark Tank and promised to pay in “exposure” and “warm feelings” would be laughed off the stage. That isn’t business. Don’t know what it is, but know it is NOT business.

Daymond’s book is filled with examples of entrepreneurs bootstrapping from nothing and using grit, imagination and creativity to eventually MAKE MONEY.

He highlights highly successful entrepreneurs of all ages and backgrounds to make his point (many who are in creative fields). His core concept, however, is the same one I’ve been preaching to writers for years.

The path to success is VASTLY different in the 21st century and buying into outdated ideas costs us BIG.

Millennials always understood they didn’t need MEGA brands to launch them. They always knew they were stars *hair flip*. They believed they just needed to build enough pressure to ignite and shine!

They didn’t use angel investors or banks or the idea of riding on MEGA coattails.

They used what they had on hand. Technology, social media, creativity and their insatiable desire to connect and share with passion and enthusiasm. Millennials¬†grasped that if they kept at it, learned, grew, failed, retooled, and kept pushing in their relentless, fearless, and often annoying way…it could and would pay off.

If they created content people loved sharing…eventually MEGAs would¬†come to THEM and PAY THEM.

Same with you guys! Too many writers are terrified of social media or blogging. Too many of you believe you need the magic feather of the MEGA, or a major marketing budget or lots of ads to make money. You aren’t a “real” writer without some MEGA stamp of approval.

You’re strung out, depressed and can’t get out of bed, not because you need meditation…you need money. And that is OKAY. Ignore the Matrix.

Really. It’s a scam. Just walk away.

Yes, it is scary, there is a learning curve and you’ll probably fail…a lot. But in the end? Don’t know about y’all, but I prefer authentic failure over fake success.

What about you? What are your thoughts?

I LOVE HEARING FROM YOU! And I am NOT above BRIBERY!

What do you WIN? For the month of OCTOBER, for everyone who leaves a comment, I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

I hope you take the red pill, and I am here to guide you.

Social media is and should be super fun and that while you might need solid training, you DO NOT need a team of professionals paid a never ending stream of cash to “manage your brand”. You also DO NOT meed MEGAs to “launch you.”

I can train you what to do and how it all works. How you can create something where MEGAs come to YOU…

I have two upcoming classes Social Media FREEDOM–Harnessing Passion & Creativity to Cultivate Fans¬†& Harnessing Our Writing POWER–The Blog

I highly recommend you sign up for one of our upcoming classes listed below, especially to properly prep for Nano.

Fail to plan, plan to fail ūüėČ .

****Note, those who subscribe by email, the visual gallery doesn’t show, so please click through and sign up!¬†We look forward to seeing you and serving you in class! Helping you be the best you can so your work can stand apart ūüėÄ .

Blurb - Cait Reynolds
BLURB BOSS: Writing Blurbs that SELL BOOKS. $45.00 USD. Friday, November 10, 2017. 7:00-9:00 p.m. EST. Click the image to register!
BRAND BOSS! When Your Name Alone Can Sell. $45 USD. Tuesday, Nov. 14, 2017, 7:00-9:00 p.m. EST. Click the image to register!
PLOT BOSS: Writing novels readers want to buy! $40 USD. Thurs., Nov. 16, 2017. 7:00-9:00 p.m. EST. Click the image to register!
Bad Boys. $45.00 USD. Friday, November 17, 2017. 7:00-9:00 p.m. EST. Click the image to register!