Kristen Lamb

Author, Blogger, Social Media Jedi

Kristen Lamb — Photo

Posts Categorized: Social Media Platform

Image via Flickr Creative Commons, courtesy of Mike Licht
Image via Flickr Creative Commons, courtesy of Mike Licht

I am a huge fan of writers having a blog, but one of the first arguments I get is, “But I did have a blog and it did nothing.” I hear your pain. We live in a world of instant gratification and often it is why we are more inclined to post content on our Facebook or Twitter instead. Instantly we can see other people sharing and responding and it feels oh so good.

The blog? Meh.

The problem, however, is that any “benefit” from Facebook or Twitter evaporates almost as soon as it appears whereas the blog (if we stick to it) will keep giving us rewards for years to come.

Reframe Your Goal

Original image courtesy of flowcomm, via Flickr Commons
Original image courtesy of flowcomm, via Flickr Commons

I will give you tips for growing your author blog here in a minute, but a simple mental shift will help keep you pumped up in the meantime. My tips can’t help unless you keep blogging.

Instead of focusing on number of followers, I looked at my blog as my author training. Writing is a tough job and most people won’t make it because of one crucial factor…they want a job. Writing is not a “job.” We don’t clock in and out and have some authority figure who tells us what to do.

We can work when we want and how much we want. No one is going to write us up and fire us if we spend all day looking at kitten videos instead of working.

Most adults have been trained in structured environments like school or the workplace. Thus, when they step out into something where they are their own boss? They struggle. It’s why most entrepreneurs fail as well. They never reach their potential because they lack the critical ingredient necessary—self-mastery.

Thus when I began blogging, I knew I had a lot of bad habits. Blogging would teach me to be beholden to deadlines. Perfect is the enemy of the good, so I would learn to let go and ship. I could relax. It didn’t have to be worthy of a Pulitzer. It was just a blog. Blogging could help me learn to write leaner, meaner, faster and cleaner.

Posts that once took half a day now take an hour. Instead of chasing followers, I focused on becoming a stronger writer.

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Blogging would help me stretch those word count muscles. I used to panic at the idea of 1000 words a day and now I can knock that out in about 45 minutes. Blogging taught me to process, analyze and then articulate my thoughts seamlessly (useful for writing books, too). No amount of sharing or liking on Facebook would give me this skill.

Blogging made social media mentally active, instead of me lazily camping out in passivity. Blogging strengthened the muse and made me a better storyteller.

It taught me that content and ideas were literally everywhere. 

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But while there are countless benefits to writers, we do still want to eventually gain traffic. Duh.

Simply blogging into the ether forever was not exactly a bright plan. So, when I kept blogging and getting nowhere, I began to study blogs. What blogs did well? What blogs garnered hundreds of comments? What blogs had tens of thousands of subscribers? What were they doing that I could learn from?

Elements of a Great Blog

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Countless people start blogs that just get left abandoned in cyberspace, yet the elements of an excellent blog are pretty simple. If your blog is not doing well, often some small changes can make a huge difference.

Simple is Best

Content does matter, but packaging is key. We could have a blog so brilliant angels weep, but if no one reads it?

Yeah.

We must always remember that a blog is for the reader and not for us. When I started out, I became far too fascinated with all the cool layouts and color-schemes. When I was writing my blog, I was in the dashboard area which is, of course, black letters on a white page.

Though I thought that black page with red lettering was so edgy and dark and cool, I might as well have been tossing my readers’ eyes into a digital iron maiden.

Simple and clean is best. Our content is what should be the focus, not a bunch of colorful doodads. Remember to also test how your blog looks on a smartphone. Get an idea of how the post looks on any number of devices your reader might use.

The background we choose for a computer, might be a nightmare when trying to read on a phone.

Break Up that Space

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Many people don’t truly read blogs, they scan them. Yes, my blogs go longer because often I also give examples (I.e. the post about great description). But, because I use bullet points, those who simply want to scan can gain plenty (and the examples are there for folks who want more).

But I have seem comparably short blogs (500 words) that appeared more daunting than my 1300 word posts simply because the writer failed to break up the text. They left NO white space.

Bullet points, white space, headers, and photographs are key. When we have huge blocks of text in 10 point font? Many potential readers will just move on.

Keep Blogging

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Many people start a blog then quit before they ever get to enjoy a harvest. Blogs take time. We can either keep pouring our energy into instant gratification (Facebook) or we can be patient.

Eventually a blog that is generating thousands of hits per day is not generating those visits off the post for that day. Rather, search engines reward attendance. Additionally, evergreen content (content that is always salient) is being picked up through web searches. This is why building archives is extremely valuable.

I still gain new followers from posts I published years ago.

And the truth is, when my blog started being successful was right about the time that I’d accumulated a substantial archive (around 200 posts). Then I was no longer at the mercy of catching attention with the one post just published, I was beginning to gain ROI from the other 199 posts. I started enjoying compounded returns.

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Blogging is about appreciating the long tail, but frankly so is being an author. Just like most bloggers aren’t going to get fame and success with one post, most writers won’t hit it big with one book. We must learn to keep our heads down, to keep putting one foot in front of the other and trust the process.

There is so much more to having a great author blog, so I hope you will check out my Blogging for Authors class!

What are your thoughts? Do you see posts written on wild backgrounds and weird fonts and just run away? Have you ever run across a great post, only to realize the blog had been abandoned?

I LOVE hearing from you!

To prove it and show my love, for the month of AUGUST, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

Check out the other NEW classes below! Now including a log-line class! Can you tell me what your book is about in ONE sentence? If you can’t SIGN UP.

All W.A.N.A. classes are on-line and all you need is an internet connection. Recordings are included in the class price.

Upcoming Classes

Blogging for Authors  (August 26th)

This class will teach you all you need to know to start an author blog good for going the distance. Additionally I would also recommend the class offered earlier that same week (August 22nd) Branding for Authors to help you with the BIG picture. These classes will benefit you greatly because most blogs will fail because writers waste a lot of time with stuff that won’t work and never will and that wastes a lot of time.

I am here to help with that 😉 .

Bullies & Baddies—Understanding the Antagonist September 2nd–September 2nd

All fiction must have a core antagonist. The antagonist is the reason for the story problem, but the term “antagonist” can be highly confusing. Without a proper grasp of how to use antagonists, the plot can become a wandering nightmare for the author and the reader.

This class will help you understand how to create solid story problems (even those writing literary fiction) and then give you the skills to layer conflict internally and externally.

Bullies & Baddies—Understanding the Antagonist Gold

This is a personal workshop to make sure you have a clear story problem. And, if you don’t? I’ll help you create one and tell the story you want to tell. This is done by phone/virtual classroom and by appointment. Expect to block off at least a couple hours.

Your Story in a Sentence—Crafting Your Log-Line

September 7th

Log-lines are crucial for understanding the most important detail, “WHAT is the story ABOUT?” If we can’t answer this question in a single sentence? Brain surgery with a spork will be easier than writing a synopsis. Pitching? Querying? A nightmare. Revisions will also take far longer and can be grossly ineffective.

As authors, we tend to think that EVERY detail is important or others won’t “get” our story. Not the case.

If we aren’t pitching an agent, the log-line is incredibly beneficial for staying on track with a novel or even diagnosing serious flaws within the story before we’ve written an 80,000 word disaster. Perhaps the protagonist has no goal or a weak goal. Maybe the antagonist needs to be stronger or the story problem clearer.

In this one-hour workshop, I will walk you through how to encapsulate even the most epic of tales into that dreadful “elevator pitch.” We will cover the components of a strong log-line and learn red flags telling us when we need to dig deeper. The last hour of class we will workshop log-lines.

The first ten signups will be used as examples that we will workshop in the second hour of class. So get your log-line fixed for FREE by signing up ASAP.

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

 

Image via Flickr Creative Commons, courtesy of David Rogers
Image via Flickr Creative Commons, courtesy of David Rogers

We live in a brand new age for humans. Technology has fundamentally altered every aspect of our lives and offered writers countless opportunities and advantages. Yet, as the French philosopher Paul Virilio once said, “When you invent the ship, you also invent the shipwreck.”

Before we talk further, I want to be clear. Writers benefit greatly from being on-line and it is next to impossible to be successful without a solid on-line brand. Yet, one of the reasons I became a social media expert instead of pursuing fiction was I saw far too many gurus pushing tactics that required way too much devotion to being on-line.

Chasing trends and algorithmic alchemy requires a lot of energy better spent writing books. We actually don’t need to be on-line that much to have an amazing brand.

Yet, let’s be honest.

Many of us spend a lot of time on-line that has nothing to do with building a brand. We are all guilty. We sit and chat on Facebook, laugh at memes, or—sighs—get drawn into political debate (and those never end well).

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We have become a world addicted to instant gratification, distraction and time-filling/time-wasting. But what impact is this having on our ability to write?

The biggest impact is the obvious one. TIME. Many people believe they simply don’t have enough time, yet if we added up every micro-visit to social media? It would actually be a significant chunk. But that is the low-hanging fruit. Today I want to explore what technology addiction is doing to the muse.

I cannot help but thinking of all those Faces of Meth images, where we see the one picture before meth of a healthy person who has all his teeth versus a couple years later when the same person is sickly, sunken, and looks twenty years older. Is this what we are doing to the muse?

Image courtesy of MattysFlicks via Flickr Creative Commons.
Image courtesy of MattysFlicks via Flickr Creative Commons.

Meth abuse is devastating because of a myriad of reasons, but almost all the effects are caused because the user is in a constant state of hyper-stimulation. This hyper-stimulation comes at a cost. Users forget to take care of themselves. They don’t eat or sleep and if they do eat, it is usually foods high in sugar.

Since the drug wears out the dopamine producing areas of the brain, the user requires higher and higher dosages to get the same high (and to avoid the low lows that inevitably follow).

When we are hyper-stimulated constantly on-line aren’t we doing the same thing to the muse? She needs care. She needs rest. And she needs a diet that consists of more than kitten videos and click-bait. If not, she can become yet another among the Faces of Meth Facebook.

Being Bored Can Be GOOD for Us

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Boredom is a necessary and vital ingredient for creativity. It gives the brain time to wander, to reflect, to make connections previously unexplored. It sparks divergent thinking which is the beating heart of innovation.

The problem with constantly consuming the content of others with no downtime is that the brain cannot take the ideas it’s gathered and refashion them like Legos into something unique and new.

So yes, being online can have benefits.

We read a lot of blogs or articles that captivate us and inform us. Articles that contain seeds of story inspiration. But, if we fail to ever unplug, then that article about the murder suspect in Florida found biting his victim’s face off fails to ever germinate into the world’s next runaway-hit zombie series.

What Are We Missing?

Last time we talked about how to use description. All novels require it and good description goes beyond the one-dimensional. But to use description well, we must immerse ourselves in a three-dimensional world that has authentic intimacy.

We simply cannot get that on-line.

How much of the world are we missing because we are sitting in an airport scanning Instagram instead of people watching? Are we taking time to absorb, process, question and explore what is around us? Or are we tapping our phone like a crack addicted gerbil in a lab?

If we are walking through the park, eyes on the screen, can we truly experience the world around us? The stuff that is below the surface that no image could hope to capture. Not merely the color of the sky, but the emotion of it, the meaning of it.

Crucial Conversations & Intimacy

Image via Pink's Galaxy Flickr Creative Commons
Image via Pink’s Galaxy Flickr Creative Commons

Psychology Today had an article The New Menage a Trois that explored how tech is sabotaging intimacy and ruining relationships. The article asserted that many of the moments that connect us in relationships are born in the pauses.

For married couples, the twenty minutes before dinner is ready matters. Maybe it is one comment that garners a laugh that leads into a discussion and that all leads to a greater degree of intimacy with the other person. Bonding time, so to speak.

But how many times are we filling those pauses with a quick check of e-mail? A scan of Facebook? How many times have we been in a restaurant and we instantly spotted the married couple because instead of being enthralled in conversation? Both were staring at a screen.

What do we writers use to generate conflict? Human interaction. If we are minimizing how much interaction we have, insulating ourselves from conflict and discourse, then we become distant from the emotional aspect of the human experience.

Empathy Check

Great writers have the ability to empathize with a myriad of characters. Sex, gender, age, or species (for the sci-fi folks) all become real simply because the author can understand and share the feelings of another. Empathy is fueled by noticing and listening.

If we are listening to iTunes in line at Walmart, we are checked out. If, instead, we unplugged, we might notice the stocker with the carefully hidden gang tattoos, the lines around the eyes for someone far too young, or the jagged scar tucked under the high collar. We might become curious and fill in the blanks of this unspoken life and give it voice, meaning and immortality.

Handle With Care

Image via Flickr Creative Commons courtesy of Steve and Shanon Lawson
Image via Flickr Creative Commons courtesy of Steve and Shanon Lawson

Our muse is the sensitive part of our soul and it must be handled with care. Embrace quiet. Embrace alone time. Ignore the siren’s song of a world that tells us to be busy, busy, busy. All things in moderation.

We can enjoy the good parts of technology, but it will take self-discipline to maintain a healthy boundary with it. Use timers if you have to. The next time you are bored waiting in a car, interrupt that urge to scan social media, and instead look up. Look around. What wonders do you behold?

Do you think your muse has become one of the Faces of Facebook? Are you struggling to find connectedness? Are you noticing you are too “checked out”? That maybe you are missing the depth and details because of too much on-line time? Hey, I struggle too so while I have one finger pointed at y’all, three are pointed at me, LOL. What are your thoughts?

I LOVE hearing from you!

To prove it and show my love, for the month of AUGUST, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

Check out the other NEW classes below! Now including a log-line class! Can you tell me what your book is about in ONE sentence? If you can’t SIGN UP.

All W.A.N.A. classes are on-line and all you need is an internet connection. Recordings are included in the class price.

Upcoming Classes

Blogging for Authors  (August 26th)

This class will teach you all you need to know to start an author blog good for going the distance. Additionally I would also recommend the class offered earlier that same week (August 22nd) Branding for Authors to help you with the BIG picture. These classes will benefit you greatly because most blogs will fail because writers waste a lot of time with stuff that won’t work and never will and that wastes a lot of time.

I am here to help with that 😉 .

Bullies & Baddies—Understanding the Antagonist September 2nd–September 2nd

All fiction must have a core antagonist. The antagonist is the reason for the story problem, but the term “antagonist” can be highly confusing. Without a proper grasp of how to use antagonists, the plot can become a wandering nightmare for the author and the reader.

This class will help you understand how to create solid story problems (even those writing literary fiction) and then give you the skills to layer conflict internally and externally.

Bullies & Baddies—Understanding the Antagonist Gold

This is a personal workshop to make sure you have a clear story problem. And, if you don’t? I’ll help you create one and tell the story you want to tell. This is done by phone/virtual classroom and by appointment. Expect to block off at least a couple hours.

Your Story in a Sentence—Crafting Your Log-Line

September 7th

Log-lines are crucial for understanding the most important detail, “WHAT is the story ABOUT?” If we can’t answer this question in a single sentence? Brain surgery with a spork will be easier than writing a synopsis. Pitching? Querying? A nightmare. Revisions will also take far longer and can be grossly ineffective.

As authors, we tend to think that EVERY detail is important or others won’t “get” our story. Not the case.

If we aren’t pitching an agent, the log-line is incredibly beneficial for staying on track with a novel or even diagnosing serious flaws within the story before we’ve written an 80,000 word disaster. Perhaps the protagonist has no goal or a weak goal. Maybe the antagonist needs to be stronger or the story problem clearer.

In this one-hour workshop, I will walk you through how to encapsulate even the most epic of tales into that dreadful “elevator pitch.” We will cover the components of a strong log-line and learn red flags telling us when we need to dig deeper. The last hour of class we will workshop log-lines.

The first ten signups will be used as examples that we will workshop in the second hour of class. So get your log-line fixed for FREE by signing up ASAP.

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

 

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Humanity has been gifted with this lovely new invention…the internet. For the first time in human history, we can connect and even befriend people all over the world. We can easily research, whether that is for a novel we’re planning or to figure out why we broke out in weird spots after eating pistachios. There is also a never-ending supply of entertainment and we never have to ever be bored again…

Yeah.

Okay, that alone could be a whole book (my POV is that us being bored more often might be good for us) but that isn’t what I’d like to talk about today.

Today? *takes deep breath and dives in*

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On Monday, a cover model who’s posed for numerous covers had well, he…ok he lost his ever-loving MIND. As I was watching the scenario unfold, I kept wanting to type a message to him.

For the love of chocolate…SHUT UP.

But he didn’t and his career is over. And please understand what I’m saying here. Blizzard Man was completely out of line and what he said (threatened) is even unforgivable. If we are going to use the internet to build our professional brand, then we need to treat cyberspace for what it is…our place of work.

Now, granted it is the coolest place of work ever and it has yoga pants and snacks and is very casual. No one minds us sharing cute kitten videos so long as we get our work done…

But it IS still a place of work and he forgot that.

And so did a lot of other people.

As I watched the reaction to this model’s comments, I grew more and more concerned for what the Internet is doing to us as human beings. Where is the kindness or even grace? When someone acts really badly, why is there a need to not just shame the behavior…but to obliterate the person on the other side?

Why must cyber bullies be met with even more vicious cyber-lynch mobs? Does anyone really win?

Is on-line outrage out of control?

All I could think of when I saw video after video being posted calling this model names and just going after him on a deeply personal level was… Dear GOD, please don’t let him commit suicide.

I wish I were joking.

I’ve witnessed this behavior happening more and more in cyberspace to people who haven’t even committed as grievous of an offense as said cover model. There was a comedian several months ago who did a funny video but it was regarding a dicey subject. There was nothing in that video that warranted the reaction that followed. Comments on her YouTube channel that said things like:

Bit*&, I hope you are raped and then hit in the head with a brick.

Really?

Just really.

And the cover model, as awful as he was…got a similar comment. Someone hoped he was raped.

Please tell me we are better than this. Because if not?

And Grumpy Cat

This universal connectivity has created the ability to create cyber-lynch mobs. Something ignites and people just go crazy. Instead of simply disagreeing, they start typing in threats that in person? They could go to JAIL for saying something like that.

What is even scarier is that a cyber-lynch mob can form over even seemingly innocent stuff. Anyone can become a target. I’ve been on the other side of them, myself (sadly, more than once). The most memorable time? I made the fatal mistake of positing that bookstores could do a better job of supporting authors (for our mutual benefit, btw). The HORROR!

I seriously had writers who commented and called me everything but a writer. The favorite name for me? C*nt.

What? Are you THREE? Do you even own a thesaurus?

It is the JOB of authors to point out flaws in the system, in society and the world. We do this to make it a better place and sometimes that might even involve going after some sacred cows. We are supposed to question everything. Everyone doesn’t need to agree all the time.

Seriously.

Once in tenth grade I disagreed with someone and guess what? I lived to tell the tale 😛 .

Gleeful Savagery

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If we have been on-line any amount of time, we’ve heard tales of people who’ve been targeted by cyber-lynch mobs. What is sad is that often this cruelty has come on the heels of a badly executed joke or a tweet taken out of context.

There was a man in Santa Clara, CA who was at a conference for tech developers when a silly joke popped in his head. According the the NY Times:

It was about the attachments for computers and mobile devices that are commonly called dongles. He murmured the joke to his friend sitting next to him, he told me. “It was so bad, I don’t remember the exact words,” he said. “Something about a fictitious piece of hardware that has a really big dongle, a ridiculous dongle. .?.?. It wasn’t even conversation-level volume.

Right after making the joke to a friend, a woman nearby stood and took a picture of him then tweeted to her 9K+ friends that he was making sexist jokes about big dongles right behind her. The next day he was fired.

And it gets worse…

After he posted about being fired, an even more vitriolic backlash ensued against the woman who started the incident, which included enough death threats to make her leave home and sleep on friends’ couches for the next year.

This is freaking RIDICULOUS.

We Used to Take It for What it Was

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Trust me, every day I am super glad I was an adult by the time social media came along. I think of all the dumb crap I would have done or said or written and how that could have made my life turn out very differently. In the 90s if a joke bombed and came out offensive instead of funny? The worst I probably got was an eye-roll or maybe even a quick chewing out and I knew to correct my behavior.

I didn’t fear my entire world would be nothing but ash by lunchtime. I also didn’t expect a barrage of death threats or people hoping I was raped and hit in the head with a brick (like the poor comedian). In fact, I am pretty sure that would have been grounds for a police investigation.

And if we crossed that uncrossable line? Sure there were consequences but these days? DAYUM.

All I can think of is if Blizzard Man had made the comment he did in 1993, he surely wouldn’t have had 745 people who had already directly taken a swing at him by dinner time.

Original image via Flickr Creative Commons courtesy of Fraser Mummery
Original image via Flickr Creative Commons courtesy of Fraser Mummery

Crime & Punishment

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When I see these on-line debacles, it always brings to mind one of my favorite scenes from the movie Demon Knight. Two main characters in the opening scene collide in a fiery crash on a remote road. The sheriff and his deputy arrive to work the scene and are inspecting the wreckage.

The deputy is incensed and, waving his ticket book says, “They had to be doing over a hundred miles an hour!”

The sheriff looks at him and replies, “Well you can shoot their ashes if it makes you feel better.”

What all of us are wise to remember is that in life, when an alleged crime is committed, there is intense evidence gathering to make sure there was really a crime. Then punishment befitting the crime is meted out. But on-line? So often people jump to right a wrong without any such evidence-gathering and the consequences can be devastating.

Case in point, I once got a really offensive sexual message from another writer. Instead of copying and pasting and railing against how tacky and disgusting this woman was, how she was using Facebook to sexually harass me…I stopped and thought.

Hmmm, that’s odd. I’ve never had this person act in such a way. Let me message her back.

And it turned out her account had been hacked. She wasn’t even aware such messages were being sent from her profile and catastrophe was averted simply because I gave another human the benefit of the doubt.

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On the other side of this coin, I was once publicly shamed for liking an off-color meme that was politically explosive. Thing was? I’d accidentally hit it while scrolling on my android phone. Instead of the public shaming, why didn’t I get a PM that said, Hey, Kristen. You go out of your way to be funny and kind and this awful meme has your “like” on it. Did you do that?

But that didn’t happen and let’s just say it’s a good thing I have rhino skin.

***Oh, and btw, people also have a right to have poor taste in the event I DID actually like the meme 😛 .

Yes, there are times (like Blizzard Man) that there is a direct offense, but we also need to remember that technology does have glitches. Toddlers DO get ahold of phones. Accounts can be hacked. And—to be blunt—everyone has a bad day.

I get that we are all over this “everything on the Internet is FOREVER” schtick and maybe that was acceptable before we all lived more on the Internet than in the real world.

But is this reasonable?

In life if we lose our minds, say something awful or even offend people, we don’t fear a permanent death sentence and banishment from the human race.

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Sure, discuss what’s going on. Maybe even make light of it. Joke. I do. Heck! Even criticize. Nothing at all wrong with this. Unless we want a world where foaming-at-the-mouth bullies are the only ones shaping social and political change, regular folk need to feel okay sharing more than kitten memes.

The internet can be as amazing or as awful as we make it. Like anything it is a tool. We can use a shovel to dig a grave or plant a garden. The choice is ours.

What are your thoughts? Have you been on the wrong end of a social media dog-pile? That something innocent got way out of control? Do you think that the cyber-lynch mobs are starting to shape how people are acting in person? Do you think that now that humans are spending more time in cyberspace we need to learn to lighten the hell up?

I LOVE hearing from you!

To prove it and show my love, for the month of MAY, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel.

Upcoming Classes!!!

Remember that all WANA classes are recorded so if you miss, can’t make it or just want to refresh the material, this is included with purchase price. The classes are all virtual and all you need is a computer and an Internet connection to enjoy!

Hooking the Reader—Your First Five Pages MAY 14th. The first five pages are one of our best selling tools. We fail to hook the reader and that is a lost sale. In this class, we go over the art of great beginnings. Additionally, the upper levels Gold and Platinum I actually LOOK at your pages and critique your actual writing. I am offering DOUBLE PAGES for FREE so this is a fantastic opportunity to get feedback from a pro.

When Your Name Alone Can SELL—Branding for Authors MAY 16th. The single largest challenge all writers face in the digital age is discoverability. In a sea of infinite choices, connecting with our audience can be a nightmare. Our brand is our lifeline. What is a brand? How do we create one? How do we entice an overwhelmed and distracted audience to connect and care? How do we develop this brand over time? How can we make this brand resilient to upheavals? How can this brand then grow and evolve as we grow and evolve?

Blogging for Authors MAY 20th. Blogging is one of the most powerful forms of social media. Twitter could flitter and Facebook could fold but the blog will remain so long as we have an Internet. The blog has been going strong since the 90s and it’s one of the best ways to establish a brand and then harness the power of that brand to drive book sales.