Kristen Lamb

Author, Blogger, Social Media Jedi

Kristen Lamb — Photo

Posts Tagged: Facebook

Finding it hard to stand out from the crowd?

Years ago, when I decided to branch out and teach virtual classes regarding craft and social media, I knew I needed to live by my own mantra—We Are Not Alone. Sure I could kill myself learning every platform and maybe even do a passable job, but I am way too Type A for that. You guys deserved the best. So I reached out to those around me who were far better than I was, the experts I looked to on various subjects.

Sure, I do a good job on Facebook and am an expert on the basics, but if you REALLY want to up your game? Really want to know how to get the most out of Facebook, particularly the fan page? There is no one I could recommend more than journalist, columnist, speaker Lisa Hall-Wilson. She taught me what I know and I have a lot more to learn so believe you me, I am taking her class.

Lisa is here to talk about a subject we all face—being invisible. It does no good to be on Facebook or create content if we don’t know how to play the game. And trust me, a lot of it is a game. What is the best content? How do we use it? Grow it? Maximize it? How can we get a fantastic ROI off Facebook without living there?

Well, Lisa is going to talk about that today, so this is me shutting up now…

Take it away, Lisa!

Meme via nuevosmedios.mx

I haven’t been around for a while. Life. Stuff. *shrug* Kristen and I have been chatting for a while about me teaching again, so I’m back! I miss W.A.N.A, and Facebook has changed SO MUCH since I last taught a class. How are you feeling about Facebook?

Finding it hard to stand out from the crowd?

Yeah, there’s a lot of people using Facebook to sell something. They’re all clamoring for attention and Facebook has to keep changing the rules to stymie the spammers and cheats. It’s harder than ever to get noticed. Hits you right in the feels. I get it. So lemme ask you…

How’s Your Organic Reach?

Is that too personal? Listen, I don’t teach people how to use ads on Facebook (though I run ads myself), because there’s lots of other people out there already doing that. Ads are awesome, and Facebook has one of the most targeted ad systems on the interwebs. There’s great bang for your buck, if you know your audience. I teach writers how to reach readers organically using Facebook.

Here’s the problem with writers and Facebook ads.

Ads only amplify what you’re already doing.

If you can’t get people to click through to your blog, comment/share/react to your content organically, your ads are unlikely to do well.

Ads only amplify what you’re already doing!

Facebook is S L O W

I know. It can be disheartening and frustrating. It’s also easy to get sucked in and lose hours of time you should have spent writing. Be strong! However, if you can get 5% or even 10% of your Facebook friends/followers to respond to a post organically, you’re onto something.

If you follow the W.A.N.A. way of building platform organically, the changes and tweaks Facebook makes to the way things look or the algorithm, won’t affect you. You’ll have the kind of platform that will grow your readership. With that skill in hand, when you can afford to pay for ads, you’ll already know what your audience is interested in, what they’ll respond to, and what value they’re looking to you to provide.

2 Reasons To Try Video

  • Facebook has tweaked the algorithm to give extra organic boost to videos. So, either a Facebook Live video (where you live stream from your phone to your Facebook Page, Profile, or to a Group) or you upload a video created elsewhere to Facebook. (Videos shared from other sites are considered links and won’t get the extra organic boost) 135% more organic reach than photos according to Social Media Today.
  • Facebook Live videos are watched 3.5x more than non-live video. This “serves to illustrate the importance of authentic, ‘off-the-cuff,’ and in-the-moment content with audiences worldwide.” (source here)

Now, I know that since Facebook rolled out the auto-play feature on videos, view stats can be deceiving. The salient point here is that Facebook really wants people to publish videos and they will reward you by showing your content to more people than usual organically.

Video is simply another storytelling platform. Don’t get freaked out. So, what should you post? I spent a couple of hours with Facebook and Google and checked out the video offerings from the biggest trad and indie published authors.

What Seems To Be Working?

Facebook Live videos have the most views (relative to the audience size on the Page). Fans seem to really love these videos. I wouldn’t say there’s an optimal length (based on my unscientific collection of data), but having something of value to say is important.

Most of the authors with the highest views were announcing a new book, meeting with someone their audience found interesting, offering value (non-fiction authors answering questions or giving advice), or glimpses of whatever locale the author found themselves in.

Brene Brown has this fun video of a full-out marching band she ran into at an event she was speaking at. Nora Roberts shared a live video of a giant ad her publisher created with her book cover projected onto the front of a building in New York.

Laurel K Hamilton posted a video of her opening a shipment of hard cover books of her newest release that had just arrived at her home “Book number 25” she says.

Marie Force shared a video with her behind-the-scenes team. Hugh Howey… He continues to tease readers with videos of dolphins swimming around his boat, jumping off cliffs (nearly naked), as he cruises the world writing remotely… We’re not going to mention Hugh Howey again. Agreed? His content can’t be duplicated.

None of those videos were professionally done. They were captured on a phone and posted without any editing. They were personal, behind-the-scenes, glimpses into the writer or the writer’s life. Fans love that. Instead of taking a photo, take a 16second video of that crazy rainstorm that held up your plane, those ruins you’re visiting for research, or an author you ran into at a conference.

James Patterson’s publisher created a splashy series of videos for his newest release. I have a feeling there was a lot of money spent on those videos. The video that got the most views? James Patterson spends 16 seconds telling readers why they should read his new book and the cover flashes on the screen at the very end. It was short, simple, engaging, intriguing, and well received.

Did it directly translate into book sales? I can’t say. But at only 16 seconds long, combined with Facebook’s autoplay feature, chances are good that a lot of people saw that video straight through and came away knowing the title of his newest book.

The plain fact is that all content is not going to be equal on Facebook, but the key is, the more we learn, the more we know, the easier it is for us to keep pace with and take advantage of this powerful platform. Facebook is slow, I already mentioned that. It has a lot of potential energy, sort of like a boulder sitting on the edge of a cliff. But we rock that boulder enough ways the same direction and over time? Once it gets rolling? That sucker is tough to slow down.

I have two classes coming up in May and I’d love to have you join me.

Growing An Organic Platform On Facebook – May 6th

How To Write In Deep POV: Method Acting For Writers – May 6th

Take Your Writing To The Next Level by learning the advanced writing technique of Deep POV guaranteed to pull your readers into the story (and it works with any genre), grab them by the throat and not let go! This deeply personal emotive style of writing resonates with contemporary readers, if you’ve got the guts to “go there” with your characters. This is a difficult skill set to master, but it’ll change how you write forever – for the better.

THANK YOU, LISA! I’ve known Lisa since forever. She was one of the very first W.A.N.A.s and she is an excellent instructor. I hope you enjoyed this and remember that comments for guests count double in the contest.

What are your thoughts? Questions for Lisa?

I LOVE hearing from you guys!

****The site is new, and I am sorry you have to enter your information all over again to comment, but I am still working out the kinks. Also your comment won’t appear until I approve it, so don’t fret if it doesn’t appear right away.

Also know I love suggestions! After almost 1,100 blog posts? I dig inspiration. So what would you like me to blog about?

Talk to me!

And to prove it and show my love, for the month of APRIL, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

SIGN UP NOW FOR UPCOMING CLASSES!!! 

Remember that ALL CLASSES come with a FREE RECORDING so you can listen over and over. So even if you can’t make it in person? No excuses! All you need is an internet connection!

Be a Better Hooker (How to Write a Compelling Newsletter)

April 29th $45

In this class, learn how to compose a newsletter that is entertaining and compelling—and all without stealing most of your writing time. Learn how to get your hooks in your readers and keep them until the end.

With a mailing list of over 15K subscribers, mystery/thriller author Jack Patterson will share some of his tips that will spice up your newsletter and get your subscribers opening it up every time you send one out.

BUNDLE DEALS!!! 

Book Bootcamp  $99 ($130 VALUE)

Book Bootcamp GOLD $269 ($430 VALUE) This includes the log-line class, antagonist class, the character class AND a three-hour time slot working personally with ME. We will either plot your idea or, if your novel isn’t working? Fix it! Appointments are scheduled by email. Consults done by phone or in virtual classroom.

Individual Classes with MOI!!! 

Pitch Perfect—How to Write a Query Letter and Synopsis that SELLS! $45 May 25th, 2017

Blogging for Authors $50 April 27th, 2017

Your Story in a Sentence—Crafting Your Log-line $35 May 4th, 2017

Bullies & Baddies—Understanding the Antagonist $50/$200 (Gold) May11th, 2017

The Art of Character $45 May 18th, 2017

NEW CLASSES/INSTRUCTORS!!! 

Growing an Organic Platform on Facebook $40 May 6th, 2017 Lisa Hall-Wilson is BACK! She is an expert on Facebook so check out her class!

Method Acting for Writers: How to Write in Deep POV $85 for this TWO WEEK intensive workshop with editor and writing instructor Lisa Hall Wilson.

Shift Your Shifter Romance into HIGH Gear $35 May 19th with powerhouse editor Cait Reynolds.

Researching for Historical Romance (How to NOT Lost 6 Hours of Your Life on Pinterest) $35 May 20th

 

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

 

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Social media is powerful for connecting us (our books) with the very people we wrote them for to begin with. But, we are wise to appreciate that creating a brand and cultivating genuine and passionate fans is not going to happen overnight. The deeper the roots, the stronger the brand and the platform.

Why that is important is if we keep chasing the newest shiny, we fail to ever gain compounding results. We are chasing fad after fad. Thus a saner approach is to build places that are the most stable.

***Yes, we can build on Instagram and SnapChat and the like, but that will come with more risk and possibly devour time we need to write more books.

The blog is still the strongest and most resilient form of social media. Blogs have been around since the 90s and unless the Internet goes down? Blogs will remain.

But other than a blog (at least for the moment) Facebook is the next strongest and most resilient. I recommend Facebook because I come from sales and in sales we had a saying: Fish where the fish are.

The readers fish are schooling on Facebook.

But here is where I often get a disconnect with writers. The first thing I often hear is Facebook doesn’t sell books!

And this statement is both correct and incorrect.

ALL social media is horrible for direct sales. Why?

It isn’t the place for it.

Trying to conduct direct sales on social media is akin to me showing up to a friend’s BBQ and toting in a portable table, boxes of books and a cash box then setting up shop next to the potato salad.

It’s rude. I would be invading that social space with a selfish agenda.

However, this doesn’t mean that going to the BBQ is completely useless for book sales. As I talk and chat with people and they find out I am a writer, they get to know me (hopefully like me) and this sparks curiosity and interest that could likely turn into a sale.

Additionally, if the person likes my book, there is a far deeper loyalty because I am the author they are “friends” with.

Facebook Doesn’t Does Work

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Facebook, like a hairdryer, a screw driver or a jack hammer is a tool. Just because we are not getting the results we want doesn’t mean there is something wrong with the tool. We have to know how it works and how to use it for the results we desire.

We first need to understand the purpose of the fan page and this is where it can get sticky.

I do not recommend brand new authors with nothing yet for sale to have a fan page. First you don’t need one since you are not yet conducting any business. Secondly, it’s a formula to want to overdose on tequila and cookie dough when the only “fans” you have after three months are your mother and ten friends from your kids’ Aqua Tot class.

Building a fan page this way is excruciatingly difficult. This is why I recommend building your personal page first.

Your personal page is the foundation that will later support the fan page.

It can help you get to know people, and they get to know you and that you are a writer. Once you hit a couple thousand “friends” you can then build your fan page OFF your personal page.

This holds many advantages.

First, it makes navigation simple. You can simply switch back and forth across the two pages. Here is the view from the top of my personal page. I can switch easily and see if I have messages, etc.

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Also, because folks have spent months getting to know us on the personal page, it is far easier to post a message:

Hey, finally getting an author page. Would you mind giving it a “like”?

The personal page has a lot more ability to socialize with others and this is the place you do the bulk of your initial networking.

Of course, you might now be asking, “Then why do we need a fan page at all?” Good question.

Why DO We Need a Fan Page?

YES. And the reason is that Facebook is very strict about keeping business and socialization separate. Now, this doesn’t mean we are the “all-selling-books-all-the-time-channel” on the fan page, then we only act like a human being on the personal page.

It only means that we cannot conduct commerce on a personal page without risking Facebook deleting our profile for violating the Terms of Service.

We CAN, however, post about books or classes for sale and promote them on a fan page. That is the purpose of the fan page.

Additionally, as your platform and fan following grows, eventually you will need a page that can accommodate over 5,000 people. A great problem to have, btw 😉 .

We DO NOT Need to Pay to Promote

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A few months ago I attended a conference where I was not speaking, but I do enjoy learning from others so I attended the social media class.

*bangs head on wall*

This particular “expert” was busy scaring the bejeezus out of authors and telling them they needed to go to LinkedIn instead because no one sees your content unless you fork out cash to Facebook.

That was patently false.

We have to understand how Facebook chooses what goes in anyone’s newsfeed. Facebook runs the same way search engines do. They use algorithms to make sense of our behavior and give us more of what we interact with and less of what we ignore (because it assumes it is of no interest).

This holds true for the personal page and the fan page.

Recently, I posted a picture of my nephew on my personal page. I then got a distraught message from my aunt. All the other family members had gotten the image in their newsfeeds, but she did not. She was worried she’d offended me and I’d somehow blocked her.

I assured her it was not the case.

What happened was this aunt was very passive on Facebook. She never hit the like button or shared anything I posted (unlike other family members). Over time, FB assumed she was not interested so it no longer offered my content in her feed.

I told her that all she had to do to fix this was go to my Timeline and click like on a few things and maybe leave a comment or two and the algorithm should correct.

So Why Do Some Have to Pay?

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Why authors end up having to pay to promote is they are failing to appreciate how algorithms work and are choosing content that does not work in their favor.

They are using the fan page for direct sales and people don’t want that. They post a lot of BUY MY BOOK and talk about upcoming releases and book covers and events which is all fine within reason, but that is ALL they are sharing.

Most people will just scroll past and they aren’t likely to interact with that kind of content, let alone share it.

The fan page is still supposed to be social. The only difference is that we are allowed a book table at the back of the room without offending anyone.

What happens though is that writers keep posting content no one is interested in engaging with. How Facebook tries to help is it offers us the ability to pay to alter the algorithm back in our favor.

But mind you, we can do this for FREE on our own simply by engaging and acting much the same way as we did on our personal page. I regularly get over 80% engagement and I have never paid Facebook a dime.

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NYTBSA Lisa Gardner has an excellent fan page. Yes, she talks about her books, has everything easy to see and buy but she also talks about all kinds of other things that gets people talking and sharing and engaging.  Ann Rice is another author who ROCKS the fan page. Same with Jonathan Maberry.

By the time we are spending the lion’s share of our time on our fan page, we really are there for true fans so we get more leeway how much we mention books. But notice even ANN RICE still talks about ballet and recipes and feel-good stories. She isn’t the BUY MY BOOK channel.

There is a lot more to using Facebook for advantage, but we have to get these basics first or we will just end up frustrated. Once we understand how Facebook gets content in front of our audience, we can then adjust our behaviors to offer us the advantage.

Does this help? Were you getting frustrated with your fan page? For the newer writers, are you happy you don’t have to rush out and get a fan page today? I recommend looking at authors who do the fan page well and learning from them. No need to reinvent the wheel!

I LOVE hearing from you!

To prove it and show my love, for the month of SEPTEMBER, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

Check out the other NEW classes below! Including How to Write the Dreaded Synopsis/Query Letter! 

All W.A.N.A. classes are on-line and all you need is an internet connection. Recordings are included in the class price.

Upcoming Classes

NEW CLASS!

Pitch Perfect—How to Write a Query Letter & Synopsis that SELLS

You’ve written a novel and now are faced with the two most terrifying challenges all writers face. The query and the synopsis.

Query letters can be daunting. How do you sell yourself? Your work? How can you stand apart without including glitter in your letter?

***NOTE: DO NOT PUT GLITTER IN YOUR QUERY.

Good question. We will cover that and more!

But sometimes the query is not enough.

Most writers would rather cut their wrists with a spork than be forced to write the dreaded…synopsis. Yet, this is a valuable skills all writers should learn.

Sign up early for $10 OFF!!!

Bullies & Baddies—Understanding the Antagonist September 2nd–September 16th

All fiction must have a core antagonist. The antagonist is the reason for the story problem, but the term “antagonist” can be highly confusing. Without a proper grasp of how to use antagonists, the plot can become a wandering nightmare for the author and the reader.

This class will help you understand how to create solid story problems (even those writing literary fiction) and then give you the skills to layer conflict internally and externally.

Bullies & Baddies—Understanding the Antagonist Gold

This is a personal workshop to make sure you have a clear story problem. And, if you don’t? I’ll help you create one and tell the story you want to tell. This is done by phone/virtual classroom and by appointment. Expect to block off at least a couple hours.

Your Story in a Sentence—Crafting Your Log-Line

September 7th

Log-lines are crucial for understanding the most important detail, “WHAT is the story ABOUT?” If we can’t answer this question in a single sentence? Brain surgery with a spork will be easier than writing a synopsis. Pitching? Querying? A nightmare. Revisions will also take far longer and can be grossly ineffective.

As authors, we tend to think that EVERY detail is important or others won’t “get” our story. Not the case.

If we aren’t pitching an agent, the log-line is incredibly beneficial for staying on track with a novel or even diagnosing serious flaws within the story before we’ve written an 80,000 word disaster. Perhaps the protagonist has no goal or a weak goal. Maybe the antagonist needs to be stronger or the story problem clearer.

In this one-hour workshop, I will walk you through how to encapsulate even the most epic of tales into that dreadful “elevator pitch.” We will cover the components of a strong log-line and learn red flags telling us when we need to dig deeper. The last hour of class we will workshop log-lines.

The first ten signups will be used as examples that we will workshop in the second hour of class. So get your log-line fixed for FREE by signing up ASAP.

Blogging for Authors

September 17th

Blogging is one of the most powerful forms of social media. Twitter could flitter and Facebook could fold but the blog will remain so long as we have an Internet. The blog has been going strong since the 90s and it’s one of the best ways to establish a brand and then harness the power of that brand to drive book sales.

The best part is, done properly, a blog plays to a writer’s strengths. Writers write.

The problem is too many writers don’t approach a blog properly and make all kinds of mistakes that eventually lead to blog abandonment. Many authors fail to understand that bloggers and author bloggers are two completely different creatures.

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

 

 

Image via Flikr Creative Commons, courtesy of Memekode.
Image via Flikr Creative Commons, courtesy of Memekode.

We’ll pick up on the whole, “Artists not working for free” thing later. Is free a good thing? Yes and no. Benjamin Franklin has a saying I’m going to adopt for how I feel about FREE.

Free is an excellent servant, but a terrible master.

But while I’m working on those posts, let’s return to the discussion we began—the notion of unfriending. My first post was about why we are wise to keep as many friends as possible (even for folks not out to specifically “build a brand”) so I recommend checking it out.

And on to the next leg of our adventure. Here’s the deal…

People are Not THINGS

Guess what? You are not a gadget. You have value and have meaning simply by being you. So keep being spectacular 😉 .

Whether we want to admit it or not, unfriending is a form of rejection. On Twitter I’ve never paid attention to my numbers. It was the same way on my FB profile until I got close to that 5000 limit and then, every time someone bailed?

It was obvious.

For all I know, it could have been a bot that was suspended, but in my mind?

Image courtesy of Flickr Creative Commons
Image courtesy of Flickr Creative Commons

No one likes rejection and rejection hurts feelings. Why hurt feelings if we don’t have to? Do you like being treated like a “thing”? I don’t, so I don’t do it to others.

When we “add as a friend” we are entering a relationship based on social norms which are the rules that guide and govern human relationships. Treating human beings like they’re an e-mail list to be culled is unkind and breaks the social contract we agreed to.

Socia Media Isn’t All About US

If people aren’t “things” that means they do not exist solely for our amusement/benefice. It’s why I loathe it when people make announcements that they’re cleaning up their friends list.

Well, if we have never talked or you don’t like or share my content I am cutting you.

Passive aggressive much?

Seriously? Who does that in real life?

You haven’t been within 500 feet of me in the last year so this protective order shouldn’t bother you.

You haven’t called me since last year so it shouldn’t hurt you that I blocked your cell number.

What do we do in real life? We go on! If people stop by or call or we run into them? We’re pleasant. We don’t act like a bunch of drama queens.

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First of all, quit thinking the world revolves around you. It doesn’t. It revolves around me 😀 .

Kidding!

Someone might not be liking or interacting with our content for any number of reasons.

Maybe they had a major surgery or life event (a death) and haven’t been on-line. Maybe they haven’t yet figured out how to use Facebook but eventually will. They may not be interacting with us simply because of Facebook’s algorithms. Our content might just not be showing up in their feed. Period.

It isn’t personal.

(Though unfriend and it is totally personal.)

Thus, it’s rather unfair to unfriend people because they aren’t interacting with us. That person could be the greatest connection we ever make so unless they are actively and chronically misbehaving? Leave it alone.

I said, chronically misbehaving…

If a person generally has great posts and suddenly posts or likes something that offends you?

Move on.

If they have a bad day?

Move on.

If Something is Phishy, It Might Be Phishy

Image via Flickr Creative Commons courtesy of Maarit Lundback
Image via Flickr Creative Commons courtesy of Maarit Lundback

I once got a really racy message from a female author on social media. I’d never talked to the woman but I took a look at her wall and the message was SO off when laid in comparison to her content (that and there were a crap-ton of spelling and grammar errors).

Instead of unfriending, I politely messaged back I wasn’t interested in a rendezvous with handcuffs but thanks for the compliment. Turns out she’d been phished and was mortified. Porn bots had been messaging everyone in her list.

But, had I not messaged her back, she would never have known why people were fleeing from being her friend.

A good friend tells you when you have digital pigeon poo in your hair. Come on, folks!

We’re Going to HAVE to Give Some Grace

Image via Flickr Creative Commons, courtesy of Thomas Ricker.
Image via Flickr Creative Commons, courtesy of Thomas Ricker.

Just like we do in person. In real life, we give others latitude and that’s why we can remain friendly. Expecting everyone to behave perfectly 100% of the time is as ridiculous on-line as it is in person.

Also, remember we might not know as much as we think we do, so the benefit of the doubt comes in super handy.

Since we’re talking about the subject of unfriending I’ll share a story. Back at the holidays, out of nowhere I was hemorrhaging friends on Facebook. Like 30 people unfriended in the course of a couple of days. I’m at the 5000 limit so it isn’t all that unusual to lose one or two people a day, but 25+ was just bizarre.

It wasn’t until a childhood friend publicly shamed me for “liking” a post that I realized what happened.

NOTE: Facebook announces every time you fart in the sidebar unless you change the settings. I choose not to. I feel that if everyone can’t see what I’m doing I probably shouldn’t be doing it on-line. I generally avoid privacy settings because I believe they’re the water wings of the digital world and create a false sense of safety that can land us in big trouble.

Anyway…

Apparently, I had “liked” a seriously tasteless cartoon. But the thing was, I never actually liked it at all. I have an android phone with a touch screen. Very often when I am using my finger to scroll through my feed, I accidentally hit things. Sometimes I like things unintentionally.

It happens.

I actually did get somewhat angry with the friend for calling me out and shaming me publicly and politely confronted her over it (and she apologized). We aren’t just social media friends, we’ve been friends since the age of five. This person knew me. She even admitted that she was shocked I’d “liked” this cartoon.

My response?

So, if what you saw was unlike anything I’ve ever shared. If it was so grossly out of character it even gave you pause, why not just message me and give me a heads up? Hey, Kristen I saw you liked this cartoon making fun of kittens being punched in the face. That seems odd and not like you at all. Were you phished?

But at least my friend was brave enough to say something and I did thank her for that because then I could go back and “unlike” that cartoon (thus solving the mystery of the missing friends). But what gets me is this. How many people automatically saw one thing they didn’t agree with and they hit the unfriend?

And that is neither here nor there because if people are going to leave that easily then *waves*.

But why are we THAT sensitive and is it healthy?

Diverse Friends Help Critical Thinking

Kristen as Redneck Barbie
Kristen as Redneck Barbie

I’m a born and raised Texan. Enough said.

It’s pretty easy to spot where I sit on the ideological spectrum upon meeting me. But, if you look at my biggest friends, most of them look nothing like me. I collect Jews, Muslims, atheists, Wiccans, democrats, socialists, communists, libertarians, vegans, gays, feminists and on and on and on. We are more than our faith or political party, and liking people who are just like we are is no great accomplishment.

Living in an ideological echo chamber is bad and it’s especially bad for authors.

First of all, it makes your brain turn to pudding. If no one ever challenges what you believe and makes you actually have to articulate why you feel a certain way, it kills brain cells. Everyone sitting in a circle saying the same stuff rots the noggin.

Last I checked, we writers needed a good noggin to do what we do.

It’s a False Reality

Original Image via Flickr Creative Commons, courtesy of Anurag Agnihotri
Original Image via Flickr Creative Commons, courtesy of Anurag Agnihotri

Everyone agreeing with us isn’t life. I often wonder if this is why millennials are having such a tough time interacting in person. They aren’t properly socialized. They’ve grown up in a world where they can craft and cultivate their world to never ever be uncomfortable, so when they get into reality, they have no idea how to get along. They crumble or explode the second someone has a different opinion.

Writers, we are selling books to all kinds of people, and some of them are not very nice. Some are downright trolls and if we insulate ourselves in this false reality on social media? We are ill-prepared to deal with the very real difficult people we will all eventually face.

My fear is that this ability to friend and unfriend and edit and redact is creating a world where no one is allowed to be different lest they be punished.

People Have a Right to Be Different

Image courtesy of Rafael-Castillio via Flickr Creative Commons.
Image courtesy of Rafael-Castillio via Flickr Creative Commons.

Guess what, you do not have to agree with me on everything for me to like you. And if we can only be friends with people who agree with us then we need to get rid of the Pampers and grow the hell up.

Adults can actually handle someone else having a different opinion.

I get so tired of seeing people being bullies on social media. “I am just announcing that if you don’t agree with me on X issue then I am unfriending you.”

Really. Just really. Are we five?

So we get along in 9,000 other areas. We share a mutual passion for history, books, kittens, jokes, Star Trek, but if I support X political candidate you’re out? Can I offer you a sippy cup and some used DVDs of Yo Gabba Gabba?

We mere mortals have been handed the greatest tool to change the world in the history of humanity and all we can do is play digital dollhouse? Because when we bully people that they have to be just like us, that’s what we’re doing. Carefully crafting and positioning everyone who can be in our little artificial habitat.

This world is screwed up and needs changing. And we adults are going to change it, not a bunch of thin-skinned babies who need Political Pull-Ups.

To be successful in life we are going to have to play well with others. Yes, what we learned in Kindergarten was pretty much all we needed to know about life. We are going to have to work with all kinds of folks who are a different race, creed, religion or political leaning and we are wise to learn how to navigate differences without anyone crashing on the rocks. We have to learn that a heated disagreement is simply one event on a timeline and move past it.

*waves at Frank (RantingMonkey)*

When Frank initially commented on my blog, he was on the spicy side. So I was a tad extra spicy. But you know what? We calmed down, saw we weren’t really all that different and the differences? Eh, fuggetaboutit.

My PEEP! Yes, we are now pals and pretty dang good ones, too.

If I’d unfriended everyone who was unlike me (or only friended Kristen Clones), I’d have missed out on some of the kindest, most generous and brilliant people I’ve had the honor of knowing, loving and serving.

Come on! GROUP HUG!

What are your thoughts? Though please keep any political, social or religious commentary on the down-low. We can share general experiences here without this turning into a political rant on Fox/CNN.

Do you think it is ironic that we have the abilities to share ideas more now than ever in history, yet have become more closed-minded than ever? Do you get to the point where you don’t even want to share an opinion for fear of being bullied? Have you ever had something happen to your accounts (I.e. hacked) and people just unfriended instead of saying something?

Are you concerned that this Photoshopped/crafted world is unhealthy for us? Are you super grateful for the friends you have who are super different from you? Do you gain new insights and perspectives?

I really DO love hearing from you!

To prove it and show my love, for the month of FEBRUARY, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel.

Finally caught up and got us two winners for December and January. Normally I am faster but been blessed to have a lot of blogs go viral as of late. Congratulations to:

December’s Winner: AmieGibbons15

January’s Winner: Lisa Fender 

Please e-mail me a Word document with your 5000 words to kristen at wana intl dot com.

Double-spaced, inch-inch margins, NTR font. Congratulations!

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

WANAs at DFWWWCon
WANAs at DFWWWCon

What is a “friend?” That’s a good question. One of my personal peeves about The Modern Age, is that English is a very rich language and too often words are employed as a synonym when they aren’t. A HUGE bugaboo? A 13 year-old girl cannot be mature unless maybe she survived a concentration camp or other horrific events (and even then she could actually be emotionally stunted). Maturity only comes from life experience. She is too young to be mature.

The kid can be precocious, meaning she seems very adult-like. The danger in using these two words as synonyms is they AREN’T. Often a precocious child will be given more freedom than is age-appropriate or even handed burdens and responsibilities that are NOT age-appropriate.

For instance, I did most of the accounting, banking and bills by the age of twelve. I helped my mother get through nursing school, cleaned the house, packed the lunches and made the meals. A year earlier, my biggest concern had been scoring a Cabbage Patch for Christmas and where I put my favorite Barbie. Growing up happens quickly after divorce (especially a in home about as functional as the Jerry Springer Show).

Image via Flikr Creative Commons, courtesy of Geriant Rowland
Image via Flikr Creative Commons, courtesy of Geriant Rowland

Anyway, my point is this. Words have POWER and we need to respect that. When I go onto LinkedIn? I don’t see the same camaraderie as Facebook, because they use the term “Connections” which keeps the psychic distance, well…distant. Also, people generally are talking about professional things, not necessarily posting pics of the new grand baby or their beautiful garden or failed attempt at a chocolate soufflé.

Same with Twitter. We have “followers.” Most people who are active on Twitter, unless you are part of a TRIBE like #MyWANA, conversations and ideas float past. We talk, chat, have fun. If someone is a flaming a$$clown, we block. We really aren’t vested in a tiny picture and a stream of 140 characters.

Facebook is different and I think that’s what makes it really powerful. Facebook uses the word “FRIEND.”

The Good 

What a WANA Coincidence! (Susie Lindau, Moi, Julie Hedlund, Piper Bayard)
What a WANA Coincidence! (Susie Lindau, Moi, Julie Hedlund, Piper Bayard)

I “friend” all kinds of people. Yes, I am a conservative gun-owning Christian but I have friends who are Wiccan, communists, socialists, liberal, gay, Muslim, Buddhist, atheist, vegan, pagan, or even just plain weird or seriously normal (which scares me more because I am one of the weird ones).

What using the word FRIEND does is it humanizes and connects me emotionally to people very different than I am. Folks I might not have sought out as friends in person, namely because I’m an introvert.

Also, geography and not being a bazillionaire prevents me from traveling the globe making friends on other continents who possess other perspectives, ideas and opinions to enrich my own.

Facebook “friend” interaction makes people I might not philosophically agree with people. I see their cat pics, funny memes, love for Star Wars, the office they are proud they just finished painting…and I am part of their world. In fact, on Facebook, I have more “human” interaction than with people I know in person.

I have lived in the same house for five years. My neighbor finally asked me to housesit and feed the cats.

I didn’t even know she had cats.

Are they single and dig Ginger Guys?
Are they single and dig Ginger Guys?

I had no clue what her house looked like inside or even what other family members looked like until I stepped inside to fill food bowls and scoop litter boxes.

Facebook can be very personal and that is a GOOD thing. We need more of that. I have had some fantastic debates and discussions with people who are very unlike me and oddly, more often than not, we find out we really are a lot more alike that it might appear on the surface.

I’ve taken trips to hang out with people I met on-line. In turn, they’ve come to stay with me. I’ve gotten people jobs, helped them relocate, or even introduced them to other WANA Facebook peeps who might be in the area where they are moving so they have an instant group of friends in a new city.

My FACEBOOK friends have been there to offer emotional support through accidents, surgeries, death, support I could NOT get from family because they were just as distraught. I was not ALONE at two in the morning when Spawn was in emergency surgery after a terrible accident knocked his four front teeth up into the maxilla.

It was a FACEBOOK friend (and WANA) Rachel Funk Heller (a purple-haired liberal Flower Child) who stayed up talking to me to keep me awake when I was the lone caretaker after my sister-in-law had an excruciatingly painful surgery on both eyes. I COULD NOT go to sleep and miss giving Kim her pain meds. It was Rachel who kept me awake from Hawaii by making zombie jokes.

Facebook friends are as real as it can get. Yes, some are closer to me than others, but ALL are real and ALL are friends (to me).

And on the business side of things…

Connecting with people is the WANA Way for building an author platform. In a sea of endless choices we will default to who we “know” and like and these relationships can be critical to our success. If we hope people will buy our books or recommend them, the least we can do is consider then a friend for-reals.

The Bad

Original image via Flikr Creative commons, courtesy of Manuel W.
Original image via Flikr Creative commons, courtesy of Manuel W.

Using the word “friend” should mean something. Yet, often when someone does or says something hurtful or is on the opposite end of being hurt, I see things like, “Well, these are just Facebook friends, not ‘real’ friends.”

Thing is, that specific word elicits something in the human mind. It makes an association. X Person=Friend.

We have to be careful being dismissive of this (likely) subconscious phenomenon in others. It’s akin to using someone for a purpose (interaction, conversation, connection) then placing little or no value on that individual or their feelings. There are no consequences for being hurtful because the “Other” wasn’t ‘real’ anyway.

Though maybe this is a poor example, it’s like that one-night stand where one person thinks there is a relationship beginning and the other just had a great time and has moved on.

The Ugly

Meet the "Facelessbook Friends"

I HATE politics, religion and social issues being meme-ified, especially when they are hateful or negative. These are SUPER COMPLEX issues that just can’t be boiled down into a meme. Most of the time, these attack posts just evoke raw knee-jerk emotion for those on the other side.

No thoughtful debate comes from this, just hurt feelings and more division. I am adamantly opposed to ANY meme that makes ANY group the “Faceless Other.” It’s dangerous and is the beating heart of hate, bigotry, racism and on and on.

If we study history, that is DANGEROUS territory. When we can make another group less than human? Fill in the rest.

I’ve seen memes comparing all Christians to Westboro or the KKK. I’ve seen memes calling all Muslims rabid Jihadis. That is just moronic, unproductive and, bluntly? Cruel. I might not support or agree with a group, but I will not tolerate them being dehumanized.

***Westboro is the exception and they did it to themselves 😛

Anyway…

I found myself on the bad end of this a couple days ago. A Facebook friend who I know and like, posted a meme essentially comparing Texans to Al-Qaeda Jihadis (and this wasn’t the POINT of the meme, but it was not a CLEAR meme).

And BOY did I have a PTSD moment. All I felt explode inside me was anger and hurt.

Screen Shot 2014-06-25 at 12.49.05 PM

I was transported back to the moment my 6’6″ husband came home from drill and broke down in tears because he’d just been given orders to deploy to Afghanistan. All I felt was the six months of hell, the non-stop crying when I noticed EVERY cemetery, funeral home and gravestone maker in DFW. It was as if I’d been emotionally side-swiped (which I KNOW was NOT the intent of the person who posted and we made up and all is good.).

Screen Shot 2014-06-25 at 12.47.22 PM

This isn’t to say we need to be all happy-happy melba toast, but let’s be honest. Most of the time? We know “those” memes when we see them.

Some we might even agree with or find funny, but that doesn’t mean it’s good to publicly share. My challenge to all of us though is to simply take a moment to think before we share. There could be someone on the other side it could devastate, especially because the “attack” is coming from a “friend.”

A Better Approach?

Having been abused, I steer clear of any meme or article or video about child abuse unless it is something POSITIVE and empowering. For instance, this is BRILLIANT. It’s a sign using lenticular printing. Someone the size of an adult sees one version of the poster. Anyone the height of a child sees a way to reach out for help when they are in a high-risk situation (and ADULTS cannot SEE IT).

This is VERY different than posting graphic memes of little kids who’ve been victimized. Yes, I want to support something I believe in, but those on the other end aren’t subjected to something that might be traumatic. It’s also EMPOWERING. We don’t feel sucker punched by our feed.

If there is something graphic we might want to share, it’s better done in a link with a warning, so the person has a choice to go there or not. I even do this with funny stuff. I am generally PG-13 in all I post, but if there is a REALLY funny video, I will say, “Hey, adult language.”

We Can Change the World by Being POSITIVE

Susie Lindau, the bravest WANA of all bringing breast cancer awareness in her won Susie Style...
Susie Lindau, the bravest WANA of all bringing breast cancer awareness in her won Susie Style…

All of us have faiths, beliefs, ideas, etc. and we have a right to have them and be different. We have a right and a duty to be passionate about those beliefs. And guess what? I don’t have to agree with others and they don’t have to agree with me. And that’s OKAY. Anything else is a police state, which is the definition of un-fun.

We can all support our beliefs by being passionate about we love instead of bashing what we hate. Love is always more powerful anyway. When memes or links or whatever are non-threatening, people might pause to listen and maybe even see another point of view. We change minds by changing hearts.

But here’s the thing. A hardened heart needs to be softened to be remolded 😉 . When we spout off attacks, all we do is build armor so thick the heart disappears and might even wither and die.

Facebook is a tool. How we USE it is our choice. Make people MORE human or render them faceless, heartless “things?” We have the power to decide.

We Need to Get Over Hurts

I know a lot of reflex options involve, “Report” or “Block” or “Unfriend.” You know what? I got over un-friending people who hurt me ONCE when I was about five. If someone hurts our feelings? Cry, dust off, then shake hands and go ride digital bikes. We need to be grown-ups. Now, this doesn’t mean if someone is relentlessly spewing hate and ad hominem attacks we have to tolerate that. We shouldn’t in life. Both extremes are BAD.

We all need to learn to make up and move on. Image via Wikimedia Commons
We all need to learn to make up and move on. Image via Wikimedia Commons

Hitting an Un-Friend button is a lazy shortcut that doesn’t repair relationships and leaves an open wound. Life is better when we are whole and when others are there to make us better than who we are alone.

What are your thoughts? Do you view Facebook friends as real friends? Maybe it is just my personality. If I SAY you are my friend, I MEAN it. I say what I mean and mean what I say. But maybe I am being childish.

Do you know your on-line friends better than people you know in person?

Have you ever been sucker-punched in your feed? Have you had posts you liked and then stopped yourself from posting because you were concerned you might unwittingly hurt someone? Do you seek out all kinds of friends? Or do you stay in the comfort zone? Why? And feel FREE to disagree just be nice or civil, please :D.

I LOVE hearing from you!

To prove it and show my love, for the month of JUNE, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

ANNOUNCEMENTS:

If you feel you might have the vapors after reading all of this, no worries, I offer classes to HELP.

SATURDAY is my  Antagonist Class  ( June 27th). Use WANA15 for $15 off. This class will help you guys become wicked fast plotters (of GOOD stories). The GOLD level is personal time with me either helping you plot a new book or possibly repairing one that isn’t working. Never met a book I couldn’t help fix. This will save a TON of time in revision and editors are NOT cheap.

For more help with your social media/author platform/author brand, please check out Rise of the Machines—Human Authors in a Digital World.

By Jay Donovan
Hi everyone,

Kristen is recovering from a couple of all-nighters spent caring for a loved one. I’m sure she’ll have plenty to say about it over the coming weeks. She should be back tomorrow. I take that back, she will be back tomorrow,even if I have to drive to TX and make her write a blog post Weekend-at-Bernie’s style.

Today’s post is an excerpt from a bonus lesson from Lisa Hall Wilson’s six week Facebook course. Lisa is a fantastic teacher and one of my favorite online people. She is currently teaching four classes at WANA Intl:

Building A Tribe Using A Facebook Profile
Using Your Facebook Profile to Build Platform
How To Write In Deep Point Of View (POV)
How To Get Them Talking – Interview Like A Journalist

Thanks Lisa for giving us a sneak preview at this new lesson!

WANA Facebook Maven Lisa-Hall Wilson
WANA Facebook Maven Lisa-Hall Wilson

Facebook Groups

Indie authors especially are very good at innovating and finding creative solutions to problems they face trying to connect with their readers/fans. Recently, former lit agent Nathan Bransford posted about the ongoing bully/gang-mentality that’s become prevalent over on Goodreads. People were leaving bad reviews of books they’d never read, or just didn’t like the title or subject matter of. (Read the post here.)

Authors had no way of policing their Goodreads pages, and real fans were turning away because of the bullies and bad reviews.

So they innovated.

How Authors Are Using FB Groups

I often get people inviting me (or force adding me) to closed groups which are really just book launch announcements. Not cool. That’s just spam. Don’t do that. However, some authors are using groups the proper way with amazing success.

Growing a tribe or community around your writing is usually a common goal for all writers regardless of their genre. Easier said than done. Building a community or tribe takes time, effort and intentionality.

To combat the lack of control over on Goodreads, authors have turned to closed FB groups instead.

 

Street Teams

When an author is about to launch a book, they may create (or fans create for them) a street team. I’ve seen these used as incentive to pre-order books. These are the most dedicated and enthusiastic fans you can have. They are your mavens, they generate word of mouth enthusiasm, share your work, post reviews, buy copies for family and friends. This is marketing gold you can’t buy.

Author Strategies

These closed groups are well organized and only genuine fans of the books are accepted as members. Some authors use these groups to send out information to join a street team, help get the message out about their books, events, coming soon and cover reveals, help name the book, etc. Some of these groups have tens of thousands of members. It’s a vibrant hidden community free of trolls because the author admin has the power to turf those who break the rules of the group. There’s no spamming, and readers find it a much safer environment than Goodreads right now.

Authors show up daily to talk to fans, to give that glimpse behind the curtain – they want to see Oz. Authors are growing these groups by placing links to them in the back of their books – as opposed to their websites. It’s an insider club.

Benefit of Closed Group

The big benefit for a closed group is that you have to be a member to see the content. It may show up in your news feed because you’re a member, but your friends won’t see it unless they’re also members. This way members can also share inspiration photos of guys (etc.) and it doesn’t show up on their walls or their friend’s news feeds. You can’t use a group with your Page though, only your Profile. Many Indie authors have what I call a place-holder Page but are only active on their Profile.

Book Promotion

Authors are inviting fellow Indies into these groups to help promote the upcoming book launch often. So XYZ author is invited to participate. The group members are alerted that “XYZ author will be here to spend time with you all. She’s giving away a copy of her… book.”

The author admin creates a thread linking to the free giveaway. The protocol is that XYZ author never mentions their own books. They talk about their favorite heroes/heroines in author admin’s books, etc. This helps promote author admin’s books and helps XYZ author get new readers – and nobody gets spammed!

Author Cooperatives

Authors are teaming up with others who write in their genres, etc. to offer book promos together, boxed sets, etc. This is all being done in closed FB groups.  Authors are sharing info and insights into marketing, promotions and ads. They’re working together to support each other. That’s the WANA way.

**************
Lisa has been using Facebook since 2007, and has been a paid administrator, content creator, and consultant for more than three years. She manages Pages for non-profits and small businesses in Canada and the United States. She’s a freelance journalist with nearly 100 articles published, and has counted non-profits such as World Vision Canada as clients. You can find her hanging out on the WANA Intl Facebook Page most days or at her website.