Kristen Lamb

Author, Blogger, Social Media Jedi

Kristen Lamb — Photo

Posts Tagged: entertainment business

Welcome to WANA Wednesday, based off my best-selling books, We Are Not Alone–The Writer’s Guide to Social Media  and Are You There, Blog? It’s Me, Writer.  This is the day I dedicate to teaching you guys how to rock it hard when it comes to social media. Writing is hard. Building a platform is hard. Some days it will feel as if you are doing all this work, and yet it’s all for nothing. So, today I want to share some social media successes with you to keep you encouraged.

There are all kinds of social media gurus who claim to have the answers. There are books to show how Such-and-Such-Author sold a zillion books in five months. All that is great. We can always learn something, but, before we commit to any social media strategy, we need to ask some tough questions.

First, can the methods be duplicated? Just because one person sells 1000 books a day with his hands tied behind his back means little if that method hasn’t worked for others. Other questions we might ask are, “Can the approach work for an unpublished no-name author who has never recieved the traditional publishing seal of approval? Can the approach work for a new author with only one or two titles? Can this method work for the writer who breaks out in hives at the mention of the words sales or marketing?”

I can’t speak for any other methods, but I am here to give good news. Yes, WANA methods have put my books at the top of the best-selling list. That’s good news for me, but what about you guys? The GREAT news is that WANA has worked for others as well. Authors with good books that no one wanted and that no one noticed until social media completed the success equation. We will hear from one of those WANA success stories in a moment.

There are those who will say that all that matters is a good book. For the past four years, I have said that we live in a society inundated with too many choices. I felt a good book was not enough. I deeply believed that we had to find a way to generate word of mouth, too. Writers needed more. We needed a good book AND a social media approach that 1) was more than just a new way to spam people 2) that would generate a community vested in our success 3) that could offer us exponential exposure 4) that left time to write more books and have a life and 5) that didn’t try to change our personality.

So I created WANA.

The big news in world publishing this past week has been that a British writing duo, Louise Voss and Mark Edwards, have signed a six-figure, four-book deal with Harper Collins. So what?

What makes this team interesting is that this deal was not earned the traditional way through the query process. This was an indie writing partnership with two books that the UK agents and publishers didn’t want. Rejected so many times these guys actually gave up writing. For over ten years! Then, earlier this year they gave it another shot and self-published. No agent, no publisher, no hype. The books the gatekeepers didn’t want to know shot from nowhere to, literally, #1 and #2 simultaneously, in the Kindle UK chart. In June alone they sold over 40,000 e-books.

And when they hit the top spot the gatekeepers suddenly forgot these books were rubbish and came running, cash at the ready. Louise Voss and Mark Edwards, congratulations! Read their story here.

Ah, keep reading. I have more good news. Voss and Edwards weren’t the first to use social media to launch their books up the charts. Bizarrely another writing partnership, writing under the pen-name Saffina Desforges, had led the way with another novel the gatekeepers rejected time and time again. Sugar & Spice  hit #2 in the Kindle UK charts no less than three times, and is on target to sell 100,000 e-books by the end of summer. That’s with just one title! They are currently in discussion with one of New York’s most prestigious agents.

But apart from being indie thriller-writing male-female partnerships with two guys called Mark who have conquered the Kindle UK charts with books the gatekeepers rejected, what do these two writing teams have in common?

Their success was down to the way they used social media to beat the odds and achieve sales most authors can only dream of. Mark Williams is here today to explain how the Saffina Desforges team have achieved nearly 100,000 sales with just one book using social media, with a little help from yours truly and We Are Not Alone. Thank you, Mark for sharing your story…

***

Saffina who? If you’re reading this in the US then you probably haven’t yet heard of Saffina Desforges. If you’re a regular on Amazon’s Kindle UK site, on the other hand, it will have been hard not to have heard of her. Our e-book has dominated the British best-seller charts, with sales not far short of 100,000, has been # 1 in six genres, and has reached # 2 in the main Kindle UK chart three times.

And it’s all Kristen Lamb’s fault.

Let me explain. It all began last year when two writers over in England, Sarah Griffiths and I, completed a gritty crime thriller we had been co-writing, and sent it off to the UK agents in eager anticipation.

Now of course we weren’t complete amateurs. We occasionally dipped into Kristen’s blog and had stolen a few ideas. For instance, establishing a brand.

Sarah created the pseudonym Saffina Desforges for us. Google Sarah Griffiths or Mark Williams and a thousand different people show up with that name. Google Saffina Desforges…  First page all the way! So Sarah became Saffina.

We set up a website as per Kristen’s advice, and thought about buying WANA. But hey, let the publisher do all that promo stuff later. We’ve got a name and a website. The rest is easy. Agent. Publisher. Fame and fortune. Sorted!

If only…

You all know how the system works. You send off your precious manuscript. The agent falls about laughing and sends it back. You tweak it, send it off to another. Repeat until someone gives in. Give in? Us? Not
a chance.

So now our walls are covered with beautifully-framed rejection slips from some of the most prestigious agents in the UK. At one point we were on course to exceed John Grisham for knock-backs. Stephen King’s legendary fifty rejections was in our sights. We greeted each rejection with faux-joy, reminding ourselves just how illiterate agents are, and then we sat quietly in dark closets and sulked for a few days. All the while quietly joking to ourselves that the next email or phone call would be from a top New York agent.

Hey, we’re writers! Fantasising is what we do!

But after a while we realised the fatal flaw in the send-reject-send-again strategy. If the agent doesn’t tell you why they rejected it (which nine times out of ten they don’t) then what do you tweak before sending it to the next? You might be making it worse, not better. And there comes a time when you think, “There must be another way.”

So we stuck it on Amazon.

Well, why not? It was cheaper than sending out to yet another agent, and this was eight weeks before Christmas. We could be in the top five by then. Or at least the top fifty… Not that we were ambitious or anything. We’d have settled for the top five hundred. Of course by Christmas we weren’t even in the top five gazillion. We were nowhere.  So far out in the charts it was unreal. In fact our book did absolutely nothing for almost three months. It was nine weeks before we even got our first review! So much for friends and family buying up a hundred copies each and writing glowing accolades.

John and Jenny No-Pals, that was us.

Then Saffi got hold of a copy of Kristen Lamb’s We Are Not Alone–The Writer’s Guide to Social Media and excitedly told me how it was going to soar us into the charts.

Yeah, right. I mean, I read Kristen’s blog occasionally, and I had set up an old blog myself (not that any-one knew it existed). But what’s all this stuff about Facebook and Twitter? Don’t we have enough distractions as it is?

So while I tried to sell our rejection slips on eBay, Saffi started out on the WANA route to world domination. New blog; facebook page; twitter account; new shoes; make-over; night out with the girls. Things I just never would have thought were needed to promote a book.

Meanwhile our sales were consistent. Consistently non-existent, that is. With three full months on Amazon you could count our sales on the fingers of a rattle-snake. Then in early February we actually started selling. Not many, sure, but readers were actually finding us. Was Kristen’s WANA actually working? Were the new shoes paying off? All we knew was we were selling a few more than before.

So we looked into WANA again, and took it a bit more seriously. Saffi said she needed two new pairs of shoe and every weekend out on the town with the girls. I wasn’t convinced. Did Kristen really say that? All I knew was, we were selling. Hey, I’ll have some new shoes, too!

Darn. Apparently I was only allowed a new blog. But I was happy. Instead of just Mark Williams, it was now Mark Williams International. No longer a name. Now a brand.

So?

So put Mark Williams into google and get a zillion Mark Williams hits. None of them me. Put Mark Williams International into google…

And Saffi of course went the whole hog, with two blogs, facebook pages, twitter accounts, the works. She started going through WANA page by page, finding out about hashtags and pingbacks and all that stuff. And so many new shoes!

But if Kristen says a girl needs new shoes to sell, who was I to argue? We were selling. That was good enough for me. Of course, having a blog and nothing to blog about is no fun, so we tried out some more crazy WANA ideas, like TEAM. You know, sharing your cyberspace and helping others. What goes around comes around.

We invited guests, reviewed other writers’ works, and wrote about things that might interest fellow writers and readers. After a while I reluctantly signed up to Facebook, and even later Twitter, while Saffi was busy with all the rest of the stuff in WANA.

By mid February we were actually selling in double figures every day, and making some headway in the smaller categories on Amazon. By the end of February we were getting top movers and shakers places. Not just in the charts, but climbing rapidly. We were selling hundreds a week. I emailed Saffi and said, “Re-read WANA and do everything in there, twice!”

So she did.

The owner of the local shoe-shop took early retirement to Barbados. But in between trying on shoes Saffi kept at it with all the other WANA stuff. And we kept climbing. And climbing. And climbing. We were leap frogging big names. Writers we’d actually heard of. Writers we’d paid to read! Suddenly we were in the top hundred across all categories. The top fifty. The top twenty! And still the sales numbers were rising. The top ten! The top five! We actually got to #2. Three times!

As I write this we are still in the top fifty, selling thousands a week. With the debut novel by the unknown author that all the UK agents had rejected! Oh, and that crazy dream about being called up by a New York agent? Out of the blue one of the most prestigious agencies in New York called us! Yes, they called us, on the
other side of the Atlantic! Nothing signed yet, but some very interesting discussions going on about our new series of crime thrillers.

Will it be your turn next? Dare to dream!

Yes, of course having a good book that readers will love is a big factor. But you might have the best novel ever written in literary history. If no-one knows it exists, no-one will ever buy it. Kristen can show you how to make sure people know your book exists.

Oh, and for those still wondering, Kristen doesn’t really suggest new shoes as part of the plan. But buy a pair anyway, along with WANA. It worked for us!

***

Congratulations Mark and Saffy! Thank you so much for sharing your story, and it gives me tears that I could help you realize your dreams. If you guys are the Indie Cinderella Story, then I am thrilled I could be your WANA Fairy Godmother :D.

I hope all of you reading this feel encouraged. I know I ask a lot of you and sometimes it just feels like you are throwing a ton of effort into a black hole. I just have to say that hard work, great writing, and a solid social media platform built on a clear author brand is the formula for success, no matter what publishing route you choose to take. 

Happy writing!

Mash-Up of Awesomeness

Lessons form The Green Lantern and how NOT to plot a story. LOVED this post by Jami Gold.

6 Tips to Avoid Death by Critique by Roni Loren

What Separates Man from Pen Monkey Yes, I am a total Chuck Wendig fangirl, but this man is pure GENIUS

For the romance authors. I highly recommend Anna Destefano’s post about some important changes in the industry. Anna always has great posts and is an awesome teacher when it comes to the craft. Social media is wonderful, but at the core we need to write great books.

The Myth of Having More Time Someday by Jody Hedlund.

3 Tips for Reclaiming “Alone Time” by Tawna Fenske

Photo thanks to Jason Bacues of Bacues Billiards 

Welcome to WANA Wednesday, chock full of tips to rock your social media experience and based off my best selling books We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me Writer. One of the biggest complaints I hear about social media is that writers believe they have no time. I am going to share a little secret. We have plenty of time if we do it properly. The problem is that too many writers are approaching social media like traditional marketing instead of social marketing. When we try to apply traditional marketing tactics, we will be spread too thinly to be effective and, truthfully, can do more harm than good. If you haven’t already, I highly recommend reading my books for a clear understanding of the key differences between traditional marketing and social marketing.

Social marketing capitalizes on networking. Embrace the great news. We don’t have to do everything alone!!! Traditional marketing will tempt you to be on every last social media site and make a bazillion “friends,” yet all those “friends” will likely not be too vested in your success. So please trust me. A smaller network of effective influencers is far more powerful than a thousand followers who add little social media value.

What is social media value?

Well, these are the members of your social grid who participate actively and add good content to the Internet community. We are going to talk about the different kinds of influencers in a moment. Find these key individuals, and there are no limits to your digital reach. These influencers are platform-building GOLD and your most valuable asset.

So how do you find the key influencers?

There are a number of ways to pinpoint our major influencers, but it is tricky. Why? Because unlike direct marketing or old-fashioned PR, the goal of social media is to influence entire groups of people. We aren’t just targeting one individual, but rather the individual and his/her surrounding community. That is one of the reasons that, unlike direct marketing, the overall effectiveness of social media is not as easy to measure. There are some SIM (Social Influence Marketing) metrics that one can run, and companies that can help you locate your referent influencers, but I don’t know that they are all that helpful for authors wanting to build a platform.

Yeah, you are going to have to do some work. Sorry. But I help you make it fun.

Writers are different than companies doing social media. That was the impetus behind me writing  social media books specifically for authors. Not all tools that work well in the corporate world cross over.

Unlike General Motors or Sealy, most of us are a one-man operation. We don’t have a marketing department to do all this stuff for us, and we also have a different kind of product. The CEO of John Deere is not responsible for making every tractor that comes off the assembly line. Yet, most authors are required to write their own books. We cannot outsource our social media content (blogs, articles, excerpts, commentary, group activity, etc.) like, say, All State or Heineken.

The plain fact of the matter is that the more we participate in social media, the better the results. And when I say participate, that means strategized participation (mixed with fun) with clear end goals. This has become far easier to do since I launched the #MyWANA group on Twitter. I liken #MyWANA to the writer’s water cooler. Yes, there is time to chit chat, network, share links and encourage one another, but trust me, you spend too long on there and one of your digital colleagues is guaranteed to threaten to use #thepantsofshame if you don’t get back to your word goals.

But basically, when it comes to building an author platform, we all need to have a plan. In order to have a plan, we must understand the players if we hope to identify those who can maximize our influence, thereby minimizing the time we spend on social media. Not all users are created equally. They are divided into categories that correspond with the influence they exact of their surrounding networks.

Expert Influencer—is just what it says. These are the authorities in a certain subject, and people look to these experts for information, advice, and guidance. The experts are heavyweights when it comes to influencing the decisions of those in their networks. Expert influencers usually have a picture of themselves as their icon. They also generally have huge following that number in the thousands or tens of thousands, depending on the platform. Also, a quick glance to their website (which is usually denoted in the bio) will give you a clear picture that this person is an expert in her field. Oprah. Enough said.

#MyWANA has been very blessed to have a wealth of experts who participate regularly. We have quite a few agents and even NY Times best-selling authors. We also have quie a few people who have been very successful at indie publishing and self-publishing. There is a wealth of expert knowledge out there if we are willing to pay attention. The other benefit of the experts who gather at #MyWANA is these people are actually participating and interacting. The downside of following most experts is the content is often automated. We might get the benefit of their knowledge, but it will be next to impossible to actually network with these folks. Ah, but on #MyWANA @jamesrollins, @bobmayer, and @allisonbrennan are regularly there to share their awesomeness with the rest of us.

Referent Influencer—is in the person’s social network and exercises influence. Referent influencers are a little trickier to figure out. They generally have a fairly large following, but not always. Quality and quantity are not the same thing.

So how do we figure out the referent influencers? We have to participate so we can pay attention. For the most part the referent influencers are highly active on social media and thus usually have a larger following than the casual user, but maybe not as large as the expert. Yet, it is their level of meaningful activity that makes them essential to have in our network. They post a lot of times a day and are well-known, liked, and respected for good content. People around them trust them for good stuff. These are the people you miss when they take a day off.

In my opinion, the referent influencer is the most valuable. Why? First, it is easier to get close to them and befriend them and gain their support. If you write a blog about overcoming substance abuse (as part of your NF book platform), what are the odds of becoming part of Dr. Phil’s inner circle? Referent influencers are far more approachable and, frankly, there are more of them. Also, they are more likely to have followers who are active on social media.

For instance, when I first started helping James Rollins, it seemed almost ridiculous. I had 4,000 followers and he had almost 15,000. What did little me have to offer? Well, many of my followers were very active and had regular blogs and their own platforms. My followers are on Twitter to influence. That is our goal. But what about Jim’s followers? Maybe some of them have influence, but a lot of his followers are on Twitter to chit-chat with family and keep tabs on their favorite author. So in ways, the playing field isn’t as disparate as one might initially think.

Positional Influencer—is often in the person’s inner circle. Friends, family, spouses are all examples of positional influencers. Yes, whether most of us admit it or not, our mothers’ opinions still influence us.

Virtually everyone on social media is a positional influencer to someone else. Positional influencers can be very valuable to a writer, especially in certain genres. For instance, I imagine that most 4-year-olds don’t drive down to Barnes & Noble, slap down a credit card and buy a stack of kid’s books. But moms do. If you happen to write for children, middle grade, teens, or any group that typically would not be the purchaser of the book, then you must target the positional influencers or risk losing a huge percentage of your potential consumers.

What this means is that everyone on social media holds some value. They may not have large social networks (yet), but they hold a lot of influence when it comes to their friends, family and peers. I know last year when Jody Hedlund’s The Preacher’s Bride was released, it quickly rose to the top 20 on the best-seller list and a lot of that had to do with 1) it was a really excellent book and 2) a lot of us couldn’t quit talking about how awesome Jody is and that she had a new book. I think at least 5 of my family members bought copies of Jody’s book just because I wouldn’t shut up about it :D.

At the end of the day, be good to anyone who is being good to you. Networks are hard to build, and we need as much help as we can get from our social community. So if others help “raise your barn,” (repost your posts) make sure you pitch in with theirs. It is just good manners. Yet, it really can help maximize your time and influence if you will be mindful to befriend thos who exercise greater impact on social media. If you get a chance, come join us at #MyWANA. Our sole mission is to support, encourage and promote one another.

So what are your thoughts? Do you find social media overwhelming? For those of you who’ve been on #MyWANA, has it helped?

I love hearing from you! And to prove it and show my love, for the month of June, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. If you leave a comment, and link back to my blog, and mention my book We Are Not Alone in your blog…you get your name in the hat THREE times. What do you win? The unvarnished truth from yours truly.

I will pick a winner every week for a critique of your first five pages. At the end of June I will pick a winner for the grand prize. A free critique from me on the first 15 pages of your novel. Good luck!

Note: I am keeping all the names for a final GRAND, GRAND PRIZE of 30 Pages (To be announced) OR a blog diagnostic. I look at your blog and give feedback to improve it. For now, I will draw weekly for 5 page edit, monthly for 15 page edit.

Important Announcements and Mash-Up of Awesomeness Below

I am teaching TWO workshops at Write It Forward. Sign up HERE. There is a Becoming a Brand class for $20, but if you want to blog and you need my dedicated help to helping you find your own unique brand and develop a plan for blogging, then the $40 Blogging to Build a Brand will fit that need. In this class I will run you through exercises to help find and create a brand as unique as you and then tailor it to connect with your future fans.

In the meantime, I hope you pick up copies of my best-selling books We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer . Both books are recommended by the hottest agents and biggest authors in th biz. My methods teach you how to make building your author platform FUN. Build a platform and still have time left over to write more great books! I am here to change your approach, not your personality.

Mash-Up of Awesomeness

Kicking out a Fast First Draft by Anne Greenwood Brown over at Writer Unboxed

Should Writers Use Excel by Jenny Hansen

7 Deadly Sins of Writing over at The Bookshelf Muse

25 Things You Should Know About Revisions by the HILARIOUS Chuck Wendig (And, yes, I am a total fan girl of Chuck which is why I always mention him. His blogs are THAT great.

Adventures in Children’s Publishing is a WONDERFUL resource for all writers, so I highly, highly recommend this treasure trove of awesomeness.

6 Benefits of Having an Agent in Today’s Publishing World by the talented and brilliant Jody Hedlund (yes, I am a fan of hers, too :P)

Chuck, Jody and then there is Tawna Fenske. If you want a place for a guaranteed good time, seriously gop check out her blog. Tawna is amazing.

Also, check out Camp Cheerful over at Piper Bayard’s blog. Can you tell I love funny blogs? Life is short! Laugh and laugh often.

Welcome to WANA Wednesday, based off my best-selling book We Are Not Alone—The Writer’s Guide to Social Media. In case you are curious, there are more sacred cows in need of tipping, but we’ll likely pick that up next week. Today we are going to get creative with the author blog, and I want to open up your minds when it comes to blogging. The first social media sacred cow we tipped was The Writing Blog. Writers are so funny. We have the imagination to create entirely new worlds, but the second we start a blog, we all get the same bright idea.

We all blog about writing.

Why? Because when we don’t have any boundaries, human nature makes us pull inward to our comfort zones. We draw in to the one place we feel safest…talking about writing. Blogging about writing is great, but if not handled properly, it can severely limit our platform and set us up for burnout. More about that here.

So we tipped over that social media sacred cow—MOOOOOOOOOOOOOO.

Many writers felt liberated. YAY! They burned their bras and then realized that had nothing to do with blogging. So they burned their notebooks and a handful of dried out pens. They suddenly realized that they DID actually have other things that interested them aside from writing. Ah, but this is where tunnel-vision can creep in yet again if we aren’t careful.  Just because I opened the door to blog about gardening, doesn’t mean it is time to start a Gardening Blog. If you want to blog about wine, do not start a Wine Blog.

Why?

Because then you are almost right back where you started with a Writing Blog. Fiction authors don’t need to become experts on topics…they need to connect. How we connect is we always have engaging topics that generate discussion and eventually all that discussion forges a community. We start an US blog.

I.e. Kristen Lamb’s Blog

Last week, I recommended that if you wanted to talk about different topics, that was just fine so long as they had different days. More about that here. For instance, I blog about craft on Monday, Twitter on Tuesday, Social Media on Wednesday and anything goes on Friday. Readers know that if they want to read about craft, then Friday ain’t the day to find nifty lessons about character arc. I blog on different subjects and yet others live to tell the tale. We don’t have to have entirely separate sites to keep readers from getting confused. Readers are sharp. That is also the reason everything must be under the banner of our brand, which is out name. Read more about author branding here.

Our brand is us as writers and as human beings with interests other than writing and publishing. But don’t feel constrained by subjects. I saw a lot of writers run out and launch a Music Monday or a Finance Friday. Okay, but actually if you will loosen up even more and let your muse breathe, she will give you ways to blog on every topic under the sun…yet still offer a predictable schedule of content.

How can we do this?

We apply a theme. Themes are the playground for our imaginations to run wild. Disneyland for the brain. 

Actual picture of a writer’s brain having fun.

Themes help bundle all kinds of topics and offer the reader a sense of what to expect, yet at the same time afford the author tremendous flexibility. A good example is Shellie Sakai. Shellie was a student of my blogging class and her blog is Shellie Sakai’s Blog—Something Wicked This Way Comes. Shellie is a paranormal romance author, but her theme is all things wicked. She blogs on all kinds of subjects, but they are all tethered to “wicked”—wicked shoes, wicked movies, wicked dark chocolate brownies. Now Shellie has amazing freedom with her blog, BUT readers won’t feel like they are trying to keep up with a caffeinated chipmunk with severe ADD. They will expect her to talk about all things wicked and actually might check in every week to be surprised since the content isn’t entirely predictable.

Another of my favorite blogging-students Tiffany White, launched Tiffany White’s Ooo Factor—Things that Make You Say Ooo. Tiffany actually mixes themes with subjects. She has Tele-Tuesday where she talks about all her favorite shows and even offers reviews for the upcoming seasons of shows. Tiffany has a passion for writing, yes. She is working on her novel. BUT she is also a TV addict and she is using that other passion to connect others and build a platform of fans (writers and non-writers). Ah, but then Tiff has Fabooolous Friday and that is just the day that Tiff highlights some book, author, recipe, movie or anything else that she considers Fabooolous.

Tiff got creative.

Themes help keep your content consistent yet fresh. Recently I noticed an author who got daring and stepped out of the Writing Blog to try something new. She started a Music Mondays but two weeks in was already feeling a tad cornered by her own content. I recommended Magical Mondays, because songs do create a kind of magic in our hearts. If she had a Magical Monday, she could blog on music, but wasn’t pigeon-holed by it. I recommended she dedicate that day to anything that has sparked some magic in her life, whether that is a song, a movie, or even a childhood toy. Then, use that magic to connect with the readers and get them to share.

The trick to blogging for the long-haul is we need content that is refined, yet interesting. We need to make sure that we aren’t cornering ourselves when it comes to topics. That is a formula to get burned out and hate our blogs. It is also very easy to forget we have an Author Blog and devolve into a Knitting Blog or a Movie Blog.

Remember, authors, for the very first time in history, have the ability to connect with others via mutual interests. In effect, we have the ability to become personalities. If we approach all kinds of subjects in creative, fun or interesting ways, then people will want to come to our blogs to read what we have to say. But hasn’t that always been the goal of being a great writer? The goal has always been to take in the world and the limitless possibilities and package it in a way that informs, entertains or inspires.

Why should our blogs be any different?

So maybe a Whimsical Wednesday or a Freaky Friday would breathe some new creative life into your blog. I recommend that with each topic, you brainstorm at least a hundred possible topics. If you can’t hit a hundred, then try another topic. It is very important to write these topics down. You might not have anything to say about them yet, but your subconscious will be working on it in the meantime.

For instance, Magical Mondays. What are some magical topics that might connect with readers?

Summer nights

Drive-In Movies. Remember when?

Vacation

Beaches

First Date

Birthdays

Children

Imaginary Friends

The beauty about being writers is once we get the creativity flowing, it tends to bubble over. The trick is to get it started. With blogging, we tend to believe we need to have this “professional, serious face” in case an agent looks us up. But here is the deal, being professional doesn’t mean being BORING. What will excite an agent is a blog that is connecting to readers and gaining a large, loyal following. A serious, professional blog that we hate and dread writing and tend to neglect won’t do us any good, BUT a creative fun interesting blog that has a growing readership? THAT is a formula for success.

Let your imagination play on your blog as well as your book. Your imagination is your best friend in ALL aspects of your writing career :).

One of the things I do is I run writers through a couple of exercises to get a sense of their unique creative style. I then help them create a log-line. This helps set the tone of the blog. For instance, some of my favorites are:

Christine Ashworth’s Blog–Wicked with a Side of Saucy (Christine writes paranormal romance. She blogs on writing, cooking, wines, romance and life)

Sonia Medieros’ Blog–Not All Who Wander Are Lost (Sonia is a fantasy writer who blogs on movies, myths, and writing. Sonia has a whimsical voice so the log-line gives a clear impression of the blog’s tone.)

Jenny Hansen’s Blog–More Cowbell (Jenny blogs about her garden, business, technology and writing…but they all must have more cowbell ;). Jenny has a fun, snarky blog and that is pretty clear from the log-line.)

Amy Shojai’s Blog–Bling, Bitches, and Blood (Amy is a renowned pet expert, but she also writes thrillers. She has a very fun, sassy voice and that is clear just from her log-line. Finally a place she can bring her fiction and non-fiction personalities together where we can get to know Amy Shojai Author.)

Piper Bayard’s Blog–On Life, Belly Dancing and Apocalyptic Annihilation (Piper is a former attorney and she is funny as all get-out. Her books are post-apocalyptic so she has that as a common theme. There are a lot of ways to define apocalypse–from a bad perm to nukes, Piper pokes fun at it all)

Notice that all of these log-lines could also work if the author wanted to blog about writing. The author would just have to employ some creativity, but that’s what we are good at anyway, right?

After we create the log-line, I then help writers mine their passions and interests for content, then help them shape and plan their author blogs. This is, of course, something you can do on your own, but if you need some help, I am about to be teaching a workshop that will help you harness your imagination to create a blog you love and that will connect with readers and build your author brand. For $40 you have me at your disposal for a MONTH working with you to create a blog as special and unique as YOU are. You can sign up here.  If you are going to blog, why not stand apart form the thousands of other writers? I can show you how. Harness that wonderful creativity you use for your fiction and channel it into blogging. It’ll be FUN :D.

What are your thoughts? Any possible themes floating around in the gray matter now? What are some cool blog topics you have seen? Does this post make you feel liberated? Lost? Tell us your thoughts.

I love hearing from you! And to prove it and show my love, for the month of June, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. If you leave a comment, and link back to my blog, and mention my book We Are Not Alone in your blog…you get your name in the hat THREE times. What do you win? The unvarnished truth from yours truly.

I will pick a winner every week for a critique of your first five pages. At the end of June I will pick a winner for the grand prize. A free critique from me on the first 15 pages of your novel. Good luck!

Note: I am keeping all the names for a final GRAND, GRAND PRIZE of 30 Pages (To be announced) OR a blog diagnostic. I look at your blog and give feedback to improve it. For now, I will draw weekly for 5 page edit, monthly for 15 page edit.

Important Announcements

A BIG HUGE MEGA THANKS to all of you who attended the Devil Colony Launch Party. I had a ton of fun and it wouldn’t have happened without all the wonderful support. Thank you to all of those who wrote blogs, spread the word, posted pictures and handed out digital cupcakes and beer. YOU ROCK!

 Make sure you join our LOVE REVOLUTION over on Twitter by following and participating in the #MyWANA Twibe. Read this post to understand how this #MyWANA will totally transform your life and your author platform.

In the meantime, I hope you pick up copies of my best-selling books We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer . Both books are recommended by the hottest agents and biggest authors in th biz. My methods teach you how to make building your author platform FUN. Build a platform and still have time left over to write more great books! I am here to change your approach, not your personality.

Happy Monday! Last week, we picked on the poor Star Wars prequels. What went wrong? Better yet, what lessons can we, as writers, take away from some serious storytelling blunders? If you missed this discussion, go here, and check out the comments. Some people way smarter than me stopped by, that’s for certain. So, this week, I decided that this piece I wrote about STAR TREK last year might be a nice follow-up to the Star Wars piece from last week.

I love the new J.J. Abrams rendition of Star Trek. As a writer, stories are my business, so I study them in all forms. Film is a favorite in that it takes far less time and allows me to study the written form in a visual way (tactic I learned from great writing teacher and NY Times BSA Bob Mayer).

Anyway, I don’t watch movies like most people, much to my husband’s chagrin (he would put tape over my mouth if he could get away with it). This most recent version of Star Trek did very well at the box office and resonated with audiences in a way that other high-budget fast-paced sci-fi movies had failed. Why? I believe Star Trek was a wild success because Abrams adhered to some very fundamental storytelling basics too often forgotten in Hollywood and even in writing.

Yes, movies and novels have more in common than you might think. Today’s blog especially applies to sci-fi and fantasy, but I believe all genres can benefit from these lessons I’ve plucked from the silver screen. Today I will address some of my favorite points, because this movie is such a fantastic tool for understanding great storytelling that I couldn’t possibly address all the lessons in one sitting.

Star Trek proved that imperfect characters resonate with audiences.

Audiences LOVE flawed characters. James T. Kirk was deliciously flawed at the beginning. He was on a road to self-destruction believing he could never stand in the shadow of his father’s greatness. He demonstrated how character strengths of a great leader, when not harnessed properly, are tools of great mischief and mayhem. Did the plot really serve to change Kirk? Not really. His attributes were very similar, just refocused in a productive way. The inciting incident really just put Kirk on a path that would make better use of his buccaneer ways.

Time and time again I see new writers become far too fascinated with the too-perfect protagonist (been there and got the T-shirt, myself). The problem with the too-perfect protagonist is that audiences find it difficult to relate. While it might seem counterintuitive, flawed is often better. Want an illustration from the fiction world? I believe that Twilight is a great example. Bella was deeply flawed and thus readers could easily slip into her shoes. They, too, could look at Edward and long to know what it would be like to be one of the beautiful people.

I think that is why a lot of movies flop. Who can relate to Angelina Jolie? In Tomb Raider she was fun to watch, but we have absolutely no way of connecting with Lara Croft. She is beautiful, insanely rich and lives a life of adventure. The movies would have done better had the writers/directors done something to make Lara Croft real. The first movie did well simply because fans of the video game. Yet, audiences couldn’t connect to this super perfect (and not really likable) character, so the second movie bombed big time. And I am not alone in this assessment. Read Save the Cat by the late screenwriting genius Blake Snyder, which is a great book for all writers to read anyway.

Writers. Can we cast über perfect characters? Sure. But we do so at a risk. Perfect characters easily become one-dimensional and boring. As in movies, we need to connect with a reader, and most of us didn’t sit at that table in high school.

Star Trek perfected showing, not telling. Star Trek did an unsurpassed job of showing, not telling. Yes, they can info-dump in movies. I gutted through Deadline with the late Brittany Murphy and there were convenient camcorder tapes along the way to info dump back story. There were all kinds of scenes dedicated for the sole purpose of characters discussing a third-party. No, no, no, no, no! Bad writer! Had the screenwriter been in my workshop, he would have gotten zinged.

Virtually everything in Star Trek happened real time. The director didn’t dedicate entire scenes to Spock and Uhura explaining how Kirk was a reckless pain in the tush. Abrams employed scenes that showed Kirk crashing through their lives like a bull in a china shop. There was ONE flashback and it was information critical to understanding the plot.

Star Trek employed parsimony. One element of showing and not telling is to make the most of your story. Employ setting, symbol and action economy. If a scene can do more than one thing…let it. In the beginning (prologue) Kirk’s mother is pregnant (with him). Bad guys appear, and Dad is left on board as acting captain of the ship. He must sacrifice to save them all.

It is no accident that the director did two things. First, all the battle noises fade away and symphony music rises. Then, the scenes cut from Mom giving birth to Dad giving his life. Birth and death, hope and sacrifice are suddenly in perfect harmony. That was done for a reason. In your novel, do all things on purpose.

Look at your scenes. Can they do more than one task? For some ideas, read my blog Setting—More than Just a Backdrop. Setting can be used for more reasons than to give readers a weather report. Lehane proves my point in Shutter Island (discussed in blog), which is a tremendous example of narrative parsimony.

Star Trek showed character via relativity. In the beginning we see Kirk as this crazy guy power drinking and zooming around on a crotch rocket. Yet, the director knew he could have a problem. He needed Kirk to be a maverick risk-taker…but he also needed to prove to the audience that his protagonist wasn’t a foolhardy idiot. No one wants to follow a raging moron with a death wish into battle. The director needed to show us someone who cared deeply about others and who was willing to risk everything for his men.

How did he do this?

There is an early scene where they have to do a space jump (think HALO jump). Kirk and Sulu go with a Red Shirt—which means Red Shirt dude is going to die for those who are not Trekkies. Red Shirt guys always bite it. The interesting thing is that the Red Shirt guy is hooping and hollering all the way down like some idiot out of a Mountain Dew commercial. Kirk pulls his chute and begs the guy to open his. Red Shirt is too busy being a thrill-seeking idiot and ends up vaporized. Now we the audience can see Kirk takes huge risks, but we also understand that he cares about others and is not stupid.

Star Trek relied on character and story. This is the single most important lesson for those writing sci-fi, fantasy, paranormal or horror. Tell us a story about people first. Relying on gadgets and gimmicks is not storytelling (if you ever need a reminder, just go check out last week’s post about the Star Wars prequels). There are all kinds of space movies that had far better special effects than the original Star Wars (the GOOD ones), yet Star Wars endures and will endure to future generations. Why? Because it told a story about people first. I believe this Star Trek did the same and that is why it is a movie that will endure for generations.

I never could get through the newest Star Wars prequels. Why? Because there was so much CGI (computer generated imagery) that I felt like I was trapped at Chuck E. Cheeses and having a bad LSD trip. I felt the computer images were far too distracting. From the comments on last week’s post, I finally realize I am not alone.

Star Trek, on the other hand, used CGI, but not at the expense of the real focus . . . the stories about the people.

I edit a lot of writers who want to write YA, fantasy, paranormal, etc. and too often they allow world-building to take over. The reader is so bogged down in gimmick that she cannot see the characters or the story. Frequently there isn’t a story.

World-building is something a writer must employ to assist or accentuate the core conflict. Our goal as writers must be to get a reader to relate and connect. People connect with people, not worlds. Conflict drives stories, not gizmos. Thus, all the magic and myth must be ancillary to the root story. If you have done a good job of plotting, that root story will be very simple and timeless and could take place in Kansas or on Planet Doom.

For those of you who haven’t watched the new Star Trek, I highly recommend it (duh :D) even if you aren’t a fan of sci-fi.

What are some of your favorite movies and why? How did the story capture you? Why does it resonate? What are your thoughts on the new Star Trek? What did you like? What fell short?

I love hearing from you! And to prove it and show my love, for the month of June, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. If you leave a comment, and link back to my blog, and mention my book We Are Not Alone in your blog…you get your name in the hat THREE times. What do you win? The unvarnished truth from yours truly.

I will pick a winner every week for a critique of your first five pages. At the end of June I will pick a winner for the grand prize. A free critique from me on the first 15 pages of your novel. Good luck!

Note: I am keeping all the names for a final GRAND, GRAND PRIZE of 30 Pages (To be announced) OR a blog diagnostic. I look at your blog and give feedback to improve it. For now, I will draw weekly for 5 page edit, monthly for 15 page edit.

Important Announcements

Join us for the BIGGEST PARTY EVER!!!! Tomorrow is the launch party for NY Times mega-author James Rollins’ new book The Devil Colony and you are invited to hang out with some of the biggest names in publishing as well as the coolest people  on Twitter. Read this for more details.

Winner for June Week Three is Virginia Ripple

Please send 1250 words in a Word document to kristen at kristen lamb dot org :D

Make sure you join our LOVE REVOLUTION over on Twitter by following and participating in the #MyWANA Twibe. Read this post to understand how this #MyWANA will totally transform your life and your author platform.

In the meantime, I hope you pick up copies of my best-selling books We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer . Both books are recommended by the hottest agents and biggest authors in th biz. My methods teach you how to make building your author platform FUN. Build a platform and still have time left over to write more great books! I am here to change your approach, not your personality.

Okay, so my hands are shaking a little as I write this. I have something really amazing to tell you guys, and I’m actually experiencing a gamut of emotions ranging from thrilled and giddy to a little dizzy and terrified. Before I tell you what I have planned, I want to talk a little about fear, that little devil inside.

Fear is the dream-killer.

Nothing great was ever accomplished in the comfort zone. The very nature of creativity is risk. As writers, we experience this every day. We face off against friends and family that can be benevolent dream-stealers. They mean well and they don’t want us to feel the sting of failure, but we can never be big winners if we don’t take a chance.

Yet that small devil inside of us is always there to whisper, What are you thinking? Everyone is just going to laugh at you.

Even in our writing, we have to stretch, look at the same things in new ways and hope that, with enough hard work, something wonderful will coalesce from various combinations of 26 letters of the alphabet. Once finished, we have to query and risk rejection. When we get an agent, we risk that no one will take a chance on our work. Once our work is published, we are out there for all the world to potentially criticize.

You are going to look like a fool.

This job is not for the faint of heart.

As a NF author, there is always a fear that maybe we don’t know what we are talking about after all. Maybe we are poseurs, fakes or madmen. If we aren’t careful, our writing can become bland because we start playing it safe.

No one really cares what you have to say.

While I was compiling Are You There, Blog? It’s Me Writer I had the duty of collecting blurbs. Now I am blessed to be friends with some of THE most AMAZING people on the planet—Jody Hedlund, Kait Nolan, Chuck Wendig, Tawna Fenske just to name a few. I knew these awesome folk would be there for me no matter what. But they were my comfort zone. I knew they would love me even when I had my skirt tucked in my pantyhose. They would still claim me as a friend.

But I needed to stretch myself. So I made a list of the top 12 people I admired and called it my Hail Mary List. Author James Rollins was one of the people on my list. While most of my memory of writing this e-mail is a blur, I think it read something akin to:

Dear Mr. Rollins,

I am writing you to respectfully request that….OMG…I have every book you ever wrote and it would like be totally awesome if you would like, well first read this e-mail and OMG I totally love ur stuff and where was I? OMG…yes, a blurb. Wait. Did I tell you that I LOVED Doomsday Key? You’ve quit reading this, haven’t you? I knew this was a bad idea and am so sorry for bothering you but…why am I writing this again? Oh, yes! A blurb…

Yeah…it wasn’t pretty. I haven’t gone that fan-girl since I discovered Chuck Wendig’s blog.

Anyway, I hit Send and kept on plugging away at the book, never in a million years expecting to hear back. But I DID. And, not only did I hear back from James Rollins, he asked me to call him JIM! And he is one of the most down-to-earth cool people I’ve ever met. Not only that, but he loved my first book We Are Not Alone—The Writer’s Guide to Social Media.

Imagine that? I was so verklempt to talk to James Rollins, only to find out he was a fan of me, too. WEIRD! So, recently Jim *giggle* asked for my help with the release of his new book The Devil Colony. He expressed to me that one of the things that always bothered him about these release parties, was that they were limited to people who happened to live close enough to attend. I jumped right in and said, “Well what about an on-line party? Worldwide?”

Oh crap, inside words stay inside. What have I done? Please say it was the dumbest idea you ever heard and why would I suggest such madness?

And Jim said, “Awesome! Let’s do it!”

So right now I kind of feel like I did back in 1982. It was my 6th birthday and I wanted to go to Six Flags and ride the Shock Wave. It was the first roller coaster I ever rode and it was the biggest and scariest at the park (are you seeing the pattern here?).

I changed my mind! I wanna ride the Teacups!

So when Jim said yes I could almost feel that invisible bar lock over my lap, the clink of no going back now.

Today is like that first big hill. The cars inch into the sky to give a panoramic view of the world before you kiss it good-bye. I can see the giant loops ahead and my hands clench tighter and tighter. This could be the most fun I have ever had in my life or I could throw up cotton candy all over my shoes.

And there is that devil…

Oh, a WORLDWIIIIDE party. Why couldn’t you have suggested a nice Twitter Tea Cozy? Getting a little ahead of yourself, Dearie?

But then I open my e-mail, fingers trembling, and I see all my wonderful blogger and Twitter pals who have volunteered to spread the word about this worldwide launch party, and I am sincerely hoping some of you will help, too.

When I pitched this idea to Jim, I told him that I wanted to get away from gimmick. If we were going to have a party it would be a genuine, authentic, let’s get together and make new friends party. This isn’t just a James Rollins Fan Club. This is a real party and we finally can celebrate the success of a friend together, no matter how far away.

If you are a James Rollins fan, then rock on! But maybe you don’t read thrillers or you have only maybe seen Jim’s name while browsing the bookstore. Doesn’t matter. We all have dreams and many of us have books and we would love for others to come and celebrate and support us too. For me, social media has always just been a vehicle for blessing others in small ways every day. Serve others, connect with others, empower others, and dance and celebrate with them.

I hope you enjoy your own company, because this idea is crazy.

I confess that little devil is whispering in my ear. You might have a little devil in your ear, too. And you know what? He only has power if we give it to him. Yet, when we focus on each other, focus on love and friendship and what it means to dream and dream big? We drown him out. No one can hear his little barbs and jabs over the sound of joy and celebration.

So I am inviting you guys, the best people out there to join us on Twitter and Facebook for a wonderful celebration. I hope you join me for an unprecedented opportunity to laugh and rejoice and have a great time. Meet new friends. Fellow writers, published, unpublished, aspiring and NY Times heavy-hitters, agents, editors and Indian chiefs (okay, still looking for one of those).

We are going to start the party on Tuesday June 21st and go for the next 24 hours…or whenever we run out of steam. This is a worldwide party so chat, mingle and strut your stuff!

Time to laugh at that little devil and let him know he cannot steal our joy. We are going to dance anyway.

Also, the “devil” theme seemed appropriate since Jim’s new book is called The Devil Colony. It took Jim TWO years of research to write this book. Thousands of hours of work and so we are going to pull out all the stops!

Dress up for a costume party, or dress up for a fancy New York or Los Angeles book release party.  Wear devil costumes, eat deviled eggs or deviled ham, and take pictures!  Not in the costume mood?  Put on that sexy cocktail dress and high heels or your Start Fleet dress uniform with a lamp shade on your head, and take pictures!  Post all of your pictures on twitter in the #DevilColony hashtag.  Why? 

Hi, I write books about personal finance, and you? 

Jim will be popping in to say “Hi” to all of his friends, family, fans, and to make NEW friends.  Why else?  He will also select his favorite pictures from our cyber-party and post them on his site’s Wall of Fame.  Why else?  The best pictures will win a big mystery prize! 

Camera shy?  No problem. Come chat, mix, and mingle.  Tuesday’s #DevilColony hashtag will be the social event of the twitter-verse. Or hang out over on Jim’s fan page if you prefer FB.  Come, have fun and hang out!  Repost this blog, blog about it tweet about it, post on your FB. The more the weirder…I mean, merrier.

I am still feeling the butterflies and the fear, but I know I have some of the kindest, most thoughtful and generous people helping me spread the word even as we speak. I can’t wait to get to have fun with all of you, because life is short and should be celebrated as much and as often as possible.

What are some of the scariest things you’ve attempted? What does your little devil tell you and how do you handle it? How do you find ways to celebrate even the little things?

I love hearing from you! And to prove it and show my love, for the month of June, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. If you leave a comment, and link back to my blog, and mention my book We Are Not Alone in your blog…you get your name in the hat THREE times. What do you win? The unvarnished truth from yours truly.

I will pick a winner every week for a critique of your first five pages. At the end of June I will pick a winner for the grand prize. A free critique from me on the first 15 pages of your novel. Good luck!

Note: I am keeping all the names for a final GRAND, GRAND PRIZE of 30 Pages (To be announced) OR a blog diagnostic. I look at your blog and give feedback to improve it. For now, I will draw weekly for 5 page edit, monthly for 15 page edit.

Important Announcements

Make sure you join our LOVE REVOLUTION over on Twitter by following and participating in the #MyWANA Twibe. Read this post to understand how this #MyWANA will totally transform your life and your author platform.

In the meantime, I hope you pick up copies of my best-selling books We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer . Both books are recommended by the hottest agents and biggest authors in th biz. My methods teach you how to make building your author platform FUN. Build a platform and still have time left over to write more great books! I am here to change your approach, not your personality.