Proper branding is one of THE most critical elements of author success. Brands that are outdated, boring, rigid, abandoned, fractured, negative or nonexistent are not only unhelpful, but they can spell disaster to our career and eating potential as artists. An author brand has to fit in the new paradigm. If we live in a world that’s changing hourly, our brands have to be able to bend and move and shift with changes.
700 results for author brand
Aug 10 2011
Spam Toad vs. Author Brand
Social media is different for writers. Yes, we really are special unique snowflakes. I have repeatedly claimed that I am not a social media expert. Rather, I am THE social media expert for writers. There is a HUGE difference. I am a writer first, and the book is always the most important asset we have. …
Oct 06 2010
Search Engines–Your Personal Genie to Build Your Author Brand
Welcome to WANA Wednesday, based off my best-selling book We Are Not Alone–The Writer’s Guide to Social Media. This is the day I dedicate to making your social media experience more enjoyable and productive. Many authors have gotten the message that they need to be on social media and they need to be blogging. But one …
Jan 29 2018
Author Business 101: Books, Brand & Buds
Publishing is a business, and—SURPRISE—so is being an author. By definition, anyone who decides to go pro is automatically an author business. ‘Business’ is what separates the hobbyists, dabblers, amateurs and wanna-be’s from true professionals. I can already hear the great gnashing of teeth. Calm down. *hands paper bag* Breathe. One of the main reasons emerging …