Sep 05 2014
I’m an extremely loyal person. For years, I refused to let go of certain childhood friends even though they consistently made epically DUMB life decisions. I kept believing I could “help.” What happened? EPIC STUPIDITY rubbed off on ME. I had to break away. I wouldn’t change them, they were changing ME (and not for the better).
Jul 18 2013
A lot of times, we feel we need to write the next Great American Novel in order to be “real writers.” Yet, fiction serves many purposes, and one of those purposes is to purely entertain. We live in a serious world and are bombarded by reality all the time. Escape and sheer fun are valuable.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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