Mar 14 2013
Automation and preprogramming is taking without giving. We expect others to be present and vested, whereas we are too busy to hang out on Twitter. Thus, what we are telling others is that they are Friends with Benefits. All the benefits of friendship with none of the time and emotional sacrifice.
Jan 17 2013
Yesterday we began the discussion about why blogs are probably THE most powerful social media tool for building an author platform. Today, here are two more reasons writers should embrace the idea of having a blog: Blogs are Built to LAST Twitter is a powerful tool for going viral, but tweets are very fleeting. Facebook …
Oct 24 2012
Happy Wednesday! Today, we are doing something a little different…another VLOG! I’d started vlogging earlier in the year and then The Spawn knocked out his front teeth, yay. Needless to say, I was a wee bit distracted. But I’m baaaaack, and hope you enjoy this change of pace. Quick announcement: Speaking of phasers on “stun….” …
Sep 05 2012
So many writers rush onto social media with tunnel-vision. All they can see is 99 new ways to blitz others about their books, and it makes me kind of sad because there are a lot of benefits to being on social media that have little to do with marketing or sales. When we look out …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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