Kristen Lamb

Author, Blogger, Social Media Jedi

Kristen Lamb — Photo

Posts Tagged: Kindle Unlimited

When Amazon’s publishing program, Kindle Direct Publishing launched, many authors had high hopes. KDP promised writers a seemingly fair shot at visibility, competitiveness and better compensation. KDP and it’s Kindle Unlimited (KU) program—in theory—presented what appeared to be a more “meritocratic” chance at fame and fortune. Paid per page read. Good books would make more money!

Btw, it’s me. Cait Reynolds. Taking over, yet again. I’m here to continue Kristen’s dismantling of the most common grifts impacting writers. She asked me to talk about a subject that, sadly, I know all too well. The Kindle Direct Publishing—KU Grift.

This is an updated and CORRECTED post…I forgot I was writing and using my own mental shortcut of just calling everything KDP. I’m only human…well…mostly human. Part hamster. 

*has flashback* *everything spinning*

Where was I? Oh, yes..

As I said, at first KU looked like a sweet deal. Meritocracy! FINALLY!

Yay US!

Initially, it sounded like a great idea and KDP did have some notable accomplishments, like shaking up legacy publishing and allowing fresh and diverse voices a chance to be heard.

Many writers were super excited. So much to celebrate! We were so tired of being used by those “other publishers” who didn’t SUPPORT OUR DREAM. We were thrilled KDP and KU was different.

Success was OURS! If we just worked hard enough, put out enough content, and promoted until we dropped dead from karoshi (Japanese for ‘death by overwork’)….

*screeching noise*

Wait, what?

Does all this sound familiar?

If you haven’t noticed, KLamb and I are tackling the multitude of ways writers are being exploited, used, abused, and often shamed for wanting to be paid in actual money.

Which brings us to KU, or as I like to call it…

The KU Hamster Wheel of Death

Kindle Unlimited? Yeah, We Tumbled. I Know…Things…

My name is Cait Reynolds, and I’m a KU Survivor.

KU and me? We go back a ways. I was once young and foolish with more dreams than sense. KU reduced me to the animal state. More hamster than writer.

Oh, but the price I paid for wisdom.

I was one of the lucky ones. I escaped, bloodied and battered, but thankful to be alive with all four paws. Others were not so fortunate. May Squeaky rest in peace… *moment of silence*

We all start out the same. We want action, adventure…RICHES. Alas. Truth in war and KU is much the same. More gory than glory.

Vintage photo of Cait Reynolds during her tenure with various defunct publishers…

I’m the tough, battle-scarred old hamster sitting in my corner of the darkened rodent cage far from where the young ones socialize at the Nutri-Log. They’re still fit enough to enjoy the habitrail.

I sit alone in my corner, a bottle of gut-rot clipped nearby. With my good eye, I watch all the brash young hamsters eager to see some real action at last. A thoughtful youngster notices me and, on a dare from the others, approaches slowly.

I’ve been known to bite, so his caution shows he has at least some smarts.

The kid’s fearless and bold. He tells me he’s got a book and just signed up for his first tour of duty with KU. Amazon has given him orders to deploy. He’s off to Kindle Unlimited where The Wheel awaits.

“Is it glorious like in the stories?” he asks, voice quaking with forced cheer.

“Son,” I say, sipping my bathtub gin from the spout. “Walk away.”

“I can’t,” he says, stammering. “All my friends. They say it’s the best way to go BIG! One member of our group made ten thousand dollars in a week using KU!”

“Really? Who? Name.” My whiskers twitch.

“Um…um….” He backs up.

“NAME!” I shout, slamming my paw hard into the cage making it rattle.

Everyone is silent. All eyes are on us.

The kid shuffles his paws through the urine-soaked sawdust. “I uh, well it was actually a guy from a group who had a friend of a friend who knew this writer…”

“The Wheel will kill you. The Wheel is pain and death.” Lowering my voice, I say, “You wanna live? Walk away.”

I raise my voice for the others. “Do not tangle with THE WHEEL. The KU WHEEL cannot be reasoned with. It cannot be bargained with. And it will not stop ever…until you are dead.”

Come with me if you want to live…

Kindle Unlimited—To Beat the KU Wheel, KNOW The Wheel!

KDP, KDP Publishing, Pay the Writer, Cait Reynolds
Image via Flickr Creative Commons, courtesy of Daniel Davis

I told my metaphoric hamster story to (hopefully) make an impression. This is a matter of life and death. Writers are fighting for survival while the rich play games at our expense.

Amazon promises authors—via KDP—that we can be that successful author who quits the day job in a haze of confetti, middle fingers, and glory.

Exposing the KU WHEEL…

Amazon Kindle Direct Publishing promises if we (writers) just work hard enough, we can become that mythical creature known as The Kindle Millionaire.

Oooooohhhhh…. Ahhhhhh…..

If we can suffer through the grind and suck, it will pay off and our biggest worry will be how to choose between offers from HBO or Showtime. Coin toss maybe?

If we just work hard enough, we will find a way to:

Single-handedly manage the workflow for a producing a book from start-to-finish every two-to-four weeks while…

Keeping up with daily meaningful interaction with ALL our followers on InstaFaceTwitChat while…

Driving massive traffic to our Rafflecopter giveaways while…

Hosting fun, unforgettable Facebook events, setting up blog tours, adding to our list of newsletter subscribers while…

Also doing all the freelance work of cover design/editing/proofreading/marketing support that we pick up in order to make ends meet while….

Working a day job and maybe bathing.

Okay, forget bathing *sprays on Axe for Women*.

We do ALL OF THIS…until our Kindle Millionaire status kicks in!

KU Dream? It Was Never Gonna Happen

The point is that the KU model drives authors to get continually faster and louder just to hold onto their place in the rankings, let alone go up.

Faster and louder also means continually having to spend more money up front on marketing and book production.

There’s no delayed reaction windfall coming from KU.

There never will be.

There simply cannot be because we will never be able to catch up or even truly get ahead. Even when it looks like we have finally got the hang of a successful book production and release strategy, Amazon changes the rules and algorithms on us.

Why? Because they can.

Because they have to. Because they’re not in the business of making anybody other than Amazon shareholders truly rich.

Remember that.

In order to generate income in this model, we have to create volume of pages to be read and market the crap out of those pages. We are also competing against all the other authors who are doing the same thing. Therefore, we must create more volume and do more marketing.

And NOW you understand the KDP Hamster Wheel of Death.

No it isn’t fair. Fair is a weather condition.

And, like Kristen says, “Amazon is gonna Amazon.”

Show Us the Money Kindle Unlimited! Oh, You Can’t!

Why are we writers in such a hurry to churn out the pages? WHY are we in that much of a rush to earn that whopping $0.00419 per page read (August 2017 KDP Global Fund Payout)?

Let’s take a moment to examine the KU payout structure more closely.

The KDP Global Fund is the pool of money from Kindle Unlimited subscribers. It’s what funds the royalty payouts to authors. The KDP Global Fund has grown steadily since its inception.

Payouts from the fund, however, have stalled, stagnated, and even declined.

KDP Payout Rates
Image from Written Word Media (writtenwordmedia.com), 4/13/17. It’s an excellent article with insight into the inner workings of KDP.

Case in Point

If a reader outright buys a 100-page ebook at $2.99, the author makes $2.09 in royalties. If a reader borrows the book via Kindle Unlimited and only reads 30 pages, the author makes $0.12. The payout is capped at $0.75 via Kindle Unlimited.

The reader is also under no time constraints to read the book. They could read those 30 pages the same day, or six months from now.

Or never.

The author has no control over when and how many pages are read. That’s like trying to run a business without knowing when your customers are going to pay you, how much they will pay you…or if they EVER WILL pay you.

On what planet is this a successful business model?

Let’s open a bakery where a customer takes her choice of our cakes and only pays us if and when she eats the cake, and pays per bite. But if the consumer never eats the cake or decides to return the cake for another cake after taking two bites…then too bad.

WTH?

Oh, so this business model dumb for a baker but AWESOME for writers? No. It isn’t.

The KU Grift

KDP, Cait Reynolds, Amazon, Kindle Direct Publishing

Amazon is pulling a grift with Kindle Unlimited and counting on the naivete of most readers and writers. Remember Kristen’s earlier post? The best hustles are completely legal.

Most people want to believe in a world where business is conducted in good faith, because to think differently is terrifying. We must have a certain amount of faith and trust or everything crumbles.

Amazon offers the Kindle Unlimited service to avid readers who–in good faith–assume Amazon is working for the benefit of the authors participating in the program.

Those enjoying the benefits of KU assume writers are being compensated and treated justly (much like most readers of HuffPo blogs have no idea most writers are unpaid workers).

Writers, simultaneously, are relying on urban legends and empty promises while killing themselves for fractions of pennies….and it looks a lot like this.

Are We a Human or a Hamster? A Writer or a Rat?

Kristen has talked a lot about blogging and exposure. MEGAs can be predator or benefactor depending on how well we are educated (because MEGAs can spot a sucker and always need more to power the grift).

Same applies to Amazon. Amazon is not our friend…but also not necessarily our enemy. KDP and KU can be useful. It has a purpose and can offer benefits which we will talk about another time. But, like all MEGAs, Amazon must be handled with CARE.

Approach is everything and education and strategy is key. Be willing to walk away and trust in something better.

***

Thank you, Cait! I actually asked her to do this post since the young hamster in the story…was me. And she stabbed me. But we made up and became besties 😀 .

What are your thoughts? Have you been caught on the KU wheel? Survived? Lived to tell the tale?

I have some new classes below to help you out and show you HOW to play to WIN, so make sure to sign up.

I LOVE HEARING FROM YOU! And I am NOT above BRIBERY!

What do you WIN? For the month of OCTOBER, for everyone who leaves a comment, I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

DON’T MISS KRISTEN’S NEXT CLASS!

HARNESSING OUR WRITING POWER–THE BLOG!

Instructor: Kristen Lamb
Price: $50.00 USD Standard
Where: W.A.N.A. Digital Classroom
When: THURSDAY OCTOBER 26th, 7:00 PM E.S.T. to 9:00 P.M. EST

Whenever I mention the word “blog” writers go pale and likely envision some mindless alien life form that rolls over crowds of screaming people, then melts and absorbs them.

For clarification that is the BLOB and NOT the Blog. Though the way blogging is so frequently taught? Totally understand the confusion.

Blogging is THE most powerful form of social media, and ALSO the most misused and misunderstood (hence why writers avoid it and throw holy water on it).

Twitter could flitter and Facebook could fold but the blog will remain so long as we have an Internet. The blog has been going strong since the 90s and it’s one of the best ways to establish a brand and then harness the power of that brand to drive book sales.

The best part is, done properly, a blog plays to a writer’s strengths. Writers write.

Oh it is also the easiest of all forms of social media to monetize and the more love you give it, the more it will give back.

This class is going to cover:

  • How author blogs work. What’s the difference in a regular blog and an author blog?
  • What do we blog about? What is going to draw readers and get them excited?
  • How do we understand the magical sorcery of Google and harness it to work our WILL? *evil laugh*
  • How can we monetize a blog? Oh no! Asking for money! Scary stuff indeed.
  • How can you cultivate a fan base of people who are uniquely YOUR fans?
  • How does a blog sell books? Because they do…seriously.

Blogging is only hard if we make it that way. This class will help you simplify your blog and make it one of the most enjoyable aspects of your writing career.

NOW OFFERING BLOGGING GOLD!

Includes the class (recording included free in purchase price) PLUS one hour with me one-on-one discussing your brand and your blog. How can you connect to and cultivate YOUR readers?

Blurb - Cait Reynolds
BLURB BOSS: Writing Blurbs that SELL BOOKS. $45.00 USD. Friday, November 10, 2017. 7:00-9:00 p.m. EST. Click the image to register!
BRAND BOSS! When Your Name Alone Can Sell. $45 USD. Tuesday, Nov. 14, 2017, 7:00-9:00 p.m. EST. Click the image to register!
PLOT BOSS: Writing novels readers want to buy! $40 USD. Thurs., Nov. 16, 2017. 7:00-9:00 p.m. EST. Click the image to register!
Bad Boys. $45.00 USD. Friday, November 17, 2017. 7:00-9:00 p.m. EST. Click the image to register!

 

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We are THANK GOD bringing a close to 2016. Though I’ve survived, I feel like I’ve dragged myself out of a Dumpster fire. Is it me or did 2016 actually last three years?

But as Robert H. Schuller once said…

Tough times never last but tough people do.

Many who read this blog desire to be professional authors and that is a great goal and it is attainable but there are some practical realities we need to appreciate. The road to becoming a pro is long and brutal and treacherous and this post is to help you prepare accordingly.

Think of it like this. If you wanted to take a leisurely stroll around the neighborhood with your dog and kids, would you pack MREs, gallons of fresh water, portable water filtration systems, tents, sleeping bags and a med kit? Would you hire a personal trainer to get you in pique condition for the journey? Would you hire a team of sherpas?

Likely not…unless you’re my husband but he just wants sherpas.

Conversely, if you wanted to summit Everest, would you just slip on the running shoes and leash the dog? You haven’t exercised since Paris Hilton was cool, but why not? Fresh air in the Himalayas might do you some good, right?

Unless you wanted a lonely frozen death on a mountain? Yeah. Again, NO.

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Yet sadly, a lot of writers fall into the secondary category. They have a dream of scaling one of the toughest goals in the Western World without fully appreciating what is required for such a journey. An idea only gets us so far and if we fail to properly prepare for what we are wanting to do, we are making an already long journey far longer and harder than is necessary.

I don’t think anyone who has ever summited Everest believes it was easy-peasy, but without the right planning, prep and gear it would surely have been impossible.

Unfortunately, I began my journey seventeen years ago with nothing more than BS and glitter and have done my share of falling off the mountain.

*long scream* *bounce bounce OUCH*

So here are some tips to help you with your journey into 2017 and though I am downloading a lot onto you, these fundamentals will make EVERYTHING work better, especially any New Year’s Resolutions…

Guard Your Dream

Often when we get a new shiny dream we are so excited and we want to go tell everyone so they can be super excited too. That is not always a good plan because humans are weird creatures who all have baggage (and not just carry-on).

When I was new, I thought others would be happy for what I wanted to achieve, that they would be supportive and we could do this together! And what I am about to say is going to be very unpopular, but it is unfortunately true.

Most people will settle for less than what they are truly capable of. But, here’s the kicker…

They really don’t want to believe they settled.

***Denial is more than a river in Africa 😉 .

These folks will have all kinds of good reasons they can’t do X, Y and Z and they will honestly believe them. So, when you come bee-bopping along all excited and start showing them they really could do better if they really wanted to? They are going to resent you. Just expect it.

Bear with me….

I want you to think back to every frigging group project you ever had to do in school. Be there. Think about it. Feel the emotions. Let the anger flow through you….

All right.

Now back to your writing dream. Do you really want it to be a group project?

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When I was new, I thought every person who said he/she wanted to be a successful writer really did. I stayed in writing groups for years with people who had no time to do any writing but plenty of time to start a lot of back-stabbing drama.

I kept trying to make it work because I really didn’t want to be alone. Being alone was terrifying. But the more I pressed and the harder I worked, the more pushback there was from those who should have been on my side (YES, even especially FAMILY).

I had to choose between pleasing others or reaching the goal I’d set out to attain.

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The problem with group dynamics is that water will find its level. If we are fortunate enough to find a group with similar aspirations and work ethic, that is wonderful. But make sure you are being honest about who you are surrounding yourself with.

Actions speak louder than words and sometimes, to summit? We need to cut some ropes.

NO Lies

One of the big lies you will hear from people (and maybe even yourself) is the I just can’t find the time lie. Here’s the deal. Time isn’t hiding in the couch cushions with the TV remote. We don’t find time, we make time. People make time for what they find important and if you don’t believe me here is an example.

You drop a buck on a lottery ticket on a whim and win twenty million dollars in the Power Ball. Would you really have to find time to go turn it in and get the cash?

So if you find yourself saying those words, “I can’t find the time” just be honest and say, “It isn’t important to me.”

Being a successful author will require time. The more time we invest, the quicker and the better the payoff. We need time to write, research, train, and build a brand. Compromise any of those and the goal is harder to reach. So be honest with yourself in 2017. If your writing dream is really important, then actions should reflect that.

***Goes for me, too 😉

Time to Write

Image via Drew Coffman courtesy of Flickr Creative Commons
Image via Drew Coffman courtesy of Flickr Creative Commons

We need to write. I have been running writing sprints every weekday morning on my Ning WANATribe for well over a year so that any writer willing to invest the time will get to write alongside me and experience a professional pace. I pay $70 a month out of my own pocket and out of almost 3,000 members, want to know how many regularly show to sprint?

Fewer than ten.

We do sprints 40 minutes at a time all morning every morning (sometimes all day). Even if a person did one sprint a day and only eked out a single page (250 words), that person would have a finished draft in less than a year. And while that seems like a long time to write a book, how many people have been futzing with the same novel for five or more years?

Never underestimate the power of simply showing up.

If our goal is to publish a book in 2017, we have to actually write it. I know. Hard stuff.

Time to Read

Image via Flickr Creative Commons, courtesy of Craig Sunter
Image via Flickr Creative Commons, courtesy of Craig Sunter

Reading is how we hone our skills and learn. I do a lot of editing and one of my biggest complaints with new writers is it is clear they do not read. They beat up a lot of the same words, the same tired descriptions and their dialogue sounds like a bad soap opera. Often I can tell in less than ten pages they have no plot.

But these are the same folks who will claim they have no time to read.

I read about three books a week. No I don’t sit with a nice hard back the way I would prefer. I listen to audio books and it isn’t my preference but it works with all I have to do. I can’t sit and leisurely page through while folding laundry. I can, however, listen to an audio book and with Kindle Unlimited and an Audible membership I can afford my habit.

No, not all writers are plotters, but I will be blunt. Pansters really are plotters but the reason they can get away with not sitting and outlining is they literally have read so many books that structure is hardwired into their brains and they can navigate a 60,000-110,000 word story intuitively.

Successful pantsers are extremely well read (plotters too but pantsers even more so).

If we don’t spend time reading, we will probably spend way more time with crappy drafts. Most people are not born writing savants. Stephen King didn’t become Stephen King without reading fiction and using others to refine his craft.

Time With Pros

Reading is our time with pros. We can see how J.K. Rowling or Neil Gaiman or whatever writing hero we have executed plot, character, tension, pacing, etc. We can also take classes or read books to shorten the learning curve instead of spending far more time figuring it out on our own.

You can spend ten years and three bad books figuring out all the intricacies of how to plot or take my class and get ten years of MY work in an hour.

Feel free to blog unsuccessfully for a couple years OR take one of my classes and I already did the hard work for you.

The thing is, you will spend time but there is a choice on how you spend it 😉 .

****New classes are listed below.

Time to Brand and Build a Platform

Lots of writers want to whine about social media and that it is too hard and it takes too much time. All right. But discoverability is an absolute nightmare and most people are not buying books at bookstores namely because bookstores are getting about as rare as unicorn tears. Of the remaining point of sale outlets only a small fraction of titles are available and for only short periods of time.

You really think Costco is going to let titles sit on their ONE table long enough to cultivate readers? No. They are only stocking authors who already cultivated readers. They are going for proven sellers and even those guys have a brief shelf life.

Barnes & Noble is dedicating more and more shelves for knick-knacks, toys, music and gadgets because they have a higher profitability. B&N, to me, has become less and less of a bookstore and more and more The Borg—a haphazard compilation of all the businesses their predatory behavior rendered extinct.

Just cobble a coffee shop a toy store a music store and a Hallmark together and sprinkle on some books and VOILA!

B&N 2.0.

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I know. Reality sucks. Reality dictates I can’t live on pizza and Ding-Dongs and be skinny. Reality dictates I can’t pay my power bill with my looks. When it comes to being a writer? Reality dictates we build a brand capable of driving sales and the brutal truth is this was ALWAYS the truth even before social media.

Go to any used bookstore and whose books do you really see? I mean REALLY see? Authors with multiple multiple titles. Don’t believe me? Blindfold yourself and spin around three times and see how many steps it takes to hit a James Patterson, Stephen King or Nora Roberts book.

In the olden days before social media, that was how an author became a household name. They wrote a crap ton of books.

Frankly? This is still how it is done, though social media and blogging can make name recognition that drives sales happen far sooner and with fewer titles. But branding and social media has to be done in an effective way.

There are no shortcuts. Book spam is NOT branding. Friending people on FB and spamming their wall is NOT branding. Blogging about your own book is NOT branding. Ranting about politics nonstop like a pit bull with Tourettes is NOT branding.

Well, it is. Kind of. It’s called negative branding and it is guaranteed to make people avoid us more than a Jehovah’s Witness who just joined Amway.

And I know the new trend is to buy into these services that promise newsletter nirvana but read my lips…

Without a brand it is only spam.

Authors who are successful with ads, Bookbub, newsletters, etc. are successful because they first took time to cultivate the audience.

They built a foundation with either multiple books and or meaningful social media branding. We skip that step at our own peril.

Trust me. I’ve been through all the fads. I was on Gather in 2004 when I first realized social media branding would eventually be crucial for authors. I was laughed at by agents and editors and tarred and feathered by traditional authors for years.

So I did something about it.

I very literally wrote the book on social media branding for authors, and I have stood the test of time through all the “experts” who’ve offered shortcuts. I withstood the 99 Cent Book Blizzard of 2010, the Free Book Free For All of 2011. The Triberr Tsunami of 2013, the Algorithm Alchemy of 2012-2013, the Automation Avalanche of 2013-2014 and on and on and on.

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So back to newsletters….

I’ve seen all the hype.

Forget Facebook! No blogging! No time required! Social media no longer works! A big newsletter mailing list is the ticket to fame and fortune! Build that list! We can HELP!

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No.

Just….stop.

Unsolicited offers from authors we don’t know? It’s called spam. Do newsletters work? YES. But only with a solid foundation. Without that? Mass numbers and blind luck.

So all of this goes back to my point to guard our time. Quick fixes are never quick so we buy into the Social Media Shake Weight at our own risk 😉 .

Make 2017 count and just ignore the fads. Consistent meaningful effort in small doses over time is far more effective than anything some guru will sell you. Need a manual? Pick up a copy of Rise of the Machines

My methods have literally sold tens of millions of books and even launched unpubbed newbies to NYT status. My methods aren’t fancy but they do work and they work on any social platform in any given year because my approach is not based on technology or gimmick or trickery. My approach is based on humans and humans don’t change.

I have zero interest in turning you guys into high-pressure salespeople or mega-marketers. Just be YOU and still have time to write.

Honest.

And yeah yeah I am promoting my book and classes. But I’ve also written over a thousand blogs and spent almost $6,000 of my own money maintaining WANATribe with NO fees and no ads, so I think it is safe to say I want to help you guys succeed 😀 .

So there you go! All you need to rock 2017. Guard your dreams and guard your time. Success is simple but it isn’t easy. We must spend time but if we spend it well and consistently, rewards are there.

What are your thoughts? Have you been bad about guarding your dreams? Have you allowed toxic friends, family, writing groups to drag you down? Do you get overwhelmed and forget that small actions do add up? Are you going to MAKE time in 2017?

I love hearing from you!

And to prove it and show my love, for the month of DECEMBER, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

November’s winner of my 20 page critique is Nancy Segovia. THANK YOU for being such an awesome supporter of this blog and its guests. Please send your 5000 word Word document (double-spaced, Times New Roman Font 12 point) to kristen@wana intl dot com.

Check out the Upcoming Classes

Remember that ALL CLASSES come with a FREE RECORDING so you can listen over and over. So even if you can’t make it in person? No excuses! 

All you need is an internet connection!

NEW!!!! APPROVED USE FOR CHRISTMAS MONEY!!!!

Branding Master’s Class Series with Kristen Lamb THREE social media classes, ONE low price. Only $99. It is literally getting one class for FREE!!!! 

Craft Master’s Class Series with Kristen Lamb THREE craft classes, ONE low price. Only $89. One class is FREE!!!! Includes my new class The Art of Character.

Individual Classes with MOI!

Pitch Perfect—How to Write a Query Letter & Synopsis that SELLS January 6th

Plotting for Dummies January 7th, 2017

When your Name Alone Can SELL—Branding for Authors January 13th, 2017

Social Media for Authors January 14th, 2017

NEW CLASS!!!! The Art of Character January 27th, 2017

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook