Kristen Lamb

Author, Blogger, Social Media Jedi

Kristen Lamb — Photo

Posts Tagged: how to sell more books

Screen Shot 2013-03-08 at 7.05.24 AM

Any of you who regularly follow my blog know that I am totally out of my mind a bit eccentric. The seed for this brilliant idea was actually planted a couple years ago when I was speaking in Idaho. I have a doctor’s appointment this morning, so I’m taking this opportunity to rerun my all-time favorite post.

Anyway, where was I? Oh yes. Idaho. After lunch, I had to dash to the Ladies’ Room. As I closed the door to the stall, I noticed all the advertising on the back of the bathroom door. This cluttered wall of ads made me think about all the authors spamming non-stop about their books on Facebook and Twitter.

Writers were becoming worse than an Amway rep crossed with a Jehovah’s Witness. I mean, could the author book promotion get any more invasive?

Wait…

Maybe it could *evil laugh*.

I’ve blogged so many times about the dangers of automation and how spamming people is counterproductive. I’ve talked until I am blue about how advertising our books has a terrible ROI (return on investment) and how most people don’t pay attention to it. Ah, but then it hit me. The main reason spam doesn’t work is because people ignore it and no longer “see” it, but what would they see?

Panty Prose—Not Advertising, PADvertising (TM)

We all know that roughly 85% of readers are women, and what do women need? Panty liners. YES, but what do they need more than springtime fresh girl parts? More FREE! books. Indie authors shouldn’t spam about their latest book release or free title on KDP select.

Why?

Because it’s rude? No! Because it is obnoxious? Not quite. Because it smacks of desperation? Not at all. The reason authors shouldn’t spam about their books is because spam is for amateurs.

The real writer of the Digital Age doesn’t settle on blasting out non-stop self-promotional tweets. That is SO 2011. The REAL writer of the Digital Age realizes a captive audience is a a buying audience.

Catch readers with their pants down with Panty Prose.

Panty Prose is perfect for the indie author. Most readers are female and even females need something to read in the bathroom. We at Panty Prose (a new imaginary division of W.A.N.A. International) have teamed up with Always against their will to offer your readers the best deals right in their pants.

Panty Prose not only offers you PADvertising to a guaranteed clientele, but we have all kinds of layouts to suit your PADvertising needs. Technology is your friend with Panty Prose. Put your book where it counts…

Screen Shot 2013-03-08 at 7.06.52 AM

At Panty Prose, we even make it affordable for you to place your face in your reader’s pants…

Screen Shot 2013-03-08 at 7.07.23 AM

As you can see, Panty Prose is inserting your ads into a virgin market begging to be tapped.

Why are all the romance authors hyperventilating?

Anyway, while others might see a protective strip that gets tossed in the bin, we see an unused space to PADvertise your latest novel AND save trees! Instead of throwing away that paper strip, we can print of lines from your book so fans can collect them ALL…

Kristen Lamb, Author Kristen Lamb, WANA, We Are Not Alone
Make Your Readers Want MORE….

Make Your Readers Your Fan for ALWAYS….

Panty Prose is dedicated to keeping women fresh while selling your books. Attending a writing conference? Well, there is a bathroom and everyone knows that even agents can’t hold it forever. They will have to go potty sometime. Why not help them out? Keep them springtime fresh and give them your query. Elevator pitches are for losers, when you can use the Panty Pitch. The Panty Pitch comes in three fragrances, Sonnet’s Eve, New Office Supplies, and Cinnabon.

Panty Pitch:

Save agents time and keep them fresh!
Save agents time and keep them fresh!

Panty Prose for the Published Professional is a smart, savvy way to stand out from all the competition that still is relying on scheduled tweets and auto-DMs. Make an impression that will last for Always.

Okay, okay I’ll stop. You know you’ve reached a whole new level of weird when you spend an entire day Photoshopping your face onto panty liners. But you know I am on to something! W.A.N.A. is dedicated to giving you the evil genius you need for success. Aside from Panty Prose, what other “free spaces” could we exploit for book advertising? You know, to catch those who missed our 23 tweeted links, 6 auto DMs and five form letters.

So what do you think? Has the book spam gotten completely out of control? Are there other ways you can think of that are utterly invasive creative ways to market our books (Keep it PG, Please :D)?

What are your thoughts? And make sure to check out the upcoming classes below! Especially the Book Bootcamp!

I LOVE hearing from you guys!

****The site is new, and I am sorry you have to enter your information all over again to comment, but I am still working out the kinks. Also your comment won’t appear until I approve it, so don’t fret if it doesn’t appear right away.

Also know I love suggestions! After almost 1,100 blog posts? I dig inspiration. So what would you like me to blog about?

Talk to me!

And to prove it and show my love, for the month of APRIL, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

SIGN UP NOW FOR UPCOMING CLASSES!!! 

Remember that ALL CLASSES come with a FREE RECORDING so you can listen over and over. So even if you can’t make it in person? No excuses! All you need is an internet connection!

Be a Better Hooker (How to Write a Compelling Newsletter)

April 29th $45

In this class, learn how to compose a newsletter that is entertaining and compelling—and all without stealing most of your writing time. Learn how to get your hooks in your readers and keep them until the end.

With a mailing list of over 15K subscribers, mystery/thriller author Jack Patterson will share some of his tips that will spice up your newsletter and get your subscribers opening it up every time you send one out.

BUNDLE DEALS!!! 

Book Bootcamp  $99 ($130 VALUE)

Book Bootcamp GOLD $269 ($430 VALUE) This includes the log-line class, antagonist class, the character class AND a three-hour time slot working personally with ME. We will either plot your idea or, if your novel isn’t working? Fix it! Appointments are scheduled by email. Consults done by phone or in virtual classroom.

Individual Classes with MOI!!! 

Pitch Perfect—How to Write a Query Letter and Synopsis that SELLS! $45 May 25th, 2017

Blogging for Authors $50 April 27th, 2017

Your Story in a Sentence—Crafting Your Log-line $35 May 4th, 2017

Bullies & Baddies—Understanding the Antagonist $50/$200 (Gold) May11th, 2017

The Art of Character $45 May 18th, 2017

NEW CLASSES/INSTRUCTORS!!! 

Growing an Organic Platform on Facebook $40 May 6th, 2017 Lisa Hall-Wilson is BACK! She is an expert on Facebook so check out her class!

Method Acting for Writers: How to Write in Deep POV $85 for this TWO WEEK intensive workshop with editor and writing instructor Lisa Hall Wilson.

Shift Your Shifter Romance into HIGH Gear $35 May 19th with powerhouse editor Cait Reynolds.

Researching for Historical Romance (How to NOT Lost 6 Hours of Your Life on Pinterest) $35 May 20th

 

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

 

Image courtesy of Flickr Creative Commons, courtesy of Enrico Petrarolo

All right, so Monday we talked about The Single Best Way to Become a Mega-Author, which is—in a nutshell—write a LOT of (good) books. They key is being prolific and this applies no matter what type of publishing we choose. If you go browse a local used bookstore (which is almost pure legacy press) trust me, you will see the same names over and over and over and over.

Readers have always had a tendency to be parochial when it comes to their reading choices. We tend to find a writer we like and stick like glue until we have exhausted their titles. Why? Because reading a book is a HUGE investment of our most precious commodity—TIME.

We don’t want to spend an average of 12-15 hours of undivided attention with just anyone. We also are in an age where we are inundated with choices, which tends to short circuit the brain cells.

But many writers want the magic for selling a lot of books and frankly, that doesn’t exist. Huge success with such a subjective commodity is still, to an extent, trying to capture lighting in a bottle.

Ah, but we can improve our odds. First with, as mentioned, multiple good books. Then there is social media and building a platform.

Our Foundation Matters

Image via Flickr Creative Commons courtesy of Carlpenergy

The foundation for all goods and services (brands) is the relationship. Nothing sells without establishing, building and improving the relationship. Relationships take time, effort, energy, prayer and patience. They can take years to build and moments to destroy, so we must always value that relationship.

This is ALL commodities from restaurants to grocery stores to soap to shoes to electronics. Samsung was and is a strong brand, but how much damage did the Galaxy 7’s exploding battery do? Consumers no longer could trust the product so they lost faith in the brand.

The same goes for authors. One of the many reasons I love for authors to have a blog is that it is an excellent way to create a relationship and build trust. You guys come to this blog because you trust that you will be educated, enlightened and entertained. Over 1100 blogs and still going and still improving. You don’t come here and get frustrated with a sea of typos, poor grammar, etc.

I’ve worked hard to create a relationship. I give first. Yes I mention classes and my books, but no one is required to buy. But because I give first and often, no one is offended that I list a class because I am not just taking, taking, taking.

Same with social media. Those who follow me on Facebook know what to expect. Most of the time, I share funny memes or engage people in conversation. I comment on their stuff, “Nice dress!” “Love the new profile pic!” Small acts every day. Again giving.

So when I finally DO post something about a class or a book or a conference I already have a foundation. I have a base of people who know me and who hopefully enjoy my company and so when I “advertise” the response is more positive because, out of everything I post, the “taking part” is far less than the giving. Instead of….

AHHHHHHH!

Yet how many writers don’t want to be on Facebook, they don’t like Twitter and they only join to blast people with ads and free books and giveaways. They only get on their author page to talk about themselves, their signing, their event, their book. They don’t take five minutes to care about anyone else, but we’re all supposed to drop everything to serve them?

They don’t even give their time. Rather they cheat with automation, but they want MY time?

Sure. Right on that,

A Little Goes a LONG Way

The shocking thing is that we really don’t need to give all that much for it to matter.

For instance, if someone emails me with a question of a favor, and I recognize that name from comments on my blog, I will often move heaven and earth to help, and often for free. Yet, I can’t count the number of people who email me with a copy of their book for me to review or edit and they’ve never taken two seconds to say so much as hello.

So I am supposed to part with my money and 15 hours of time I don’t have?

Same on Facebook. They IM me to vote for their book or buy their book or for me to promote their book and they have never taken two seconds to so much as comment on a post, say hello or talk to me.

These people are TAKERS.

But the people who always post comments or share or promote me? Again, it is ridiculous the hoops I will jump through to help a giver.

Newsletters are the same deal. My email is absolutely flooded with lazy writers who paid some company to somehow get my email. 99% of newsletters instantly go in the trash, and in a way those newsletters offend me. This writer couldn’t take two minutes to talk to me to even see if I READ that genre? Oh, but they’re happy to take.

Ain’t nobody got time for that.

This is one of the reasons my book Rise of the Machines focuses so much on the day to day building of the brand and platform. Writers always assume I spend vast amounts of time on social media.

Nope.

Aside from the blogs? I pop in randomly throughout the day for a few minutes and that’s it.

If we don’t have those small everyday actions that accumulate into a relationship of depth, then it is a craps shoot. Additionally it is a race to the bottom of who can give away the most stuff and for the cheapest or FREE. That is the price of wanting the fruits without the roots and perks without the works.

Marketing & Advertising

Image via Flickr Creative Commons, courtesy of Faye

All marketing and advertising works better with an established relationship. Why are we more inclined to actually use a Starbuck’s coupon? Because Starbucks has created a relationship with its product and service. Their coupon is far more likely to be used than Joe’s Joe Shack because we don’t know Joe from Adam.

Unless Joe offers us a coupon so ridiculously cheap we cannot ignore it? It’s far more likely to go in the trash or be forgotten. And even if Joe succeeds in getting us in the door, he is still starting from ground zero building our trust. If his coffee sucks? It won’t matter if he gives an even steeper discount the next time.

In the beginning almost all writers are like Joe’s. Legacy gets a bit of a pass but not much. Most readers don’t buy books by publishing house. In fact they might be hard-pressed to name one of the Big 5. But, if a book is on shelves at B&N, that book (author) is then using B&N’s relationship (brand) to kindle its own.

But since most readers aren’t going to B&N? As I said, a small pass.

Even in a bookstore the writers we know will almost leap off the shelves at us. I can’t count the number of times I bought books I hadn’t planned on buying because I knew the author from Facebook, Twitter or their blog (the GIVERS).

The rest of us (indies in particular) are going to have to do a lot of giving to establish the rapport, proving we are a good investment of TIME.

I did this with my blog. Y’all know my style, my voice and can trust I produce content you enjoy. Not a huge stretch to imagine my books probably would be at least as well written as my blog. So when I have a book for sale, I’m building off an established relationship (brand).

Additionally, if I told you guys that one day next week, I was giving Rise of the Machines away for free, I guarantee more people would grab a copy of ROM than if I just popped out of the blue and ambushed you with free books.

Or if I said ROM was on sale for $2.99 I would have far better ROI than some stranger foisting a cheap book at you.

See, any marketing or ads or giveaways or sales now will work better because I’m not just assaulting you from the ether with free and or cheap books. That giveaway or freebie is just more value added to something already valuable to you.

There are a lot of wonderful book marketing people out there, but the stronger that base platform and brand, the more they have to work with. They’re marketers not magicians.

Ads are a failure if no one clicks it and no one buys. I don’t care if we get a newsletter list of a million. If no one opens it and no one acts and buys the book, again it is a failure.

How we improve those odds is first creating the relationship on-line with our blog or social media. Then eventually the books. If they trust us in a blog and we impress them with a book? We are golden so long as we keep nurturing that relationship. Ads and marketing work better.

But, skip the foundation? Skip the relationship building? Skip the day to day? It is a long, unpleasant and all too often unsuccessful battle that, in the end, will cost far more time, effort and money than if we just did the little stuff day in and day out.

For more help with that, grab a copy of my book and check out my blogging and newsletter class (listed below) 😀 . Oh an I also am giving away an AMAZING free gift to those who sign up for classes. It’s a secret but I PROMISE you it rocks.

What are your thoughts? Do you get those writers who you add as a friend and the first thing they do is spam your wall? Has that EVER worked?

I LOVE hearing from you guys!

****The site is new, and I am sorry you have to enter your information all over again to comment, but I am still working out the kinks. Also your comment won’t appear until I approve it, so don’t fret if it doesn’t appear right away.

Also know I love suggestions! After almost 1,100 blog posts? I dig inspiration. So what would you like me to blog about?

Talk to me!

And to prove it and show my love, for the month of APRIL, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

Deborah Makarios is the WINNER for MARCH. Please send your 5,000 word WORD document to kristen at wana intl dot com. One-inch margins, double-spaced, Times New Roman font and CONGRATULATIONS!

SIGN UP NOW FOR UPCOMING CLASSES!!! 

Remember that ALL CLASSES come with a FREE RECORDING so you can listen over and over. So even if you can’t make it in person? No excuses! All you need is an internet connection!

Be a Better Hooker (How to Write a Compelling Newsletter)

April 29th $45

In this class, learn how to compose a newsletter that is entertaining and compelling—and all without stealing most of your writing time. Learn how to get your hooks in your readers and keep them until the end.

With a mailing list of over 15K subscribers, mystery/thriller author Jack Patterson will share some of his tips that will spice up your newsletter and get your subscribers opening it up every time you send one out.

Individual Classes with MOI!

Blogging for Authors $50 April 27th, 2017

Plotting for Dummies $35 April 7th, 2017

Pitch Perfect—How to Write a Query Letter and Synopsis that SELLS! $45 April 13th, 2017

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

 

Image courtesy of Randy Heinitz via Flickr Creative Commons.
Image courtesy of Randy Heinitz via Flickr Creative Commons.

How do we sell our stories? That is the big question. It is the reason for craft classes and editing and cover design and agents and editors and all the time on social media. And while platforms and covers and algorithms do matter, there is one tried and true way to sell more books.

Write a great story.

And not just any story, but a story that hooks from the very beginning and only continues to hook deeper.

Think of great stories like concertina wire.

The danger of concertina wire is not just in one hook, but hundreds. And it isn’t even in the hundreds of hooks. It is the tension created by the coiled structureIf a person is snagged even a little, every effort to break free (turning a page for resolution) only traps the victim deeper in a web of barbed spines.

Now granted, this is a morbid visual, but y’all are writers and there is a good reason our family doesn’t like us talking at the dinner table.

So I was researching sucking chest wounds today and, hey, pass the spaghetti please?

Moving on…

We’ve talked about this before, but it bears repeating. Many new writers finish their first novel and I know as an editor that odds are I am going to chop off the first 50-100 pages. We dream killers editors call this the fish head. What do we do with fish heads? We toss them (unless you are my weird Scandinavian family who makes fish face soup out of them).

Image courtesy of David Pursehouse via Flickr Creative Commons
Image courtesy of David Pursehouse via Flickr Creative Commons

Often, when I go to do this kind of cutting, new writers will protest. “No, but you need this and the story really gets going on page 84.”

My answer? “Then let’s start on page 84.”

Too many stories fall flat because they lack the barbs necessary for snagging the modern reader who has the attention span of an ADD hamster with a meth habit. Additionally, a lot of us writers fall into bad habits of assuming readers are stupid, that they need all kinds of brain holding to “get” what we are talking about which means we not only lack barbs…but necessary tension.

I will prove readers are really smarter than we give them credit for 😉 …

Hooking with a Problem

One morning, on my way to take Spawn to school, as I stopped at my stop sign at a major business highway, a VW van passed at 50 mph and another car pulled out in front. BAM! Car parts, exploding glass, tearing metal, right in front of me. One driver screaming because his legs were crushed and he was pinned. All of this in less than 15 seconds.

Do you think I was hooked?

Did I need to know the history of the drivers, where they were going, what had the one driver so distracted that he would pull out into traffic? Did I need a description of the balmy, normal morning and a weather report? A description of the pale azure sky? Nope.

Now this is an extreme example, but it shows how even in life, we stop everything in light of a problem. A scream, a child crying, someone falling over a curb. We immediately halt everything.

Good fiction always begins with a problem because that is ALL fiction really is. Prose and descriptions and symbol and theme are all various delivery mechanisms…for PROBLEMS.

I cannot count the number of new manuscripts I read where the author spends most of her opening playing Literary Barbies. We really don’t care as much about your protagonist’s flaming red hair as much as we care about that warrant for her arrest. This is drama not a doll house.

Go look at books that have launched to legends and you will see this.

Andy Weir’s The Martian:

I am pretty much f**ked.

That is my considered opinion.

F**ked.

Six days into what should be the greatest two months of my life, and it has turned into a nightmare.

We don’t start the book on Earth or in the astronaut program at NASA. We don’t even start when they land on Mars and hint that trouble eventually will come. Nope. Weir tosses us face first into a problem.

Hooking With a Question

14022250_10153959598977637_6393313016865888414_n

I have a mantra that all modern novelists must live and die by.

Resist the urge to explain.

One of the reasons emerging writers get that fish head is they do a lot of flashbacks and explaining and “setting up” the story and they are unwittingly destroying the single strongest propulsion mechanism for their story—curiosity.

If we look at the opening page of Harry Potter and The Sorcerer’s Stone, the opening paragraph has a small character hook but six lines down we read:

The Dursleys had everything they wanted, but they also had a secret, and their greatest fear was that somebody would discover it.

When we craft any story, we are wise to harness the power of human nature. Humans are curious. Heck, we are downright nosey. Imagine sitting at a Starbucks and prepping the computer to write. Two women sit nearby chatting and one has obviously been crying (hooking with a problem). We might eavesdrop a little, arrange Post Its, set out our lucky thesaurus but the second one of the women says, “He would kill me if he ever found out.”

There went the writing.

Then we would be doing “research” 😀 .

Hooking with Question and Character

What the HELL, HANNAH?
What the HELL, HANNAH?

Sometimes the problem or question isn’t so obviously stated and there is a lot left between the lines. We humans love to fill in the blanks, so LET US.

We will use an example from my all-time favorite book Luckiest Girl Alive.

I inspected the knife in my hand.

“That’s the Shun. Feel how light it is compared to the Wustof?”

I pricked a finger on the blade’s witchy chin, testing. The handle was supposed to be moisture resistant, but was quickly going humid in my grip.

First of all, this is a great opening line. It hooks, but then it leads to another hook and another and another. The character is testing the blade. Why? A blade being moisture resistant obviously is a plus if you are planning on stabbing someone because less chance of slippage (Stuff Writers Know).

Who is she planning to stab? How is she planning on using the blade? What has her so nervous her hands are going moist?

And on PAGE ONE we realize the protagonist is out looking at knives with her fiancé. Why? That is unusual. China? Normal. Curtains? Normal. Knives? Not normal.

Especially since in paragraph FOUR, we read:

I look up at him, too: my fiancé. The word didn’t bother me so much as the one that came after it. Husband. That word laced the corset tighter, crushing organs, sending panic into my throat with the bright beat of a distress signal.

Don’t Eat Your Own Bait

There are any number of reasons we as writers are failing to gut hook with our stories and often it is because we are falling prey to the very bait that is going to trap a reader. Problems bother us (because we are human) so we feel a need to “lead up to” something bad. We don’t like questions. We want to know…which is why we feel the urge to explain.

Just know that that clawing feeling inside that is driving you to pad the text is a good sign you are probably doing something right 😉 . For more on how to hook the reader, I am once again holding my First Five Pages class with upgrades available to get me shredding through your pages to help you start strong and stay strong.

The tricks we use to hook on page one we should continue to use until the final page. Coil that barbed story all around and no escape until you’re cut free.

Ain’t no rest for the wicked 😉 .

What are your thoughts?

I LOVE hearing from you! And REMEMBER TO SIGN UP TO HANG OUT AND LEARN FROM HOLLYWOOD PRODUCER JOEL EISENBERG! Details are below. This is EIGHT hours with one of the hottest producers in Hollywood teaching everything from craft to how to SELL what we write! Recordings are included with your purchase for FREE!

And to prove it and show my love, for the month of FEBRUARY, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

SIGN UP NOW FOR UPCOMING CLASSES!!! 

Remember that ALL CLASSES come with a FREE RECORDING so you can listen over and over. So even if you can’t make it in person? No excuses! All you need is an internet connection!

NEW CLASS!!!! Hollywood Producer Joel Eisenberg’s Master’s Series: HOW TO MAXIMIZE YOUR EARNING POTENTIAL AS A FULL-TIME AUTHOR (Includes all classes listed below) Normally $400 but at W.A.N.A. ONLY $199 to learn from Joel IN YOUR HOME.

OR, if it works better, purchase Joel’s classes individually…

Potentially Lucrative Multi-Media Rights $65 February 21st, 2107 (AVAILABLE ON DEMAND)

How to Sell to Your Niche Market $65 February 28th, 2017

It’s Not Who You Know, It’s Who Knows YOU $65 March 7th, 2017

Making Money Speaking, Teaching, Blogging and Retaining Rights $65 March 14th, 2017

Individual Classes with MOI!

Blogging for Authors $50 March 30th, 2017

Plotting for Dummies $35 February 17th, 2017

Pitch Perfect—How to Write a Query Letter and Synopsis that SELLS! $45 March 20th, 2017

NEW CLASS!!!! The Art of Character $35 February 24th, 2017

Hooking the Reader—Your First Five Pages $40 March 18th, 2017

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on

screen-shot-2017-01-26-at-10-10-00-am

Before we get started, a quick announcement. I want to let you know that I begged, pleaded and bartered for Hollywood Producer Joel Eisenberg to offer a Master’s Series and being the AWESOME human being he is, he is doing How to Maximize Your Earning Potential as a Full-Time Writer just for us. This is three two-hour classes learning from a big name in Hollywood in your own home and it is recorded if you can’t make it live. He normally runs this series for $399, but he is super helpful and generous and giving it to us for $199.

The film industry is BOOMING and filmmakers need writers who can create excellent content. Joel is going to teach you how to tap into that massive emerging market.

Valentines Day gift. *wink wink* Just sayin’.

Okay, let’s sally forth…

One of the reasons I love blogging is I get an opportunity to have the crucial conversations with you guys that are going to make all the difference in your writing career. When I started out, I didn’t have such luxury and I bumbled around in the dark with what I “thought” professional writers did.

Back in 1999 I didn’t have the same access to experts as we all do today, so I had to wait almost four years until I could save enough money to attend conferences to get the dose of reality I needed if I hoped to go pro.

Last time we talked about basic, basic stuff. It seems so simple and yet it really isn’t. Most emerging writers don’t have a novel. They have a ton of pretty sentences and a lot of “stuff” happening, but they lack a core story problem. No core problem? No novel.

And again, if you are struggling with your book and you can’t whittle it down into ONE sentence, sign up for the Pitch Perfect class THIS SATURDAY (all you need is an internet connection and the recording comes with purchase).

I am teaching about query letters and how to write a synopsis, and this is a critical skill that can make sure you have a story and if you don’t? How to easily see what needs fixing so you aren’t wasting precious time repairing the wrong stuff. I will help you get that one sentence. I have a lot more practice doing this than you guys 😉 . It’ll be fun!

Anyway…

So once we have an idea for a story this is not enough, unless we are just writing for a hobby. If we actually one day hope to sell what we are writing we need to ask the hard questions.

What is the Genre?

All books have a genre. We must choose. Even folks who claim they don’t write “genre fiction” what they are meaning is they don’t write “commercial” fiction. Literary fiction IS a genre and it is going to have parameters and expectations we need to keep in mind while writing.

***And sure I guess there is “General Fiction” but how unsexy is that? Also, General Fiction is usually where literary is shelved and genre fiction misshelved. Seriously Goodreads? The Girl with the Dragon Tattoo is NOT general.

Some people don’t want to choose a genre. They shiver and feel it is base, that somehow by committing to a genre they are admitting their book might actually be like other books. How gauche! They will have to admit that is isn’t the world’s most unusual snowflake, a work that has never been seen before.

Hey, I used to be that person.

I felt that choosing a genre diminished my book, that it made it “like” others and thus somehow not “as good.” I was dead wrong. First of all, because I didn’t choose a genre, my book not only was NOT a special snowflake..it actually sucked pretty badly. I’d crafted some Frankenstein monster out of all genres to please (sell to) ALL readers. But, here’s the deal.

No one wants to read a “book by committee”.

screen-shot-2017-01-26-at-10-06-59-am

Each genre has rules, guidelines and expectations. If you want a quick rundown on what they are, go to THIS POST.

Because I didn’t choose one genre? I was just mucking up every genre.

For instance, I get writers who come to me and they say they have a Romance BUT the core antagonist is the love interest. NOPE. Romance has rules and there must always be an HEA (happily ever after). Guy and girl must get together by the end. They must unite together to solve the problem greater than themselves (defeat the core antagonist).

If this doesn’t happen? Sorry it might be a good book, but romance it ain’t. And if the book is then placed in the wrong genre? That genre comes with an audience that has expectations the work has not met. So a book that might have gotten rave reviews as a Women’s Fiction gets slayed when shelved as a Romance.

Genre can impact everything from plot to character to word count. If my book is a 120,000 words and a High Fantasy? No problemo. If it is a YA? Going to be a seriously hard sell.

What are Audience Expectations?

screen-shot-2017-01-26-at-10-05-27-am

Once we nail what genre our book is in, we then can keep audience expectations in mind when writing…THEN blow them away. Again, tending genre expectations is not “formulaic”. “Formulaic” has to do with execution.

For instance, if I go to a Mexican restaurant I have expectations. If they try to serve me schnitzel and lasagna not only am I going to be seriously confused, I might even get angry. Why? Because I did NOT expect schnitzel and lasagna at a Mexican food restaurant.

Now, I am a Texan and in Texas Mexican food has it’s own layer on the food pyramid. It can be a very simple cuisine. Lots of corn, beans, some kind of meat and cheese in various combinations and that is all great. Many Texans just want a plate of good old-fashioned cheese enchiladas with red sauce.

Yet, just because Mexican food carries expectations does NOT mean a chef cannot then mix up the rules and use a ton of imagination.

The chef knows we want enchiladas but instead of the tried and true versions? How about sweet potato enchiladas in blue corn tortillas with goat cheese and a mango chutney? Okay now I’m hungry.

But we are STILL within the expectations, just we are delivering an unexpected variation. Instead of alienating and potentially ticking off the patrons, we are WOWING them.

And remember, like food, there are all kinds of fusions. It is easy to add Southwestern food to a Mexican food menu. They are cousins. Same with genres like mystery, thriller and suspense. It is easy to have a mystery thriller. Or even a romantic suspense. We know the rules of suspense, but also can expect a nice love story as well.

Christian Inspirational Erotica? Yeah, not so much. Kind of hits us like a Polish Mediterranean restaurant.

How to SELL What We Have Written

Another HUGE reason for choosing a genre before we write is…

Eventually we WILL have to choose a genre anyway.

So we might as well do it ahead of time. A big reason for genre is to help readers find our work. Where will the sucker get shelved? Once we upload the book onto Amazon, we will have to declare what genre it falls into so readers can find it. Also we WANT our book to be like other books. When anyone buys a book on Amazon, we get this…

screen-shot-2017-01-26-at-9-53-31-am

Trust me, I WANT people who loved Gone Girl to see my book in the list of “Customers Who Bought This Item Also Bought.” I DON’T want to do this all myself. I WANT if someone is looking for Gone Girl they see MY book or vice versa. It means I am in good company.

Also remember that readers…wait for this…often buy more than one book. I KNOW! So when they finish that traditional mainstream novel, they are going to go back for another dose of what they love to consume and genre is going to help them find YOU.

Even if we want to traditionally publish, genre is a huge deal. First, how can we query? We need to look at what an agent is looking for then pitch THAT. Also if an agent likes the book, she is going to have to be able to know how to SELL that book. Granted, she might do some tweaking—pitch a suspense as a romantic suspense but you get the idea.

Sometimes agents will reject a book because the author didn’t settle on a genre and so the agent already knows she won’t be able to SELL it.

I hope this clears things up for you if you didn’t before understand them, which is OKAY. We are not born knowing this stuff! What are your thoughts? Questions? Concerns? Remember Pitch Perfect is on SATURDAY and my NEW class The Art of Character is TOMORROW! How to create layered and compelling characters. If you want to take both, seriously just treat yourself and sign up for the Craft Master’s Series and you get a FREE class (Plotting for Dummies) .

I love hearing from you!

And to prove it and show my love, for the month of JANUARY, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

SIGN UP NOW FOR MY UPCOMING CLASSES!!! 

Remember that ALL CLASSES come with a FREE RECORDING so you can listen over and over. So even if you can’t make it in person? No excuses! 

All you need is an internet connection!

NEW CLASS!!!! How to Maximize Your Earning Potential as a Full-Time Author Learn from Hollywood Producer Joel Eisenberg in your HOME. This series is normally $400 but W.A.N.A. is offering it for $199.

Branding Master’s Class Series with Kristen Lamb THREE social media classes, ONE low price. Only $99. It is literally getting one class for FREE!!!! 

Craft Master’s Class Series with Kristen Lamb THREE craft classes, ONE low price. Only $89. One class is FREE!!!! Includes my new class The Art of Character.

Individual Classes with MOI!

Pitch Perfect—How to Write a Query Letter & Synopsis that SELLS January 28th

When your Name Alone Can SELL—Branding for Authors February 10th, 2017

Social Media for Authors February 11th, 2017

NEW CLASS!!!! The Art of Character January 27th, 2017

Blogging for Authors February 3rd

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on

screen-shot-2016-12-29-at-10-17-23-am

We are THANK GOD bringing a close to 2016. Though I’ve survived, I feel like I’ve dragged myself out of a Dumpster fire. Is it me or did 2016 actually last three years?

But as Robert H. Schuller once said…

Tough times never last but tough people do.

Many who read this blog desire to be professional authors and that is a great goal and it is attainable but there are some practical realities we need to appreciate. The road to becoming a pro is long and brutal and treacherous and this post is to help you prepare accordingly.

Think of it like this. If you wanted to take a leisurely stroll around the neighborhood with your dog and kids, would you pack MREs, gallons of fresh water, portable water filtration systems, tents, sleeping bags and a med kit? Would you hire a personal trainer to get you in pique condition for the journey? Would you hire a team of sherpas?

Likely not…unless you’re my husband but he just wants sherpas.

Conversely, if you wanted to summit Everest, would you just slip on the running shoes and leash the dog? You haven’t exercised since Paris Hilton was cool, but why not? Fresh air in the Himalayas might do you some good, right?

Unless you wanted a lonely frozen death on a mountain? Yeah. Again, NO.

Screen Shot 2016-04-25 at 9.40.55 AM

Yet sadly, a lot of writers fall into the secondary category. They have a dream of scaling one of the toughest goals in the Western World without fully appreciating what is required for such a journey. An idea only gets us so far and if we fail to properly prepare for what we are wanting to do, we are making an already long journey far longer and harder than is necessary.

I don’t think anyone who has ever summited Everest believes it was easy-peasy, but without the right planning, prep and gear it would surely have been impossible.

Unfortunately, I began my journey seventeen years ago with nothing more than BS and glitter and have done my share of falling off the mountain.

*long scream* *bounce bounce OUCH*

So here are some tips to help you with your journey into 2017 and though I am downloading a lot onto you, these fundamentals will make EVERYTHING work better, especially any New Year’s Resolutions…

Guard Your Dream

Often when we get a new shiny dream we are so excited and we want to go tell everyone so they can be super excited too. That is not always a good plan because humans are weird creatures who all have baggage (and not just carry-on).

When I was new, I thought others would be happy for what I wanted to achieve, that they would be supportive and we could do this together! And what I am about to say is going to be very unpopular, but it is unfortunately true.

Most people will settle for less than what they are truly capable of. But, here’s the kicker…

They really don’t want to believe they settled.

***Denial is more than a river in Africa 😉 .

These folks will have all kinds of good reasons they can’t do X, Y and Z and they will honestly believe them. So, when you come bee-bopping along all excited and start showing them they really could do better if they really wanted to? They are going to resent you. Just expect it.

Bear with me….

I want you to think back to every frigging group project you ever had to do in school. Be there. Think about it. Feel the emotions. Let the anger flow through you….

All right.

Now back to your writing dream. Do you really want it to be a group project?

screen-shot-2016-12-29-at-7-36-42-am

When I was new, I thought every person who said he/she wanted to be a successful writer really did. I stayed in writing groups for years with people who had no time to do any writing but plenty of time to start a lot of back-stabbing drama.

I kept trying to make it work because I really didn’t want to be alone. Being alone was terrifying. But the more I pressed and the harder I worked, the more pushback there was from those who should have been on my side (YES, even especially FAMILY).

I had to choose between pleasing others or reaching the goal I’d set out to attain.

screen-shot-2016-12-29-at-7-40-51-am

The problem with group dynamics is that water will find its level. If we are fortunate enough to find a group with similar aspirations and work ethic, that is wonderful. But make sure you are being honest about who you are surrounding yourself with.

Actions speak louder than words and sometimes, to summit? We need to cut some ropes.

NO Lies

One of the big lies you will hear from people (and maybe even yourself) is the I just can’t find the time lie. Here’s the deal. Time isn’t hiding in the couch cushions with the TV remote. We don’t find time, we make time. People make time for what they find important and if you don’t believe me here is an example.

You drop a buck on a lottery ticket on a whim and win twenty million dollars in the Power Ball. Would you really have to find time to go turn it in and get the cash?

So if you find yourself saying those words, “I can’t find the time” just be honest and say, “It isn’t important to me.”

Being a successful author will require time. The more time we invest, the quicker and the better the payoff. We need time to write, research, train, and build a brand. Compromise any of those and the goal is harder to reach. So be honest with yourself in 2017. If your writing dream is really important, then actions should reflect that.

***Goes for me, too 😉

Time to Write

Image via Drew Coffman courtesy of Flickr Creative Commons
Image via Drew Coffman courtesy of Flickr Creative Commons

We need to write. I have been running writing sprints every weekday morning on my Ning WANATribe for well over a year so that any writer willing to invest the time will get to write alongside me and experience a professional pace. I pay $70 a month out of my own pocket and out of almost 3,000 members, want to know how many regularly show to sprint?

Fewer than ten.

We do sprints 40 minutes at a time all morning every morning (sometimes all day). Even if a person did one sprint a day and only eked out a single page (250 words), that person would have a finished draft in less than a year. And while that seems like a long time to write a book, how many people have been futzing with the same novel for five or more years?

Never underestimate the power of simply showing up.

If our goal is to publish a book in 2017, we have to actually write it. I know. Hard stuff.

Time to Read

Image via Flickr Creative Commons, courtesy of Craig Sunter
Image via Flickr Creative Commons, courtesy of Craig Sunter

Reading is how we hone our skills and learn. I do a lot of editing and one of my biggest complaints with new writers is it is clear they do not read. They beat up a lot of the same words, the same tired descriptions and their dialogue sounds like a bad soap opera. Often I can tell in less than ten pages they have no plot.

But these are the same folks who will claim they have no time to read.

I read about three books a week. No I don’t sit with a nice hard back the way I would prefer. I listen to audio books and it isn’t my preference but it works with all I have to do. I can’t sit and leisurely page through while folding laundry. I can, however, listen to an audio book and with Kindle Unlimited and an Audible membership I can afford my habit.

No, not all writers are plotters, but I will be blunt. Pansters really are plotters but the reason they can get away with not sitting and outlining is they literally have read so many books that structure is hardwired into their brains and they can navigate a 60,000-110,000 word story intuitively.

Successful pantsers are extremely well read (plotters too but pantsers even more so).

If we don’t spend time reading, we will probably spend way more time with crappy drafts. Most people are not born writing savants. Stephen King didn’t become Stephen King without reading fiction and using others to refine his craft.

Time With Pros

Reading is our time with pros. We can see how J.K. Rowling or Neil Gaiman or whatever writing hero we have executed plot, character, tension, pacing, etc. We can also take classes or read books to shorten the learning curve instead of spending far more time figuring it out on our own.

You can spend ten years and three bad books figuring out all the intricacies of how to plot or take my class and get ten years of MY work in an hour.

Feel free to blog unsuccessfully for a couple years OR take one of my classes and I already did the hard work for you.

The thing is, you will spend time but there is a choice on how you spend it 😉 .

****New classes are listed below.

Time to Brand and Build a Platform

Lots of writers want to whine about social media and that it is too hard and it takes too much time. All right. But discoverability is an absolute nightmare and most people are not buying books at bookstores namely because bookstores are getting about as rare as unicorn tears. Of the remaining point of sale outlets only a small fraction of titles are available and for only short periods of time.

You really think Costco is going to let titles sit on their ONE table long enough to cultivate readers? No. They are only stocking authors who already cultivated readers. They are going for proven sellers and even those guys have a brief shelf life.

Barnes & Noble is dedicating more and more shelves for knick-knacks, toys, music and gadgets because they have a higher profitability. B&N, to me, has become less and less of a bookstore and more and more The Borg—a haphazard compilation of all the businesses their predatory behavior rendered extinct.

Just cobble a coffee shop a toy store a music store and a Hallmark together and sprinkle on some books and VOILA!

B&N 2.0.

Screen Shot 2016-04-05 at 9.35.27 AM

I know. Reality sucks. Reality dictates I can’t live on pizza and Ding-Dongs and be skinny. Reality dictates I can’t pay my power bill with my looks. When it comes to being a writer? Reality dictates we build a brand capable of driving sales and the brutal truth is this was ALWAYS the truth even before social media.

Go to any used bookstore and whose books do you really see? I mean REALLY see? Authors with multiple multiple titles. Don’t believe me? Blindfold yourself and spin around three times and see how many steps it takes to hit a James Patterson, Stephen King or Nora Roberts book.

In the olden days before social media, that was how an author became a household name. They wrote a crap ton of books.

Frankly? This is still how it is done, though social media and blogging can make name recognition that drives sales happen far sooner and with fewer titles. But branding and social media has to be done in an effective way.

There are no shortcuts. Book spam is NOT branding. Friending people on FB and spamming their wall is NOT branding. Blogging about your own book is NOT branding. Ranting about politics nonstop like a pit bull with Tourettes is NOT branding.

Well, it is. Kind of. It’s called negative branding and it is guaranteed to make people avoid us more than a Jehovah’s Witness who just joined Amway.

And I know the new trend is to buy into these services that promise newsletter nirvana but read my lips…

Without a brand it is only spam.

Authors who are successful with ads, Bookbub, newsletters, etc. are successful because they first took time to cultivate the audience.

They built a foundation with either multiple books and or meaningful social media branding. We skip that step at our own peril.

Trust me. I’ve been through all the fads. I was on Gather in 2004 when I first realized social media branding would eventually be crucial for authors. I was laughed at by agents and editors and tarred and feathered by traditional authors for years.

So I did something about it.

I very literally wrote the book on social media branding for authors, and I have stood the test of time through all the “experts” who’ve offered shortcuts. I withstood the 99 Cent Book Blizzard of 2010, the Free Book Free For All of 2011. The Triberr Tsunami of 2013, the Algorithm Alchemy of 2012-2013, the Automation Avalanche of 2013-2014 and on and on and on.

Screen Shot 2016-08-22 at 10.22.38 AM

So back to newsletters….

I’ve seen all the hype.

Forget Facebook! No blogging! No time required! Social media no longer works! A big newsletter mailing list is the ticket to fame and fortune! Build that list! We can HELP!

screen-shot-2016-12-29-at-10-40-25-am

No.

Just….stop.

Unsolicited offers from authors we don’t know? It’s called spam. Do newsletters work? YES. But only with a solid foundation. Without that? Mass numbers and blind luck.

So all of this goes back to my point to guard our time. Quick fixes are never quick so we buy into the Social Media Shake Weight at our own risk 😉 .

Make 2017 count and just ignore the fads. Consistent meaningful effort in small doses over time is far more effective than anything some guru will sell you. Need a manual? Pick up a copy of Rise of the Machines

My methods have literally sold tens of millions of books and even launched unpubbed newbies to NYT status. My methods aren’t fancy but they do work and they work on any social platform in any given year because my approach is not based on technology or gimmick or trickery. My approach is based on humans and humans don’t change.

I have zero interest in turning you guys into high-pressure salespeople or mega-marketers. Just be YOU and still have time to write.

Honest.

And yeah yeah I am promoting my book and classes. But I’ve also written over a thousand blogs and spent almost $6,000 of my own money maintaining WANATribe with NO fees and no ads, so I think it is safe to say I want to help you guys succeed 😀 .

So there you go! All you need to rock 2017. Guard your dreams and guard your time. Success is simple but it isn’t easy. We must spend time but if we spend it well and consistently, rewards are there.

What are your thoughts? Have you been bad about guarding your dreams? Have you allowed toxic friends, family, writing groups to drag you down? Do you get overwhelmed and forget that small actions do add up? Are you going to MAKE time in 2017?

I love hearing from you!

And to prove it and show my love, for the month of DECEMBER, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

November’s winner of my 20 page critique is Nancy Segovia. THANK YOU for being such an awesome supporter of this blog and its guests. Please send your 5000 word Word document (double-spaced, Times New Roman Font 12 point) to kristen@wana intl dot com.

Check out the Upcoming Classes

Remember that ALL CLASSES come with a FREE RECORDING so you can listen over and over. So even if you can’t make it in person? No excuses! 

All you need is an internet connection!

NEW!!!! APPROVED USE FOR CHRISTMAS MONEY!!!!

Branding Master’s Class Series with Kristen Lamb THREE social media classes, ONE low price. Only $99. It is literally getting one class for FREE!!!! 

Craft Master’s Class Series with Kristen Lamb THREE craft classes, ONE low price. Only $89. One class is FREE!!!! Includes my new class The Art of Character.

Individual Classes with MOI!

Pitch Perfect—How to Write a Query Letter & Synopsis that SELLS January 6th

Plotting for Dummies January 7th, 2017

When your Name Alone Can SELL—Branding for Authors January 13th, 2017

Social Media for Authors January 14th, 2017

NEW CLASS!!!! The Art of Character January 27th, 2017

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook