Jan 10 2011
When we begin as new writers, we often just take off like a shot. Who needs to plot? Plotting is for sissies. Of course, failing to plot is a lot like failing to read the instructions. *whistles innocently* At the end of the day, the shelf leans like the Tower of Pisa and we …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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