Jul 16 2012
Got home from Thrillerfest early this morning…as in about 1:00 this morning. Made it to bed slightly before 2:00 a.m. and then The Spawn was up bright-eyed and bushy-tailed at 6:30. So you might have guessed that I feel like I have been hit by a truck. But, I haven’t blogged since last Monday so …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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