Kristen Lamb

Author, Blogger, Social Media Jedi

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Posts Tagged: fear

Image via Flickr Creative Commons, courtesy of Noemi Galera.
Image via Flickr Creative Commons, courtesy of Noemi Galera.

The single greatest challenge you will face in trying to accomplish anything great is FEAR. FEAR is nothing to be underestimated and we need to learn to manage it if we want to succeed. I remember being a kid and Dune was one of my favorite movies. At the age of ten I memorized Paul Atreides’ mantra:

“I must not fear. Fear is the mind-killer. Fear is the little-death that brings total obliteration. I will face my fear. I will permit it to pass over me and through me. And when it has gone past I will turn the inner eye to see its path. Where the fear has gone there will be nothing. Only I will remain.”

At the time I just thought it was a seriously cool movie line. It was only when I grew older that I began to truly understand how powerful these words were.

Fear IS the mind-killer. Remember last time we talked about how vital it is to make sure we have our heads in the right spot. Where the mind goes, the man follows and if we are scope-locked on all the stuff that overwhelms and terrifies us? We are doomed before we start. Our head is not in the game.

Fear is the little-death that brings total obliteration.

I find it so fascinating that Frank Herbert called it the “little-death” but isn’t it? Fear is not real. Fear is the work of imaginations and yet those small cracks are what can bring everything crashing down.

I will face my fear.

Words have tremendous power and we as writers are wise to appreciate this. We might be sinking into despair. We are anxious and can’t sleep. We can’t focus and so we say things like, “I am tired” or “I’m depressed” but by using these blanket statement copouts we are only feeding the very thing feeding on us. We need to face it. NAME IT.

It is okay to be afraid. It is okay to give that fear a name because until we know what it IS, we can’t fight back. What is the first thing any doctor does when we come into the ER? He finds the thing’s NAME. Sure our chest hurts and we are sweaty and dizzy and our blood pressure is wrong but that could be anything from cardiac arrest to a panic attack. NAMING what is going on is vital for any kind of treatment.

Do we really want a doctor cracking open our chest because we are having a panic attack? Conversely do we want the doctor to recommend yoga when we have a blocked artery?

I will permit my fear to pass over me and through me.

Feel the emotion. Don’t stuff it. No I don’t need a sandwich, a drink, a nap, a trip to the mall, or yet another pass through Facebook. I need to feel what is going on instead of self-medicating or avoiding it. It’s like a squall line. Just let it pass over and beyond.

Where the fear has gone there will be nothing. Only I will remain.

Here is the deal, fear isn’t (often) real and even when it is? It isn’t permanent unless we permit it to stay. We will still be here.

So why do I talk about all of this? Because we have to face and conquer fear every single day and maybe you are experiencing symptoms of fear but you aren’t aware of it. Time to peer down that dark alley of the soul…

Image courtesy of Flickr Creative Commonse, via Pedro Rebeiro Simoes
Image courtesy of Flickr Creative Commonse, via Pedro Rebeiro Simoes

You Don’t Finish

I can raise my hand and attest I am guilty. I have too many things that I start and I don’t finish. Is this because I am lazy? Hardly. Is it because I don’t love what I do? Not at all. If I get really, really honest and make a list of all the things I have left undone, I can often see fear staring back at me.

A quick story to illustrate…

I remember being SO confident when I scored my mega-agent out of New York. He thought I was brilliant and fresh and my book was sheer genius. I was on CLOUD NINE and bulletproof. I was so sure that I’d have a book deal instantly because Russ was that powerful of an agent.

I remember when I signed with him talking on the phone and he said, “Okay, here is how it is going to go down. Once I get your proposal I am going to make a few calls and then things are going to happen very fast. Are you ready for this?”

GOD YES! Put me IN Coach!

So a month passes, then two, then six and all this time my confidence is leaking out like air from an overfilled balloon *Kristen’s ego makes long farting sound*. After a year and a half?

Nothing.

I had avoided talking to my agent because I just couldn’t bear being a failure. Finally, I had to do something so I emailed and he gave me the news I knew was coming but had avoided. NY didn’t want a social media book. They believed my teachings were the tip of the spear and were afraid of it.

And I know all of this sounds seriously weird because every publisher at the time was requiring social media for all of its authors. I had many long and grueling conversations with authors who are household names who’d come to me vexed out of their minds because their publishers wanted to know why they didn’t have a million FB fans. They were desperate for help.

But these same publishers that were requiring social media, didn’t want the manual.

*head desk*

I was crushed. I didn’t want to be self-published. I wanted to be legit. I wanted to be a Random Penguin but it wasn’t in the cards. So, I gathered what was left of my ego and self-published Rise of the Machines—Human Authors in a Digital World because my ego was not as important as you guys’ futures.

But how long did I sit on that book?

Too long. Too long would be the answer.

I was terrified of failing. I was terrified of being grouped in as “one of those self-published hacks” even though I knew (in my mind) that self-publishing was just as viable as legacy and in many ways MORE viable. My head and my heart just could not get on the same page because I was afraid.

So fast-forward a couple more years and I have finished this AMAZING romantic suspense. I send it to an agent friend and she loved it…but didn’t rep the genre. She told me the book was awesome and to just query publishers direct and she would handle the contract. I got rejected. Then a publisher accepted (then they were no longer financially solvent so I didn’t feel good about signing). Then another rejected. So about this point I am batting 500. 50% love the book and 50% don’t want it.

I couldn’t leave the book unpublished any longer even though it was tempting. All the voices were there.

You teach writing, so if your book sucks you are FINISHEEEEEED.

Why can’t you get a real publisher?

Maybe you should stick with social media.

And what did I do? Again, I sat on a great book…because I was afraid. I was afraid of failure, of you guys tossing digital tomatoes at my work. Even though I know there is NO way to write a perfect book. I have read reviews for every book I adored and thought was perfect and someone else hated it. I knew this. I know this. But I was still scared sh….. witless.

But I have learned that when I feel fear that 1) it is often BS and nothing to really be afraid of and 2) it is generally a good sign I am going in the right direction. So I made some more connections and now my book is with a new and amazing publisher who I think is a great fit. Maybe the book flops. I dunno. I won’t know until I put it out there.

I was afraid of failure but also afraid of success.

What if it does well and it is the only book in me? And I can’t do it AGAIN?

Yeah well we will cross that bridge when we get there.

So if you have things you are NOT finishing, ask yourself WHY? What are you afraid of? Then do it anyway.

You Fixate on What You Can’t Control

I can always tell when I am operating in a place of fear when I pay attention to what is on my mind. What am I constantly complaining about?

***Which first of all, ditch complaining. Complaining alone is a BIG RED FLAG something is wrong.

Often we will fixate on the things we can’t control at the expense of things we can because it offers us a handy excuse if everything craps the bed. If I spent my time moaning about how unfair it was NY didn’t want my book instead of hustling and figuring out how to unleash my book onto the world?

I’d still be complaining. Then, when I never published the book and my career as an expert withered and dried up, I would have someone to blame other than myself. I sure wouldn’t have the single most popular book on branding for authors.

Same with the fiction. I had a choice. Whine about the rejections and shelve the book and hide as a blogger or suck it up and step it up.

Well, I would have been a huge deal if only someone else had done X.

NOT TODAY!

You Can’t Make a Decision

Here’s the deal. No decision is still a decision. But often when we are scared we hem and we haw and we fail to ever decide because deep down we know if we put it off long enough? Someone else WILL decide for us. Then, if it goes badly, we have an out.

Early in my writing journey I bounced from genre to genre to genre. Maybe I was a romance writer, no a thriller writer, no science fiction. Notice how this looks a lot like never finishing. Decide and commit. Do it afraid.

There are a lot more symptoms of fear but these are the three BIGGIES. Remember that nothing great is ever going to happen in your comfort zone. Courage isn’t the absence of fear, it is doing X in spite of fear.

This business is really really hard and it requires us being so vulnerable and it is super easy to get kicked in the confidence. Rejection sucks. It hurts. But failure isn’t permanent. Neither is success. All of this will pass over us and through us and…

ONLY WE WILL REMAIN.

A huge way to combat fear is like I said, we gotta name it. Then we need to make a decision and if it still scares us? Get help. If you are afraid your book is crap? Hire a pro to look at it, be honest and tell you how to fix it. Heck, email me kristen at wana intl dot com. If branding scares you? Take a class. Got a bunch listed below and anyone who has taken my classes will tell you I move heaven and earth to help you. I can be that big badass sister you need to help you sleep at night.

Get a mentor to guide you.

I have a handful of things on the business side of publishing that are freaking me out right now. Why? Because I don’t yet UNDERSTAND them. Bookbub? How does it work? So what did I do? I called in favors from people on-line, people I have served and asked, “Hey I am freaked out. Can you help a Sistah OUT?”

WE ARE NOT ALONE.

What are your thoughts? I have been struggling with confidence lately. Off my game, out of my groove. I know it is because I am doing and trying new things in new areas where I am NOT the sole reigning diva and that scares me. But I am here. We are here. We have each other.

Do you succumb to your fear too easily? Maybe spend too much time with distractions? Or complain and whine about stuff you can’t change? Hey we ALL do it. No shame here, my kiddos. Write down what you fear. Here, in the comments and we can bond.

I fear that none of what I do matters. That I am really not making a difference and I really didn’t earn any of my success. It was all a fluke or an accident and one day people are going to wake up and see I have no idea what I am doing.

There, got you started 😀 .

I love hearing from you!

And to prove it and show my love, for the month of JANUARY, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

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Branding Master’s Class Series with Kristen Lamb THREE social media classes, ONE low price. Only $99. It is literally getting one class for FREE!!!! 

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Pitch Perfect—How to Write a Query Letter & Synopsis that SELLS January 28th

When your Name Alone Can SELL—Branding for Authors February 10th, 2017

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Blogging for Authors February 3rd

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on

Kristen Lamb, WANA, We Are Not Alone, WANA Commons
Debbie Johannson WANA Commons

Fear is the most important tool in any writer’s toolbox. Fear is the beating heart of conflict, no matter the genre. Fear of death. Fear of losing love, not finding love, not recognizing love. Fear of change. Fear of remaining the same. In Cormac McCarthy’s Pulitzer Prize-Winning Novella The Road, the story was less about a fear of death and more about the fear of survival at the expense of one’s humanity. In The Joy Luck Club, Amy Tan explores the fear of continuing generational curses.

In Winter’s Bone, Woodrell examines fear of family, what it takes to possibly betray family and risk death by turning on kin. In Virginia Woolf’s classic Mrs. Dalloway, Woolf probes the fear of being meaningless. Alduous Huxley’s Brave New World explores the fear of government, the tendency of the masses to devolve to mediocrity, and the dangers of society that only exists to seek empty pleasures and instant gratification.

Suffice this to say that I believe all great works (even outside of Horror) tap into our deepest primal fears, probe them, open them, expose them and maybe even (if we are fortunate) give us a glimpse of a cure.

Kevin continues today with a final word about horror.

****

We’ve discussed many things in the past few days about why the horror genre is important, why writing it is important and hard, but I’d like to offer this final thought: if we expand our definitions of horror past chainsaw wielding maniacs and human centipedes, we find that horror, at the root of it all, is often about a quest into the unknown.

As I’ll detail in one of my workshops at WanaCon, almost all the horror plots involve some level of discovery, penetrating the unknown. So horror exists not only because of mankind’s universal fears and a desire and NEED to deal with those fears, horror exists because there exist those special folks – horror writers – who are consumed with the desire to KNOW things, to ask questions that others would never think of asking, or, as the case may be, never dare ask.

I’d like to leave you with this final thought from Stephen King’s Danse Macabre, about why some of us blessed (cursed?) folks are drawn to writing horror:

“As you get ready to leave, think about this…or brood upon it:

Unknown.
Unknown.

The Story of “Little Miss Nobody”

On July 6th, 1944, the Ringling Brother and Barnum & Bailey Circus was giving a performance in Hartford, Connecticut, before 7,000 paid customers. A fire broke out; 168 persons died in the blaze and 487 were injured. One of the dead, a small girl thought to be six years old, was unidentified. Since no one came to claim her, and since her face was unmarred, a photograph was taken of her and distributed locally and then throughout the U. S. Days passed, weeks and months passed, but no relative, no playmate, no one in the nation came forward to identify her. She remains unknown to this day.

The job of the fantasy writer, or the horror writer, is to bust the walls of the tunnel vision we develop as  adults, bust it wide for a little while, to provide a single powerful spectacle for the third eye (our imagination). The job of the fantasy-horror writer is to make you, (the reader), for a little while, a child again.

And the horror writer himself/herself?

Someone else looks at that item about Little Miss Nobody – still unidentified – and says, “Jeez, you never can tell, can you?” and goes onto something else. But the fantasist begins to play with it as a child would, speculating about children from other dimensions, about doppelgangers, about God knows what else.

It’s a child’s toy, something bright and shiny and strange. Let us pull a lever and see what it does, let us push it across the floor and see if it goes rum-rum-rum or wacka-wacka-wacka. Let us turn it over and see if it will magically right itself again.

In short, let us have our Fortian rains of frogs and people who have mysteriously burned to death while sitting at home in their easy chairs; let us have our vampires and our werewolves. Let us have Little Miss Nobody, who perhaps slipped sideways through a crack in reality, only to be trampled to death in  a rush from a burning circus tent.

“It’s the best set of electric trains a boy ever had,” Orson Welles once said of making movies; the same can be said of making books and stories. Here is a chance to bust that tunnel vision wide open; bricks flying everywhere so that, for a moment at least, a dreamscape of wonders and horrors stands forth as clearly and with all the magical reality of the first Ferris wheel you ever saw as a kid, turning and turning against the sky.

Image via Flikr Creative Commons, courtesy of Greg Koenig
Image via Flikr Creative Commons, courtesy of Greg Koenig

“Someone’s dead son is on the late movie. Somewhere a foul man – bogeyman! – is slouching through the snowy night with shining yellow eyes. Boys are thundering through autumn leaves on their way past the library at four in the morning, and somewhere else, in some other world, even as I write this, Frodo and  Sam are making their way toward Mordor, where the shadows lie. I am quite sure of it.” ~Stephen King, Danse Macabe

This is the best way to end my series, I think. I’ve tried to say some very noble things about the importance of the horror genre, and how it’s just as valid as any other genre, and why writing good horror is just as difficult as writing the next Great American Novel.

But all those comments come from my critical, analytical side (where I live every day as an English teacher), and all my own noble and worthy writing goals have become very rooted in my subconscious. What really pushed me toward the horror genre to begin with was the eternal, burning question: Why? and its inevitable follow up: What if…?

And for me?

The horror genre, the genre of the fantastic and strangely beautiful wonders and horrors, simply offered me the most room to play in. I could write a story about a father mourning the loss of his son, and, gripped by guilt, how he goes and sits next to a pond to watch the ducks, and maybe somebody rides by on a bicycle, and then through some heavy exposition – or through the symbolism of a burning sunset – our grieving father works through some resolution, gaining closure as he finally forgives himself.

But that’s just not me.

Cause I really like the idea of his dead son being on the late night movie, reaching through a very special and strange television screen….

Somewhere deep in my own little Twilight Zone.

******

THANK YOU, KEVIN! *does cabbage patch dance* Cabbage Patch Dolls. Talk about creepy (and yes I had them anyway).

What are your thoughts? Do you find yourself holding back in your own writing? Afraid to go to the dark places? What other works (horror or not) do you think did a really fabulous job of exploring our fears? Why did they rattle you? What made you uncomfortable? Did you find relief at the end?

I LOVE hearing from you, and I know Kevin will, too. Ask him your questions. Tell him your fears. Comments for guests get double weight in the contest. Btw, I will announce September’s winner next week. Too slammed with WANACon right now to do it properly. Ah, the contest…

Which is…

To prove it and show my love, for the month of September, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novelor your query letter, or your synopsis (5 pages or less).

Horror Author Kevin Lucia
Horror Author Kevin Lucia

Kevin Lucia has worked as an Editor for Shroud Magazine and a Submissions Reader for Cemetery Dance Magazine, and is now an Associate Fiction Editor for The Horror ChannelHis podcast “Horror 101” is featured monthly on Tales to Terrify and his short fiction has appeared in several venues. He’s currently finishing his Creative Writing Masters Degree at Binghamton University, he teaches high school English at Seton Catholic Central High School and lives in Castle Creek, New York with his wife and children. He is the author of Hiram Grange & The Chosen One, Book Four of The Hiram Grange Chronicles and his first short story collection, Things Slip Through is forthcoming November 2013 from Crystal Lake Publishing.

ANNOUNCEMENTS:

WANACon is THIS WEEKEND!!! Day One and Day Two are for sale separately so you can choose if you only can fit part of the conference. Just a note: A LOT of major authors sacrificed time for no or little pay to pay it forward and offer an affordable and easily accessible conference for those who need one and WANA is extremely grateful to have them.

WANACon, the writing conference of the future is COMING! We start with PajamaCon the evening of October 3rd and then October 4th and 5th we have some of the biggest names in publishing coming RIGHT TO YOU–including the LEGEND Les Edgerton. 

AGAIN, THIS WEEKEND!!!! Get PajamaCon and BOTH DAYS OF THE CONFERENCE for $149 and all recordings for anything you miss or need to hear again. Sign up today, because seats are limited. REGISTER HERE.

Image via Flikr Creative Commons, courtesy of Niki Sublime
Image via Flikr Creative Commons, courtesy of Niki Sublime

First, a quick announcement. For those who’ve been waiting, my new social media book Rise of the Machines–Human Authors in a Digital World is now available in PRINT. Yay! *happy dance* Almost 300 pages and 1.1 pounds of AWESOME. All you need to build a solid author platform and have time to do the most important part of the job—WRITE MORE BOOKS.

All right. Since it’s coming up on October, it seemed fitting to delve into the genre of Horror, and not simply for those who write spooky tales, but for the rest of us as well.

Elisabeth Kubler Ros once stated:

There are only two emotions: love and fear. All positive emotions come from love, all negative emotions from fear. From love flows happiness, contentment, peace, and joy. From fear comes anger, hate, anxiety and guilt. It’s true that there are only two primary emotions, love and fear. But it’s more accurate to say that there is only love or fear, for we cannot feel these two emotions together, at exactly the same time. They’re opposites. If we’re in fear, we are not in a place of love. When we’re in a place of love, we cannot be in a place of fear.

This means, the more we understand fear, the deeper our writing becomes, the more meaningful, visceral, and profound. In love stories, fear might be of being alone, of never finding “the one” or even losing “the one.” Conflict is always generated by fear. The protagonist wants something BUT THEN… The more intense the fear, the faster the reader turns the pages.

Thus, who better to teach about fear, its necessity, primal roots and tools for generating fear than the horror author? Kevin Lucia (who will be teaching MORE about this at WANACon this weekend) continues….

****

Here’s the thing: if you’re an ardent horror fan and budding horror writer, you’re part of a tradition. And as good fans, you’re aware of this tradition. You’ve been fed on it, raised in it, and the most natural thing for you to do initially is pay homage to that tradition in your work.

I’m not going to try and define horror here (because that could take forever, and I’d still never get close to a definition), but anyone who wants an insightful examination of the horror genre should check out Noel Carroll’s The Philosophy of Horror, or, Paradoxes of the Heart.

It’s a work that really maps out some excellent ideas about what the horror genre is and why people pursue it and this bit here made me feel a lot better about my early “trope” stories:

The creators and consumers of horror fictions are aware that they are operating within a shared tradition (emphasis mine), and this is acknowledged openly, with great frequency and gusto…the horror fiction of the present, though not lacking in energy, also refers back to earlier times, to classic monsters and  myths, as if in a gesture of nostalgia.

Noel Carroll, pg. 211

Helllooooo, there, Kiddies...
Helllooooo, there, Kiddies…

So those zombie and vampire and werewolf and big bug monster stories you’ve been writing? (And the creepy evil clown ones, too?) They’re nothing to be ashamed of, really. If you’re a horror fan, you’ve been raised on a certain diet, and our earliest efforts are unconscious or maybe even conscious attempts to pay homage to the horror traditions we’ve come to adore.

ZOMBIES!
ZOMBIES!

But there’s a difference between horror trope stories and horror stories. I’ve come to this belief through my reading as both a fan and as an editor at several different publications (Shroud Magazine, The Midnight Diner, Cemetery Dance Magazine). And, just like all of you, I’m still trying to write authentic, personal horror stories.

And that’s the first step in writing stories invoking the emotion of horror: searching deep inside yourself and writing stories that come from your GUT, not from your knowledge of the horror tradition. Like when Bradbury made a threshold discovery – ten years INTO his career, mind you – in mining his personal childhood experience while writing “The Lake.”

I can best sum this up in the words of Bram Stoker Award Winning writer and author Mort Castle:

“The best stuff, the stuff that lasts, comes from the late-night conversations we have with our very own selves.”

This hit me hard the first time he said it to me (in an email discussing my work) because it made me realize I was writing horror “trope” stories lacking any personal value. These stories weren’t born out of my own fears and anxieties, but born out of my (admittedly) healthy knowledge of horror’s traditions.

Again – I worked hard on those stories. I believe their craft is sound, to this day. But those stories were motivated and inspired by exterior motives – a vampire story, a ghost story, a haunted house story, etc. – not inspired by my heart or soul. So even though they were fine stories that some people liked, they weren’t living up to their fullest potential.

Also, horror trope stories often lack that sense of violation, transgression or inversion that really evokes the emotion of horror. A story evoking the emotion of horror must begin in some sort of “normal world” – or whatever passes for normal in your story – and there must be some sort of transgression in which the normal world of the protagonist is violated.

What they believe is normal and safe must be inverted and turned against them. Again – as a writer you can never account for all readers. How can you possibly know if the transgression or inversion in your story is really going to impact a reader? That’s nearly impossible to tell.

But when a story begins with an immortal vampire mulling over a warm goblet of blood his plans to overtake the city in a tide of bloodshed with his vampire minions…the emotion of horror is not invoked. This is a horror trope story. It can still be written just as well as any other story on a craft level and be just as enjoyable, but it has fallen short of invoking any emotion of “horror.”

Kristen Lamb, social media consultant, author consultant
Actually that vampire was mulling over Starbucks.

Lastly, very simply…horror at its best comments on the human condition. For horror to live up to its fullest potential, it must SAY something meaningful and of substance about the trials and pitfalls and struggles and fears and nightmares about what it MEANS to be human, living in this flawed, cracked, all-too human and imperfect world.

It’s an overused quote by now, but I’ll reference Stephen King’s comparison (or someone’s comparison, even SNOPES isn’t sure WHO said it first) of Harry Potter’s legacy and that of Twilight:

“Harry Potter is all about confronting fears, finding inner strength and doing what is right in the face of adversity… Twilight is about how important it is to have a boyfriend.”

For the record, I’m a lover of ALL types of horror stories. I enjoy the often pulpy, thrill-laced horror trope stories of Robert E. Howard and Brian Keene right along with the atmospheric, literary stories produced by the late Charles L. Grant, T. M. Wright, Ramsey Campbell and Norman Prentiss. I adore the literary, gothic sensibilities of Peter Straub, and Dean Koontz simple morality plays are a guilty pleasure.

Writers like Norman Partridge have produced both kinds of stories, and younger writers such as Rio Youers and Ron Malfi have taken the horror conventions and twisted them to their own ends. And, in the end, we need to write what’s inside us, what we WANT to write.

But it’s an important question for all horror writers – especially new and budding writers – to consider. What are you writing? Horror trope stories, or stories truly invoking the emotion of horror?

And if your aim is the latter…go deeper inside yourself. Find your fears. Take normal characters and invert their lives, transgress their natural order and say something about what it means to be a human in this mean, bad old world of ours and then maybe, maybe you’ll write some of the “best stuff…the stuff that lasts.”

I know I’m still trying.

****

Thanks, Kevin! Wanna know my idea of a horror story that reflects society?

Aaaahhhhhhhhh!
Aaaahhhhhhhhh!

All kidding aside (okay I wasn’t kidding), what are your thoughts? Questions? I DO believe that fear is essential in ALL genres and ALL great stories. As an editor, one of the BIGGEST problems I see is the writer holding back emotionally. They fail to GO FOR THE GUTS.

Why?

Guts are sticky, messy, gross and leave us conflicted. THAT IS GOOD. Fiction is the opposite of reality. In reality we avoid fear, terror, conflict, but as writers—GOOD WRITERS—we should go right for the throat. RAISE THOSE STAKES! Scare the protagonist! Have them fear personal and LITERAL extinction of themselves, everyone they love and all they hold dear. MAKE THE READER WORRY.

It is our DUTY as authors to be sadists and saviors simultaneously.

How you like that for alliteration? 😀

I LOVE hearing from you, and I know Kevin will, too. Ask him your questions. Tell him your fears. Comments for guests get double weight in the contest.

Which is…

To prove it and show my love, for the month of September, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novelor your query letter, or your synopsis (5 pages or less).

Horror Author Kevin Lucia
Horror Author Kevin Lucia

Kevin Lucia has worked as an Editor for Shroud Magazine and a Submissions Reader for Cemetery Dance Magazine, and is now an Associate Fiction Editor for The Horror ChannelHis podcast “Horror 101” is featured monthly on Tales to Terrify and his short fiction has appeared in several venues. He’s currently finishing his Creative Writing Masters Degree at Binghamton University, he teaches high school English at Seton Catholic Central High School and lives in Castle Creek, New York with his wife and children. He is the author of Hiram Grange & The Chosen One, Book Four of The Hiram Grange Chronicles and his first short story collection, Things Slip Through is forthcoming November 2013 from Crystal Lake Publishing.

ANNOUNCEMENTS:

WANACon is THIS WEEKEND!!! Day One and Day Two are for sale separately so you can choose if you only can fit part of the conference. Just a note: A LOT of major authors sacrificed time for no or little pay to pay it forward and offer an affordable and easily accessible conference for those who need one and WANA is extremely grateful to have them.

WANACon, the writing conference of the future is COMING! We start with PajamaCon the evening of October 3rd and then October 4th and 5th we have some of the biggest names in publishing coming RIGHT TO YOU–including the LEGEND Les Edgerton. 

AGAIN, THIS WEEKEND!!!! Get PajamaCon and BOTH DAYS OF THE CONFERENCE for $149 and all recordings for anything you miss or need to hear again. Sign up today, because seats are limited. REGISTER HERE.

Two weeks ago, I introduced you guys to the WANA Theory of Book Economics and explained why traditional marketing doesn’t sell books. Books are not like cups of coffee or breakfast cereal, and thus they require a different approach. Writers are unique as well. Since we are responsible for producing the product, we need a social media approach that leaves time to write great books. That was the first lesson to connecting to potential readers. We needed to know HOW to connect, WHAT kind of message to send and WHY.

We also needed to understand the critical element that could make a book a mega success. What was this key variable? We had to mobilize the fat part of the bell curve, that group of people who would not normally define themselves as readers. Harry Potter, The DaVinci Code, Tuesdays with Morrie, Twilight, The Hunger Games, and The Help all tapped into groups of people who normally didn’t read for pleasure. But, once some key non-readers read these books, word of mouth sparked like wildfire and made literary history.

Then, last week we discussed the typical non-reader. There is a misconception that non-readers don’t read. They DO read, they just happen to be highly selective. The benefit, however, is that once one of these guys becomes a fan? He is the most loyal, devoted fan any writer can have. Often this guy is the best salesman a writer can have, too. He is the flint that creates the spark that can start the fire.

Ah, but here comes the problem. Too many writers are getting on social media and hanging out with each other and marketing to each other. It is an over-saturated market full of people who can only buy so many books. Also, since all of us LOVE books, we might not be the best people for starting that wildfire of word of mouth that can push the non-reader population past the tipping point.

Many of you are chomping at the bit. Kristen, for the love of all that is holy, where can we find the magic well of readers?!!!

I would love to give a website. Go to www.loyalbookfans.com . Wouldn’t that be lovely?

Or a formula for success. A + B = Wild Success.

But, unfortunately there is no specific formula and no guarantee….BUT that doesn’t mean that we can’t change some behaviors that will improve our odds.

I did say it was simple to connect and mobilize the fat part of the bell curve, and it is. Simple, however, is not necessarily easy. There are actually a number of components we need to understand, but today we are only going to focus on one, because it is the most important. If we cannot do this, then nothing else matters.

We need to get sticky.

In The Tipping Point by Malcom Gladwell, Gladwell defines The Stickiness Factor in the following way:

The Stickiness Factor says that there are specific ways of making a contagious message memorable; there are relatively simple changes in the presentation and structuring of information that can make a difference in how much of an impact it makes.

The Stickiness Factor not only applies to our social media message, it applies to who we are as writer personalities. It also applies to our books. Nailing what I will call The Sticky Author Triumvirate is key to publishing success. We need to get sticky on all three to have the best odds of reaching the tipping point.

Let’s take a look at The Sticky Author Triumvirate:

Get Sticky with Social Media Messages–One of the reasons that traditional marketing doesn’t work when it comes to books is because the messages are not sticky. In fact, we are so blitzed with marketing messages in modern society that most static marketing messages become white noise and invisible. Thus, why blitzing about our book non-stop on ten different sites is almost a total waster of time is that the message is rarely seen. Auto-tweets are ignored and are what marketing experts call clutter.

Additionally, it is not enough to have a million people “see” a message/pitch. There has to be a compulsion to SEE then ACT. If a zillion people see my commercial for car insurance, but none of them ever change policies, then the campaign is a failure. It’s a big waste of effort, time and money.

What can make people care? Care about them first. Just talking to people can go a long way to making a sale. People buy from who they know and who they LIKE. Stand apart from all the takers and learn to give.

Beyond that?

Sit and write out a hundred activities, shows, channels you enjoy. Yes, most of us love writing, but we love other things too. We need to extend ourselves and simply start talking to people. We have to learn to be unselfish. Stop demanding that others connect with us via OUR interests–books, craft, writing–and take initiative. We need to find the common ground and extend ourselves and connect where the potential READER feels comfortable.

Surely you have friends, family or coworkers on Facebook who are not writers. Who are they talking to? Who are their friends? Start poaching (befriending) normal people and talk to them. If you meet a pet lover on Twitter who works as an engineer and he is nice? Look at who his friends are and extend yourself. Hey, I am a pal of Jim’s. Thought I would say hello. (DO NOT pitch to them, just talk and be cool).

Just once a day make it a point to add non-writers who are active on social media to your network. Pay attention to them and start a dialogue. Be genuine and positive, and that will be STICKY. People crave attention and positive energy.

Next week we will talk more about why this is critical and how to use this tactic to reach the tipping point. Not all conversations have equal weight. But in the meantime? Let’s get sticky!

We Need to Be Sticky Writer Personalities–The Stickiness Factor applies to who we are as writer personalities. Chit-chat on social media is actually very valuable. People who repost, compliment, question, serve and are positive are MEMORABLE. We stick. People like us. When they think “writer” we become the first person they think about.

This is one of the reasons that it is beneficial to get out of the comfort zone and talk in other circles. As long as we are all hanging out with other writers we blend into the din. But, if we start talking to other people who love sports, parenting, knitting, the military, politics, animals, horses, celebrities, then we are now injecting ourselves into groups that are not comprised of people just like us. We stand out so we are a bit more “sticky.”

Pick a favorite channel on cable TV, a favorite show, or a video game, and I guarantee there is a Twitter # for it. Start talking to people who love #Lost or #AI, #Glee, #ESPN, #Oprah, #Ellen, #Halo #GoW. Profile your potential reader. What does she do with her day? Maybe she is a #teacher or she plays #WOW. Get creative and get out of that comfort zone.

Sure you can still hang out with writers, but we are your peers, not substitute for a fan base. To be sticky, we need to stick out.

Go to the websites of your favorite channels and shows and find their Twitter # and then make a column for it. Chat with people. I have columns for #GoW (Gears of War) ,#MW (Modern Warfare), #military because I am also an avid gamer and I am military. LOTS of great people in these groups.

We can use blogging to super increase this Sticky Factor. How? First, stop blogging about the same topics as every other writer. Blogging about writing is great, but not necessarily memorable. There are better things to blog about that can make you stick like Super Glue. Author blogs, written properly, are a FANTASTIC way to increase our Sticky Factor exponentially.

If you want to learn to get sticky with your blog, I highly recommend taking my Blogging for Author Brand Workshop. It’s only $40 and TWO months long (one month lessons and one month launch) and it is from the comfort of your home. There are tools and tactics that I am only sharing in my workshops and that I am saving for my next book, so this is a cool opportunity to get lessons I won’t be teaching on the blog.

Finally, We Need to Write Sticky Books–At the end of the day, THIS is why I teach social media for writers. We need to have time to write great books. Great books are STICKY. Sure, if I have a popular blog and a good social media presence I will probably sell some books. But, the only way my book can break past that initial layer of contact is to write a sticky book. Turn politeness into PASSION.

It is not enough for someone to buy our book. They must also love it so much that they can’t wait to tell someone, recommend our book or even buy a gift copy for a pal. THIS is how word of mouth wildfires get started. We will talk more about this next week and I hope you pick up a copy of The Tipping Point. It’s a fun read and highly relevant to all authors serious about creating a long-term fan base.

What are some things that make authors on social media memorable to you? What makes you want to share a message? What turns you off? What are your thoughts? Opinions?  I love hearing from you! And to prove it and show my love, for the month of August, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. If you leave a comment, and link back to my blog, and mention my book We Are Not Alone in your blog…you get your name in the hat THREE times. What do you win? The unvarnished truth from yours truly.

I will pick a winner every week for a critique of your first five pages. At the end of August I will pick a winner for the grand prize. A free critique from me on the first 15 pages of your novel. Good luck!

Note: I am keeping all the names for a final GRAND, GRAND PRIZE of 30 Pages (To be announced) OR a blog diagnostic. I look at your blog and give feedback to improve it. For now, I will draw weekly for 5 page edit, monthly for 15 page edit.

In the meantime, I hope you pick up copies of my best-selling books We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer . Both books are ON SALE for $4.99!!!! And both are recommended by the hottest agents and biggest authors in th biz. My methods teach you how to make building your author platform FUN. Build a platform and still have time left over to write more great books! I am here to change your approach, not your personality.

Mash-Up of Awesomeness

Fave Stuff

My NEW favorite blog, Penelope Trunk’s Blog Blog Under Your Real Name and Ignore the Harassment LOVE THIS POST. Read THIS blog. “Awesome-sauce” as the brilliant Chuck Wendig would say.

Kait Nolan’s Can Cinderella Save Herself?

This is another gem (well they are all gems but this one is particularly shiny) Terrell Mim’s Living in the Dash. I cannot tell you how important it is that every one of you read this blog.

Writing Stuff

Don’t Be a Cheerleader for Crappiness–25 Things You Should Know about Self-Publishing by Chuck Wendig

Why Your Blog’s “About” Page Matters by Joel Frielander

Are You Keeping Yourself on a Short Leash? Great post about getting outside of the comfort zone by Kerry Meacham

What Do I Look Like, a Protag? Great advice about how to describe our protag without being ham-fisted and obvious.

The Changing Landscape of Publishing for Writers by NYTBSA Bob Mayer

Playing to Your Strengths by Jenny Hansen

Behold the Power of a Nap by Jennifer Hale

The Great Back-Story Debate by the amazing writing teacher James Scott Bell

How I Do It: Ease Into Responsibility by Jody Hedlund

Three Keys to Marketing in the Current Fiction Environment by Michael Hyatt

Three Things that Come First before You Tackle Social Media by the brilliant WD contributing editor Jane Friedman over at the awesome writer resource Writer Unboxed

Is Your Writing Group Helping or Hurting Your Career? by Steenah Holmes

You are Not Tolstoy or Dickens by Literary Agent Rachelle Gardner

How to Get Your Blog Post on Google’s 1st Page by Keli Gwyn

The Anti-Procrastination Diet by Roni Loren

How Much Time Do We Really Need to Write? by Natalia Sylvester

Funny Stuff

The Must-Have Urban Redneck Belt by Natalie Hartford

Planking–Not Just for Pirates Anymore by Piper Bayard

Lili Tufel’s Top Ten Signs You’re Married to an Author

My Dirty Little Secret by Tameri Etherton

Fun and Nerdy Fact Blogs

Who Were the Celts? by Kate Wood

Actual photo of Kristen Lamb on the inside.

When I first saw Google + pop up on the social media radar, I tried to ignore it. But, as an expert people tend to believe we know what we’re doing. I have tried to convince you guys that I make this up as I go, but alas I some of you sent me messages like this:

So, what do you think of Google +?

Um is… Crap. Is it too early to drink? a viable answer?

I was just kind of hoping they would stop inventing stuff for a week or two so I could get caught up. Can we ever keep up with it all? Social media is not immune to evolution. Some things work, others don’t. People behind the technology are always asking if there is a way to streamline. Can we make this better? More user-friendly? Can we make it easier for people to interact? To connect? To filter out all the white noise? I can’t blame them. It keeps the programmers off the streets, even if it gives us stress hives.

It seems that Google is taking on this challenge with launching Google +. So, as your Social Media Jedi Master, I am taking this bullet for the team. Thanks to one of my blog followers I scored an invitation to be part of the beta testing for the one social network to rule them all…Google +. So I will be pressing buttons and shouting expletives at my computer so you don’t have to.

It is too early to give a good opinion. I don’t quite understand how THIS will be different, wonderful and fantastical. Maybe it will be, but time will tell.

You guys might find this shocking, but I hate anything new. I am really an 58 year old Jewish woman from Long Island, New York at heart, and all this technology makes me seriously verklempt. The fact that I have written two best-selling technology books is proof God has a sense of humor.

I get set in my ways and, like a lot of people, I don’t care for change. And sometimes, especially when it comes to technology, I want to yell ENOUGH, ALREADY!  I feel like I am caught in a digital riptide and drowning in digital daiquiri mix. I have the schmeltz.

The Downside of New and Improved

It is wonderful that the social networking sites want to always be offering something new and shiny, but sometimes? I wish they would leave things alone. For instance, I LOVE Twitter and TweetDeck, yet it seems that every other day there is a new version that I need to install. Really? I just figured out the buttons on last week’s version, and now I need to install a NEWER version? A faster version? A version that allows me to tweet straight from my brain without having to type?

Facebook is no better. Oh we know you just finally figured out version 37, but version 38 WILL BLOW YOUR MIND!

I think that this was a big reason MySpace collapsed. Yes, I mention MySpace in WANA. Feel free to ignore all 5 of those pages.  Yet, MySpace is a lesson in how “new and improved” can go tragically wrong.

MySpace was a force to be reckoned with a few years ago, but MySpace wasn’t happy with prosperity. They had to new and improve and add more and more gizmos, ads, games, apps, gadgets and flashy thingies. Eventually, people had so much crap on their profile that the page loaded slower than Eeyore on Quaaludes. No one could open a profile without risking a computer crash….which defeated why MySpace was so popular. Originally, it was a simple way to connect, hang out and make friends. MySpace “new and improved” so much that you risked a seizure every time you tried to visit a profile.

MySpace also lost sight of what it did well and kept trying to copy Facebook. The irony of this approach was that people who liked MySpace generally didn’t like Facebook. So here MySpace was copying the very place many of us were trying to avoid. In the end, all this copying of Facebook was the source of the hemorrhage of people to Facebook. If MySpace was going to be Facebook, then um, why not just go hang out on Facebook?

A couple of months ago, Facebook decided to force everyone to change the layout of their profile.Oh, they made it seem like it was optional at first (kind of like the Nazi party). Every day when I logged in, Facebook would have a pop up message touting the “new look” and ask if I was ready to change. Every day I said no. I’d finally figured out where everything was.

Then, one day I logged in and … everything was moved. I know they are trying to be nice, but that’s kind of like surprising Helen Keller with an extreme home makeover while she’s away on vacation. The intention is noble, but the result is not pretty when Helen falls into a wine cellar she didn’t have when she left to visit relatives in Florida.

Not all of us work for Facebook. We have other things to do with our time than try to figure out yet another page layout. Leave it alone. Really.

Cell phones….yeah. Don’t get me started.

Are People Wanting to Move Again?

I know that Google + is promising new and wonderful things, but it kind of reminds me of when I was young and used to move every three months. Sure moving to a new place was fun and exciting when everything I owned could be packed in less than two hours…but now? When my crap would fill two moving vans? I am just not that motivated.

I think that maybe some of the younger generations that are new to social media will probably embrace Google + far quicker.  To put it bluntly, they have less crap to move.

Many people have been building Facebook pages for years. I have 4000 followers on Twitter. Do I really want to start anew? One of the reasons I kept hoping MySpace would pull its digital head out of its digital butt was because I had a lot of hours invested in that network. I didn’t want to start all….over….again.

I am hoping Google + has learned from these issues and can make transitioning easy.

Change Can Be Good

Okay so I have whined now for a few hundred words and you see what I mean about really being an 58 year old Jewish woman from Long Island, New York. I don’t like change. Again, this is why I am proof that God digs irony. Yet, in ways I think that this is an attribute that has made me better at teaching social media to writers.

Many social media people LOVE gadgets and gizmos and the newest way of doing anything shiny. They are lovely people, but a lot of them have the attention span of a ferret with a cocaine habit. Many of them just don’t get that we still have to write books, too.

Yes, we need change. Change can be great. I hated cell phones and e-mail when they first came out, and now I am tethered permanently to both. But, change for the sake of change is a waste of time and energy. I think it is wise for us to pan back and take a minute to think. See if we really need to change, why we need to change and when we need to change.

Google + is promising to make social media a better experience. I am thinking it might be a meta-program (I think that’s a word. If not, now it is). A meta-program to act as a hub to for all other social media sites. But, I had to give a DNA sample and 32 background references to create a profile so I haven’t started digging under the hood yet.

So, I am tying off to a safety line. I have my backpack full of Red Bull and Dr. Phil books. I’ll go whack it with a hammer and see if it screams then report back. Just because there is a hot new social networking fad is no reason to tear down the tents and set off for parts unknown. But, we also want to make sure we aren’t clinging to a sinking ship.

*cough* MySpace.

Google + might be the new evolution of social media. But it could be a giant brain cramp that we can avoid. I will keep you posted. So what do you guys think? Any of you using Google +? If you are, can you come find me? I’m the series of 0s and 1s wandering around crying. I have a balloon on my arm and am wearing an orange jumper. Are you guys tired of the “new and improved”? What’s your opinion? Are you excited? Do you need a Tums? Are you also an 58 year old Jewish woman from Long Island on the inside? Are you verklempt? We can compare bunions.

I love hearing from you! And to prove it and show my love, for the month of July, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. If you leave a comment, and link back to my blog, and mention my book We Are Not Alone in your blog…you get your name in the hat THREE times. What do you win? The unvarnished truth from yours truly.

I will pick a winner every week for a critique of your first five pages. At the end of June I will pick a winner for the grand prize. A free critique from me on the first 15 pages of your novel. Good luck!

Note: I am keeping all the names for a final GRAND, GRAND PRIZE of 30 Pages (To be announced) OR a blog diagnostic. I look at your blog and give feedback to improve it. For now, I will draw weekly for 5 page edit, monthly for 15 page edit.

Last Week’s Winner of 5 page critique is Thomas Ross. Please send 1250 word Word document to kristen at kristen lamb dot org.


Mash-Up of Awesomeness

FUNNY Post by Lani Wendt Young Don’t You Dare Breathe on That Baby

The Rules of Social Media Optimization 

Self-Publish–Is It a Dirty Word?

Social Media–Protection from Facial Recognition Software

Failing Doesn’t Make You a Failure by Jen Rothman

60 Tips to Improve Your NF Writing (this is excellent for blogging, too)

Literary Agents: An Endangered Species? by the brilliant and talented Anne R. Allen

Can getting published make you happy? by Michelle Davidson Argyle

Will self-publishing hurt your chances of being traditionally published? by Agent Rachelle Gardner

What’s the difference between plot and story?

Why Understanding Conflict Will Make You a Better Writer by Bubblecow

In the meantime, I hope you pick up copies of my best-selling books We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer . Both books are recommended by the hottest agents and biggest authors in th biz. My methods teach you how to make building your author platform FUN. Build a platform and still have time left over to write more great books! I am here to change your approach, not your personality.