Jul 15 2013
Viruses are a lot like politicians and Kardashians. They are parasitic and they will adapt as much as needed to survive. If they burn through a species, they’ll change to be able to burn through another. If contamination via blood isn’t working? A virus is fully capable of changing tactics, like marrying Kanye West and naming it’s kid something seriously stupid like North West.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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