Kristen Lamb

Author, Blogger, Social Media Jedi

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Posts Tagged: how to write a novel

story structure, narrative structure, humans wired for story, Kristen Lamb, how to write a novel, write addictive books, writing tips. how to sell more books

Humans are hard-wired for story. For thousands of years, every culture on every continent has used stories to pass on information of every kind. Why? Because humans are wired for story.

We might not recall facts, but story has a way of embedding into our minds and remaining with a tenacity only rivaled by music.

There’s a reason the two (story and music), when paired together, have double the power. Just as a song can get stuck in our head, stories can, too. A song or story can become addictive by accident, but true artists create addicts (fans) with intention and design.

Story as Music

story structure, narrative structure, humans wired for story, Kristen Lamb, how to write a novel, write addictive books, writing tips. how to sell more books

It’s interesting that patients with advanced Alzheimer’s often lose the capability to remember family, friends, names, dates, but can sing a song from their youth and recall every lyric. I never cease to be amazed how I might forget where my keys are, yet I can hear a song from thirty years ago and know every line.

One reason is great songs also tell riveting stories. The second is great music is delivered in a structural way that hooks, then binds into our gray matter.

Great stories are exactly the same. It isn’t enough to have an incredible story idea.

The goal is to deliver that story idea first with a HOOK, then with a structure, pacing, tempo, timing, and climax that will remain with the reader longer than purple rain ūüėČ .

Just as music must possess a certain kind of intrinsic structure in order to optimally resonate (I.e. a hook in the lyrics/chorus), superlative stories must do this as well.

We Got the Beat

We got the beat, we got the beat…YEAH! We got the beat!

Narrative structure is a critical skill. The single biggest reason most novels flop? Structure. Pretty prose does not a novel make.

Each of these blogs will build upon the previous lesson so feel free to go back to last post to catch up.¬†Yes, I’ll be mixing metaphors more than a 90s DJ but y’all are sharp.

By the end of this series, my goal is to equip you with the fundamental skills essential to honor our craft, regardless if we are plotters, pantsers, or plotsers.

In fact, let’s take a moment here. I don’t even care to discuss plotting, outlining, pantsing, notecards, spreadsheets, etc. Why? Because those topics are not salient to what we’re discussing here.

story structure, narrative structure, humans wired for story, Kristen Lamb, how to write a novel, write addictive books, writing tips. how to sell more books

HOW any writer utilizes structure is ‘process,’ thus completely up to the writer and none of my business.

I don’t care if your process involves a salt circle and channeling a spirit guide for nifty ideas so long as, at the end, there’s a finished¬†novel that respects and values the reader’s TIME.

If your process involves body glitter, while reading tea leaves and wearing a tutu…I DON’T CARE. Unless you’re turning out mind-blowing, amazing novels readers inhale…then PLEASE share precisely which body glitter, tea and tutu is helping you do that… because I have Prime, free shipping, and no pride.

What I do care about is that you, me, all of us respect what we do enough to learn how to do it with excellence. Anything less is intellectual laziness and disrespectful to ourselves, our art, and our readers. 

*tucks away soap box*

Don’t Want No Scrubs

No, I don’t want your free book. No, not gonna pay a dime. And no, I don’t wanna read it nowhere. No, wastin’ none of my time.

No, I don’t want no scrub. A scrub is a book that can’t get no love from me.¬†Tweeting out the messenger side of a free web site…tryin’ to holler at me.

Get THAT out of your head, LOL.

Anyway, structure is one of those topics that I feel gets overlooked far too much, which is why Amazon is bulging with ‘scrub books’ that talk a good game, but in truth, have nothing to offer readers (unless one counts buyer’s remorse).

story structure, narrative structure, humans wired for story, Kristen Lamb, how to write a novel, write addictive books, writing tips. how to sell more books

There are a lot of workshops designed to teach new writers how to finish a ‘novel’ in four weeks or three or two or whatever. And that is great‚Ķif a writer possesses a solid understanding of structure.

If not? At the end of 4 weeks, you could very likely have a 60K word mess that no editor can fix (but that may require a salt circle to protect the unsuspecting world from it escaping).

Some of you might be in the midst of having to face some hard truths about your book. If you’ve been shopping that same book for months or years, and an agent has yet to be interested, likely structure is the problem.

If you went ahead and self-published, but sales are lackluster? Likely ‘promotion’ not the problem, product is. Many of you might have a computer full of unfinished novels. Yes, again, structure is the most likely culprit.

Oops! I Did It Again

story structure, narrative structure, humans wired for story, Kristen Lamb, how to write a novel, write addictive books, writing tips. how to sell more books

Been there *fist bump*. Plenty of my own bright ideas languishing in literary limbo, which was why I made it my mission to understand everything possible regarding narrative structure.

Good news is that most novels can be fixed, although many times that requires leveling everything to the foundation and using the raw materials (original idea) to begin anew…the correct way and killing a lot of little darlings along the way.

Last post, I broke the bad news. Novels have rules. Sorry. They do. I didn’t make this stuff up. When we don’t follow the rules, bad things happen. Just ask Dr. Frankenstein.

Authors who break the rules do so with a fundamental understanding of rules and reader expectations. Remember the pizza analogy? We can get creative with pizza so long as we do so with an appreciation for consumer expectations.

A panko crusted trout served on mango-infused naan bread might be super clever…but is not recognizable as a pizza. We can call it pizza until we’re blue and a consumer will just think we‚Äôre a nut.

Same with any story, regardless of length. Readers have expectations. Deviate too far and we will have produced a commodity so far off the standard expectations that readers won’t touch it, which is why agents won‚Äôt rep it. They are in the business of creating best-selling authors, not most-clever authors.

One pays way better.

This said, I can tell if a writer understands structure in ten three pages. So can an agent.

Doctor, Doctor!

Can’t you see I’m burning, burning…?


story structure, narrative structure, humans wired for story, Kristen Lamb, how to write a novel, write addictive books, writing tips. how to sell more books

Agents, editors, proofreaders, craft experts.¬†We can see your WIP is burning and why, because we’re trained diagnosticians who spot symptoms of fatal story ‘diseases’ at a glance. No, we don’t need to read the whole book. Really.

***Much like a neurologist doesn’t need to saw open a patient’s head to know that person’s suffered stroke.

Last time, we zoomed in and explored the most fundamental building blocks of a story. Today, we’re going to get an aerial shot‚ÄĒthe Three Act Structure.

Aristotelian structure has worked for a couple thousand years for very good reasons. There are variations of this design, sure. But there’s something fundamentally resonant about three acts. Beginning, middle, end.

Cut off a song halfway through a chorus, and a three-year-old will call foul. Stop a bedtime story in the middle. A four-year-old won’t fall for that trick. How does it END?

We can get creative, but get crazy at our own risk.

We’ll Be Counting Stars

Let’s stop counting dollars, let’s start counting stars….

story structure, narrative structure, humans wired for story, Kristen Lamb, how to write a novel, write addictive books, writing tips. how to sell more books

I understand that this is not a hard and fast rule, but still fairly safe to assert good books sell better than crappy books. How, then do we write a great story?

Ideally, our story’s tension will steadily rise from the beginning to end, growing progressively more intense until the grand finale, much like a symphony. But for a more visceral explanation of story, I prefer to compare the larger story structure to roller coasters.

People line up for great books for the same reasons they stand in withering summer heat to ride the latest roller coaster, and even pay extra for fast passes to skip to the front.

They yearn for a THRILL.

The Thrill of It All

Well, that’s my story, you’ll be sticking to it, since¬†I’m a master of the lie.¬†Forget your problems that don’t even exist, cuz¬†my book will make you high…

story structure, narrative structure, humans wired for story, Kristen Lamb, how to write a novel, write addictive books, writing tips. how to sell more books

I want you to envision the best roller coasters, how they are put together. All thrill rides begin with an immobile metal bar that closes over your lap. No getting of the ride now (the story hook).

Then there’s an initial slow, creeping up, up, up a hill where your gut twists from fear laced with anticipation (Inciting Incident that introduces the story), a small dip to catch your breath, and then (turning point) you’re committed to the very end when the bar unlatches.

If the biggest loop, wildest twist or tallest hill is at the beginning of the ride (story), the rest of the ride cannot help but be a complete letdown because of poor design.

Engineers know this (great writers do, too). This is why no thrill ride is even built until there is a prototype/design that satisfies investors that park patrons will LOVE it.

Writers are wise to do this as well.

I Hate You, I Love You

I hate you. I love you. I hate that I love you. I hate that it’s past two. Should sleep but don’t want to….

story structure, narrative structure, humans wired for story, Kristen Lamb, how to write a novel, write addictive books, writing tips. how to sell more books

Great stories and great rides. We hate them and love them and hate that we love them. Now, let’s go and WRITE one ūüėÄ .

Theme parks know it’s stupid to invest millions of dollars and countless man hours into something that¬†by design no one will bother waiting in line to ride. Or a ride so bad it will infuriate anyone who bothered to stand in line…who will then tell every single person they find how awful the experience was.

Same happens with books.

Engineers fundamentally understand that thrills are crafted, not accidental. They grasp that an optimally designed roller coaster gives escalating thrills‚ÄĒbigger and bigger hills, twists, turns, dives, climbs and loops‚ÄĒwith fewer and fewer troughs to catch a breath.

This all inevitably leads up to the largest loop/twist/inversion that then deescalates with incrementally slower and smaller loops and turns. The ride all culminates with smooth glide home to the other side of where it all began.

Every person locked on that ride desperately wants it all to end, but they do so with a mix of terror, dread and glee.¬†Riders stagger away, breathless. They’re simultaneously thrilled and crushed it went so quickly.

So they stand in line AGAIN (or pay big bucks for fast-passes to skip to front).


I thought that I’d been hooked before, but no book ever left me quite this sore. Your hooks sunk deeper than a knife, now I need book two to bring me back to life….

story structure, narrative structure, humans wired for story, Kristen Lamb, how to write a novel, write addictive books, writing tips. how to sell more books
These are REAL fans…

When writers NAIL structure, they can design a similar ride—something that delivers the pain/pleasure readers crave to feel ALIVE. To SIZZLE with life!

We want readers who stay up all night (against their will), who will happily endure the book-hangover and tell all their friends to get in line for the same experience.

Sure, runaway book success can happen by chance, but luck favors the prepared.

We can design stories that lock readers onto a thrilling, chilling, mind-blowing emotional roller coaster and heck of a ride. Crafted properly, readers will be begging for ‘the ride’ to be OVER-AND-OMG-I-CANNOT-TAKE-IT-BUT-I-CANNOT-STOP-I-MUST-KNOW. Readers will beg for it to end…then be depressed when it actually does. How we do that is STRUCTURE ūüėČ .

For anyone who longs to accelerate their plot skills, I recommend my On Demand Plot Boss: Writing Novels Readers Want to BUY.¬†Two hours of intensive plot training from MOI…delivered right to your computer to watch as much as you like ūüėÄ .

Or to make stabbing motions at my head with a pen.

I look forward to helping you guys become stronger at your craft. What are some of your biggest problems, hurdles or misunderstandings about plot? Where do you most commonly get stuck?

I love hearing from you!

And am not above bribery!

What do you WIN? For the month of FEBRUARY, for everyone who leaves a comment, I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

***January’s winner is Maria D’Marco. Please send your first twenty pages (5,000 words) double spaced in 12 point Times New Roman font (12 pint) with one-inch margins in a Word doc to kristen at wana


Business of the Writing Business: Ready to ROAR!

Instructor: Kristen Lamb

Price: $55.00 USD

Where: W.A.N.A. Digital Classroom

When: Thursday, February 15, 2018, 7:00-9:00 p.m. EST

Being a professional author entails much more than simply writing books. Many emerging authors believe all we need is a completed novel and an agent/readers will come.

There’s a lot more that goes into the writing business…but not nearly as much as some might want us to believe. There’s a fine balance between being educated about business and killing ourselves with so much we do everything but WRITE MORE BOOKS.

This class is to prepare you for the reality of Digital Age Publishing and help you build a foundation that can withstand major upheavals. Beyond the ‘final draft’ what then? What should we be doing while writing the novel?

We are in the Wilderness of Publishing and predators abound. Knowledge is power. We don’t get what we work for, we get what we negotiate. This is to prepare you for success, to help you understand a gamble from a grift a deal from a dud. We will discuss:

  • The Product
  • Agents/Editors
  • Types of Publishing
  • Platform and Brand
  • Marketing and Promotion
  • Making Money
  • Where Writers REALLY Need to Focus

A recording of this class is also included with purchase.

Self-Publishing for Professionals: Amateur Hour is OVER

Instructor: Cait Reynolds

Price: $99.00 USD

Where: W.A.N.A. Digital Classroom

When: Friday, February 16, 2018, 7:00-10:00 p.m. EST

Let’s get down to brass tacks. Are you going to go KDP Select or wide distribution with Smashwords as a distributor? Are you going to use the KDP/CreateSpace ISBN’s or purchase your own package? What BISAC codes have you chosen? What keywords are you going to use to get into your target categories? Who’s your competition, and how are you positioned against them?

Okay, hold on. Breathe. Slow down. I didn’t mean to induce a panic attack. I’m actually here to help.

Beyond just uploading a book to Amazon, there are a lot of tricks of the trade that can help us build our brand, keep our books on the algorithmic radar, and find the readers who will go the distance with us. If getting our books up on Amazon and CreateSpace is ‘Self-Publishing 101,’ then this class is the ‘Self-Publishing senior seminar’ that will help you turn your books into a business and your writing into a long-term career.

Topics include:

  • Competitive research (because publishing is about as friendly as the Red Wedding in Game of Thrones)
  • Distribution decisions (because there’s actually a choice!)
  • Copyright, ISBN’s, intellectual property, and what it actually all means for writers
  • Algorithm magic: keywords, BISAC codes, and meta descriptions made easy
  • Finding the reader (beyond trusting Amazon to deliver them)
  • Demystifying the USA Today and NYT bestselling author titles
  • How to run yourself like a business even when you hate business and can’t math (I can’t math either, so it’s cool)

Yes, this is going to be a 3-hour class because there is SO much to cover…but, like L’Or√©al says, you’re worth it! Also, a¬†recording of this class is also included with purchase.

The class includes a workbook that will guide you through everything we talk about from how to do competitive research to tracking ISBNs and distribution, and much, much more!

Time is MONEY, and your time is valuable so this will help you make every moment count…so you can go back to writing GREAT BOOKS.


BOTH classes for $129 (Save $25). This bundle is¬†FIVE hours of professional training, plus the recordings, plus Cait’s¬†workbook to guide you through everything from how to do competitive research to tracking ISBNs and distribution and more.

What makes the difference between a meh novel and one we fall head over heels in love with regardless of genre? Good question and it sure would make our job easier if there existed one answer.

Though there isn’t one answer there’s a list of pretty good answers, thus for this post and the sake of brevity, we’ll pick one. Today, I posit that the reader, upon page one, is testing a potential relationship. Kinda like dating.

We (readers) BOND to the great stories much the same way we bond in human relationships. Think about it.

We even admit to this all the time without truly noting what we’re saying, “OMG, I fell in LOVE with that book! I LOVE that character!” etc.

When we authors roll with this metaphor, our job as storytellers becomes far simpler (though simple and easy are not the same thing).


I teach a class called Hooked–Your First Five Pages¬†(and offering it again) because those initial pages are critical.¬†It’s¬†like meeting a member of the opposite sex and noticing something that makes our heart flutter, that propels a longing to know more.

A vast majority of relationships start with this kind of heart-fluttering spark, though granted there are relationships where there was nothing/nada in the beginning, and, over time, something surfaced.

This happens in fiction though it’s rare. Every person who has ever recommended¬†Girl with the Dragon Tattoo¬†to me has told me essentially the same thing, “Oh the first hundred pages will bore the paint off the walls, but if you get past that….it’s AWESOME.”

Ok. I’m good, thanks. Not picking on this book, but just not my beer. Sorry.

I’m glad he has a great personality…. *looks for exit*

OPW versus NPW

Though not all relationships begin with an instant spark, it’s pretty amazing to have (and ideal, too). In fiction it is no longer optional. In a what I call the NPW (New Publishing World) we no longer have the luxuries of the OPW (Old Publishing World).

In the OPW, only so many authors were ever published. Discoverability wasn’t a nightmare. The competition was finite.

In the NPW? We gotta have that love-at-first-sight or the browsing reader will simply pass after glancing at the sample pages and move on until something sparks.

Story IS Seduction

All righty, so sparks are great but not nearly enough if nothing catches fire. Before Hubby, I had more than my fair share of bad dates which I want to use for the purposes of illustration.

Nothing Ned

When I was 20 a ridiculously hot Marine asked me out and he wasn’t gorgeous…he was breathtaking. Just looking at him made my knees weak…and then I went out with him.

I’m not picking on Marines because I know plenty who are brilliant, but this young man was not one of them. Though I think he was likely the most handsome man who’d ever asked me out, it was one of the most painful dates of my life. Agonizing might be a better word, namely because¬†I find intellect attractive and this guy was about as smart as a tomato plant.

During the meal, I found myself wondering if he’d start leaning toward the light, postulating he might be able to photosynthesize his own food. Was the steak he ordered even necessary?¬†

Yes, I know. Not a very nice thing to think but I was only twenty. Gimme a break!

And maybe he wasn’t dumb and I simply assumed this because I was young and dumb, myself. Perhaps he was nervous or shy. But what killed the spark was he was a blank, a Nothing Ned. He parted with nothing of his own.

Me: *eagerly smiling* So, you like to mountain bike?

Him: *shrugs* Not really.

Me: *still perky* Okay, you have hobbies?

Him: *makes face* Nah. Not so much.

Me: *dying a little inside* Where are you from?

Him: *chews* Texas.

Me: *feeling the tailspin, reaching for anything* What music do you like?

Him: *butters more bread* I dunno. Really don’t listen to music.

Me: *wanting to commit Seppuku with sorbet spoon* So what do you do?

Him: *shrugs again* A lot of things.

Now maybe this guy was a genius and a layered and dimensional human being with loads of cool hobbies we could have bonded over. But, because on this ONE date he parted with NOTHING of himself, he came across as boring, dull, and frankly dull-witted.

Was he? No idea.

I didn’t have the bandwidth to endure another painful evening like that to find out. The spark of his looks were enough to get me to dinner, but nothing ignited because he refused to part with anything personal to act as tinder to make use of the spark.

Then we have the other kind of date. Again, really attractive guy, enough to spark a date and by the end of the evening…I wanted to throw myself out of a moving car.

Let’s meet…

Over-Sharing Oliver

Over-Sharing Oliver was the opposite of Nothing Ned and he spent hours using dinner as his personal confessional/therapy session relaying in vivid detail everything that had happened to him from childhood, the deets of his nasty divorce and why he hates and doesn’t trust women (but thinks I might be different—thanks) and on and on about himself.

HIS likes, accomplishments, job, hobbies, interests, opinions and thirty minutes into this ordeal I seriously wondered why the heck I was even THERE.

I felt like a prop whose sole purpose was so he didn’t look stupid eating at a restaurant and talking to himself (though he was essentially doing just that).

The Story as Romance

When we create our characters we must be vigilant to avoid the polar opposite ends of the backstory spectrum, and it IS a balancing act.

On one side the character can be a Nothing Ned. We fail to explore and articulate the backstory of WHO this character is and why he/she is a certain way. How do they see their world? Why do they act/react the way they do?

Dramatic tension cannot exist in a vacuum. There is nothing to emotionally ignite the relationship between the reader and our story.

Conversely, when we create the backstory, it doesn’t belong vomited on the reader all at once like Over-Sharing Oliver. As we talked about on Tuesday, mystery is a good thing. It keeps readers turning pages.

There is a reason the final big ending of a novel is called the climax *wink, wink, nudge, nudge*.

The reader and story bond in relationship that grows and intensifies with every struggle, setback and finally a triumph (climax)…which can be a betrayal (tosses book across room), an unsatisfying letdown (no more books by THAT gal), satisfying (cool, maybe get his next book), or a mind-blowing transcendent experience (in love, committed forever and no author does it better).

How any novel ends largely depends on the writer’s skills at wooing the reader then making them see stars ūüėČ . They will love YOU forever, eternally devoted. Frankly that is what we ALL want, readers and authors.

Learning to create fascinating and layered backstories is a great start, and USA Today BSA Cait Reynolds has a class on that tonight which I strongly recommend. Cait is a fantastic instructor.

Additionally, the worlds we create can in and of themselves become like a character where readers fall goofy in love because they ADORE that world (um…Cosplay anyone?).

This is why we are also offering world-building classes, because it involves so much more than one might think. Many of the MS I edit really are sad regurgitations of other worlds by other authors or, as in the case of Independence Day Resurgence a boring and bizarre cobbling of other worlds.

Hollywood: Hey, let’s retread Independence Day, slap on some Babylon 5, Battlestar Galactica and a smidge of Call of Duty Infinite Warfare. It will be awesome!

…..yeah NO.

Instead our goal is to learn to create something grounded in familiar mythos, yet wholly ours and unique and captivating. Y’all can also feel free to peruse the archives of this blog for all kinds of free posts on character, backstory and world-building.

Either way, I want y’all to succeed and to create the stories we (readers) LOVE. I want that when we think of your novel¬†we then¬†blather on and on like we would over some guy/gal we had a mad-stupid crush on.

What are your thoughts? Can you relate to the horrible date? The one you believed you’d enjoy and ended up only wanting to chew off your leg to escape? What about stories? What stories captivated you instantly and you’re mad in love to this day? Why?

I love hearing from you!

For the month of September, for everyone who leaves a comment, I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).


All classes come with a FREE recording!

We’ve added in classes on erotica/high heat romance, fantasy, how to write strong female characters and MORE! Classes with me, with USA Today Best-Selling Author Cait Reynolds, award-winning author and journalist Lisa-Hall Wilson, and Kim Alexander, former host of Sirius XM’s Book Radio. So click on a tile¬†and sign up!

Villains & Anti-Heroes: The Characters We Love and Hate. $45.00 USD. Tuesday, September 12, 2017. 7:00-9:00 p.m. EST. Click the image to register!
Hooked: Catching Readers in the First Five Pages. $40.00 USD. Thursday, September 14, 2017. 7:00-9:00 p.m. EST. Click the image to register!
Turn Your Passion Into A Business: Making Money As A Writer. $40.00 USD. Monday, September 25, 2017. 7:00-9:00 p.m. EST. Click the image to register!
Guilty Pleasures: Writing Suspense, Thrillers, and Crime. Tuesday, September 26, 2017. 7:00-9:00 p.m. EST. Click the image to register!
Outside the Box: How to Read More, Write Less, and Up Your Fiction Game. Friday, September 29, 2017. 7:00-9:00 p.m. EST. Click the image to register!

If you’ve been writing fiction any length of time, you’ve probably experienced getting stuck. There are authors who firmly believe there is no such thing as writer’s block, that it is lack of discipline and I agree that can often be the case.

Often…but not always.

I feel our subconscious is an excellent writing partner if we can learn to listen and stay in tune with it. Frequently, when something is very wrong, our subconscious will simply slam the breaks and not let us move forward because it is warning us there is something that needs to be fixed.

But, if we are unaware of the role the subconscious can play in story creation, we don’t recognize what is going on and do one of three things: 1) Shelve the project 2) Start a new project 3) Keep writing ourselves deeper into that hole by sheer force of will.

Thus, today I want to give you some tricks that might help you when you find yourself stuck.

Change POV

Different stories require different POVs. And I would love to give you some step-by-step explanation but I don’t have one. They just DO. Take a plot problem and seriously, POV changes the whole thing. Lord of the Rings written in first-person present-tense would be a very different ride.

Often we get a story idea and we just take off writing in the POV we find most comfortable…but it simply doesn’t work with the story. I had this happen with my debut novel¬†The Devil’s Dance.¬†I started writing in third limited and it was just….meh. I had never written fiction in first-person so to get unstuck? I changed POV and? It worked!

And the thing is, maybe you don’t stay in that POV. Sometimes just taking a scene and shifting POV is enough to nudge the subconscious over the hump.

Change Perspective

Also, if a scene is bugging you, literally change POV. Not the third person to first-person way I just mentioned. But switch heads. Tell what is happening from another character’s perspective. Again, probably not something you will keep because not every character is a POV character, but this can help get the mojo flowing again.


Sorry I am mentioning my debut novel a lot, but it was a hell of a learning curve. Again, this happened with¬†The Devil’s Dance.¬†I had my plot idea, which was pretty cool *gets cramp patting self on back*. I knew I wanted a small town in Texas and people dying and it had to do with the town’s newfound prosperity and Mexican drug cartels. My imaginary town, Bisby, was a wide space in the road that suddenly went BOOM. Instead of trailer parks, there were wine bars and million-dollar homes.

Why? How?

But originally I cast a resident of this small town and she was an Army veteran home from Afghanistan who was working at her uncle’s gun range. Nothing per se wrong with it, but she just kept falling flat. She was a former soldier and all badass and…boring as hell. So, I kept the plot idea and went the complete opposite direction.

Instead of some female action hero, I cast a protagonist who would be completely out of her depth. She was a disgraced software salesperson who’d done everything to escape Bisby and the trailer park where she grew up…who was then forced to go home to her crazy-as-a-bag-of-cats family and becomes the only one who can save the town she’d spent most of her life running from. I patterned her character off Elle Woods from Legally Blonde.

And it ROCKED! The story flowed because the idea just worked better with an unlikely hero.

Skip Scenes

Again, our subconscious is our friend so let it work its magic. Recently I got onto my coauthor Cait about locking in her teeth and not letting go. We are writing a Western Horror and she’d had this scene she had been futzing with for weeks¬†trying to get it perfect.

So first of all, perfect is the enemy of the good. On a first draft there is NO sense in perfecting anything because there is almost some hidden law that states the scenes most likely to be cut or completely rewritten are all the ones we spent far too much time fiddling with.

Sometimes, it helps to just write (in caps) what happens then move on.

Cait was tasked with killing a goat and apparently that was way tougher than either of us imagined it would be when plotting this goat’s demise. In our defense it is no average goat. It is a goat risen from the dead with a taste for human instead of petticoats. Now Cait messed with it and messed with it and finally got it to work but in fairness, if it had been my scene?

I would have written as much as I could then put AND THEY KILL GOAT IN SUPER SPECTACULAR WAY and then moved on and let my subconscious chew on it.

As you are writing, trust me, your subconscious is working on how to kill that goat D-E-A-D and often will come up with something FAR cooler than if we gut through it.

So my writing advice?

Sometimes the best way to kill a goat is to jump the goat.

Write Your Ending

A lot of writers cringe when we instructors mention doing this. You may be yelling,¬†But I am not a plotter! I don’t outline! I am a pantser!¬†And I will say, that is still no excuse. All stories must have a core story problem in need of being resolved. We should be able to say what our book is about in ONE sentence. Especially the pantsers. If all you know is the core problem in need of being solved? That is enough. And if you don’t know this, then prepare to spend months or years fixing a mess (if it can even be fixed).

As complex a story as Lord of the Rings is, I can fit it into ONE sentence.

A naive and innocent race of homebodies must traverse a dangerous realm to toss an evil ring in a particular volcano before a power-hungry necromancer takes over and destroys all they love.

How does this story end?


Say Tolkein got stuck somewhere in Rivendell. He could have theoretically skipped ahead to Mt. Doom and wrote that and then what is left are two defined points and a missing middle. It is often FAR easier to connect two defined points than to start from point A and keep going into infinity with no idea where it will end.

And again, you don’t have to keep that particular ending. It can be rewritten, but again, it gives the subconscious something to work with.

Ask yourself,¬†How do I know when my story is over?¬†And that is your ending. If you want help smooshing your tome into a single-sentence, I have a class coming up on that and I will help you do it and show you how you can do it yourself in the future (Your Story in a Sentence—Crafting Your Log-line).

What are your thoughts? And make sure to check out the upcoming classes below! Especially the Book Bootcamp! The bootcamp has all the instruction you need to write your novel AND to learn to plot and write QUICKLY. They key to making money in this business (even in legacy) is lots of titles.

I LOVE hearing from you guys!

****The site is new, and I am sorry you have to enter your information all over again to comment, but I am still working out the kinks. Also your comment won’t appear until I approve it, so don’t fret if it doesn’t appear right away.

Talk to me!

And to prove it and show my love, for the month of APRIL, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).


Remember that ALL CLASSES come with a FREE RECORDING so you can listen over and over. So even if you can’t make it in person? No excuses!¬†All you need is an internet connection!

Be a Better Hooker (How to Write a Compelling Newsletter)

April 29th $45

In this class, learn how to compose a newsletter that is entertaining and compelling‚ÄĒand all without stealing most of your writing time. Learn how to get your hooks in your readers and keep them until the end.

With a mailing list of over 15K subscribers, mystery/thriller author Jack Patterson will share some of his tips that will spice up your newsletter and get your subscribers opening it up every time you send one out.


Book Bootcamp  $99 ($130 VALUE)

Book Bootcamp GOLD¬†$269 ($430 VALUE) This includes the log-line class, antagonist class, the character class AND a three-hour time slot working personally with ME. We will either plot your idea or, if your novel isn’t working? Fix it! Appointments are scheduled by email. Consults done by phone or in virtual classroom.

Individual Classes with MOI!!! 

Pitch Perfect—How to Write a Query Letter and Synopsis that SELLS!¬†$45 May 25th, 2017

Blogging for Authors $50 April 27th, 2017

Your Story in a Sentence—Crafting Your Log-line¬†$35 May 4th, 2017

Bullies & Baddies—Understanding the Antagonist¬†$50/$200 (Gold) May11th, 2017

The Art of Character $45 May 18th, 2017


Growing an Organic Platform on Facebook $40 May 6th, 2017 Lisa Hall-Wilson is BACK! She is an expert on Facebook so check out her class!

Method Acting for Writers: How to Write in Deep POV $85 for this TWO WEEK intensive workshop with editor and writing instructor Lisa Hall Wilson.

Shift Your Shifter Romance into HIGH Gear $35 May 19th with powerhouse editor Cait Reynolds.

Researching for Historical Romance (How to NOT Lose 6 Hours of Your Life on Pinterest) $35 May 20th


For those who need help building a platform and keeping it SIMPLE, pick up a copy of¬†my latest social media/branding book¬†Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook.¬†


We have been doing a lot of talking about structure lately because if we as writers don’t grasp structure? We can never deliver story. Sometimes to see what a novel IS, it helps to look at what the novel is NOT. Thus today I am going to pick on the most common “novels” I see that really are not novels.

Hey, just because we wrote 85,000 words does not mean it is a story.

Sucks. I know.

The “My Book is About Inner Demons” Novel

Code for: I have no clue how to plot so I am just going to wax rhapsodic and hope if I use enough BS and glitter, it will work.


It won’t.

Last time we talked about inner demons, but inner demons alone are not enough. Inner demons are NOT a story.

All dimensional characters have inner demons. The inner demon is not proprietary to the literary genre (literary folks just have more leeway to camp out there). Commercial fiction—the good stuff, not the throwaway stories—have characters who are dealing with very real internal struggles and who conquer them.

These internal struggles are tossed into a crucible by the plot problem that makes the demons outwardly manifest. The characters are not simply solving any problem, rather the perfect problem, the one that will force the existential crisis that prompts change.

When I see a lot of internal thinking and more thinking and even more thinZZZZZZZZZ…….

Where was I?

*wipes drool off keyboard*

Oh yes, thinking. This is not a story. This is self-indulgent tripe.

Most people are not self-aware. Yes, we all battle with inner demons every day, but even regular people hire therapists at a hundred bucks an hour to help give them some clarity.

Why humans gravitate to story is that we may never be able to name our own demons, let alone conquer them. But in the fictional world? Victory is possible.

In the beginning the inner demon is only going to be reflected in the world-view (paradigm) of the protagonist.

For instance, we may show a workaholic (a protagonist with a work or achievement-centered paradigm). If the character is thinking and musing, Gee, I really work too much. My kids are growing up without a father. My wife no longer loves me. This character is TOO self-aware.

In the beginning, the protagonist believes the paradigm works and will scream and yell and cry when we Author God, rip it away.

He believes success=love, fulfillment, etc.

It is only when the plot problem challenges this belief, shatters it, pulls the blankie away, that the character is forced to rethink the worldview and uncover the WHY. Why do I feel I am only lovable if I have a phat paycheck?

If the character gains this internal insight at the beginning of the story, there is no room for growth and it is cheating. The protagonist has been given insight without the existential crisis.

There is no golden fleece without the quest.

Part of the tension that will keep pages turning is that the reader, much like any therapist, probably spots the protagonist’s baggage from the get-go. The tension is wondering if the protagonist will reach awareness before it is too late.

Remember that the protagonist would fail if pitted against the antagonist (BBT) in Scene One. The protagonist must evolve into a hero in order to triumph.

The “I Have Two (or 3 or 4 or 5) Protagonists” Novel

Nope, we need to ask, WHOSE STORY IS IT?

Remember we have been talking about creating a CORE STORY PROBLEM for our novel. This means there is ONE protagonist. When I get manuscripts where a bunch of stuff is happening and there are three or four or five POVs and I have no clue who I am supposed to be rooting for?

This is a huge red flag there is no core story problem. ONE character has the role of the protagonist. The reason is structure.

In Act Three the protagonist evolves into a hero (presses on when all others would have turned back). He alone fights the BBT in Act Three. He is the one who undergoes the most change because he is the one to solve the core problem.

A slight deviation (exception) to this is what is called The Buddy Love Structure. A good example of this is Lord of the Rings and The Hobbits (Samwise and Frodo) are essentially grouped into one. Can they toss the Ring of Power into Mt. Doom?

Now, LOTR is a super complex plot. There are lot of other subplots and they are all essential for the success of Frodo and Samwise. Yet, in the end? It is¬†their¬†story—not Aragorn’s, not Gandalf’s.

It really is Frodo’s story (with Samwise being a super close supporting actor). Why? Aragorn, Gandalf, Merry & Pippin all have their own subplots which help get Frodo on Mt. Doom….but they don’t have the ring.


One other way to know the story is about Hobbits? IT OPENS WITH THEM.

Structure dictates that the first character we meet (unless an obvious POV from a villain) is our protagonist. We are like baby chicks and we imprint on the first person we meet.

*imprints on Frodo Baggins*

As I mentioned a moment ago, exceptions would be introductions (whether in prologue or Chapter One) from the antagonist’s POV.

So if an unnamed killer is gleefully chopping up coeds to Madame Butterfly? We get that is probably NOT or protagonist/hero. Yet, I will see works like this where the book opens with the POV of a murderer and then I get the POV of a unit secretary, a wife and then, three chapters later, the detective.


If it is the detective who brings down The Aria Killer, we meet him off the bat. If we deviate from this, it confuses the reader.

***We also would need to ask why the hell all these other people have been given a POV.

Remember that with every POV we (the reader) need TIME to get attached. Additionally we as the reader, must also dedicate time into resolving that POV character’s problem and driving their arc. Like Blake Snyder said, “Everybody arcs!” But notice the word I keep using here.


You have four or five or six POV characters? That is going to impact the overall length of the novel. Sure, Stephen King gets away with an 1100 page book, but can we?

And even in the case of two protagonists, one will be subordinate to the other.

Right now I am writing a Western Horror and I have the B story-line. The female bounty hunter plays a HUGE role in solving the plot crisis, yet it is my coauthor Cait’s character who will do the final face-off against the BBT. Also, just so you know, we have had to put this into a¬†three-book series¬†just because having multiple POV characters takes up space.

That whole time thing again.

The “But Lots of Bad Stuff Happens to Her” Novel

Bad situations are NOT a novel. Bad situations are not even conflict (but probably another post).

A novel involves a core story problem in need of resolution. Often what I will see are all these “pseudo-vignettes of bad things happening” with multiple POV characters and yet they are all roads that lead to nowhere.

This is not a novel, it is a mess.

Now, and we are getting to some advanced stuff here, there IS a vignette structure, but it is more than just unattached scenes of bad crap happening.

There is a method to that particular structure.

Often we see this structure when a GROUP forms the protagonist (Ya Ya Sisterhood, Sisterhood of the Traveling Pants, The Joy Luck Club), yet even then the GROUP will still have a point man (or gal). There will be an overall thematic point.

In¬†The Joy Luck Club we have many vignette stories from all the members of the club, the mothers and daughters but, and this is a BIG BUT—two things make this different than The Novel that Is Not a Novel.

A true vignette will follow the rules of structure internally, meaning a protagonist presented with a problem who faces off and solves said problem by the climax of the story. It isn’t just scenes of passively reacting to bad stuff happening.

Additionally, the vignettes will group together to solve a bigger thematic problem.

Case in point. In The Joy Luck Club we open with Jing-Mei Woo who says this:

My father has asked me to be the fourth corner at the Joy Luck Club. I am to replace my mother, whose seat at the mah jong table has been empty since she died two months ago. My father thinks she was killed by her own thoughts.

The point of this entire novel is how the mothers left China trying to change, to set right the wrongs of their own mothers. Yet, though they changed geography, they’ve been unable to keep the same patterns from repeating in themselves and their daughters. The stories posit, Will they ever change? Can the chains of the past be broken?

And, though we get stories from many other POVs, it is bookended by Jing-Mei’s journey. Can she forgive her mother and get on that boat and meet her long-lost half-sisters or will she simply take her mother’s place and keep repeating the past?

The “But This is Really a Series” Novel

Often I will get “novels” where there either is not a core story problem, or there is kind of one….but the writer leaves off the book with a 1950s Batman ending. You know, protagonist is hanging off a cliff and all hope is lost, but the story is resolved if you read (buy) in the NEXT book….

Nope. That is cheating.

ONE CORE PROBLEM. If the book is a series, then there will be one core plot problem resolved by the entire series, but in each “entry” in the series, there is a core problem that must be solved to make it to the next leg of the adventure.

I get way too many writers who are fixated on having a series but they don’t even know yet how to write ONE book.

The “My Book is About Abuse” Novel

If I had a dollar for every new writer who wants to write about abuse…

And, in fairness, there is nothing entirely wrong with that…except that many emerging writers missed my earlier point that a bad situation is not a story.

Shock factor is NOT story.

Thus, the detailed account of abuse or rape or incest or whatever must be more than just the bad (or horrible) situation. A good writer must overlay whatever the topic is she/he is addressing onto the plot frame and that is where the character finds his/her power.

Thus, I recommend that if these touchy topics appeal to you, find books that do this well and pay attention to the story problem chosen to help the protagonist conquer the abuse.

Remember that often those abused don’t recognize they are being abused, so that paradigm in the beginning is often VERY skewed. The plot problem reveals the truth the character cannot bear to see and propels her to FACE it and face her tormentor and triumph.

Well there are probably dozens of other versions of Novels that Are NOT Novels, but this is a decent enough overview. And remember, there is a learning curve to all this. I wrote my own share of Novels that Really Were Not Novels when I was new, too.

What are your thoughts? Other than that you hate me and want to stab me in the face? Hey, I am offering my Plotting for Dummies Class, so that might help and breathe. We have ALL been there.

I LOVE hearing from you guys!

****The site is new, and I am sorry you have to enter your information all over again to comment, but I am still working out the kinks. Also your comment won’t appear until I approve it, so don’t fret if it doesn’t appear right away.

Also know I love suggestions! After almost 1,100 blog posts? I dig inspiration. So what would you like me to blog about?

Talk to me!

And to prove it and show my love, for the month of MARCH, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

February’s winner of the 20 page critique is Dominic Scezki. Congratulations! Please send your 5000 word WORD document (12 point, Times New Roman, one-inch borders, double-spaced) to kristen at wana


Remember that ALL CLASSES come with a FREE RECORDING so you can listen over and over. So even if you can’t make it in person? No excuses!¬†All you need is an internet connection!

Individual Classes with MOI!

Blogging for Authors $50 March 30th, 2017

Plotting for Dummies $35 April 7th, 2017

Pitch Perfect—How to Write a Query Letter and Synopsis that SELLS!¬†$45 April 13th, 2017

For those who need help building a platform and keeping it SIMPLE, pick up a copy of¬†my latest social media/branding book¬†Rise of the Machines—Human Authors in a Digital World on

Original image courtesy of flowcomm, via Flickr Commons
Original image courtesy of flowcomm, via Flickr Commons

All righty. So we have spent a couple of posts talking about getting our head right when it comes to doing this writing thing. Once we get our heads in the game, then the practical How To advice gets a heck of a lot more mileage. Today we are going to talk about the writing of the actual novel.

When I started out wanting to become a writer years ago, I was so clueless I didn’t even realize I was clueless. I had an overinflated ego from all those years making As in high school then college English. I believed I could write so when it came to reading craft books? I thumbed through them and decided I didn’t want my writing to be “formulaic” *flips hair*.

Trying to take a short cut cost me a lot of time and wasted words because I failed to appreciate that writing a work spanning 60K-100K words might just be a tad more difficult than that five page essay.

Once I realized how much I really didn’t know, I set about reading every craft book I could find, seeking out mentors, reading blogs and articles and taking classes until finally I actually became an expert.

In being an expert though, I run into a lot of writers who say the same things that I as a fledgling newbie said. I remember being utterly perplexed and most of the instructors I came in contact with had no good answer to my questions. Now in the position of teacher? I hope to give you what I had to find on my own.

You need to start in the action.

I did! How much more action do you need than blowing up a building with cyborg ninjas?

You don’t have any conflict.

Sure I do!

What is your book about?

Well, it isn’t about any one thing. Oh, but a lot of stuff happens to my character. She has a lot of issues.

What is your plot problem?

Oh, mine is a character-driven story.


This said, the single largest problem of most first time novels is there is simply no story. It really isn’t a novel, rather a collection of clever vignettes.

What is a STORY?

Pirate Code=Writing Rules. Clearer now? :)
Pirate Code=Writing Rules. Clearer now? ūüôā

Okay so one of the major problems I had when I started out is I was too narrowly focused on the pretty prose on the page. I had spent a lifetime being applauded for my brilliant use of language and since I was weak at structure, I relied on what I did well. BS and glitter. But the problem is that pretty prose does not a story make. A novel is not just a collection of cool sentences and witty dialogue. There must be a destination.

The destination is what the entire book is about.

Yes, this even applies to literary fiction so there is no copping out. In fact, when an emerging writer says, “Oh, my book is literary” or “My book is character-driven” I hear “I have no plot and really no clue how to create one.”

Bear with me…

All stories have a CORE SINGULAR PROBLEM that must be resolved in Act Three (or four or five—It doesn’t matter which structure we use, it is all basically Three Act Structure). So for the sake of simplicity, it needs to be resolved at the end.

And yeah yeah I am giving you “rules” but to break the rules we need to know and understand the rules. Yet on this one? Break it at your peril. We don’t want readers lost because we have failed to pick what our book “is about.” We also don’t want them getting all the way through the book then tossing it against the wall because we don’t understand story and thus delivered a frustrating and unsatisfying ending.

Me with sooooo many books.
Me with sooooo many books.

Back to the core problem…

Now, this core problem can have all kinds of subplots (and often does) but they are ALL tributaries feeding into the same river. For instance, in Lord of the Rings the core plot problem is to drop an evil ring into a specific volcano before a power hungry necromancer takes over Middle Earth.


But there are all kinds of subplots (I.e. Aragorn no longer running, facing his failures and reclaiming his place as king. Arwen standing up to her father and sacrificing to be with the human she loves even though she is an elf and he is a human who has a lot of baggage with Dad).

But all of these smaller dramas impact the resolution of the story.¬†If they don’t? They are plot bunnies that need to be caged.

Even in character-driven stories, there is a core plot problem. In The Road Man and Boy must make it to the ocean. If at the end, they are not at the ocean OR they are at the ocean but resorted to snacking on humans? They failed.

In¬†The Joy Luck Club Jing-Mei (June) must make a decision whether or not to get on the boat to China to meet her missing twin sisters. If she doesn’t take the lessons from the stories, she will continue to hide and the sins of previous generations will continue. If she doesn’t get on the boat, it will mean she has failed to understand and thus forgive her mother. She fails.

Notice how even in these literary examples there is a physical representation that the character has succeeded—ocean and boat.

When there is an end-goal in mind, then it is far easier to deliver the character change. How the protagonist confronts the problem initially won’t work. The character will have to conquer inner demons and evolve into a hero in order to triumph.

This is why I STRONGLY recommend being able to write what our story is about in ONE sentence. If we can’t do that? Houston, we have a problem.

Conflict Versus The “Bad” Situation

Screen Shot 2016-04-25 at 9.40.07 AM

If we do not have a plot problem it is impossible to generate authentic dramatic tension. I will give you an example.

Kristen oversleeps through her alarm. Worse, when she wakes up, she steps into squishy carpet. The toilet has overflowed. Then she tries to clean that up and the power goes out. Since she has places to be she packs up her stuff to shower at the gym. But after showering and dressing at the gym, she is then caught in bumper to bumper traffic and only once she is an hour away from the house does she realize she has forgotten her purse and has no I.D. or money.

Sounds like a pretty bad day, right? On some level you sympathize. But here is the deal, since this is all happening sequentially with no larger context, it is just bad situation after bad situation. It sucks, but there is no conflict.

Now, let’s add in one little thing. The end goal.

Kristen’s goal was to make an international flight. She is flying to keynote in Australia and this is the make or break of her career. If she fails to make it on time to Australia, she not only forfeits her speaker fee, she will wreck her reputation and also have to pay back the $2,000 for the flight. On top of that an entire hotel of people who have paid for a conference to see her speak, now will have no keynote.

NOW when these setbacks happen, because we know the goal (and what is at stake) we are practically white with tension. We know this isn’t just any other day and that THIS day is vital and so is every decision Kristen makes.

Starting in the Action

Starting in the action has less to do with car chases and bombs and fight scenes and more to do with getting as close to the story problem as possible. Using my example above, we wouldn’t want to start our story with the day Kristen left paper sales to become a writer. No. We would start as close to the day she is leaving to keynote and kick off the problems there.

Obviously there is a lot more to this writing thing, but starting with a solid core plot problem will alleviate a lot of problems. It won’t matter how witty the dialogue, how bad the bad situation, how glorious the prose if all of these are not feeding into the same goal—RESOLVING THE CORE STORY PROBLEM.

If you are struggling with that, sign up for my class about query letters and synopses this Saturday. I will teach you how to whittle your plot to bare bones and find and fix weaknesses. Also, sign up for my Master’s Series (all listed below and recordings come with purchase). I have one for Craft and though the Plotting for Dummies has passed and you can’t attend live, you will get the recording. These Master’s Series give you three classes for the price of TWO. The social media series literally has ALL you need to know to build a brand.

I also have a TOTALLY new Master’s Series with Hollywood Producer Joel Eisenberg. Normally this sells for $400. It is three classes, two hours a piece and Joel is offering it through W.A.N.A. for only $199. How to Maximize Earning Potential as a Full-Time Writer.¬†So hello? Valentine’s Day gift? *wink, wink*

So what are your thoughts? Do you struggle with plot? Do you find yourself drifting off after plot bunnies?

I love hearing from you!

And to prove it and show my love, for the month of JANUARY, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).


Remember that ALL CLASSES come with a FREE RECORDING so you can listen over and over. So even if you can’t make it in person? No excuses!¬†

All you need is an internet connection!

NEW CLASS!!!! How to Maximize Your Earning Potential as a Full-Time Author Learn from Hollywood Producer Joel Eisenberg in your HOME. This series is normally $400 but W.A.N.A. is offering it for $199.

Branding Master’s Class Series with Kristen Lamb¬†THREE social media classes, ONE low price. Only $99. It is literally getting one class for FREE!!!!¬†

Craft Master’s Class Series with Kristen Lamb¬†THREE craft classes, ONE low price. Only $89. One class is FREE!!!! Includes my new class¬†The Art of Character.

Individual Classes with MOI!

Pitch Perfect—How to Write a Query Letter & Synopsis that SELLS January 28th

When your Name Alone Can SELL—Branding for Authors¬†February 10th, 2017

Social Media for Authors February 11th, 2017

NEW CLASS!!!! The Art of Character January 27th, 2017

Blogging for Authors February 3rd

For those who need help building a platform and keeping it SIMPLE, pick up a copy of¬†my latest social media/branding book¬†Rise of the Machines—Human Authors in a Digital World on