Jul 25 2014
ZOMBIES. I never actively intended the undead to be part of my author brand, but strangely? It fits. Just take one glance at an author trying to make deadline (hmmm, word choice?) or someone who’s been through Revision Hell? The term “Walking Dead” fits. These poor souls shamble around moaning. They wear stained clothes, coffee mug in hand and have that creepy thousand-yard stare.
Dec 23 2013
Horror is a very important, but often misunderstood and overlooked genre. Yet, it is one of the most powerful. Much of the literature that has endured for generations and even altered society and science can thank horror. A great example? Mary Shelley’s Frankenstein (every ambulance now has chest paddles to use electricity to restart a heart). It took a horror author to wonder about death and what constituted life. Could it be prolonged? Should it be? Horror authors are known for asking the tough questions and are unafraid to give real answers sans candy-coating.
Dec 20 2013
If one of literature’s more noble functions is to comment on the human experience, then the horror genre has the potential to take a scalpel to that human experience and dissect all our worst fears, nightmares, and weaknesses. Horror can examine our frailties and strengths, and – like all good fiction – show us at our worst and at our best.
Dec 16 2013
All great stories probe what we FEAR. This is the essence of good storytelling. Whether it is the fear of not finding love or losing love or not achieving a goal? FEAR is the heart of conflict. No conflict? No story. This is why I’ve recruited one of the best authors I know to talk about a genre that many might not believe is salient….yet it is a masterful lesson how to make ALL fiction fabulous.
Sep 30 2013
This means, the more we understand fear, the deeper our writing becomes, the more meaningful, visceral, and profound. In love stories, fear might be of being alone, of never finding “the one” or even losing “the one.” Conflict is always generated by fear. The protagonist wants something BUT THEN… The more intense the fear, the faster the reader turns the pages.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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