Kristen Lamb

Author, Blogger, Social Media Jedi

Kristen Lamb — Photo

Posts Categorized: Social Media Platform

Okay so last time we talked about experts and why we need to be careful who we are listening to. Sure some “experts” are really predators. Others mean well, they just aren’t a good fit for what an author needs.

Here’s a simple truth that a lot of writers miss and this is so fundamental. Marketing and advertising are NOT brand and platform. These are not all synonyms and interchangeable.

Brand/Platform and Marketing/Advertising are distinctively different activities and when writers don’t understand this? They have panic attacks, get overwhelmed and start requesting information on-line for dental hygienist schools while drinking straight from the spout on the boxed wine.

You can do this. Calm down. Breathe.

My expertise is in helping you guys build the brand and the platform. I am NOT an expert on advertising and marketing. I have no interest in being one either. But what can often happen is that writers believe they need marketing and advertising experts when in fact, they are not yet ready for that.

Brand and Platform

Brands can be built any number of ways. In the olden days, brands and platforms for novelists could only be built ONE way. Books. Good books. And the more the better. Since there was no regular interface with an author, the singular interaction one could have with an author was through the stories he/she wrote.

This is STILL the strongest way to create a brand and platform and the reason is this. It takes an average of 12-15 hours of undivided attention to complete a novel. This is a LOT of intimate time with a person. I can’t remember the last time I spent 12-15 hours of undivided attention with my husband or child. This immersion creates a profound intimacy in regards to the feelings a reader has for the author.

One of the reasons that the mega authors don’t have to work terribly hard at social media is they already put in their time through lots and lots of BOOKS. I am finishing the unabridged version of Stephen King’s “It.” This means once I finish I will have spent (just with that one book) FOURTY-FIVE HOURS of time with King (and this is not the first King book I have read).

Thus the successful authors of the pre-digital age came onto the social media scene with an established brand and platform.

And all social media does is help keep that thriving. Ads and marketing also do very well for these authors because they are already household names. One does not have to be an avid reader or member of a book club to recognize the name J.K. Rowling. Walk through any airport and all you see is James Patterson books.

For the author emerging onto the digital scene who cannot already put NYTBSA in front of her name, who does not have an extensive backlist, there is some work to be done regarding building a brand and platform since you don’t have one. This is where I come in.

Other than books, how can you establish a brand (what people think when they see your name) and a platform (people who will eventually be interested in buying books). My training is to cultivate that following (those who know you, your voice, your books) and those relationships (those who care) and you can get all of that in one book, Rise of the Machines. I also offer training to make your books (product) as strong as possible thereby enhancing your BRAND.

BRAND—> WHAT IS IT?

PLATFORM—> THOSE WHO KNOW AND CARE WHAT IT IS

Original image via Wikimedia Commons, courtesy of FEMA

The problem with some “experts” we mentioned last time is they want to skip steps. We can’t blast out newsletters to people who don’t know us let alone care to hear from us. We need to do some relationship building and establish trust and rapport.

This is not something that can be outsourced or automated. We need to do the work. And any expert who tries to skip this fundamental step of brand and platform-building? I’d think twice before handing over money.

Regular companies offering services or products (restaurants, bars, computer services, vegan body wash) can do this, but that is because they have the big budgets to saturate with ads and marketing. Yet, I will point out that most of these ventures fail. When we rely on ad saturation it is expensive and risky.

But we (authors) obviously don’t stop with just the brand (books/blogs) and platform, and this is where experts REALLY come in handy.

If brand is WHAT IS IT? And platform is WHO CARES? Then marketing and advertising are simply magnifying these two things that already exist.

Marketing & Advertising

AHHHHHHH!

As I just mentioned, marketing and advertising can only enhance what already exists. Ads work for Starbucks because there is one on every corner and they have a known reputation.

Marketing works for Kia because people need cars and see Kias on the road all the time. We know what they are. We KNOW what a Starbucks is. We know what Levis are. We know what all these “things for sale” are and probably have formed an opinion or impression…which is why it makes sense to use advertising and marketing.

As writers, will eventually need marketing and advertising and I am here to deliver a simple yet possibly uncomfortable truth.

Money and time are in a reciprocal relationship. The more time we spend cultivating the brand and the platform, the less money we will have to fork out on marketing and advertising. The less time we spend cultivating the brand and platform the more money we will have to fork out in marketing and advertising.

See, when we try to make marketing and advertising take the place of the platform and brand? That can get REALLY expensive.

We can feel free to write the book on our own, never be on social media then hire a marketing team, but the sheer volume of ad saturation it will take to garner attention? That’s gonna cost big.

I love marketing and advertising people, but here’s the deal, they are marketers not magicians. The more we do our part (write books, build a social media following, blog), the more they have to work with. The more people already KNOW us. We get a lot more bang for our buck.

A lot of writers are paying lots of money for these large email lists to blast out newsletters to people who don’t know them and who never signed up to hear from them in the first place.

This has the same ROI as those folks who blast out messages that we have an inheritance in Ghana somewhere if only we will wire five grand via Western Union. Sure, some people DO bite, but you have to send a LOT of emails to get any return.

What then happens is the writer blows through a lot of money needlessly for no real results.

Very often I hear disenchanted authors who gripe the their book isn’t selling because they don’t have the mega marketing budgets of the NY heavy hitters. Here’s the deal though. NYC spends that kind of cash on Stephen King, and George R.R. Martin, and James Patterson because most folks in the Western world recognize the brand.

One doesn’t have to be an avid reader to know Stephen King writes the scary stuff. These authors have a brand and that makes the ads have a good ROI. To do this for an unknown author? Better to pile cash in the floor and set it on fire (my POV).

Thus, when we are looking for experts we will fare better if we appreciate that brand/platform is separate from ads/marketing. There are some really brilliant book marketing people out there and even dedicated experts like Rachel Thompson who teach writers how to do a lot of this for themselves.

She’s also a great person to go to to find those folks with the marketing mojo you need for your book and I strongly recommend checking out her blog Bad Redhead Media.

In the end, remember, experts are great when we find the right ones. The cool part about the digital age is we can look around, make friends and get opinions and referrals from those we trust. And yes, “goofing off” on Facebook or Instagram is platform building. You are forging relationships. Write the books, make the connections and then, once you are ready? These marketing mavens will be happy to dazzle you!

What are your thoughts? Do you have any pressing questions?

I LOVE hearing from you guys!

****The site is new, and I am sorry you have to enter your information all over again to comment, but I am still working out the kinks. Also your comment won’t appear until I approve it, so don’t fret if it doesn’t appear right away.

Talk to me!

And to prove it and show my love, for the month of MAY, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

***Will announce April’s winner next post.

SIGN UP NOW FOR UPCOMING CLASSES!!! 

Remember that ALL CLASSES come with a FREE RECORDING so you can listen over and over. So even if you can’t make it in person? No excuses! All you need is an internet connection!

BUNDLE DEALS!!! 

Book Bootcamp  $99 ($130 VALUE)

Book Bootcamp GOLD $269 ($430 VALUE) This includes the log-line class, antagonist class, the character class AND a three-hour time slot working personally with ME. We will either plot your idea or, if your novel isn’t working? Fix it! Appointments are scheduled by email. Consults done by phone or in virtual classroom.

Individual Classes with MOI!!! 

Pitch Perfect—How to Write a Query Letter and Synopsis that SELLS! $45 May 25th, 2017

Bullies & Baddies—Understanding the Antagonist $50/$200 (Gold) May11th, 2017

The Art of Character $45 May 18th, 2017

NEW CLASSES/INSTRUCTORS!!! 

Growing an Organic Platform on Facebook $40 May 6th, 2017 Lisa Hall-Wilson is BACK! She is an expert on Facebook so check out her class!

Method Acting for Writers: How to Write in Deep POV $85 for this TWO WEEK intensive workshop with editor and writing instructor Lisa Hall Wilson.

Shift Your Shifter Romance into HIGH Gear $35 May 19th with powerhouse editor Cait Reynolds.

Researching for Historical Romance (How to NOT Lose 6 Hours of Your Life on Pinterest) $35 May 20th

 

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

 

Screen Shot 2013-03-08 at 7.05.24 AM

Any of you who regularly follow my blog know that I am totally out of my mind a bit eccentric. The seed for this brilliant idea was actually planted a couple years ago when I was speaking in Idaho. I have a doctor’s appointment this morning, so I’m taking this opportunity to rerun my all-time favorite post.

Anyway, where was I? Oh yes. Idaho. After lunch, I had to dash to the Ladies’ Room. As I closed the door to the stall, I noticed all the advertising on the back of the bathroom door. This cluttered wall of ads made me think about all the authors spamming non-stop about their books on Facebook and Twitter.

Writers were becoming worse than an Amway rep crossed with a Jehovah’s Witness. I mean, could the author book promotion get any more invasive?

Wait…

Maybe it could *evil laugh*.

I’ve blogged so many times about the dangers of automation and how spamming people is counterproductive. I’ve talked until I am blue about how advertising our books has a terrible ROI (return on investment) and how most people don’t pay attention to it. Ah, but then it hit me. The main reason spam doesn’t work is because people ignore it and no longer “see” it, but what would they see?

Panty Prose—Not Advertising, PADvertising (TM)

We all know that roughly 85% of readers are women, and what do women need? Panty liners. YES, but what do they need more than springtime fresh girl parts? More FREE! books. Indie authors shouldn’t spam about their latest book release or free title on KDP select.

Why?

Because it’s rude? No! Because it is obnoxious? Not quite. Because it smacks of desperation? Not at all. The reason authors shouldn’t spam about their books is because spam is for amateurs.

The real writer of the Digital Age doesn’t settle on blasting out non-stop self-promotional tweets. That is SO 2011. The REAL writer of the Digital Age realizes a captive audience is a a buying audience.

Catch readers with their pants down with Panty Prose.

Panty Prose is perfect for the indie author. Most readers are female and even females need something to read in the bathroom. We at Panty Prose (a new imaginary division of W.A.N.A. International) have teamed up with Always against their will to offer your readers the best deals right in their pants.

Panty Prose not only offers you PADvertising to a guaranteed clientele, but we have all kinds of layouts to suit your PADvertising needs. Technology is your friend with Panty Prose. Put your book where it counts…

Screen Shot 2013-03-08 at 7.06.52 AM

At Panty Prose, we even make it affordable for you to place your face in your reader’s pants…

Screen Shot 2013-03-08 at 7.07.23 AM

As you can see, Panty Prose is inserting your ads into a virgin market begging to be tapped.

Why are all the romance authors hyperventilating?

Anyway, while others might see a protective strip that gets tossed in the bin, we see an unused space to PADvertise your latest novel AND save trees! Instead of throwing away that paper strip, we can print of lines from your book so fans can collect them ALL…

Kristen Lamb, Author Kristen Lamb, WANA, We Are Not Alone
Make Your Readers Want MORE….

Make Your Readers Your Fan for ALWAYS….

Panty Prose is dedicated to keeping women fresh while selling your books. Attending a writing conference? Well, there is a bathroom and everyone knows that even agents can’t hold it forever. They will have to go potty sometime. Why not help them out? Keep them springtime fresh and give them your query. Elevator pitches are for losers, when you can use the Panty Pitch. The Panty Pitch comes in three fragrances, Sonnet’s Eve, New Office Supplies, and Cinnabon.

Panty Pitch:

Save agents time and keep them fresh!
Save agents time and keep them fresh!

Panty Prose for the Published Professional is a smart, savvy way to stand out from all the competition that still is relying on scheduled tweets and auto-DMs. Make an impression that will last for Always.

Okay, okay I’ll stop. You know you’ve reached a whole new level of weird when you spend an entire day Photoshopping your face onto panty liners. But you know I am on to something! W.A.N.A. is dedicated to giving you the evil genius you need for success. Aside from Panty Prose, what other “free spaces” could we exploit for book advertising? You know, to catch those who missed our 23 tweeted links, 6 auto DMs and five form letters.

So what do you think? Has the book spam gotten completely out of control? Are there other ways you can think of that are utterly invasive creative ways to market our books (Keep it PG, Please :D)?

What are your thoughts? And make sure to check out the upcoming classes below! Especially the Book Bootcamp!

I LOVE hearing from you guys!

****The site is new, and I am sorry you have to enter your information all over again to comment, but I am still working out the kinks. Also your comment won’t appear until I approve it, so don’t fret if it doesn’t appear right away.

Also know I love suggestions! After almost 1,100 blog posts? I dig inspiration. So what would you like me to blog about?

Talk to me!

And to prove it and show my love, for the month of APRIL, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

SIGN UP NOW FOR UPCOMING CLASSES!!! 

Remember that ALL CLASSES come with a FREE RECORDING so you can listen over and over. So even if you can’t make it in person? No excuses! All you need is an internet connection!

Be a Better Hooker (How to Write a Compelling Newsletter)

April 29th $45

In this class, learn how to compose a newsletter that is entertaining and compelling—and all without stealing most of your writing time. Learn how to get your hooks in your readers and keep them until the end.

With a mailing list of over 15K subscribers, mystery/thriller author Jack Patterson will share some of his tips that will spice up your newsletter and get your subscribers opening it up every time you send one out.

BUNDLE DEALS!!! 

Book Bootcamp  $99 ($130 VALUE)

Book Bootcamp GOLD $269 ($430 VALUE) This includes the log-line class, antagonist class, the character class AND a three-hour time slot working personally with ME. We will either plot your idea or, if your novel isn’t working? Fix it! Appointments are scheduled by email. Consults done by phone or in virtual classroom.

Individual Classes with MOI!!! 

Pitch Perfect—How to Write a Query Letter and Synopsis that SELLS! $45 May 25th, 2017

Blogging for Authors $50 April 27th, 2017

Your Story in a Sentence—Crafting Your Log-line $35 May 4th, 2017

Bullies & Baddies—Understanding the Antagonist $50/$200 (Gold) May11th, 2017

The Art of Character $45 May 18th, 2017

NEW CLASSES/INSTRUCTORS!!! 

Growing an Organic Platform on Facebook $40 May 6th, 2017 Lisa Hall-Wilson is BACK! She is an expert on Facebook so check out her class!

Method Acting for Writers: How to Write in Deep POV $85 for this TWO WEEK intensive workshop with editor and writing instructor Lisa Hall Wilson.

Shift Your Shifter Romance into HIGH Gear $35 May 19th with powerhouse editor Cait Reynolds.

Researching for Historical Romance (How to NOT Lost 6 Hours of Your Life on Pinterest) $35 May 20th

 

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

 

Finding it hard to stand out from the crowd?

Years ago, when I decided to branch out and teach virtual classes regarding craft and social media, I knew I needed to live by my own mantra—We Are Not Alone. Sure I could kill myself learning every platform and maybe even do a passable job, but I am way too Type A for that. You guys deserved the best. So I reached out to those around me who were far better than I was, the experts I looked to on various subjects.

Sure, I do a good job on Facebook and am an expert on the basics, but if you REALLY want to up your game? Really want to know how to get the most out of Facebook, particularly the fan page? There is no one I could recommend more than journalist, columnist, speaker Lisa Hall-Wilson. She taught me what I know and I have a lot more to learn so believe you me, I am taking her class.

Lisa is here to talk about a subject we all face—being invisible. It does no good to be on Facebook or create content if we don’t know how to play the game. And trust me, a lot of it is a game. What is the best content? How do we use it? Grow it? Maximize it? How can we get a fantastic ROI off Facebook without living there?

Well, Lisa is going to talk about that today, so this is me shutting up now…

Take it away, Lisa!

Meme via nuevosmedios.mx

I haven’t been around for a while. Life. Stuff. *shrug* Kristen and I have been chatting for a while about me teaching again, so I’m back! I miss W.A.N.A, and Facebook has changed SO MUCH since I last taught a class. How are you feeling about Facebook?

Finding it hard to stand out from the crowd?

Yeah, there’s a lot of people using Facebook to sell something. They’re all clamoring for attention and Facebook has to keep changing the rules to stymie the spammers and cheats. It’s harder than ever to get noticed. Hits you right in the feels. I get it. So lemme ask you…

How’s Your Organic Reach?

Is that too personal? Listen, I don’t teach people how to use ads on Facebook (though I run ads myself), because there’s lots of other people out there already doing that. Ads are awesome, and Facebook has one of the most targeted ad systems on the interwebs. There’s great bang for your buck, if you know your audience. I teach writers how to reach readers organically using Facebook.

Here’s the problem with writers and Facebook ads.

Ads only amplify what you’re already doing.

If you can’t get people to click through to your blog, comment/share/react to your content organically, your ads are unlikely to do well.

Ads only amplify what you’re already doing!

Facebook is S L O W

I know. It can be disheartening and frustrating. It’s also easy to get sucked in and lose hours of time you should have spent writing. Be strong! However, if you can get 5% or even 10% of your Facebook friends/followers to respond to a post organically, you’re onto something.

If you follow the W.A.N.A. way of building platform organically, the changes and tweaks Facebook makes to the way things look or the algorithm, won’t affect you. You’ll have the kind of platform that will grow your readership. With that skill in hand, when you can afford to pay for ads, you’ll already know what your audience is interested in, what they’ll respond to, and what value they’re looking to you to provide.

2 Reasons To Try Video

  • Facebook has tweaked the algorithm to give extra organic boost to videos. So, either a Facebook Live video (where you live stream from your phone to your Facebook Page, Profile, or to a Group) or you upload a video created elsewhere to Facebook. (Videos shared from other sites are considered links and won’t get the extra organic boost) 135% more organic reach than photos according to Social Media Today.
  • Facebook Live videos are watched 3.5x more than non-live video. This “serves to illustrate the importance of authentic, ‘off-the-cuff,’ and in-the-moment content with audiences worldwide.” (source here)

Now, I know that since Facebook rolled out the auto-play feature on videos, view stats can be deceiving. The salient point here is that Facebook really wants people to publish videos and they will reward you by showing your content to more people than usual organically.

Video is simply another storytelling platform. Don’t get freaked out. So, what should you post? I spent a couple of hours with Facebook and Google and checked out the video offerings from the biggest trad and indie published authors.

What Seems To Be Working?

Facebook Live videos have the most views (relative to the audience size on the Page). Fans seem to really love these videos. I wouldn’t say there’s an optimal length (based on my unscientific collection of data), but having something of value to say is important.

Most of the authors with the highest views were announcing a new book, meeting with someone their audience found interesting, offering value (non-fiction authors answering questions or giving advice), or glimpses of whatever locale the author found themselves in.

Brene Brown has this fun video of a full-out marching band she ran into at an event she was speaking at. Nora Roberts shared a live video of a giant ad her publisher created with her book cover projected onto the front of a building in New York.

Laurel K Hamilton posted a video of her opening a shipment of hard cover books of her newest release that had just arrived at her home “Book number 25” she says.

Marie Force shared a video with her behind-the-scenes team. Hugh Howey… He continues to tease readers with videos of dolphins swimming around his boat, jumping off cliffs (nearly naked), as he cruises the world writing remotely… We’re not going to mention Hugh Howey again. Agreed? His content can’t be duplicated.

None of those videos were professionally done. They were captured on a phone and posted without any editing. They were personal, behind-the-scenes, glimpses into the writer or the writer’s life. Fans love that. Instead of taking a photo, take a 16second video of that crazy rainstorm that held up your plane, those ruins you’re visiting for research, or an author you ran into at a conference.

James Patterson’s publisher created a splashy series of videos for his newest release. I have a feeling there was a lot of money spent on those videos. The video that got the most views? James Patterson spends 16 seconds telling readers why they should read his new book and the cover flashes on the screen at the very end. It was short, simple, engaging, intriguing, and well received.

Did it directly translate into book sales? I can’t say. But at only 16 seconds long, combined with Facebook’s autoplay feature, chances are good that a lot of people saw that video straight through and came away knowing the title of his newest book.

The plain fact is that all content is not going to be equal on Facebook, but the key is, the more we learn, the more we know, the easier it is for us to keep pace with and take advantage of this powerful platform. Facebook is slow, I already mentioned that. It has a lot of potential energy, sort of like a boulder sitting on the edge of a cliff. But we rock that boulder enough ways the same direction and over time? Once it gets rolling? That sucker is tough to slow down.

I have two classes coming up in May and I’d love to have you join me.

Growing An Organic Platform On Facebook – May 6th

How To Write In Deep POV: Method Acting For Writers – May 6th

Take Your Writing To The Next Level by learning the advanced writing technique of Deep POV guaranteed to pull your readers into the story (and it works with any genre), grab them by the throat and not let go! This deeply personal emotive style of writing resonates with contemporary readers, if you’ve got the guts to “go there” with your characters. This is a difficult skill set to master, but it’ll change how you write forever – for the better.

THANK YOU, LISA! I’ve known Lisa since forever. She was one of the very first W.A.N.A.s and she is an excellent instructor. I hope you enjoyed this and remember that comments for guests count double in the contest.

What are your thoughts? Questions for Lisa?

I LOVE hearing from you guys!

****The site is new, and I am sorry you have to enter your information all over again to comment, but I am still working out the kinks. Also your comment won’t appear until I approve it, so don’t fret if it doesn’t appear right away.

Also know I love suggestions! After almost 1,100 blog posts? I dig inspiration. So what would you like me to blog about?

Talk to me!

And to prove it and show my love, for the month of APRIL, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

SIGN UP NOW FOR UPCOMING CLASSES!!! 

Remember that ALL CLASSES come with a FREE RECORDING so you can listen over and over. So even if you can’t make it in person? No excuses! All you need is an internet connection!

Be a Better Hooker (How to Write a Compelling Newsletter)

April 29th $45

In this class, learn how to compose a newsletter that is entertaining and compelling—and all without stealing most of your writing time. Learn how to get your hooks in your readers and keep them until the end.

With a mailing list of over 15K subscribers, mystery/thriller author Jack Patterson will share some of his tips that will spice up your newsletter and get your subscribers opening it up every time you send one out.

BUNDLE DEALS!!! 

Book Bootcamp  $99 ($130 VALUE)

Book Bootcamp GOLD $269 ($430 VALUE) This includes the log-line class, antagonist class, the character class AND a three-hour time slot working personally with ME. We will either plot your idea or, if your novel isn’t working? Fix it! Appointments are scheduled by email. Consults done by phone or in virtual classroom.

Individual Classes with MOI!!! 

Pitch Perfect—How to Write a Query Letter and Synopsis that SELLS! $45 May 25th, 2017

Blogging for Authors $50 April 27th, 2017

Your Story in a Sentence—Crafting Your Log-line $35 May 4th, 2017

Bullies & Baddies—Understanding the Antagonist $50/$200 (Gold) May11th, 2017

The Art of Character $45 May 18th, 2017

NEW CLASSES/INSTRUCTORS!!! 

Growing an Organic Platform on Facebook $40 May 6th, 2017 Lisa Hall-Wilson is BACK! She is an expert on Facebook so check out her class!

Method Acting for Writers: How to Write in Deep POV $85 for this TWO WEEK intensive workshop with editor and writing instructor Lisa Hall Wilson.

Shift Your Shifter Romance into HIGH Gear $35 May 19th with powerhouse editor Cait Reynolds.

Researching for Historical Romance (How to NOT Lost 6 Hours of Your Life on Pinterest) $35 May 20th

 

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

 

Image via Flickr Creative Commons, courtesy of Sally Jean
Image via Flickr Creative Commons, courtesy of Sally Jean

Man, I have missed you guys! Spawn flattened me with a stomach bug #kidsarecutebutevil. But, I am back so let’s get to work. All of us have days where we wonder if what we do even matters. Why did we have to become writers? Especially in these times?

Why couldn’t we have gotten into this gig when wealthy patrons financed our work? And we could seal our manuscript with a fancy wax seal like the kind we bought for ourselves at Barnes & Noble but are too shy to use on our water bill?

I know y’all bought one too, and for those who didn’t, is that a quill and ink set from the Renaissance festival I detect? Do I smell parchment? O_o

Ah the good old days…

I am an “Old Dog” of the digital publishing paradigm. I’ve been through all the fads. The FREE BOOK Rush of 2010, The Great .99 Book Deal of 2011, The Amazing Algorithmic Alchemy, The Magical Metrics and the Automation Invasion of 2012-2015 (there are still skirmishes along the front). Now I am enduring The Newsletter is Gold Rush.

Guess what? I’m still here.

I don’t say this really to brag as much as to make a point. Social media, done properly is not a short-term burst of gimmicky energy. There is no magic to it and it while it is simple, that doesn’t mean it’s easy. We not only have to manage the brand, we also produce the product.

Not a job for the faint of heart.

And with all the tweeting and blogging and slogging month after month and year after year, I know that it is SUPER easy for us writers to get overwhelmed. That’s why today, I’m here to offer some simple ways to inject fire back into your writing and your career.

*plays Eye of the Tiger loudly* *punches at the air*

#1—Appreciate that Writing & Social Media Branding Can Coexist

When I am on Twitter, I often get tweets like these:

Screen Shot 2015-10-19 at 9.56.12 AM

Guess what? I agree! The writing always, always comes first.

But why is there an almost automatic assumption we must choose?

Social media, done the way I teach in Rise of the Machines, takes maybe 10-15 minutes a day and feel free to take off weekends. I offer no get-rich-quick advice. My author platforms take time (and discipline) to build, but they are virtually indestructible. It isn’t about quantity, it is all quality and then being consistent.

If we assume that platform-building is this awful horrible time-intensive thing? Then we psych ourselves out of some truly fantastic benefits. Additionally, our own misconception how much time social media takes can be smothering our creative fires.

But that is a lie. Solid branding/platform-building isn’t about large chunks of time, rather it is small consistent effective action. I can assure you, it is very possible to write books and be on social media.

Just like we can bathe and brush our teeth. No need to choose 😉 .

#2—RELAX Regarding Sales

AHHHHHHH!
AHHHHHHH!

For those who want to make a living as an author, appreciate we are in the entertainment business. Note that half that word is business. We are in the business of selling books. Yet how many of you are feeling snuffed out simply because you are terrified of sales?

Guess what?

You already ARE IN SALES.

Because writing a novel is nothing BUT sales. Every aspect from the cover to the title to the concept to every stinking page of writing (just in writing we call them “hooks”). Why do readers stop reading? Because we didn’t “sell” them on the idea of turning to the next one.

Great writers are able to sell the idea that is a better idea to stay up until 2 a.m. than getting to work on time 😉 .

In fact, I think novelists make up the greatest salespeople in human history. Writers have sold us on equal rights, women’s rights, alien worlds, space travel, a thing called a T.A.R.D.I.S. and on and on.

Think about it. Writers have to sell readers on an idea. Why should we spend 10-15 hours reading that story? How are we supposed to believe that sparkling vampires are plausible? Or in this place called Middle Earth?

Writers need to sell readers on characters. Why should we like her? Root for her? Why should we fear/hate him and want him to lose?

Additionally, every single traditionally published author has had to first sell themselves and a manuscript to an agent. Once published, these same authors most often are then required to then sell the next story and the next to an editor or agent via a synopsis of whatever else they have to offer (which is why I have a CLASS on how to do that this Friday).

So let’s just get this notion out of our head that all “sales” is the same and involves vitamins or vacuums. Y’all already rock sales if you write good stories, so ditch the phobia already.

#3—Reframe Perception of Social Media

Original image via Flikr Creative Commons courtesy of GUV'NOR.
Original image via Flikr Creative Commons courtesy of GUV’NOR.

Part of embracing the new type of work we must do as digital age writers comes with redefining how we see our work (which now includes a degree of social media). Feel free to get on Facebook and trudge through it like some chore, but with that kind of an attitude? I recommend just staying off altogether. We (readers) can sense a poor attitude through the screen.

It is one of the reasons automation is such a turn-off. It shouts, “I want your time and money but I am too busy to talk to you!” And, to be blunt, it’s the equivalent of junk mail.

Junk mail has a 2% return on investment, so if we want better results than a telemarketer, we need to relax about getting engaged.

If you are struggling with enjoying social media, maybe this will help.

I was once on a panel at Thrillerfest in NYC and we were asked, “What is the most important thing to do to be successful of social media?” The edgy blogger next to me snagged the mic and declared, “You must be interesting.”

I disagreed.

My POV? It is far better to be interested than interesting.

Why do readers love our stories? Because if we have done our job well, on some level the story we write is also the reader’s story. It is about them. Same with social media.

We are not organ-grinding monkeys dancing for loose change and, in fact, the non-stop-entertainment-approach will wear everyone out in a hurry. Never underestimate the power of simply liking or commenting on the posts of others. Or asking an opinion or a thought. Humans are dying to feel heard, so do what introverts do best and simply listen.

What are your thoughts? Do you psych yourself out when it comes to branding and social media? Do you think you need to do everything? Do you see how social media can allow you to take simple steps to fire up your future? What are some ways you add some mojo back into your routine?

I LOVE hearing from you!

To prove it and show my love, for the month of SEPTEMBER, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

Check out the other NEW classes below! Including How to Write the Dreaded Synopsis/Query Letter THIS FRIDAY! I have also included new times to accommodate the UK and Australia/NZ folks! 

All W.A.N.A. classes are on-line and all you need is an internet connection. Recordings are included in the class price.

Upcoming Classes

NEW CLASS!

Friday! Pitch Perfect—How to Write a Query Letter & Synopsis that SELLS

You’ve written a novel and now are faced with the two most terrifying challenges all writers face. The query and the synopsis.

Query letters can be daunting. How do you sell yourself? Your work? How can you stand apart without including glitter in your letter?

***NOTE: DO NOT PUT GLITTER IN YOUR QUERY.

Good question. We will cover that and more!

But sometimes the query is not enough.

Most writers would rather cut their wrists with a spork than be forced to write the dreaded…synopsis. Yet, this is a valuable skills all writers should learn.

WEDNESDAY October 5th Your Story in a Sentence–Crafting Your Log-Line

Log-lines are crucial for understanding the most important detail, “WHAT is the story ABOUT?” If we can’t answer this question in a single sentence? Brain surgery with a spork will be easier than writing a synopsis. Pitching? Querying? A nightmare. Revisions will also take far longer and can be grossly ineffective.

As authors, we tend to think that EVERY detail is important or others won’t “get” our story. Not the case.

If we aren’t pitching an agent, the log-line is incredibly beneficial for staying on track with a novel or even diagnosing serious flaws within the story before we’ve written an 80,000 word disaster. Perhaps the protagonist has no goal or a weak goal. Maybe the antagonist needs to be stronger or the story problem clearer.

In this one-hour workshop, I will walk you through how to encapsulate even the most epic of tales into that dreadful “elevator pitch.” We will cover the components of a strong log-line and learn red flags telling us when we need to dig deeper. The last hour of class we will workshop log-lines.

The first ten signups will be used as examples that we will workshop in the second hour of class. So get your log-line fixed for FREE by signing up ASAP.

Those who miss being in the first ten will get a deeply discounted workshop rate if they would like their log-line showroom ready.

SATURDAY, October 8th Blogging for Authors

Blogging is one of the most powerful forms of social media. Twitter could flitter and Facebook could fold but the blog will remain so long as we have an Internet. The blog has been going strong since the 90s and it’s one of the best ways to establish a brand and then harness the power of that brand to drive book sales.

The best part is, done properly, a blog plays to a writer’s strengths. Writers write.

The problem is too many writers don’t approach a blog properly and make all kinds of mistakes that eventually lead to blog abandonment. Many authors fail to understand that bloggers and author bloggers are two completely different creatures.

This class is going to cover:

  • How author blogs work. What’s the difference in a regular blog and an author blog?
  • What are the biggest mistakes/wastes of time?
  • How can you effectively harness the power of algorithms (no computer science degree required)
  • What do you blog about? What topics will engage readers and help create a following?
  • How can you harness your author voice using a blog?
  • How can a blog can help you write leaner, meaner, faster and cleaner?
  • How do you keep energized years into your blogging journey?
  • How can a blog help you sell more books?
  • How can you cultivate a fan base of people who love your genre.

Blogging doesn’t have to be hard. This class will help you simplify your blog and make it one of the most enjoyable aspects of your writing career.

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook