Jan 28 2016
I’ve been an advocate of writers using social media since 2004, before social media was really a thang. In the early days of Gather and MySpace it occurred to me that we were seeing a fundamental shift in how humans would 1) be communicating 2) forging relationships and 3) finding/discovering entertainment. Digital Age Writers? You have…no…idea. Back in my …
Jan 09 2015
One would think a lot of what I teach about social media (Twitter) would be self-explanatory, but hey…we live in a world where a box of frozen corn dogs has a warning that I need to REMOVE the corn dogs from the box BEFORE placing in oven. Hell, who KNEW? As a social media expert, …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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