Oct 19 2018
No, this is not Kristen having a breakdown. She’s on a boat having fun. This is Cait, talking about why I hate blogging as much as I hate downward-facing dog in yoga. So, if I hate blogging, why do I do it? What’s more, why do I do it to Kristen’s exacting standards? Well, partly …
Aug 27 2014
When we’re new, it’s tough to filter out the world and “get into the zone” where words begin to flow. We might futz with the coffee machine, check e-mail, tidy the kitchen and do everything but write.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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