Sep 07 2011
Yes this is really me with Sandra Brown (before the restraining order kicked in :P). And I look like a ghost who’s haunting her. Cell phone cameras. Ptth! Over the past couple of weeks, we have been talking about the unique nature of marketing books and the equally unique challenges this can present to writers…who …
Aug 31 2011
Two weeks ago, I introduced you guys to the WANA Theory of Book Economics and explained why traditional marketing doesn’t sell books. Books are not like cups of coffee or breakfast cereal, and thus they require a different approach. Writers are unique as well. Since we are responsible for producing the product, we need a …
Aug 10 2011
Social media is different for writers. Yes, we really are special unique snowflakes. I have repeatedly claimed that I am not a social media expert. Rather, I am THE social media expert for writers. There is a HUGE difference. I am a writer first, and the book is always the most important asset we have. …
Jul 27 2011
Blogging is probably one of the most powerful ways to build an author platform. The blog gives others a chance to know us and support us because of our writing. Yet, there is one question that I always get when I mention blogging: How often should writers blog? Everyone has an opinion, including me. But, before …
Jul 26 2011
Welcome to the twenty-seventh installment of Twitter Tuesday. In the spirit of Twitter, this blog will be short and sweet and to the point. The tips offered here are all based off my best-selling book We Are Not Alone–The Writer’s Guide to Social Media. If our goal is to build an author platform in the …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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