Apr 10 2020
I’ve had a really hard time even getting out of bed and couldn’t figure out why. I’m normally the Pollyanna. Usually I’d be the one writing funny blogs or making videos to cheer everyone up and yet, lately, it’s been all I could do to get out of bed.
Apr 23 2013
In school, I didn’t want to play at recess. I wanted to read and draw unicorns. But I loved debate and speaking in public. When it came to presenting, I had no fear and, again, I was funny. Being funny helped when you changed schools every six months. BUT, in high school I was shy to the point of probably needing medication. The stage was far less terrifying than the lunchroom.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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