Kristen Lamb

Author, Blogger, Social Media Jedi

Kristen Lamb — Photo

Posts Categorized: Publishing

Today we are going to talk about something potentially embarrassing, but hey I have no shame. But I believe this is a cool thing because I talk about stuff A LOT of people have been through, but few are bold enough to talk about let alone post it in a blog for all to see.

The old way of being a “professional” was to portray you were perfect. Spin everything. Maybe some people still do that, but meh. Not my style. I take the hard hits then talk about them so you guys can learn and to me? That’s more important than anyone thinking I am “perfect.”

So…

Want to know who people really are? Three ways. One. How do they act when they have everything? Two. How do they act when they have nothing? Three. How do they act (respond) when the proverbial caca hits the fan?

For the purposes of today’s blog, I’m interested in number three because it involves a lot of number two (the stinky kind). Before we start though, we must understand that….

Life is NOT Hermetically Sealed

I’d love to say that every time some land mine blew up in my face that my response soooo perfect that Mother Theresa was looking down gettin’ all jealous. That I handled said caca with grace, maturity, kindness, love, yoga, bible study and inspirational quotes. That my response did NOT involve a hell-mouth opening beneath my feet and then spewing out of my mouth. That my reaction did not involve a blast radius.

But one thing I promise on this blog is honesty.

One thing we must learn to be successful in this profession (or any other) is to forbid outside circumstances to own, control or derail us.

Sounds easy in an inspirational quote. The doing? Not so much.

How are we going to handle it when the proverbial caca hits the fan?

Because it is GOING to happen. It isn’t a matter of if, rather a matter of when.

If we allow ourselves to be at the mercy of circumstances? We’re going to be miserable and we’ll never finish the blog or the book. We’ll give up, tap out and take every carb in the house down with us.

Though I’m not where I’d like to be? I’m a hell of a lot better than I used to be. Making the decision to become a writer was the single best thing I could ever have done to grow my character, to mature me and to make me a better (not perfect) person.

Successful people don’t avoid stress, they learn to manage it….often the hard way. Yay!

Managing Expectations


A lot of why we make ourselves miserable and end up depressed is that our expectations fail to meet with what reality delivers. If you ever want to see this in action, just watch Bridezilla clips off YouTube. The bride has this absurd expectation of what the wedding day should be, an expectation that reality cannot meet (No, sorry, we cannot have cherubim deliver you to the altar on a cloud)…and they implode.

A sinkhole forms around the bride that eats all the bridesmaids, the caterer, the flower girl…and the groom is just standing there like he’s just landed at Normandy.

Expecting too much? Can be problematic.

But we need to be careful about the other side of this emotional coin—especially those of us from crazy dysfunctional families. We can stray to the opposite side of the spectrum and that’s dumb too. Maybe we’ve gone through a lot, been let down a lot so we just expect nothing. Or worse, we expect bad things to happen. We expect to be let down.

That is bad juju as well.

Thus, there is this fine dance we must master between expecting great things, but also being prepared for everything to just go sideways, too.

$h%t WILL Hit the Fan

Going to let y’all in on a little secret. Lean closer. This will blow your mind. Publishing involves…humans. Humans who screw up, make mistakes, etc. Even better? Now that we’re in the digital age? Humans can screw up much FASTER and INSTANTLY.

Great right?

Sometimes things will go great. When I self-published Rise of the Machines? It was glorious. Beautiful cover, perfect formatting, not a single typo *gets cramp patting self on back*. Of course this was all run by Control Freak Perfectionist Kristen and I damn near killed myself doing it all on my own.

That and Hubby wondered if he needed to bring me more coffee or perhaps toss holy water on me.

The power of Christ compels you!

I’d written a novel The Devil’s Dance  (ha ha). I even sent the manuscript to an agent friend who was unafraid to make me cry, just to see if the book was solid. Her answer? Great book and I don’t even like that genre. Thus, I felt cool to query. And I queried and queried and got a lot of “Love the story and the voice but not for us.”

See? Even I get rejected 😛 .

But with all the family stuff going on the past few years (my husband ordered to deploy to Afghanistan, deaths in the family, sickness, Shingles, etc. etc.)? I just didn’t have the bandwidth left to push my novel for a legacy deal and still have passion and energy for this blog and classes, etc.

Thus, the book sat and I just kept feeling inside that I needed to take that step. I needed fiction out there because 1) my original goal was to be a novelist 2) I have enough unpublished novels sitting on the hard drive, no need for one more and 3) I needed skin in the game. I can’t blog week after week challenging you guys to be brave…while hiding.

#UNCOOL

To make a long story longer, I finally let go of my novel and handed it to a new indie press. I loved the cover. They did a great job proofreading it and I was really happy with the final version. My launch date got pushed up a week. Was supposed to be May 25th and instead it was May 16th but whatever, right? Roll with it.

So we put it on sale for .99 and I am promoting it and messaging people and then all the sudden this inner is voice telling me, “You need to go look at the sample pages.” And I argued with said inner voice. “Nah. What are you talking about? I saw that final version. I approved it.” Inner voice. “Seriously, GURL. LOOK.”

May I welcome y’all to every control freak’s nightmare…

I pull up the sample pages on Amazon and the world drops out from under me. I have no idea what happened. Sun spots. Mercury in retrograde. Essential human error.

Suffice to say the wrong version was uploaded. Better than that? An un-proofed version. Good news is a lot of people bought the book. Bad news? They bought the wrong one.

Excuse me while I go shoot myself.

The publisher immediately corrects the problem, but then Amazon takes their time and it was a mess. The correct version wasn’t syncing and BLARGH. It certainly was NOT how I envisioned launching my debut novel. There were way more typos and way fewer calls from Hollywood involving talks on an HBO series.

Class, What Did We Learn?

I’m a huge fan of failure. No I’m not high on anything, and trust me. If I have a choice between failing and winning? Winning always feels way better. But failure often can be better FOR us long-term.

If we never fail, we never learn. Show me a person who never fails and I’ll show you someone who’s never done anything interesting. They’ve never done a damn thing themselves and often they have a profile that looks like this…

Then they go sprinkle one-star reviews on Goodreads like frigging fairy dust when they’re not trolling blogs.

I learned not to allow myself to be rushed. I was people-pleasing again. I’d just come off the road and was tired, emotional and thin. I went along instead of saying no, then getting rested and making sure what was being put out there. When it blew up in my face? Aside from scrambling to make it right, I refused to make any big decisions because this Kristen when she’s tired…

Yes, I do turn into Danny Trejo with an ax.

And I’d love to say this would never have happened if only I’d been a Random-Penguin! Everything is perfect for legacy published writers. Right? Yeah, no. They have their own (albeit different horror stories) and one day I am sure I will have my own to share.

See, a lot of bad things will happen to us in life and definitely in publishing. Often is it not our fault, but it is ALWAYS our responsibility. People will make mistakes. The mistake is not the core issue, rather what do they do to FIX it?

And how do we handle it when everything goes pear-shaped?

Obviously this is not me being laissez-faire about mess ups, but there is a balance. Yes, strive for excellence as a standard but also recognize there’s this inconvenient thing called reality 😉 .

I was extremely blessed, namely because of this blog. A lot of fans messaged me to tell me my digital skirt was tucked in my digital underwear instead of hammering me with one-star rants.

I was able to explain what happened and get them the correct version. This only happened (I feel) because 1) I had an established reputation for quality and 2) the fans I’ve cultivated here genuinely want me to succeed because of a long-standing relationship.

*prostrates before you*

***NOTE: If you happened to get the wrong version, feel free to email for the correct one. Send a message to captivequillpress at gmail dot com and either a screenshot of the receipt or image of it on your device and include the email for your kindle. We will get you the correct version.

All In All?

Try stuff. When it goes pear-shaped? Examine it. Study. Learn. Try new stuff. Grow, improve, evolve. Get better, change tack. Wood moths did it and surely we’re as smart as a wood moth, right?

(After coffee.)

And to quote Teddy Roosevelt…

It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.

What are your thoughts? Have you ever had something go so bad, SO sideways you thought you’d die just from the embarrassment? If so, comment and give us proof of life 😀 . A cover go wrong? Formatting that bit back? Amazon issues? Whatever it is! I like hearing from people who have failed because those are my kind of peeps! People brave enough to at least DO something and give it a go.

LOVE hearing from you guys!

****Just FYI, in an effort to combat spammers your comment won’t appear until I approve it, so don’t fret if it doesn’t appear right away.

Talk to me!

And to prove it and show my love, for the month of JUNE, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

NEW CLASSES!

Obviously, I have my areas of expertise, but I’ve wanted for a long time to fill in some gaps on classes I could offer.

Cait Reynolds was my answer.

She is an unbelievable editor, mentor and teacher and a serious expert in these areas. She consults numerous very successful USA Today and NYTBS authors and I highly, highly recommend her classes.

OMG, Like How to Write Fleek YA July 7th $40 with Cait Reynolds

How to Dominate Your Sex Scenes (No Safe Words Here) July 14th $40 w/ Cait Reynolds

Gaskets and Gaiters: How to Create a Compelling Steampunk World July 21st $35 w/ Cait Reynolds 

Lasers & Dragons & Swords, Oh MY! World Building for Fantasy & Science Fiction 

July 28th w/ Cait Reynolds $35/ GOLD $75/ PLATINUM $125

Classes with MOI!

Plotting for Dummies July 13th $35 ($250 for GOLD)

Blogging for Authors July 20th $50 ($150 for GOLD)

Branding for Authors  July 27th $35

OTHER Classes with Cait Reynolds

Research for Historical Romance Writing – Or, How NOT to Lose Six Hours on Pinterest July 8th $35 for Basic/ $75 for GOLD / $125 for PLATINUM

Shift Your Shifter Romance into High Gear July 15th $35 Basic/ $75 GOLD/ $125 PLATINUM

Classes with Lisa Hall-Wilson

Growing An Organic Platform On Facebook July 22nd $40

 

 

Image via Flickr Creative Commons, courtesy of Anamorphic Mike.

Since the boom of the digital age, would-be writers have been practically coming out of the woodwork. Everyone wants to be a writer and hey, I can’t blame them. Sweet gig if you can score it. Yet, many of these eager folks are ill-prepared for the reality of what all an author’s job entails and this job is so much more than simply writing the book (though that is a saber-toothed bugaboo all in itself).

Years ago, when I decided I wanted to become an author, I heard all the sage advice from my writing mentors. Stuff like:

The first three books you write likely will be total crap. Don’t get too attached.

You can’t do this for the money.

Book signings are WAY overrated.

Remember to put on pants when leaving the house.

Me, being a total neophyte completely rolled my eyes because I knew *flips hair* that I was the exception. Yeah about that.

Frankly all of this is seriously excellent advice, especially the part about the pants. But why am I mentioning all of this? Well, I decided to become a novelist…in 2002.

I just published my debut fiction…Tuesday. As in of this week.

Yes I am being serious.

Granted, I did take a side-trip. I knew social media was going to be a MAJOR game-changer for authors. All the people I saw teaching how build a platform were insisting writers turn into marketing robots that shoveled out spam faster than C-Span shovels out BS. And I knew their approach would be more successful at turning writers into cutters than actually selling any books.

For me, becoming a branding expert for creative people was a moral imperative…a calling.

Just not my original calling.

I recall a conversation with a friend back in 2011. She was laying into me that I needed to work on my fiction. My answer?

“Social media is one of the largest tectonic shifts in human communication. There need to be guides. In 5 years? We won’t be as necessary and in 5 years? People will still want thrillers. Social Media How-To’s? Meh. Not so much.”

My years of blogging and being a social media expert and craft teacher kind of remind me of the movie Karate Kid. Instead of writing glorious novels that became instantly famous and were made into movies? Here was Kristen….

Wax on. Wax off. Wax on. Wax off.

But, I was willing to do it (yeah that hadn’t happened before). Sure technical writing, and editing and blogging and writing social media books wasn’t making me a novelist…but I sensed it would get me there and that it was MY road. The road that I needed. The one involving way more @$$ kicking.

Image via www.freerepublic.com

Granted, if I am brutally honest, there is a part of me that feels like a complete loser that it took FIFTEEN years to become a novelist, but I wouldn’t change how this all happened because this seriously long@$$ journey changed who I was. It shaped this undisciplined, self-centered, unlikable, lazy pile of wanna-be-hack into an actual honest to God pro.

Process

Before I decided on “author” I tried a lot of things. Hell, I wanted to be frigging everything when I grew up.

I loved ballet. I wanted to be a dancer. I loved being on stage. But the bleeding, wrecked, blistered feet? Practice six days a week for four hours a day? Working my a$$ off just to end up in the background waving a rose?

Yeah, not so much.

Then I was going to be a doctor. Loved me some science. Even won a military scholarship to become a doctor. I looked seriously cool in the white jacket and practiced signing Dr. Lamb…and deliberately making it messy because who the hell ever heard of a real doctor with legible handwriting?

All was cool at first, but then I had to start dissecting stuff. I’m not squeamish at all. Hell, my mom is a nurse.

But then I hit a crossroad in Majors Biology with, of all things? A starfish. The super smart Indian kid next to me in lab? His starfish was PERFECT. Like razor lines and every tiny organ laid out and delicately pinned in artful perfection.

My starfish? It looked like it got drunk then called Chuck Liddell a p***y at which point said starfish got pounded into paste…then peed on.

And what I realized was that, while science and medicine “in theory” fascinated me, I just wasn’t in love with the process of getting any good at it. Hell if I did that to a starfish? Yeah. Probably best not to let me near people.

There is a point in all of this and hopefully one that you guys will find helpful. I certainly had aptitude for all the careers that interested me, but I lacked one critical element—love for the process.

Was I willing to do anything for however long it took to get good at it? Really good. Maybe even the best? Nope.

That was, until I decided to become an author. Then everything changed.

The Author’s Life FOR REAL

There is this myth perpetuated by popular culture that talent is vitally important, when in actuality it is highly overrated. People seem to believe that if we are skilled with language then magically we’re capable of creating a work spanning 60K-110K words as easily as breathing.

They seem to think anyone with command of their native tongue can whip out a novel, no problemo. Writing is EASY!

***Note: These were the same people paying us a hundred bucks in college to help them with a four-page essay while they chewed a Xanax *rolls eyes*

No, writing is not easy. It is a craft. We are builders. But instead of getting wood and nails and sheetrock and concrete and crews of people helping us build? We are tasked with creating entire worlds from various combinations of 26 letters…alone.

Yeah, super easy.

It’s a skill and it often has a long and brutal apprenticeship filled with blood, tears, rejection, and too much box wine. We get down on ourselves because friends and family, six months after we start, are certain we’re a failure because we aren’t toppling J.K. Rowling out of her top spots on the best-seller lists.

I know. Been there.

But this is why loving process is critical. When we love the process, we keep at it. We learn all we can. We are willing to tweet and blog and maybe even figure out what the hell is so interesting about Instagram. We learn to ignore the naysayers. We gut through the unfun stuff because love fuels all we do. It has to.

I am not particularly worried about the millions of other “published writers” because many won’t be in it for the long haul. A lot of them are there for the cover, the book in hand and a “signing” and “launch party” and nothing wrong with that. It is their fun. Not all dreams are meant to be life callings.

But, often when these sort of folks discover this isn’t all a giant unicorn hug? That sure we authors can get raving 5 star reviews, but we can also get raving ONE star reviews from lunatics who have nothing better to do than be cruel and crush a writer’s will to live?

They move on *shrugs*.

Or maybe they are pretty good writers, but they don’t want to do the unfun stuff like building a platform (which actually IS a lot of fun if you do it the way I teach it). And these folks will languish in Amazon purgatory because they only loved part of the process, the fun parts.

Some will invest years and never get there and give up because it is taking too long. Heck took me 15 years. I can appreciate that kind of discouragement.

My first book? Well it reminded me of that starfish from Majors Biology (dramatic reenactment of Kristen’s starfish performed by a pumpkin)

Image via Flickr Creative Commons via Josh McAllister

But I kept at it and kept at it and kept at it and now, my starfish looks like this! 😀

So yes! My romantic mystery thriller is finally out and available for .99 on Kindle (just click the cover pic above). We will do more official “launch” stuff next week. And thank you kindly for sticking with me these many long years. You have no idea how many times I would have given up had it not been for this blog, knowing y’all were there in the trenches rooting for me. So THANK YOU.

In the end, lighten up on yourself and give yourself a break. Not too much of one. You still need to get your tail to work. But remember everyone has their own road, their own journey and process and keep your eyes on YOU and YOUR work.

What are your thoughts? Do you get discouraged with the process of writing? I know I do. Would be awesome to just spend 8 hours a day making up stories but there is a lot more to this. Do you maybe feel better if you believed you were taking too long? 15 years is a tough number to beat, LOL. Did you have a similar experience? Did you try a career you thought you’d love but then went…yeah NO.

I LOVE hearing from you guys!

****The site is new, and I am sorry you have to enter your information all over again to comment, but I am still working out the kinks. Also your comment won’t appear until I approve it, so don’t fret if it doesn’t appear right away.

Talk to me!

And to prove it and show my love, for the month of MAY, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

***April’s winner is Carl D’Agostino. Please send your 5000 word WORD document to kristen at wana intl dot com. Double-spaced, one-inch margins and New Times Roman and CONGRATULATIONS!

SIGN UP NOW FOR UPCOMING CLASSES!!! 

Remember that ALL CLASSES come with a FREE RECORDING so you can listen over and over. So even if you can’t make it in person? No excuses! All you need is an internet connection!

BUNDLE DEALS!!! 

Book Bootcamp  $99 ($130 VALUE)

Book Bootcamp GOLD $269 ($430 VALUE) This includes the log-line class, antagonist class, the character class AND a three-hour time slot working personally with ME. We will either plot your idea or, if your novel isn’t working? Fix it! Appointments are scheduled by email. Consults done by phone or in virtual classroom.

Individual Classes with MOI!!! 

Pitch Perfect—How to Write a Query Letter and Synopsis that SELLS! $45 May 25th, 2017

The Art of Character $45 May 18th, 2017

NEW CLASSES/INSTRUCTORS!!! 

Shift Your Shifter Romance into HIGH Gear $35 May 19th with powerhouse editor Cait Reynolds.

Researching for Historical Romance (How to NOT Lose 6 Hours of Your Life on Pinterest) $35 May 20th

 

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

 

Image via Flickr Creative Commons, courtesy of Lane Pearman
Image via Flickr Creative Commons, courtesy of Lane Pearman

I know a lot of authors feel overwhelmed in the digital age of publishing and that is perfectly understandable. But today I would like to pan back and maybe offer a refreshed perspective to keep you pressing.

Today we face the challenge of creating a brand. But you might be thinking, “What exactly is a brand?” There is a lot of misinformation floating around so that is a reasonable question to ask.

A brand is the power of a name to drive sales. Our name alone compels action.

No easy task. Overcoming inertia is critical for any author who wants to make a living doing this writing thing. In an age of instant? This is going to take a while, but hopefully I can help 😉 .

But first…

The Struggle is NOT New

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Publishers have always struggled to help authors create a brand. This is NOT a new thing. I have mentioned this before, but it bears repeating. According to the BEA (Book Expo of America) statistics of 2004, writers had a 92% failure rate. Only one out of ten traditionally published authors ever saw another book in print. 92% of all books published sold less than a thousand copies (traditionally and nontraditionally published).

Why I like using 2004 statistics is this is two years before most of the major social media platforms gained traction. Facebook, You Tube and Twitter all emerged in roughly the same two year period.

But before social media? It was a nightmare for publishers to help authors create a brand (unless they were non-fiction authors). Nonfiction authors had far more access to platform building activities—public speaking, conferences, media, newsletters, or their own personal practices. The local news was far more likely to interview a doctor about his new weight loss program than they were to talk to a novelist about dragons or spaceships. Media was almost solely the domain of the NF expert.

Why this was so vital was that audiences suddenly had direct access to a writer who might be able to make his/her case and influence behavior. Maybe you weren’t normally a “reader” but that interview on NPR was so cool you just had to buy the book and learn how Hitler really escaped the bunker and the Russians lied about finding him.

Whatever.

But for fiction, more often than not publishers had to rely on some confluence of the stars to hope that a new book sold at least respectably. Sometimes writers could launch successful grassroots movements as was the case with The Divine Secrets of the Ya Ya Sisterhood. But, many writers tried this and most of them failed. Grassroots movements are lightning in a bottle even today.

But sometimes it worked. And that was cool because then publishers could offer the writer another contract and the brand slowly was built with a volume of titles. Go to any used bookstore and who takes up most of the shelf space? Writers with multiple multiple titles.

All of this to say that brands were excruciatingly difficult and slow to build.

Perspective

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I know a lot of writers get discouraged today, but we must learn to balance reality and expectations. If we go back to the “good old days” what we have is this.

A book written on a typewriter. Revisions involved scissors and tape. Then we had to research at libraries. That little detail you need for your story? No opening a new tab and googling real quick. Nope. Back to the library. Want to learn about police procedurals? Yep, call the department you are writing about and see if you can schedule an interview. No tweeting, Anyone here Atlanta PD? I’m an author with a question #LEO

Then we had to buy a Writer’s Market every year and pray the information hadn’t changed, but most of the time it had. I swear agents changed agencies more than my mom changes her mind about where to eat lunch. Then we had to type out a stack of queries, put in mail…then wait.

Out of fifteen queries, likely five would be returned with, No longer at this agency. Three might come with No longer looking for X type of book. Another five just would never respond and the other two? Well one would probably be a form letter misspelling your name and the other would be a handwritten note suggesting we stop writing altogether.

Oh and every agent would demand “no simultaneous submissions”, but they could feel free to take six months to get back to us…if ever.

Just getting published was about as close to an act of God as we could get. And even then? That wasn’t the end of it. Generally it took about a year to eighteen months for the book to be in print. We got paid once, maybe twice a year.

If we add up the sheer volume of TIME involved in the old way, why are we griping that we have been self-published three years and aren’t yet J.K. Rowling?

I have mentioned the problems with Millennial Authors (these are writers who have “come of age” during the digital revolution and they could be 22 or 67). I know the “old way” wasn’t better, but it does lead me to believe that writers of the “old days” have better tenacity because they didn’t enter the profession in the Age of Instant.

Yes, our first book might only sell a handful of copies. But guess what? In the “old days” odds were we would only sell a small number of copies as well (refer to statistics above). But, unlike the “old days” we can keep writing more books. We can keep at it until something sticks or until we decide to move on.

Back to the Brand

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Brands take time to build. Only now, with social media, the task is far easier than it used to be. We can build our own platforms and create our own brands and we don’t have to pray for lighting in a bottle the same way we used to. Oh, don’t get me wrong, we are still working toward that magic, only now we have more control.

We don’t have to pray our local paper writes about us, or we score a radio interview so the outside world can encounter us. We can start cultivating our audience on our own. Yet, we still have the challenge of creating a brand.

Remember, a brand is when our name alone compels action whether that action is buying a book, commenting on a blog, reading a blog, sharing a post, RTing a tweet. The more we can compel action on the part of others, the stronger our brand will grow.

Traditional marketing, advertising and direct mail operate linearly. I send X to Y. Best Buy doesn’t expect that when I get a coupon in the mail I will then share it with all my friends.

Social media, conversely, operates algorithmically using the power of exponentials. Content flies out along countless vectors as opposed to ONE (which is why it is all but impossible to measure efficacy of social media in the same detailed way).

Someone reads my blog and tweets or posts to FB and that post then travels along infinite vectors I may never see.

Why is this important? Because our goal is to have a dialogue with others, generate interest and excitement that compels others to share. The problem is that a lot of writers are treating social media the same way as direct mail.

Buy my book!

Please retweet!

Sign up for my newsletter!

Instead of giving, they are taking and we are frankly worn plum out from takers. Every one of us has an inbox filled with newsletters we didn’t sign up for, ads, marketing, and on and on and they all WANT something. We feel like we’ve fallen into some swamp pond and staggered out covered in leeches.

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Thus, if we default to generating self-serving content (ads, marketing, self-promotion), we shouldn’t be surprised when creating a brand feels like trying to perform brain surgery from space with an egg beater. If we engage in traditional marketing tactics, we have use of ONE vector (us to other party).

This means we are beholden to the same dismal ROI (return on investment) numbers of all direct mail which is about a 1%-5% ROI. This means we better have 100,000 twitter followers to get any traction since we have to reach those people directly instead of with the help of a network.

If we don’t want to be on every social site and spending our time building up massive numbers (instead of writing), then we need to go back to the content. We can create stuff others want to share because social media is basically Show and Tell for adults 😉 . If we do this, then reaching 100,000 people is far easier since we are not singlehandedly reaching them via one road. Additionally, content will be viewed at a far higher rate since it is “spoken for” by a third party people know, like and trust.

Do this long enough and your “following” might be smaller in overall numbers, but those followers will be engaged which will make all the difference in the world. These are the followers we have cultivated to look forward to hearing from us because we are a brand.

Ads, marketing and promotion have little momentum without the engine of the BRAND.

In the end, don’t get too frustrated. Publishing has always been a slow business. Only now? It’s just slower in different ways. It also feels slower because everything else (besides writing the actual book) is pretty close to instant. So make sure you aren’t being unreasonable in your expectations. It is a heck of a lot faster to publish that book on Create Space than it is going to be to build the audience dying to read it. Just keep improving and keep pressing and keep perspective.

What are your thoughts? Do you think we have gotten a little spoiled with instant? That maybe it makes us unreasonably hard on ourselves? Do you want to set fire to your e-mail?

If branding and blogging and all that jazz has you overwhelmed, please pick up a copy of Rise of the Machines—Human Authors in a Digital World or check out the classes I have below. I even have a Social Media Master’s series where you get three classes for the price of TWO. All you need to know to ROCK your book brand.

I love hearing from you!

And to prove it and show my love, for the month of JANUARY, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

Check out the Upcoming Classes

Remember that ALL CLASSES come with a FREE RECORDING so you can listen over and over. So even if you can’t make it in person? No excuses! 

All you need is an internet connection!

Branding Master’s Class Series with Kristen Lamb THREE social media classes, ONE low price. Only $99. It is literally getting one class for FREE!!!! 

Craft Master’s Class Series with Kristen Lamb THREE craft classes, ONE low price. Only $89. One class is FREE!!!! Includes my new class The Art of Character.

Individual Classes with MOI!

Pitch Perfect—How to Write a Query Letter & Synopsis that SELLS January 28th

When your Name Alone Can SELL—Branding for Authors February 10th, 2017

Social Media for Authors February 11th, 2017

NEW CLASS!!!! The Art of Character January 27th, 2017

Blogging for Authors February 3rd

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on

Original image via Kabsik Park courtesy of Flickr Creative Commons.
Original image via Kabsik Park courtesy of Flickr Creative Commons.

Okay at first I wasn’t going to say anything regarding the latest Let’s Bash Self-Publishing rant over at HuffPo, but (like all “real” writers) I am in the business of serving my audience—YOU—what you want to hear and after about the tenth person who sent me Laurie Gough’s Self-Publishing—An Insult to the Written Word, I figured y’all might want my take 😉 .

For another angle on this controversy, I strongly recommend Fisking the HuffPo’s Snooty Rant About Self-Publishing.

Moving on…

Consider the Source

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First of all, am I the only one to see the laughable hypocrisy of anyone who writes for Huffington Post lecturing anyone about real writing? Huffington Post is a predatory business, a literary parasite that has made hundreds of millions of dollars by paying writers in “exposure dollars.” And, by doing so, has contributed to obliterating traditional journalism.

One doesn’t need credentials or to submit queries to editors and hope one day this “news” agency will publish said article for actual money. Nope. If a writer has demonstrated an ability to cultivate readers, then Huff has slots available. They truck in wagons of cash and the contributor is paid in clicks and feel-goods.

Additionally, Huffington is run by geniuses who say crap like this…

Um…bite me?
Um…bite me?

Did I mention that Huffington Post sold for over $300 MILLION?

Yeah, how about an article, Huffington Post—An Insult to the Written Word.

Wait, I did that already.

So apparently Gough believes real writing is only real when it has passed querying, editors, and a long list of “gatekeepers” but that apparently doesn’t apply to journalism which hasn’t been devalued at ALL.

*rolls eyes*

Very convenient.

Kobiyashi Maru

One of the reasons that self-published authors continue to take a lot of flack is that they refuse to play by the rules and that always pisses off those who like rules and those whom the rules have served.

Many of us started out playing by the rules then decided the rules sucked and so we decided to make our own rules. We found ourselves in a no-win situation and decided we no longer liked that game and decided to do things differently.

That is what entrepreneurs do. Entrepreneurs look at the market and what has sold, what is likely to sell, what they as consumers might like but does not yet exist and they act.

When I was an author starting out, anyone with one eye and half sense knew that social media was the next evolutionary step in human communication. I wanted to learn from experts. I bought all kinds of fledgling social media books and none of it applied to me as an emerging writer. I didn’t want to be in high-pressure sales. I didn’t like spam, so why would I serve it? I didn’t want to fundamentally alter my personality to have success. There HAD to be a compromise.

But in the existing literature? There wasn’t. Every book available was great for a business, but lousy for a writer who still had to have time to write books, probably work a day job and take care of a family.

I didn’t see what I wanted (and what I believed other writers wanted as well) so I created it.

But according to Ms. Gough I am not a “real” writer and I should have patiently waited until my work was blessed by Mount Olympus NYC Publishing instead of acting and filling a necessary and ignored need. Good thing I ignored that crap because Rise of the Machines has helped countless authors build platforms that have sold millions and millions of books.

The Long and Short of Publishing

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The elites who love to bash self-publishing are (to me) shockingly uninformed about the history of their own industry.

For years, traditional (legacy) publishers were the sole gatekeepers and this had a lot of disadvantages for authors and readers.

Because traditional publishing was taking on a large financial risk and had to also maintain high overhead, they obviously had to be picky about what works to publish (and still do). These works had to bring in a certain amount of ROI (return on investment). This devastated the literary landscape and drove many works to the brink of extinction.

For instance, in the 70s and 80s long epic works were all the rage. Readers actually liked a book so long you could take out a burglar with it. I mean, Clan of the Cave Bear could have been registered as a deadly weapon. But the thing is, paper is heavy so it is expensive to ship. It costs a lot more to print a long book (Duh).

Additionally, big thick paperbacks? Only fitting a few of those suckers on a shelf. Why sell three books for $9.99 when you can sell ten books for $7.99?

Basic math.

So, the trend became to cut works off after a certain word count. Many agents would take one look at a query and if the work was over 110,000 words? Forget it. It didn’t matter that it was the next Lord of the Rings.

They weren’t being mean, they simply knew that publishers were wanting shorter works because they could sell more of them and enjoy a higher profit.

But what if a story needed to be that long?

The other side also suffered. Short works.

Pulp fiction got its start with the much-esteemed Charles Dickens and this form of storytelling really picked up traction in the early part of the 20th century. This type of fiction gave the general public access the larger-than-life stories with exotic and sexy characters. Pulp authors also made a really good living, some becoming among the richest people in the country.

We can thank pulp fiction for some of the greatest literary geniuses of our culture. Edgar Rice Burroughs almost single-handedly laid the foundation for today’s science fiction. Then we have Max Brand, H.P. Lovecraft, Raymond Chandler, Dashiell Hammett, and Ray Bradbury.

With WWII we experienced paper rationing and the pulp magazine fell into decline as publishers opted for longer works with…a greater ROI.

Notice how these changes really don’t have much to do with the skill of the writer and have more to do with paper costs, shipping costs and ROI (PROFIT).

As publishing became bigger and bigger business, it had less to do with the story and the quality of the writing and more to do with, “Can we sell this?”

Oh, but maybe I am misguided and Snooki’s—It’s a Shore Thing is great literature I’ve overlooked. But hey, I am a troglodyte.

Again, this is simply wise business. A publisher might love a vampire book…but unfortunately they already had taken on three other vampire books and filled that quota for the year.

The beauty of the new publishing model is we are seeing a MAJOR resurgence of works that were all but lost. According to Ms. Gough traditional publishing is some great champion of literature, but I would challenge her to query a poetry book and see how far she gets.

Death by Elitism

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Every time I run across one of these articles kicking self-published authors what stands out to me is the almost repugnant level of elitism. It’s like they all hang out in places with finger sandwiches to feed their own BS echo chamber.

Elitism is a big reason that legacy publishing is suffering. Instead of working with the changes in technology and what audiences want, they have spent an exorbitant amount of time propping up a dying business model (probably with pinkies extended 😉 ). They continue to do business in a way where authors are paid the last and the least and where only the 1%ers truly benefit.

And sure, if you want evidence to support a theory that all self-published authors are hacks, there is plenty to be found. But, to assert that all self-published authors are drunken monkeys banging on a typewriter is myopic and completely ignores that some of the greatest works of our time are NOT coming out of NY. This assertion ignores how business-minded authors have changed the rules and created a game that works in their favor.

Remember, traditional publishing didn’t consider erotica a real genre until 50 Shades sold a gazillion copies 😉 .

Author Animal Farm

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Content creators hold no allegiance to any business that no longer serves their needs. But often what happens, is that these entities have created an idea that they have our best interests in mind, and to question that is some form of subversion. That if we don’t do things their way we lack talent, ability and legitimacy.

In the book Animal Farm the animals take the farm from the human owner by force believing they can run the farm in a way that serves the animals’ needs better, and at first? All is wonderful. The animals are quick to create a foundational ideology to support this move and the mantra, Four legs goooood, two legs baaaaaad is readily adopted.

But then…

A hierarchy soon emerges and the farm is eventually run by the pigs and, as the story progresses, conditions for the animals working the farm grow worse and worse and worse. The animals contributing all the labor fail to ever really look at the evidence and ask the hard questions, and all (but the pigs) pay dearly. The pigs have created a system that works really well for them and any animal that doesn’t toe the line is considered an enemy to all.

There is a similar ideology that has formed around legacy publishing.

Legacy books gooood. Self-published baaaaad.

Many emerging writers are afraid to really look and see for themselves if this is actually true, or whether they are afraid of exercising agency. Structure is comfortable, free will is not. And any writer who wants to strike out and do things differently is no more an enemy to other writers or publishing than animals who questioned the soundness of working seven days a week for almost no food were enemies of their fellow beasts.

In the End

All writers have to do business the exact same way, regardless of the publishing path. We need to:

  1. Create something people want to buy.
  2. Find those people.

That’s it.

So be careful buying into the mantra, especially when those chanting it don’t even buy their own BS. If Gough really believed what she’s preaching, then why publish this article on Huffington? Why didn’t she query a regular print magazine?

She is doing the exact same thing she is blasting countless other writers for doing. She created an article and believed she could get readers. She is using new technology and new ways of reaching readers and all in a nontraditional way that I am pretty sure pisses off more than a few old school journalists.

She is aware of her market—that more people are reading blogs than print resources. She acted accordingly. She didn’t wait to be printed on shiny copy, she acted and went around more than a few traditional gatekeepers. She met the audience where they were with the kind of content they wanted and in the format they desired.

Um, hypocrite much?

Sure, there is a lot of crap that gets self-published but the genie is out of the bottle. What are you going to do?

It isn’t like we have some UNDO button to make it go back to 1999.

Legacy publishing has a lot of advantages but they are not a One-Size-Fits-All. Same with self-pub. In both, if we write crap we get ignored. Plain and simple. We just get to choose where we are ignored, in some agent’s slush pile or at #300,745,321 on the Amazon list. So to the elitists? This is the hand that history has dealt us so get to work on your own stuff and stop worrying whether or not I am “real.”

Because my opinion….

WHO CARES? Just pick the path that works for you and what you are writing and I say, “GOD SPEED! And BE BLESSED!”

What are your thoughts?

I love hearing from you!

And to prove it and show my love, for the month of JANUARY, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

Check out the Upcoming Classes

Remember that ALL CLASSES come with a FREE RECORDING so you can listen over and over. So even if you can’t make it in person? No excuses! 

All you need is an internet connection!

NEW!!!! APPROVED USE FOR CHRISTMAS MONEY!!!!

Branding Master’s Class Series with Kristen Lamb THREE social media classes, ONE low price. Only $99. It is literally getting one class for FREE!!!! 

Craft Master’s Class Series with Kristen Lamb THREE craft classes, ONE low price. Only $89. One class is FREE!!!! Includes my new class The Art of Character.

Individual Classes with MOI!

Pitch Perfect—How to Write a Query Letter & Synopsis that SELLS January 6th

Plotting for Dummies January 7th, 2017

When your Name Alone Can SELL—Branding for Authors January 13th, 2017

Social Media for Authors January 14th, 2017

NEW CLASS!!!! The Art of Character January 27th, 2017

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on

Image via Flickr Creative Commons, courtesy of David Rogers
Image via Flickr Creative Commons, courtesy of David Rogers

Technology always changes our reality and there are inevitable growing pains that go part and parcel with any innovation. Every meaningful advance always has social consequences.

Always.

From the Gutenberg Press to the Model-T to electric lighting humans have had to adjust, shift and learn to balance great benefits with never before encountered consequences.

With the digital age? Here we go again.

As I’ve mentioned before, as early as 2004 when I was puttering around a site called Gather, I saw what social media was going to evolve into, that we were looking at likely the largest shift in communication since the Gutenberg Press. I knew even then that this was likely going to be the end of publishing as we had known it for well over a hundred years.

But I would be lying if I said I didn’t have mixed emotions.

The Good

Image via Flickr Creative Commons courtesy of Martin.
Image via Flickr Creative Commons courtesy of Martin.

By 2006, novelists were dying due to the predatory practices of mega-bookstores like Borders and Barnes & Noble (for more on why, go HERE). These businesses had made next to impossible for novelists to make a living wage. Their methods obliterated the author middle class and replaced a balanced economy with a Publishing Third World where most of the wealth was concentrated at the top with the super well-known brands.

Mid-list authors were leaving writing altogether and going back to “real” jobs like teaching. New authors were finding it increasingly difficult to “break out.”

The reason is that, to offer so many books so deeply discounted, books had a far shorter shelf life. Also, unlike say a B. Dalton, the mega stores didn’t carry backlist so a mid-list author was no longer making royalties off eight or ten or fifteen books, she was making royalties off of ONE. The backlist was pulled and essentially stuffed in storage.

The problem was that how platforms were traditionally built was by an author being able to offer multiple titles. Without multiple titles in circulation? Platforms dissolved or never formed at all.

If you were a new author, you had to hope for a proper alignment of stars and hope the book took off and made impact like a literary meteor strike. Because, if you didn’t? There was no good way to keep fan fires burning because older titles got pulled.

Enter social media….

I saw that it was now going to be possible for an emerging writer to cultivate an audience and fan base before the first book was ever published much the same way non-fiction authors could do. Additionally, authors now had a way to offer interaction and content with fans between books. 

When Amazon, Smash Words, etc. entered the scene with e-books? The future got brighter. Mid-list authors who were leaving publishing in defeat now could take that backlist and put it out with new life and power this engine using social media. Not only could they build and maintain a brand and platform with social interaction on, say, Twitter or Facebook, but they were back to having those multiple titles SO critical for any brand.

Authors who’d been driven practically into poverty now were making incomes unlike anything they’d seen before.

The Bad

Before sites like Amazon, writers had two choices. Legacy press or the pay-to-play vanity press. But the steep cost of vanity press acted as a sort of gatekeeper. Also, without social media, vanity press was pretty much a sure way to end up with $10,000 worth of books in our garage. This meant that 1) bad books never really made it into circulation and 2) writers had time to learn and grow and mature before their book was good enough to be accepted by a legacy press.

Granted, I am not saying everything NY accepted was great literature. Nor am I saying they didn’t reject some amazing works because of their business model. But, I think I am fairly safe saying that writers who had no plot (I mean NO plot), poor grammar and atrocious spelling likely didn’t make the cut.

So places like Amazon have been wonderful and have given us gems like Wool and The Martian and it has given new life to old series we wouldn’t have been able to buy unless we struck gold at a garage sale or used bookstore.

Even I have benefitted greatly. NY didn’t want a social media branding book. Even though they were insisting every one of their authors BE on social media, they refused to publish the manual on HOW to do it well.

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Yeah, I know. Go fig. But Rise of the Machines—Human Authors in a Digital World would have been impossible without self-pub and writers would have had to figure everything out the hard way.

But one of the reasons I was not fully gung-ho on self-publishing is that I also saw it was going to bring a LOT of problems. The slush pile would be dumped in the reader’s lap and it would devalue what it meant to say, “I am a published author.” And, by giving any person who’d finished a book the title of “published author” it was going to be harder and harder to correct bad writing.

The Awful

You guys know I am all about writers being supportive of each other. We have a tough job and we already endure friends, family and the world knifing us, we don’t need to be doing it to each other. I have always had a policy on doing book reviews. If I can’t leave at least three stars, I don’t say anything at all.

But I am starting to have REAL internal conflict about this policy because…

Publishing is the New Participation Trophy

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We are drowning in a sea of participation trophies and this is problematic not only for readers, it is devastating to the writing community. Writers who were in no way ready to be published are, but because they are “published” this makes it all but impossible to offer meaningful correction so they can actually grow.

Social media only exacerbates this. Groups of writers band together to offer “support” by reading and reviewing but one of two things is happening. Since the writer is a “friend” others might be offering good reviews that simply were not earned in order to “help.”

Or, they remain silent.

By remaining silent, the author is given no meaningful feedback on how to get any better so the author is just going to keep putting out bad books only making the problem worse.

Screen Shot 2014-09-15 at 8.16.37 AM
Thank GOD it was before Amazon.

Then because the writer now is an “author” they are far harder to correct. I have had folks who have won my 20 page critique who sent in writing so bad I could barely make it through. When I red-penned it, I got ripped on how the work was already published and had “great reviews” (All my friends and family LOVE me so you are an idiot).

Failure to Thrive

We are seeing real problems with the millennial generation, and reaping the consequences of handing out participation trophies, banning any failed grades and making teachers use blue pens for grading because “red ink hurts feelings”. We have young people who are bright and passionate and who want to change the world, but they are vastly unrealistic and virtually impossible to correct.

They are addicted to instant gratification and for being rewarded for “trying.” Because of social media, they also have the ability to surround themselves in an ideological echo chamber so anyone who challenges their beliefs or opinions can be “unfriended” and replaced with a more compliant “friend.” When they leave the university and enter the real world they are getting discouraged because creating a career is a long hard journey with lots of work and no one cares if you “tried.”

What is happening is that our intelligent and idealistic youth are suffering unprecedented rates of depression and they are giving up before they should, all because the world doesn’t match their skewed world view. We all are suffering because these kids DO have a tremendous amount to offer, but have been knee-capped by misguided benevolence.

They were not allowed to fail. And by not being allowed to fail, we stole the joy of authentic success. We devalued those who’d earned success. Failure is the best teacher. Humans are wired to learn from failure.

And while that is a whole other blog altogether, I am seeing what I feared back in 2004 happening to the writing world. The same crisis facing our millennials is devastating our writers.

We have created Generation Author Snowflake.

A title that once meant something is open to anyone with a computer. Not only does this discourage writers who did the hard work by handing rewards to those who skipped key parts, but it gives many writers a skewed sense of their abilities. Because failure has been removed from the equation, many writers keep putting out books that aren’t any better than the first bad book that really wasn’t ready to begin with.

I frequently tell writers the key to success is multiple titles (like above) but this is assuming the author is putting out quality material people want to read. Simply writing book after book with no plot or one-dimensional characters is only padding a virtual slush pile.

Additionally, benchmarks of success have been devalued. Years ago, there was a writer in my old writing group whose writing was SO horrible we felt like we were hostages, not critique partners. He never took a single suggestion even though we endured that terrible book for 18 months. When he invited me to his “book signing” at Barnes & Noble? I died a little inside. To this day a “book signing” means less because of this.

Ah, Feelings….

Image via Flickr Creative Commons, courtesy of DualD Flip Flop
Image via Flickr Creative Commons, courtesy of DualD Flip Flop

But it gets worse. Because we really don’t want to hurt feelings or suffer a backlash, those of us who might actually help a writer grow remain quiet. I recently tried to read a book that was unbelievably bad. But the author was popular, so I guess that is all that matters, right?

I really struggled.

If I wrote the scathing review the book deserved, then I am a jerk for publicly stabbing another writer (and risk tanking my brand for “being mean”). If I write an e-mail, then that would likely fall flat because so many others said the book was better than unicorn tears. But if I remain quiet, who really suffers?

One, the reader for being recommended a 5-star book that hardly earned the rating and for more reasons than simple subjective taste (no plot, repetitive words, bizarre body movements, flawed facts, etc). But the author never grows because the social media echo chamber of popularity is offering a distorted reality.

In the end, I have no good answer. I still can’t bring myself to write bad reviews but then am I contributing to Generation Author Snowflake?

I get messages from writers who have friends who published and, being a good friend, they bought and read the book then were are all, “W…T…H?”

This book is awful! Kristen, what do I do?

I got nothing. Sorry.

But this is the reason behind my post. One of the great benefits of social media is the hive mind. I am only so smart, can only have so many answers. But with you guys? Maybe we can figure out how to change things because I want to get better. I don’t want to get trolled, but I don’t want sunshine blown up my skirt, either. I want to believe I earned what I got and I don’t think I am alone.

I am so thrilled we have all the advantages of e-books and Amazon and blogs and social media. But there are some serious consequences we need to address and correct. Writers are getting discouraged and giving up. Their careers are lacking meaning and they feel like failures, much like the millennials who have corners filled with ribbons and medals they know they didn’t earn (but with no authentic feedback how to improve).

Maybe they really DO have talent, but because they have no correction it really never develops. Or, sad to say, maybe they just aren’t good writers and they need to treat writing as a hobby and stop hemorrhaging money in marketing because they lack what it takes to do this as a career.

No matter what way I look at it, this is bad. It need to change.

So what are your thoughts? Do you have writers around you who are less open to feedback because they are “published”? Do you struggle with reviews? Do you have any ideas or thoughts or suggestions? How do you handle it when a friend has a book that really wasn’t yet ready to be published? Do you find that old benchmarks mean less? Do book signings or book launches fall a bit flatter for you? Do your real successes mean less than they might have 15 years ago?

I love hearing from you!

And to prove it and show my love, for the month of DECEMBER, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

November’s winner of my 20 page critique is Nancy Segovia. THANK YOU for being such an awesome supporter of this blog and its guests. Please send your 5000 word Word document (double-spaced, Times New Roman Font 12 point) to kristen@wana intl dot com.

Check out the Upcoming Classes

Remember that ALL CLASSES come with a FREE RECORDING so you can listen over and over. So even if you can’t make it in person? No excuses! 

All you need is an internet connection!

NEW!!!! APPROVED USE FOR CHRISTMAS MONEY!!!!

Branding Master’s Class Series with Kristen Lamb THREE social media classes, ONE low price. Only $99. It is literally getting one class for FREE!!!! 

Craft Master’s Class Series with Kristen Lamb THREE craft classes, ONE low price. Only $89. One class is FREE!!!! Includes my new class The Art of Character.

Individual Classes with MOI!

Pitch Perfect—How to Write a Query Letter & Synopsis that SELLS January 6th

Plotting for Dummies January 7th, 2017

When your Name Alone Can SELL—Branding for Authors January 13th, 2017

Social Media for Authors January 14th, 2017

NEW CLASS!!!! The Art of Character January 27th, 2017

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook