Kristen Lamb

Author, Blogger, Social Media Jedi

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OhmygoshitisWednesdayandthatmeansitistimeforMEEEEE!!!!! In other words, it’s Squatter’s Rights Wednesday with me, Cait Reynolds. Today, I’m going to talk about the fact that there is nothing new under the sun.

And, by that, I mean that every variation of story has been told before. Every culture from every time period has its version of Cinderella, its Aladdin or Jack, its greedy kings and tricky old witches. No matter how many magical mice, talking mirrors, or transportation-challenged pumpkins dress up the tale, every story has at its heart the most basic, most fundamental truths about the human condition and human relationships.

Denny Basenji doing his imitation of a wise crone. His cryptic advice to the hero/heroine: “Only peanut butter can help you now.”

Myths and fairytales appeal to our innocence, our belief in justice, and our sense of history. The fact that most of them have happy endings doesn’t hurt, either. The past two years have seen a kind of renaissance in retellings and modern interpretations of these classic stories. A handful have been very well done. The rest have been inconsistent efforts that show very little thought and research has been put into understanding the nature of both mythology and fairytales and how to translate them into contemporary settings.

Celebrity Death Match: Myths vs. Fairytales

So, is there a difference between the two?

Absolutely, and it goes beyond their definitions. But, let’s start with definitions for the sake of clarity.

From merriam-webster.com:

Fairytale:

  • a story (as for children) involving fantastic forces and beings (such as fairies, wizards, and goblins)
  • a story in which improbable events lead to a happy ending

Myth

  • a usually traditional story of ostensibly historical events that serves to unfold part of the world view of a people or explain a practice, belief, or natural phenomenon
  • parable, allegory
  • a popular belief or tradition that has grown up around something or someone

Here are some other differences between fairytales and myths:

  • Myths are not obligated to have a happy ending;
  • Fairytales do not have to have a moral or philosophical agenda;
  • Myths are often closely tied to world creation stories, religion, and attempts to explain natural phenomenon prior to scientific understanding;
  • It is understood that fairytales have never been believed to be real, whereas myths were frequently accepted as fact.

There are more differences and finer distinctions, but I’ll just add in one more. You can always tell it’s a real fairytale because people/animals/magical creatures are cheerful and sing when doing housework.

Research is a Myth…or is it a Fairytale?

Okay, so say we have this great idea retelling ‘Beauty and the Beast.’ We’ve seen the Disney movies, and we are happily humming ‘Be our Guest’ as we open the blank Word document. We know the story cold, and we may or may not have a picture of Luke Evans as Gaston tucked away on Pinterest.

We are ready to start writing. Except, we aren’t.

If all we are doing is using the movie as our guide, we have missed out on the fact that the historical fairytale has variations that include a father who was a merchant, a sudden loss of fortune, two wicked sisters, and a pretty sharp lesson about the costs of indecision and not keeping your word. If we haven’t done any research, we wouldn’t know that the the fairytale actually has origins (at least in Western culture) in the Greek myth of Eros and Psyche, or that another lesser-known fairytale – ‘East of the Sun and West of the Moon’ – spun out from that myth.

It may seem silly to do research on something that is fundamentally untrue and is by nature fluid and adaptable to time period and culture. Yet, without knowing about the people who wrote the stories, the system of beliefs that the myths came from, and the history of the time when a particular variation was recorded, we are losing out on a chance to delve into subtleties, textures, interpretations, and details that take a retelling from blasé to blazing.

One of the topics I cover in my Once Upon a Plot class is how to go about researching a myth or fairytale, what to pursue, what to set aside, and how to analyze the story in a more complex, contextual way.

World-Building for ‘Then’ and ‘Now’

When we do a retelling, one of the first things we have to decide is the setting. Will it be contemporary? Will it be historical? Will it be futuristic, steampunk, or some medieval-ish time?

This impacts what characters we decide to use, the deeper intricacies and devices of the plot, and the way we represent significant objects from the myth or fairytale (is that a pumpkin or a Porsche?). This is also, sadly, where most writers tend to take short-cuts. They use the generic ‘faux-medieval’ setting that is a haphazard mishmash of culture, technology, and clothing, or they set the tale in today’s world, not really thinking through the implications for characters, decisions, and objects.

A lot of writers use the ‘timeless’ setting in order to avoid doing historical research or any real world-building. Ideas for behavior, costumes, servants, food, castles come from whatever historical drama is on at the time (I’m looking at you, ‘Reign,’ ‘The Tudors,’ ‘The White Queen,’ and ‘The Borgias’). While those medieval-renaissance-ish shows do provide a lot of striking visuals and demonstrate how to make archaic-sounding dialogue accessible to modern listeners/readers, they are NOT to be used for world-building. Ever.

Even for fairytales and myths.

As writers, we are responsible for creating our own worlds, and it is our obligation to the reader to provide a setting that is detailed, well thought-out, and consistent.

Here are just a few of the questions writers should ask when picking a ‘timeless’ setting:

  • What is the level of technology, industry, medicine, and transportation?
  • What is the political structure of the ‘kingdom’?
  • What kind of social mobility or stratification exists within the ‘kingdom’?
  • What is the kingdom’s primary religion? Are there secondary religions? Competing or conflicting faiths? Holidays and celebrations?
  • What is the geography, geology, and climate?
  • What is the overall cultural feel (i.e. generic British, generic Scandinavian, generic Central European, generic Mediterranean?)

That’s just the tip of the iceberg for a timeless setting. If we choose a contemporary setting, that brings a whole other set of issues into consideration, including normalizing any magical abilities within a greater social context, secrets vs. open practices, modern equivalents of historical objects or accessories, and how to maintain a character’s original attitude, purpose, and decisions while grounding him or her realistically in the here-and-now.

Bibbity Bobbity BOOYAH

You guessed it. I’m teaching a class on this very topic. All the details below!

Once Upon a Plot: Retelling Myths & Fairytales

Instructor: Cait Reynolds

Price: $45 USD Standard

Where: W.A.N.A. Digital Classroom

When: WEDNESDAY, August 9, 2017, 7:00 p.m. EST – 9:00 p.m. EST

Myths and fairytales are as fundamental to human existence as communication itself. We grow up hearing these stories, being formed by them, and often rebelling against them.

One of the hottest trends in publishing right now is bringing these stories back and giving them new life with creative interpretations and retellings. Done right, a retelling can capture the public imagination, give us new insights into our society and ourselves, and sweep us away to a time and place where everything, including justice and happy endings, is possible.

Done wrong? A retelling is nothing more than a yawn-worthy yarn full of two-dimensional characters floundering through an unremarkable story with a bland, generic setting.

This class will cover a wide range of topics, including:

  • How to research a myth or fairytale, from origins to variations;
  • How to analyze in order to develop a deeper, richer understanding of the stories;
  • How to pick out the key elements, from characters and attitudes, to objects and settings;
  • Creating contemporary settings for retellings that are accurate, believable, and flexible enough to accommodate ‘magic’;
  • Creating ‘timeless’ settings that are unique, consistent, and immersive.

A recording of this class is also included with purchase.

GOLD PACKAGE

You get the class (recording included in price) with Cait plus one hour of personalized one-on-one consulting regarding YOUR story.

PLATINUM PACKAGE

You get the class (recording included in price) with Cait plus two hours of personalized one-on-one consulting regarding YOUR story and bonus worksheets. These worksheets will efficiently guide you through in-depth world-building and research, providing you with consistency for your writing and an excellent reference/style sheet for your editor and proofreader.

REGISTER NOW!

About the Instructor

Cait Reynolds is a USA Today Bestselling Author and lives in the Boston area with her husband and four-legged fur child. She discovered her passion for writing early and has bugged her family and friends with it ever since. When she isn’t cooking, running, rock climbing, or enjoying the rooftop deck that brings her closer to the stars, she writes. 

 

 

****And MAKE SURE to check out the classes below and sign up! Summer school! YAY! We’ve added in classes on erotica/high heat romance, fantasy, how to write strong female characters and MORE! So scroll down and sign up!

For the month of JULY, for everyone who leaves a comment, I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

NEW CLASSES WITH USA Today Best Selling Author CAIT REYNOLDS!

Obviously, I have my areas of expertise, but I’ve wanted for a long time to fill in some gaps on classes I could offer.

Cait Reynolds was my answer.

She is an unbelievable editor, mentor and teacher and a serious expert in these areas. She consults numerous very successful USA Today and NYTBS authors and I highly, highly recommend her classes.

 

Gaskets and Gaiters: How to Create a Compelling Steampunk World August 11th $45 w/ Cait Reynolds 

Lasers & Dragons & Swords, Oh MY! World Building for Fantasy & Science Fiction July 28th w/ Cait Reynolds $35/ GOLD $75/ PLATINUM $125

Baby It’s Hot in Here—Writing Erotica & High Heat Sex Scenes August 4th $45 General/ $90 GOLD/$150 Platinum

Classes with MOI!

Branding for Authors  July 27th $35

Elements of Literary—How to Write Character-Driven Stories August 3rd $40

Beyond Planet X, Monsters & Chainsaws–Mastering Speculative Fiction August 10th $35

Classes with Award-Winning Author Lisa Hall-Wilson

Growing An Organic Platform On Facebook July 22nd $40

Method Acting for Writers—How to Write Deep POV August 1st $85 (two-week intensive class & lifetime access)

Beyond Lipstick & Swords—Writing Strong Female Characters September 9th $40

If you’ve been writing fiction any length of time, you’ve probably experienced getting stuck. There are authors who firmly believe there is no such thing as writer’s block, that it is lack of discipline and I agree that can often be the case.

Often…but not always.

I feel our subconscious is an excellent writing partner if we can learn to listen and stay in tune with it. Frequently, when something is very wrong, our subconscious will simply slam the breaks and not let us move forward because it is warning us there is something that needs to be fixed.

But, if we are unaware of the role the subconscious can play in story creation, we don’t recognize what is going on and do one of three things: 1) Shelve the project 2) Start a new project 3) Keep writing ourselves deeper into that hole by sheer force of will.

Thus, today I want to give you some tricks that might help you when you find yourself stuck.

Change POV

Different stories require different POVs. And I would love to give you some step-by-step explanation but I don’t have one. They just DO. Take a plot problem and seriously, POV changes the whole thing. Lord of the Rings written in first-person present-tense would be a very different ride.

Often we get a story idea and we just take off writing in the POV we find most comfortable…but it simply doesn’t work with the story. I had this happen with my debut novel The Devil’s Dance. I started writing in third limited and it was just….meh. I had never written fiction in first-person so to get unstuck? I changed POV and? It worked!

And the thing is, maybe you don’t stay in that POV. Sometimes just taking a scene and shifting POV is enough to nudge the subconscious over the hump.

Change Perspective

Also, if a scene is bugging you, literally change POV. Not the third person to first-person way I just mentioned. But switch heads. Tell what is happening from another character’s perspective. Again, probably not something you will keep because not every character is a POV character, but this can help get the mojo flowing again.

Recast

Sorry I am mentioning my debut novel a lot, but it was a hell of a learning curve. Again, this happened with The Devil’s Dance. I had my plot idea, which was pretty cool *gets cramp patting self on back*. I knew I wanted a small town in Texas and people dying and it had to do with the town’s newfound prosperity and Mexican drug cartels. My imaginary town, Bisby, was a wide space in the road that suddenly went BOOM. Instead of trailer parks, there were wine bars and million-dollar homes.

Why? How?

But originally I cast a resident of this small town and she was an Army veteran home from Afghanistan who was working at her uncle’s gun range. Nothing per se wrong with it, but she just kept falling flat. She was a former soldier and all badass and…boring as hell. So, I kept the plot idea and went the complete opposite direction.

Instead of some female action hero, I cast a protagonist who would be completely out of her depth. She was a disgraced software salesperson who’d done everything to escape Bisby and the trailer park where she grew up…who was then forced to go home to her crazy-as-a-bag-of-cats family and becomes the only one who can save the town she’d spent most of her life running from. I patterned her character off Elle Woods from Legally Blonde.

And it ROCKED! The story flowed because the idea just worked better with an unlikely hero.

Skip Scenes

Again, our subconscious is our friend so let it work its magic. Recently I got onto my coauthor Cait about locking in her teeth and not letting go. We are writing a Western Horror and she’d had this scene she had been futzing with for weeks trying to get it perfect.

So first of all, perfect is the enemy of the good. On a first draft there is NO sense in perfecting anything because there is almost some hidden law that states the scenes most likely to be cut or completely rewritten are all the ones we spent far too much time fiddling with.

Sometimes, it helps to just write (in caps) what happens then move on.

Cait was tasked with killing a goat and apparently that was way tougher than either of us imagined it would be when plotting this goat’s demise. In our defense it is no average goat. It is a goat risen from the dead with a taste for human instead of petticoats. Now Cait messed with it and messed with it and finally got it to work but in fairness, if it had been my scene?

I would have written as much as I could then put AND THEY KILL GOAT IN SUPER SPECTACULAR WAY and then moved on and let my subconscious chew on it.

As you are writing, trust me, your subconscious is working on how to kill that goat D-E-A-D and often will come up with something FAR cooler than if we gut through it.

So my writing advice?

Sometimes the best way to kill a goat is to jump the goat.

Write Your Ending

A lot of writers cringe when we instructors mention doing this. You may be yelling, But I am not a plotter! I don’t outline! I am a pantser! And I will say, that is still no excuse. All stories must have a core story problem in need of being resolved. We should be able to say what our book is about in ONE sentence. Especially the pantsers. If all you know is the core problem in need of being solved? That is enough. And if you don’t know this, then prepare to spend months or years fixing a mess (if it can even be fixed).

As complex a story as Lord of the Rings is, I can fit it into ONE sentence.

A naive and innocent race of homebodies must traverse a dangerous realm to toss an evil ring in a particular volcano before a power-hungry necromancer takes over and destroys all they love.

How does this story end?

With a VOLCANO.

Say Tolkein got stuck somewhere in Rivendell. He could have theoretically skipped ahead to Mt. Doom and wrote that and then what is left are two defined points and a missing middle. It is often FAR easier to connect two defined points than to start from point A and keep going into infinity with no idea where it will end.

And again, you don’t have to keep that particular ending. It can be rewritten, but again, it gives the subconscious something to work with.

Ask yourself, How do I know when my story is over? And that is your ending. If you want help smooshing your tome into a single-sentence, I have a class coming up on that and I will help you do it and show you how you can do it yourself in the future (Your Story in a Sentence—Crafting Your Log-line).

What are your thoughts? And make sure to check out the upcoming classes below! Especially the Book Bootcamp! The bootcamp has all the instruction you need to write your novel AND to learn to plot and write QUICKLY. They key to making money in this business (even in legacy) is lots of titles.

I LOVE hearing from you guys!

****The site is new, and I am sorry you have to enter your information all over again to comment, but I am still working out the kinks. Also your comment won’t appear until I approve it, so don’t fret if it doesn’t appear right away.

Talk to me!

And to prove it and show my love, for the month of APRIL, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

SIGN UP NOW FOR UPCOMING CLASSES!!! 

Remember that ALL CLASSES come with a FREE RECORDING so you can listen over and over. So even if you can’t make it in person? No excuses! All you need is an internet connection!

Be a Better Hooker (How to Write a Compelling Newsletter)

April 29th $45

In this class, learn how to compose a newsletter that is entertaining and compelling—and all without stealing most of your writing time. Learn how to get your hooks in your readers and keep them until the end.

With a mailing list of over 15K subscribers, mystery/thriller author Jack Patterson will share some of his tips that will spice up your newsletter and get your subscribers opening it up every time you send one out.

BUNDLE DEALS!!! 

Book Bootcamp  $99 ($130 VALUE)

Book Bootcamp GOLD $269 ($430 VALUE) This includes the log-line class, antagonist class, the character class AND a three-hour time slot working personally with ME. We will either plot your idea or, if your novel isn’t working? Fix it! Appointments are scheduled by email. Consults done by phone or in virtual classroom.

Individual Classes with MOI!!! 

Pitch Perfect—How to Write a Query Letter and Synopsis that SELLS! $45 May 25th, 2017

Blogging for Authors $50 April 27th, 2017

Your Story in a Sentence—Crafting Your Log-line $35 May 4th, 2017

Bullies & Baddies—Understanding the Antagonist $50/$200 (Gold) May11th, 2017

The Art of Character $45 May 18th, 2017

NEW CLASSES/INSTRUCTORS!!! 

Growing an Organic Platform on Facebook $40 May 6th, 2017 Lisa Hall-Wilson is BACK! She is an expert on Facebook so check out her class!

Method Acting for Writers: How to Write in Deep POV $85 for this TWO WEEK intensive workshop with editor and writing instructor Lisa Hall Wilson.

Shift Your Shifter Romance into HIGH Gear $35 May 19th with powerhouse editor Cait Reynolds.

Researching for Historical Romance (How to NOT Lose 6 Hours of Your Life on Pinterest) $35 May 20th

 

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

 

Screen Shot 2013-03-08 at 7.05.24 AM

Any of you who regularly follow my blog know that I am totally out of my mind a bit eccentric. The seed for this brilliant idea was actually planted a couple years ago when I was speaking in Idaho. I have a doctor’s appointment this morning, so I’m taking this opportunity to rerun my all-time favorite post.

Anyway, where was I? Oh yes. Idaho. After lunch, I had to dash to the Ladies’ Room. As I closed the door to the stall, I noticed all the advertising on the back of the bathroom door. This cluttered wall of ads made me think about all the authors spamming non-stop about their books on Facebook and Twitter.

Writers were becoming worse than an Amway rep crossed with a Jehovah’s Witness. I mean, could the author book promotion get any more invasive?

Wait…

Maybe it could *evil laugh*.

I’ve blogged so many times about the dangers of automation and how spamming people is counterproductive. I’ve talked until I am blue about how advertising our books has a terrible ROI (return on investment) and how most people don’t pay attention to it. Ah, but then it hit me. The main reason spam doesn’t work is because people ignore it and no longer “see” it, but what would they see?

Panty Prose—Not Advertising, PADvertising (TM)

We all know that roughly 85% of readers are women, and what do women need? Panty liners. YES, but what do they need more than springtime fresh girl parts? More FREE! books. Indie authors shouldn’t spam about their latest book release or free title on KDP select.

Why?

Because it’s rude? No! Because it is obnoxious? Not quite. Because it smacks of desperation? Not at all. The reason authors shouldn’t spam about their books is because spam is for amateurs.

The real writer of the Digital Age doesn’t settle on blasting out non-stop self-promotional tweets. That is SO 2011. The REAL writer of the Digital Age realizes a captive audience is a a buying audience.

Catch readers with their pants down with Panty Prose.

Panty Prose is perfect for the indie author. Most readers are female and even females need something to read in the bathroom. We at Panty Prose (a new imaginary division of W.A.N.A. International) have teamed up with Always against their will to offer your readers the best deals right in their pants.

Panty Prose not only offers you PADvertising to a guaranteed clientele, but we have all kinds of layouts to suit your PADvertising needs. Technology is your friend with Panty Prose. Put your book where it counts…

Screen Shot 2013-03-08 at 7.06.52 AM

At Panty Prose, we even make it affordable for you to place your face in your reader’s pants…

Screen Shot 2013-03-08 at 7.07.23 AM

As you can see, Panty Prose is inserting your ads into a virgin market begging to be tapped.

Why are all the romance authors hyperventilating?

Anyway, while others might see a protective strip that gets tossed in the bin, we see an unused space to PADvertise your latest novel AND save trees! Instead of throwing away that paper strip, we can print of lines from your book so fans can collect them ALL…

Kristen Lamb, Author Kristen Lamb, WANA, We Are Not Alone
Make Your Readers Want MORE….

Make Your Readers Your Fan for ALWAYS….

Panty Prose is dedicated to keeping women fresh while selling your books. Attending a writing conference? Well, there is a bathroom and everyone knows that even agents can’t hold it forever. They will have to go potty sometime. Why not help them out? Keep them springtime fresh and give them your query. Elevator pitches are for losers, when you can use the Panty Pitch. The Panty Pitch comes in three fragrances, Sonnet’s Eve, New Office Supplies, and Cinnabon.

Panty Pitch:

Save agents time and keep them fresh!
Save agents time and keep them fresh!

Panty Prose for the Published Professional is a smart, savvy way to stand out from all the competition that still is relying on scheduled tweets and auto-DMs. Make an impression that will last for Always.

Okay, okay I’ll stop. You know you’ve reached a whole new level of weird when you spend an entire day Photoshopping your face onto panty liners. But you know I am on to something! W.A.N.A. is dedicated to giving you the evil genius you need for success. Aside from Panty Prose, what other “free spaces” could we exploit for book advertising? You know, to catch those who missed our 23 tweeted links, 6 auto DMs and five form letters.

So what do you think? Has the book spam gotten completely out of control? Are there other ways you can think of that are utterly invasive creative ways to market our books (Keep it PG, Please :D)?

What are your thoughts? And make sure to check out the upcoming classes below! Especially the Book Bootcamp!

I LOVE hearing from you guys!

****The site is new, and I am sorry you have to enter your information all over again to comment, but I am still working out the kinks. Also your comment won’t appear until I approve it, so don’t fret if it doesn’t appear right away.

Also know I love suggestions! After almost 1,100 blog posts? I dig inspiration. So what would you like me to blog about?

Talk to me!

And to prove it and show my love, for the month of APRIL, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

SIGN UP NOW FOR UPCOMING CLASSES!!! 

Remember that ALL CLASSES come with a FREE RECORDING so you can listen over and over. So even if you can’t make it in person? No excuses! All you need is an internet connection!

Be a Better Hooker (How to Write a Compelling Newsletter)

April 29th $45

In this class, learn how to compose a newsletter that is entertaining and compelling—and all without stealing most of your writing time. Learn how to get your hooks in your readers and keep them until the end.

With a mailing list of over 15K subscribers, mystery/thriller author Jack Patterson will share some of his tips that will spice up your newsletter and get your subscribers opening it up every time you send one out.

BUNDLE DEALS!!! 

Book Bootcamp  $99 ($130 VALUE)

Book Bootcamp GOLD $269 ($430 VALUE) This includes the log-line class, antagonist class, the character class AND a three-hour time slot working personally with ME. We will either plot your idea or, if your novel isn’t working? Fix it! Appointments are scheduled by email. Consults done by phone or in virtual classroom.

Individual Classes with MOI!!! 

Pitch Perfect—How to Write a Query Letter and Synopsis that SELLS! $45 May 25th, 2017

Blogging for Authors $50 April 27th, 2017

Your Story in a Sentence—Crafting Your Log-line $35 May 4th, 2017

Bullies & Baddies—Understanding the Antagonist $50/$200 (Gold) May11th, 2017

The Art of Character $45 May 18th, 2017

NEW CLASSES/INSTRUCTORS!!! 

Growing an Organic Platform on Facebook $40 May 6th, 2017 Lisa Hall-Wilson is BACK! She is an expert on Facebook so check out her class!

Method Acting for Writers: How to Write in Deep POV $85 for this TWO WEEK intensive workshop with editor and writing instructor Lisa Hall Wilson.

Shift Your Shifter Romance into HIGH Gear $35 May 19th with powerhouse editor Cait Reynolds.

Researching for Historical Romance (How to NOT Lost 6 Hours of Your Life on Pinterest) $35 May 20th

 

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

 

Image via Flickr Creative Commons courtesy of Anja Pietsch.

I asked you guys to tell me in the comments what you would like me to blog about, so today we are going to talk about the author platform. When do we start? When do we need a newsletter? How do we find time?

I think we have reached a point in the new publishing paradigm that I no longer have to beg and plead and make jazz hands for writers to realize they need to build a social media platform if they ever hope to SELL their books.

I hear a lot of this:

Well, why be on social media? I don’t yet have a book for sale. 

Because it is easier to talk to people when you don’t feel like you have an ulterior motive.

I just signed a contract for my book. Should I build a platform now?

*weeps and breathes into paper bag*

Facebook doesn’t sell books.

Sure it does.

I know I need to put together a newsletter but since I don’t have a book out yet, I don’t know what to say. 

Whoa! Slow down there partner! Dig the enthusiasm, but slow down.

Yes, we need to have a social media platform and ideally a blog and newsletter, but this is not something we can rush. This job is a LOT like farming. We buy the land, clear it, prepare it, seed it, wait, tend weeds, wait some more, pray for fair weather, root out pests (trolls) and even then? Most of the time what grows in the first few years isn’t ready for market. It still needs time to mature enough to bear fruit.

So we rotate crops (topics). Clear again, fertilize, weed, and it is a lot of small very unsexy activities that are done a little every…single…day.

We can’t rush a platform any more than we can rush a peach orchard.

Too many writers want to rent the peach stand to sell peaches but they never bothered planting any trees. In a panic, they go BUY peaches (followers) and hope that will be just as profitable.

Or they rush out after they’ve written the book and scrape together a platform and hope then people will buy their books when they’ve spent almost no time cultivating a relationship. This is akin to trying to harvest peaches from trees we planted three months ago. Doesn’t make sense with an orchard and makes even less sense on-line.

Thus my answer to when is the best time to start a platform? Um, yesterday.

Seriously, the second you think you maybe kind of sort of want to sell your books? That is the day you begin building a platform and brand. You do not want to have a book for sale and try to pull a following/platform out of the ether.

Conversely, everything in its season and all in its due time. If you are new and building that platform while you are writing the book, NO you don’t need a newsletter. A newsletter will only work if you’ve already cultivated the following who’d care to get it or even open it.

You are not yet in the harvest season, so pick weeds, water, fertilize and like farmers?

WAIT.

The Early Years

Image via Flickr Creative Commons, courtesy of Rene Schweitzke
Image via Flickr Creative Commons, courtesy of Rene Schweitzke

This is when we get our land and realize there are a ton of weeds, crappy soil and a zillion dead trees and trunks that need to be removed. There might even be some junk cars, scrap metal and old toilets that need to be hauled away. We need to form new habits. We need education, training and practice. We need to learn about branding and start building our platform.

When I left paper sales and decided to become a writer, I needed to learn the craft. I had bad habits. I put myself last on the list because writing wasn’t a “real job.” The early years is a lot of clearing away insecurity, fear, and even laziness. We learn to write even when we don’t “feel” like it and come to understand that simply showing up is a bigger deal than most people realize.

Sowing

This is when we start planting. We’ve cleared the fields and added missing nutrients to the soil. We took time to talk and listen to people on our social site of choice. To get to know them.

We put our butts in the seat and blogged even if the only comments we get are from the BuyPradaCheap sites:

“I so lick you’re blog. It changed my bruther’s life and bookmarking now.”

Blogging is my favorite form of social media. It is the most resilient (been here since the 90s), and it plays to a writer’s strengths. Writers WRITE. Blogs also train us to keep a professional pace. They trains us to show up and not be too dependent on others. Sure, it’s fun blogging now that I get a gazillion comments, but there were years I blogged to the ether. I didn’t do it for others. I did it for ME, to train me.

Image via Flickr Creative Commons, courtesy of Jim Evans
Image via Flickr Creative Commons, courtesy of Jim Evans

When it comes to social media? Blogging is one of the best investments of time when it comes to ROI (return on investment). No search engine will direct people to your witty tweet or clever Facebook post. Search engines WILL, however, start sending readers to your blog (if done properly). Also blogs can be harvested for books that can be SOLD…for actual money.

No one taught HOW to blog back when I started so I had a metric crap ton of trial and error. Now? Folks like me have created classes. Have one coming up! (Blogging for Authors).

Blogs make excellent books. Far harder to compile a book of my Instagram pictures of food.

Sowing also involves research, plotting, writing, finishing then revising the actual novel(s).

The Silent Years

After we’ve planted a lot of good stuff, it’s easy to get discouraged. In fact, for a loooooong time, it will look like nothing is happening.

We need deep roots to make it in this business, because high-winds and storms don’t stop because we want to write books. Did you know that the root system of any tree needs to be as wide if not wider than the span of the branches? What is below (unseen) must match (or even outmatch) what is above, or the tree will fall over and die with the first bad storm.

The Silent Years can be brutal and this is why most writers don’t make it. They feel like failures because they aren’t instant runaway successes. It takes discipline and faith to trust the process, which is tough in a world addicted to instant gratification and an over-reliance on luck. Too many people want fruits with no roots.

Reaping

If we keep pressing and don’t dig up our seeds to check if they really are growing (which is highly tempting), eventually we can reap what we’ve sown. Ah, but here is the catch. Back to my peach example. After a long wait and tender, patient care, we get a tree. YAY! Eventually, we see little tiny fruits popping out. AWESOME.

Not so fast.

The smart grower plucks off all the tiny green peaches. OH NO! Why? So the tree will bear more fruit and better fruit. For us? This could mean writing two or three or ten bad books before we get a winner. It could mean multiple revisions. But, to gain more, we have to sacrifice.

Image via Flickr Creative Commons, courtesy of Slgckgc
Image via Flickr Creative Commons, courtesy of Slgckgc

Harvest and Maintenance

In the beginning, we have a lot of back-breaking work (removing trash and dead stumps, tilling the soil, planting trees). But, if we are patient and consistent we can finally reach a maintenance phase. Once the grove of peach trees is producing, we keep fertilizing, tending, pruning and harvesting.

Image via Flickr Creative Commons, courtesy of Kathleen Dagostino
Image via Flickr Creative Commons, courtesy of Kathleen Dagostino

An author platform is the same. In the beginning, we need to build traction. We are forced out of our comfort zones. It isn’t natural to strike up conversations on Facebook. It is uncomfortable to get out there when we prefer to lurk.

Blogs take longer to write because we’re learning and finding our voice. We may even be struggling with perfectionism. It takes time to realize that it is A BLOG. It really doesn’t need to be worthy of a Pultizer in Journalism.

SHIP!

There will come a time when the super hard work is done. Sure there will always be work, but not like in the beginning. After years of practice, I can knock out 1000 words in an hour. When I was new? It was not pretty. My blog was not fun when I was my only follower. I still remember being so excited to meet my first commenter Akismet.

Strange name. Is he foreign?

I KID YOU NOT, when this nice fellow Akismet welcomed me to WordPress, I actually commented back to try and start a conversation #YesIAmAMoron. (For those who don’t know, Akismet is the WordPress spam filter *face palm*)

But trust me, blogging with NO followers? Unfun. Blogging with 35K followers? LOADS of fun. But that didn’t happen overnight.

Same with platform and sales. J.K. Rowling finds it way easier to sell books in 2017 than she did in 1997. In 1997 she had not yet cultivated billions of fans. All she has now? Maintenance and enjoying harvest.

Slow and steady wins the race. Pace yourselves and realize there are no fruits without roots, no perks without the works. Trust the process, and in the meantime? I am here 😀 .

What are your thoughts?

I LOVE hearing from you guys!

****The site is new, and I am sorry you have to enter your information all over again to comment, but I am still working out the kinks. Also your comment won’t appear until I approve it, so don’t fret if it doesn’t appear right away.

Also know I love suggestions! After almost 1,100 blog posts? I dig inspiration. So what would you like me to blog about?

Talk to me!

And to prove it and show my love, for the month of APRIL, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

SIGN UP NOW FOR UPCOMING CLASSES!!! 

Remember that ALL CLASSES come with a FREE RECORDING so you can listen over and over. So even if you can’t make it in person? No excuses! All you need is an internet connection!

Be a Better Hooker (How to Write a Compelling Newsletter)

April 29th $45

In this class, learn how to compose a newsletter that is entertaining and compelling—and all without stealing most of your writing time. Learn how to get your hooks in your readers and keep them until the end.

With a mailing list of over 15K subscribers, mystery/thriller author Jack Patterson will share some of his tips that will spice up your newsletter and get your subscribers opening it up every time you send one out.

BUNDLE DEALS!!! 

Book Bootcamp  $99 ($130 VALUE)

Book Bootcamp GOLD $269 ($430 VALUE) This includes the log-line class, antagonist class, the character class AND a three-hour time slot working personally with ME. We will either plot your idea or, if your novel isn’t working? Fix it! Appointments are scheduled by email. Consults done by phone or in virtual classroom.

Individual Classes with MOI!!! 

Pitch Perfect—How to Write a Query Letter and Synopsis that SELLS! $45 May 25th, 2017

Blogging for Authors $50 April 27th, 2017

Your Story in a Sentence—Crafting Your Log-line $35 May 4th, 2017

Bullies & Baddies—Understanding the Antagonist $50/$200 (Gold) May11th, 2017

The Art of Character $45 May 18th, 2017

NEW CLASSES/INSTRUCTORS!!! 

Growing an Organic Platform on Facebook $40 May 6th, 2017 Lisa Hall-Wilson is BACK! She is an expert on Facebook so check out her class!

Method Acting for Writers: How to Write in Deep POV $85 for this TWO WEEK intensive workshop with editor and writing instructor Lisa Hall Wilson.

Shift Your Shifter Romance into HIGH Gear $35 May 19th with powerhouse editor Cait Reynolds.

Researching for Historical Romance (How to NOT Lost 6 Hours of Your Life on Pinterest) $35 May 20th

 

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

 

Image courtesy of Flickr Creative Commons, courtesy of Enrico Petrarolo

All right, so Monday we talked about The Single Best Way to Become a Mega-Author, which is—in a nutshell—write a LOT of (good) books. They key is being prolific and this applies no matter what type of publishing we choose. If you go browse a local used bookstore (which is almost pure legacy press) trust me, you will see the same names over and over and over and over.

Readers have always had a tendency to be parochial when it comes to their reading choices. We tend to find a writer we like and stick like glue until we have exhausted their titles. Why? Because reading a book is a HUGE investment of our most precious commodity—TIME.

We don’t want to spend an average of 12-15 hours of undivided attention with just anyone. We also are in an age where we are inundated with choices, which tends to short circuit the brain cells.

But many writers want the magic for selling a lot of books and frankly, that doesn’t exist. Huge success with such a subjective commodity is still, to an extent, trying to capture lighting in a bottle.

Ah, but we can improve our odds. First with, as mentioned, multiple good books. Then there is social media and building a platform.

Our Foundation Matters

Image via Flickr Creative Commons courtesy of Carlpenergy

The foundation for all goods and services (brands) is the relationship. Nothing sells without establishing, building and improving the relationship. Relationships take time, effort, energy, prayer and patience. They can take years to build and moments to destroy, so we must always value that relationship.

This is ALL commodities from restaurants to grocery stores to soap to shoes to electronics. Samsung was and is a strong brand, but how much damage did the Galaxy 7’s exploding battery do? Consumers no longer could trust the product so they lost faith in the brand.

The same goes for authors. One of the many reasons I love for authors to have a blog is that it is an excellent way to create a relationship and build trust. You guys come to this blog because you trust that you will be educated, enlightened and entertained. Over 1100 blogs and still going and still improving. You don’t come here and get frustrated with a sea of typos, poor grammar, etc.

I’ve worked hard to create a relationship. I give first. Yes I mention classes and my books, but no one is required to buy. But because I give first and often, no one is offended that I list a class because I am not just taking, taking, taking.

Same with social media. Those who follow me on Facebook know what to expect. Most of the time, I share funny memes or engage people in conversation. I comment on their stuff, “Nice dress!” “Love the new profile pic!” Small acts every day. Again giving.

So when I finally DO post something about a class or a book or a conference I already have a foundation. I have a base of people who know me and who hopefully enjoy my company and so when I “advertise” the response is more positive because, out of everything I post, the “taking part” is far less than the giving. Instead of….

AHHHHHHH!

Yet how many writers don’t want to be on Facebook, they don’t like Twitter and they only join to blast people with ads and free books and giveaways. They only get on their author page to talk about themselves, their signing, their event, their book. They don’t take five minutes to care about anyone else, but we’re all supposed to drop everything to serve them?

They don’t even give their time. Rather they cheat with automation, but they want MY time?

Sure. Right on that,

A Little Goes a LONG Way

The shocking thing is that we really don’t need to give all that much for it to matter.

For instance, if someone emails me with a question of a favor, and I recognize that name from comments on my blog, I will often move heaven and earth to help, and often for free. Yet, I can’t count the number of people who email me with a copy of their book for me to review or edit and they’ve never taken two seconds to say so much as hello.

So I am supposed to part with my money and 15 hours of time I don’t have?

Same on Facebook. They IM me to vote for their book or buy their book or for me to promote their book and they have never taken two seconds to so much as comment on a post, say hello or talk to me.

These people are TAKERS.

But the people who always post comments or share or promote me? Again, it is ridiculous the hoops I will jump through to help a giver.

Newsletters are the same deal. My email is absolutely flooded with lazy writers who paid some company to somehow get my email. 99% of newsletters instantly go in the trash, and in a way those newsletters offend me. This writer couldn’t take two minutes to talk to me to even see if I READ that genre? Oh, but they’re happy to take.

Ain’t nobody got time for that.

This is one of the reasons my book Rise of the Machines focuses so much on the day to day building of the brand and platform. Writers always assume I spend vast amounts of time on social media.

Nope.

Aside from the blogs? I pop in randomly throughout the day for a few minutes and that’s it.

If we don’t have those small everyday actions that accumulate into a relationship of depth, then it is a craps shoot. Additionally it is a race to the bottom of who can give away the most stuff and for the cheapest or FREE. That is the price of wanting the fruits without the roots and perks without the works.

Marketing & Advertising

Image via Flickr Creative Commons, courtesy of Faye

All marketing and advertising works better with an established relationship. Why are we more inclined to actually use a Starbuck’s coupon? Because Starbucks has created a relationship with its product and service. Their coupon is far more likely to be used than Joe’s Joe Shack because we don’t know Joe from Adam.

Unless Joe offers us a coupon so ridiculously cheap we cannot ignore it? It’s far more likely to go in the trash or be forgotten. And even if Joe succeeds in getting us in the door, he is still starting from ground zero building our trust. If his coffee sucks? It won’t matter if he gives an even steeper discount the next time.

In the beginning almost all writers are like Joe’s. Legacy gets a bit of a pass but not much. Most readers don’t buy books by publishing house. In fact they might be hard-pressed to name one of the Big 5. But, if a book is on shelves at B&N, that book (author) is then using B&N’s relationship (brand) to kindle its own.

But since most readers aren’t going to B&N? As I said, a small pass.

Even in a bookstore the writers we know will almost leap off the shelves at us. I can’t count the number of times I bought books I hadn’t planned on buying because I knew the author from Facebook, Twitter or their blog (the GIVERS).

The rest of us (indies in particular) are going to have to do a lot of giving to establish the rapport, proving we are a good investment of TIME.

I did this with my blog. Y’all know my style, my voice and can trust I produce content you enjoy. Not a huge stretch to imagine my books probably would be at least as well written as my blog. So when I have a book for sale, I’m building off an established relationship (brand).

Additionally, if I told you guys that one day next week, I was giving Rise of the Machines away for free, I guarantee more people would grab a copy of ROM than if I just popped out of the blue and ambushed you with free books.

Or if I said ROM was on sale for $2.99 I would have far better ROI than some stranger foisting a cheap book at you.

See, any marketing or ads or giveaways or sales now will work better because I’m not just assaulting you from the ether with free and or cheap books. That giveaway or freebie is just more value added to something already valuable to you.

There are a lot of wonderful book marketing people out there, but the stronger that base platform and brand, the more they have to work with. They’re marketers not magicians.

Ads are a failure if no one clicks it and no one buys. I don’t care if we get a newsletter list of a million. If no one opens it and no one acts and buys the book, again it is a failure.

How we improve those odds is first creating the relationship on-line with our blog or social media. Then eventually the books. If they trust us in a blog and we impress them with a book? We are golden so long as we keep nurturing that relationship. Ads and marketing work better.

But, skip the foundation? Skip the relationship building? Skip the day to day? It is a long, unpleasant and all too often unsuccessful battle that, in the end, will cost far more time, effort and money than if we just did the little stuff day in and day out.

For more help with that, grab a copy of my book and check out my blogging and newsletter class (listed below) 😀 . Oh an I also am giving away an AMAZING free gift to those who sign up for classes. It’s a secret but I PROMISE you it rocks.

What are your thoughts? Do you get those writers who you add as a friend and the first thing they do is spam your wall? Has that EVER worked?

I LOVE hearing from you guys!

****The site is new, and I am sorry you have to enter your information all over again to comment, but I am still working out the kinks. Also your comment won’t appear until I approve it, so don’t fret if it doesn’t appear right away.

Also know I love suggestions! After almost 1,100 blog posts? I dig inspiration. So what would you like me to blog about?

Talk to me!

And to prove it and show my love, for the month of APRIL, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

Deborah Makarios is the WINNER for MARCH. Please send your 5,000 word WORD document to kristen at wana intl dot com. One-inch margins, double-spaced, Times New Roman font and CONGRATULATIONS!

SIGN UP NOW FOR UPCOMING CLASSES!!! 

Remember that ALL CLASSES come with a FREE RECORDING so you can listen over and over. So even if you can’t make it in person? No excuses! All you need is an internet connection!

Be a Better Hooker (How to Write a Compelling Newsletter)

April 29th $45

In this class, learn how to compose a newsletter that is entertaining and compelling—and all without stealing most of your writing time. Learn how to get your hooks in your readers and keep them until the end.

With a mailing list of over 15K subscribers, mystery/thriller author Jack Patterson will share some of his tips that will spice up your newsletter and get your subscribers opening it up every time you send one out.

Individual Classes with MOI!

Blogging for Authors $50 April 27th, 2017

Plotting for Dummies $35 April 7th, 2017

Pitch Perfect—How to Write a Query Letter and Synopsis that SELLS! $45 April 13th, 2017

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook