Kristen Lamb

Author, Blogger, Social Media Jedi

Kristen Lamb — Photo

Posts Tagged: how to get paid to write

So last week I discussed the new and fairly grim reality for many creatives. I pointed out the big picture of what’s really going on in the New Publishing Paradigm—The Matrix. Playing a short, blonde, sassy Morpheus from Texas…I offered a choice…

The Blue Pill—get paid in exposure dollars and empty promises.

OR the Red Pill—tough truth, hard work, but a way forward for authentic PAID success.

If you’re the Red Pill crowd, Wonderland is gone and now I’m telling you the game is rigged and it’s all a hustle. The MEGAs (big brands, I.e.¬†Huffington Post) are using us as human batteries to power their brand.

And once you recover from envisioning a female middle-aged Morpheus in yoga pants…your next question might be, “Fine, no how do we get PAID?”

We beat the hustle ūüėČ .

*hands paper bag* It’s fine. I am here.

I want y’all to HUSTLE…not GET HUSTLED. Big—no HUGE—difference.

Step One: Best way to beat a hustle is to know we’re being hustled in the first place.

That’s what I hopefully did in my post Welcome to the Matrix—You Work for Free and there IS NO Payday.

I’ve known the hustle existed for a long time and my first time calling it out involved blood, guts and being called the “c” word more times than ever in my life.

Creative is not the word I am referring to. Nope, not clever either. Compassionate? Um…nope. Not that one either.

Anyway…

Almost two years ago, I blew up the Internet with my first¬†Pay the Writer post, but at the time, I only knew enough to be royally ticked off…ok, blind with rage is more accurate.

In hindsight? Not the best approach, but a start.

I’ve grown a lot since then. I’m wiser and have had more time to study the “game.”

Though back in 2016 I knew writers (creatives) were getting shafted, I hadn’t figured much of anything out beyond that. It’s taken me eighteen months to unravel HOW those exploiting us were doing what they were doing (and HOW they’re still doing it).

HOW were/are they getting us to so eagerly go along, calm as Hindu cash cows?

The Hustle

If we look to the slang definition of hustle it is an inducing by fraud, pressure or deception, especially of inexperienced or uniformed persons to buy something or participate in an illicit scheme. It also means to fraud or to deceive.

Please keep in mind that the best hustles are completely legal.

Everything we creatives have endured by and large is completely legal and we willingly consented.

Yet, with new information, we now have the option to revoke our consent.

All this said, blame games and being a victim aren’t my thing, so I take the mea culpa. In defense of all parties involved we knew this was uncharted territory and well…mistakes were made.

Whether this behavior continues, by and large is up to author education. Here’s where I come in.

If being paid in feel-goods and participation trophies is cool with you? Rock on. Keep on posting. Not all writers have the same goals. But for those who desire a paid career, we need to get street smart.

What POWERS the Hustle? BLOOD IN THE WATER

All hustlers from con men to that deadbeat ex we fell for sophomore year all work the same way. Like sharks, they can taste blood in the water. Blood in the water means something/someone is injured or damaged.

They must select the perfect mark in order for the hustle to offer the largest payoff for the least effort (MAX ROI).

Even in completely legal “hustles.” Okay especially in legal hustles.

A family member of mine recently went through a nasty divorce. I begged her to let me help her with searching for a new house. She didn’t want to be a burden and fell victim to a real estate agent with no scruples.

What this agent did was technically legal. But the agent spotted an angry, deeply wounded female with no work history and no real world experience on her own alone and unguarded…who could be cajoled into a seriously BAD deal.

The real estate agent probably “deeply cared” about my family member…until the commission check cleared. Sadly my family member is now in for a rough road.

Emotion, desire, longing, fear, doubt, insecurity are all blood in the water for any kind of hustle.

The MEGAs use our fear, lack of knowledge, our insecurity coupled with our desire for approval against us. They know a lot of creatives over the age of thirty-five are scared of the Internet, used to the old world, and desperate for a helping hand to guide them.

They don’t believe they can go it alone.

Us older writers are also are most likely to want to believe we’re still playing the same game with the same rules only in digital form and the MEGAs are happy to let us believe that lovely lie and pray we take the blue pill.

We are the perfect mark—target—for blogging for free (exposure dollars).

The MEGAs know the money is and always will be IN THE ADS (and are counting on us not putting this all together).

MEGAs convince us we cannot possibly make it without them and we need them and are better working for them even if it is for free (“temporarily” of course).

Patently 100% false.

Millennials?

Snowflake Honey Badger Don’t Care

Millennials grew up on-line teething on keyboards and have paved the way we can follow. Sure Millennials might be “delicate” in other ways, but ON-LINE?

*backs away slowly and makes notes*

Millennials are like the honey badgers of social media. Honey badger don’t care!

***linked to the video I am referencing but warning you there are curse words…yet SO APROPOS****

They bite into stuff, chase social media snakes, take what they want, get stung, then bitten by digital cobras, pass out and sleep off the venom…then eat the cobra that just bit them and resume digging and working and move along unfazed.

It’s why a lot of Millennials have become the new MEGA brands of the 21st century.

Millennials have been able to be the honey badgers of social media because they were never the ideal target for the hustle.

Why do I need you to make me a star? I ALREADY AM ONE!

Money? Meh, I live at home.

Exposure? Wikipedia says people die from that.

Because the Millennial MEGAs started out young and fearless with technology, they held an advantage. They never knew a world with gatekeepers or rules and if there were rules, then they didn’t matter. Rules didn’t apply to THEM. Since they didn’t have bills to pay they had a lot of freedom to work for free…authentically.

Keep that in mind.

The Game Has Changed and SO HAVE THE RULES

We keep thinking we are playing the old paradigm publishing game. Write, get exposure, build a CV, pass gatekeepers and POOF paid work comes our way.

Not so fast.

Remember it’s a different game entirely. The old rules NO LONGER APPLY.

Just try playing Monopoly using the rules from RISK with Tiddly Winks on a Chinese Checkers board and see if you aren’t ready to start drinking heavily by noon.

Yet that’s essentially what we older writers have been doing since 2006. We allowed the MEGAs to guide us because they had the power, brains and resources and they said they would help us learn the new game. Right?

Right?

The Honey Badger Hustle

In my POV, making this simple, there are three options for writers who want to be PAID.

Option One: Refuse to Play

Some writers simply refuse to get on-line. They write books and have no want for social media, and that’s cool if you can write a book a month and simply bombard Amazon with so many books something eventually sticks (though without social media this is a tough way to get paid, but doable).

Option Two: Play Our Own Game

We build our brand. If we’re going to work for free then it will be for OUR BRAND. We build our brand any number of ways (my preference is the blog because no one can arbitrarily shut down your site). But whether it is videos, blogs, images, it is under OUR NAME.

We cultivate our own audience and eventually they will know us, hopefully like us and buy books and such.

Option Three: The Honey Badger Hustle

Option two can naturally dovetail into this. In fact, it is on my business plan. I hope more of you join us. The more honey badgers, the better for creatives. We must stop caring so much.

Trust the process. Build a brand, cultivate an audience and THEN approval and money eventually will come, but only if we are fearless and selfish. We must rabidly guard our dreams and HUSTLE.

Millennials inherently or accidentally understood that if they built it (the audience) the MEGAs would come…to THEM with MONEY.

We can learn from this. A lot of bloggers already have.

I know a mommy blogger who’s making $15,000 a month…off ADS ALONE.

Trust me, she started at ground zero and didn’t waste time or content on any MEGA to “launch” her. They pay HER to help THEM.

The Honey Badger Hustle is when we understand the hustle and use it to OUR advantage—out-hustle the hustler, so to speak. We still can write for MEGAs but in a symbiotic way. Everyone wins.

Now, I’m off to eat some snakes ūüėČ ….

In the End

We’ll unpack this grift more as we go along. This is a system over a decade in the making, and I can’t unravel it with one or two posts.

Yet, if you Honey Badger UP, learn to be fearless. You can be tough, but social media is NOT tough. Teenagers can figure it out. A toddler with an iPhone can do better than a lot of us.

I can help you. We are all worth being paid for what we do well and anyone shaming you for wanting to be paid is a user.

Honey badgers don’t care.

What are your thoughts? Have you been afraid of social media? Confused and thinking you were playing the old game and the old rules? Are you scared? It’s cool. Shows you are onto something. I am here. Haven’t abandoned y’all in eight years, so y’all are stuck with me.

I LOVE HEARING FROM YOU! And I am NOT above BRIBERY!

What do you WIN? For the month of OCTOBER, for everyone who leaves a comment, I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

I hope you take the red pill, and I am here to guide you.

Social media is and should be super fun and that while you might need solid training, you DO NOT need a team of professionals paid a never ending stream of cash to “manage your brand”. You also DO NOT meed MEGAs to “launch you.”

I can train you what to do and how it all works. How you can create something where MEGAs come to YOU…

I have two upcoming classes Social Media FREEDOM–Harnessing Passion & Creativity to Cultivate Fans¬†& Harnessing Our Writing POWER–The Blog

I highly recommend you sign up for one of our upcoming classes listed below, especially to properly prep for Nano.

Fail to plan, plan to fail ūüėČ .

****Note, those who subscribe by email, the visual gallery doesn’t show, so please click through and sign up!¬†We look forward to seeing you and serving you in class! Helping you be the best you can so your work can stand apart ūüėÄ .

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BLURB BOSS: Writing Blurbs that SELL BOOKS. $45.00 USD. Friday, November 10, 2017. 7:00-9:00 p.m. EST. Click the image to register!
BRAND BOSS! When Your Name Alone Can Sell. $45 USD. Tuesday, Nov. 14, 2017, 7:00-9:00 p.m. EST. Click the image to register!
PLOT BOSS: Writing novels readers want to buy! $40 USD. Thurs., Nov. 16, 2017. 7:00-9:00 p.m. EST. Click the image to register!
Bad Boys. $45.00 USD. Friday, November 17, 2017. 7:00-9:00 p.m. EST. Click the image to register!

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I know most of you reading this blog have the eventual goal of becoming professional authors who work full-time doing what they love. One thing that vexes me about our industry is everyone is afraid to talk about money, but money makes the world go round. It’s almost as if it’s dirty to want to actually be paid to write.

Which is just B.S.

What we do is highly valuable. Not everyone can do what we do. Think about most people regarding writing.

My class requires a ten-page essay.

OMG! Writing is hard!

I am assigning a twenty page research paper.

Writing is hard!

Write a short story.

Ugh, writing is hard!

Draft a resume and cover letter.

I hate writing. Writing is hard!

“I’m a novelist.”

Really? That’s a job? Writing is easy.

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Thing is, we all need to eat and pay the power bill. Sure, the goal is one day the novels will be bringing in most of our income, but that is just the tip of what is available to those of us with a knack for words.

Open Your Mind

Too many people, when they hear the word “writer” automatically default to ONE vision of writers. If we are not J.K. Rowling then clearly we spend our days writing bad poetry at Starbucks while begging for loose change.

*rolls eyes*

Years ago, my church was offering instruction on financial planning so they had the most successful members of the congregation come in to instruct how to save, invest, etc.

One of the elders happened to be a stock broker and when I told him I wanted to be a novelist, he all but laughed in my face. He told me I needed a “real” job, that writing was a nice hobby but that I had “better odds of being hit by lightning than making any money at it.”

Once the urge to kill had passed, I said, “Really? So I guess all of this reading material I see here in your office magically appeared. Writers didn’t do that.” *points to bookshelves as tall as the ceiling*

“Well, uh‚Ķ”

“And you like movies. Obviously no one wrote those. Producers just hired a bunch of actors to improv the entire thing, right?”

“No, but‚Ķ”

“And last I checked, you have to navigate the various fields of the software you use. So those instructions just evolved over millions of years of letters rubbing together and eventually growing legs. Web sites don’t have words, ads are all cat pictures and billboards use sign language. Is that what you’re saying?”

Needless to say, he was an idiot. I just pointed it out because he apparently hadn’t noticed.

He also lacked imagination and must have not realized that technical writers like me were paid $45 an hour. Not a bad meantime job.

I know that many of you want to be novelists and that is a fantastic goal and one that I share. But there are a lot of other venues that need writers so when we free up what we think of when we hear “writer” that is going to give us a major advantage.

There Are OTHER Forms of PAID Writing

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Once I came to grips with the fact that my first novel, my 187,000 word thriller-suspense-YA-historical-inspirational-comedy was not going to launch me immediately to fame and fortune, I had to make another plan. I was going to need time to build my skills as an author and storyteller. But I still wanted to call myself a professional writer…and eat.

What did I do?

I taught myself how to do technical writing. Now trust me, there is nothing remotely sexy about writing software instructions, company manuals, HR training modules, or descriptions for on-line merchandise. But these jobs are in demand and for those who learn to do this well? The pay can be seriously sweet.

Additionally a lot of the work is from home or even on short-term contract. This means you don’t have to stick with the same company once the contract is up (though if we do a great job, often they will keep offering more contracts because good technical writers who are NOT flakes are about as rare as unicorn tears).

In fact, once companies realize you are good at what you do and meet or exceed deadlines? Word spreads. Eventually I had to turn down jobs because there was only so much of me to go around. In fact one time a hiring manager called me and I was so loaded with work I was only half paying attention to the introduction on the phone. I had no intention of taking yet another contract, but indulged the call anyway.

Manager: (Snooty interviewing voice) We got a recommendation for you via X Company. Why should we hire you to write our manuals?

Me: Because I’m good.

Manager: Why’s that?

Me: I insert random steamy love scenes. No one expects that in a training manual. Like they think, “Oh I’m here to learn about avionics and end up wanting to know if Fabio and Francesca ever hook up!” Gotta have SOME way to make engineers pay attention and actually READ the damn things.

I was just being goofball me and blowing off the job, but the manager? Dies laughing and says, “You’re hired!” It turned out to be a multi-billion-dollar defense company and the hiring manager so loved my confidence and humor she was determined to hire me away. That or maybe she thought I was being serious.

Feed the NEED

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All businesses need copy. Most business is done on the Internet and all those words don’t spontaneously appear out of the ether. Obviously the better and more specialized our skill sets? The higher the pay. If you can learn the various forms of software required AND you’re a clean concise writer? Great formula for success because BOTH those skills are rare indeed.

Many writers might have great form, but lack analytical abilities and software know-how, so they aren’t going to be considered. They simply don’t have the skill set for the job. Often those who DO have analytical ability and software knowhow are programmers and engineers (NOT writers).

There’s a good reason stereo instructions make your brains bleed.

In fact, that was the very weakness that I worked to my advantage. It’s how I landed a lot of my work. The interviewer would ask, “Why should we hire you?” My response? “I speak fluent engineer and can translate.”

SOLD!

If you are interested in this type of work, do some recon first. Go search for these jobs on the internet and see which ones appeal to you. Then make notes regarding what employers are looking for and learn those skills.

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When I was doing this, the program Visio was used a lot. So, I downloaded the 30 Day Free Trial and used Microsoft’s on-line tutorials to teach myself. It was win-win. If I was not able to learn the program? I just wouldn’t buy the software and would try something else. But if I did learn it? I might not even have to buy it if I was working on a company computer.

What could it hurt? I was only out time and maybe a few brain cells.

Not everyone can do this, but a lot of you can and you might not have realized that weird ability to teach yourself to crochet or build above-ground gardens using YouTube might just pay off.

This is an excellent way to keep income in your pipeline while you’re working on being the next J.K. Rowling. Because last I checked, she isn’t exactly starving, either.

Hollywood

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I love bringing mentors to you guys because they expand our worldview. My friend, Hollywood Producer Joel Eisenberg (here last time), has been hammering lately on how desperate the entertainment industry is for writers. There are countless channels all streaming entertainment and this industry is on the hunt more than ever for something new and fresh. They need solid, talented, dependable writers who can help them keep up with consumer demand.

It is a HUGE reason I pestered him to come teach for me. We just don’t know what we don’t know and sometimes getting that toe in the door is the break we need. Joel is going to explore all kinds of other ways to create revenue using speaking, blogging, film and harnessing your work for rights you might not even known you could use let alone HOW to.

Blogging

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One of the reasons I love for writers to blog is if you get any good at it, you are creating revenue streams. Not only is blogging the most stable form of social media, it is the easiest form of social media to monetize. So we can build a fantastic platform, reach out and cultivate an audience for our novels and make money doing it.

This is called working smarter, not harder. I go into how to do this in MY upcoming class Blogging for Authors.

Granted, I never in any way promise “Get rich quick!” But at the same time, it’s easy to be myopic and that could be costing us that regular income to support us on our way to the dream. It’s easy to take for granted how much writing is out there and forget that somebody was PAID to do it.

What are your thoughts?

Thanks for following and as always I reward the faithful!

I love hearing from you!

And to prove it and show my love, for the month of FEBRUARY, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

SIGN UP NOW FOR UPCOMING CLASSES!!! 

Remember that ALL CLASSES come with a FREE RECORDING so you can listen over and over. So even if you can’t make it in person? No excuses!¬†All you need is an internet connection!

NEW CLASS!!!!¬†Hollywood Producer Joel Eisenberg’s Master’s Series:¬†HOW TO MAXIMIZE YOUR EARNING POTENTIAL AS A FULL-TIME AUTHOR¬†(Includes all classes listed below) Normally $400 but at W.A.N.A. ONLY $199 to learn from Joel IN YOUR HOME.

OR, if it works better, purchase Joel’s classes individually…

Potentially Lucrative Multi-Media Rights $65 February 21st, 2107

How to Sell to Your Niche Market $65 February 28th, 2017

It’s Not Who You Know, It’s Who Knows YOU¬†$65 March 7th, 2017

Making Money Speaking, Teaching, Blogging and Retaining Rights $65 March 14th, 2017

 

Individual Classes with MOI!

Blogging for Authors $50 February 23rd, 2017

When your Name Alone Can SELL—Branding for Authors¬†$35 February 10th, 2017

Social Media for Authors $55 February 11th, 2017

Plotting for Dummies $35 February 17th, 2017

NEW CLASS!!!! The Art of Character $35 February 24th, 2017

For those who need help building a platform and keeping it SIMPLE, pick up a copy of¬†my latest social media/branding book¬†Rise of the Machines—Human Authors in a Digital World on