Feb 25 2011
(Photo courtesy of johnlund.com) This weekend I am teaching social media at the DFW Writer’s Workshop Conference at the American Airlines Center. I have to say that I have attended quite a few conferences, and the DFW folk have been the best, hands down. If you aren’t going to this year’s, sign up early for …
Apr 07 2010
Face it, most conferences cost a pretty penny and many of us have to scrape and scrounge and sacrifice to pay our way. If we happen to be traveling to a conference then add even more costs for car rental, gas, plane fare, hotels, food, and on and on and on. This investment can easily run into the hundreds of dollars, and, if you are plan on attending the big RWA or ITW conferences, that price tag can easily soar into the thousands of dollars. Ack!
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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