Kristen Lamb

Author, Blogger, Social Media Jedi

Kristen Lamb — Photo

Posts Tagged: Kristen Lamb Rise of the Machines

As digital age authors we have challenges and responsibilities unique to the time we are in. Namely, our job has become vastly more complex. This is why it is really important to get the right information from the get-go. If y’all hadn’t noticed, this blog is now on my author web site. FINALLY!

So happy y’all are here!

The site is a work in progress and will continue to evolve, but I want my journey to be a lesson because I love you and I want you all to be super successful.

It Started Out Harmless Enough

I am a Generation Xer through and through, in life and in regards to my profession. I didn’t “come of age” as a writer in the digital world. I decided to become an author in a world with typewriters and snail mail, where we went to libraries to research and the only way to connect with an agent was to drop several hundred bucks to go to a conference.

I had to struggle to find my way in a world I’d only believed was possible in science fiction, which was super fun namely because NO ONE knew what the hell they were doing. Back in 2006 we really had no good way of discerning solid advice from sheer BS.

Many of y’all know my story. I did NOT set out to become a social media guru. In fact the word guru makes me itch. It just kind of happened because I am a know-it-all and a meddler. I joke that my first social media book should have been called, I Did All the Dumb Sh%$ So You Don’t Have To.

I bitched so much about people doing it wrong (or teaching it wrong) that I finally just wrote my own book 😛 .

Then another….

And then another….

Y’all can probably tell when I took over decisions on the cover, LOL.

Anyway, as I was saying…

If we want to sell books we must have a social media platform and brand. It is no longer a choice. But I will be blunt. You do NOT want to waste time by starting off wrong, and I will also tell you that there are still a ton of “experts” who have zero business teaching this stuff.

Seriously, I thought we would be past these yahoos teaching social media by about 2011 but they are still around so BEWARE. Just last year (2016) I went to a conference and there were five social media classes, which I was eager to take since I am always learning. I walked out of every single class so angry I couldn’t see straight.

In the blogging class, the instructor was teaching the very same stuff that landed me in a major mess, which we are about to talk about…

Kristen as a Cautionary Tale

I started blogging on a free WP site back in 2008. I went to a conference and listened to an “expert” who claimed the only difference between the paid and the free was the paid offered more options on fonts and backgrounds. Basically cosmetic stuff.

This expert also claimed that once you decided to upgrade to the paid site, it was easy to transition all your content over. Since I was starting out on a shoestring budget at the time? FREE was exactly in my price range.

Huge mistake. HUGE. HUGE!

By the time I was making enough money I could upgrade to having my own website, I had over 400 posts and easily 35,000 comments. I also had 20K+ followers. I couldn’t move ANY of that and I literally would have to start over. It took until last year for the technology to catch up and move all my posts and my comments and my followers to my website.

And even then? In this move I lost over 21,000 followers *clutches sucking chest wound*.  I am still trying to figure out where they went. My best guess is that in the free version there is a WP “Follow” button that a paid site doesn’t have. This is so others on WP get your blog delivered in their feed and since I am no longer there?

Yeah. Just shoot me.

But there are still experts teaching writers that it is okay to start out on a free site.

NO, NO, NO, NO, NO!

JUST NO!

If your plan is to eventually be a professional author who sells books, you have no business with FREE. You do not want FREE ANYTHING. Trust me.

The cost of free is far too high.

Just suck it up and get your own site.

Social Media for Authors

See I am not just a social media expert. I am a very unique expert. I don’t teach social media. I teach social media for authors. I don’t teach blogging. I teach blogging for AUTHORS.

There is a huge difference.

I have the task of training introverted neurotics with social anxiety who’d rather be drawing unicorns how to build a platform and brand.

This is SO me.

I’m tasked with teaching my fellow weird kids how to be popular 😀 .

But beyond the whole social aspect, I want you guys to plan for success. This means the second you make a decision to do this writing thing for REAL, you need to start building a platform and brand. You do not want to try and pull a platform out of the ether a month before your book debuts.

Trust me, I have done that. Not fun. Though my first social media book later went on to be a best-seller, my first royalty check was enough to pay for dinner if no one super sized anything. Why?

No one knew me.

So seriously, invest $15 and get a copy of Rise of the Machines—Human Authors in a Digital World. I wrote the content to be evergreen, so even though it was published back in 2012 it is still all relevant. Start today and a little effort every day will pay off BIG later.

The next thing I want you to invest in is a web site with YOUR NAME in it. You can get clever like I did and put “author” or “writer” in it if you can’t specifically get your name as a domain. Invest in yourself and this is going to save you a ton of headaches down the road.

***Check out my friend Jay Donovan at Tech Surgeons. He has done all my hosting for years and he is amazing and gives my readers a special discount. I changed from GoDaddy to Jay after hackers took down my site and put up a laughing skull. I was not laughing. I was crying. And Jay fixed it and he is amazing.***

Mistakes Were Made…

I have an excuse. I started blogging back when there were no real experts. The only way TO learn was trial and error. But as my mom likes to say…

A wise man learns from the mistakes of others, whereas a fool has to learn from his own.

I was a fool so you don’t have to be.

There are a lot of reasons why you want a paid site beyond cosmetic differences, but I will just touch on the biggest of all.

SELLING STUFF.

On a free WP site (or even Blogger for that matter) you cannot conduct commerce. Sure, when I started blogging I didn’t have books or classes for sale, but eventually? I DID. But on a free site, you can’t have a book table widget. You can’t have a shopping cart RIGHT THERE.

Nope, you have to hyperlink and pray for the best.

But you don’t want to do that. That is called friction. It is an added layer between the initial point of contact and the actual sale. With every layer we increase the odds our reader will see something shiny before buying.

Bad juju.

We DO NOT want any extra clicking if at all possible.

Why this friction stuff really buggered me is that my blog is (was) the popular draw and the primary driver of book and class sales, not my actual author website. But I couldn’t SELL anything on the blog, so I also had to have a website where I could sell stuff. And this made a serious mess. With both a website and a blog, I had two points of contact that were competing for SEO and as I mentioned it was just a major disaster so just please learn from me and start off correctly.

If you already oopsed, remedy it as quickly as possible. Just rip that digital Band-Aid off. You can talk to my web person Laird Sapir owner of Memphis McKay Designs. She can get you set up and moved over and she, too, offers discounts to my readers.

So thanks for following me to the new location and please do a gal a favor and subscribe. I will be your best friend…

And we will have fun in the coming weeks, namely because I am back learning which buttons to never ever touch. I will be adding new features, blah blah yada yada.

So what are your thoughts? Questions? Do you have a similar horror story?

Also, I am sorry you have to enter your information all over again to comment, but that is a ONE TIME deal. After you do it once, WP will recognize you as a regular *sings Cheers theme song*.

Also know I love suggestions! After almost 1,100 blog posts? I dig inspiration. So what would you like me to blog about?

I LOVE hearing from you! And REMEMBER TO SIGN UP TO HANG OUT AND LEARN FROM HOLLYWOOD PRODUCER JOEL EISENBERG! Details are below. This is EIGHT hours with one of the hottest producers in Hollywood teaching everything from craft to how to SELL what we write! Recordings are included with your purchase for FREE!

And to prove it and show my love, for the month of MARCH, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

I will announce February’s winner next time!

SIGN UP NOW FOR UPCOMING CLASSES!!! 

Remember that ALL CLASSES come with a FREE RECORDING so you can listen over and over. So even if you can’t make it in person? No excuses! All you need is an internet connection!

NEW CLASS!!!! Hollywood Producer Joel Eisenberg’s Master’s Series: HOW TO MAXIMIZE YOUR EARNING POTENTIAL AS A FULL-TIME AUTHOR (Includes all classes listed below) Normally $400 but at W.A.N.A. ONLY $199 to learn from Joel IN YOUR HOME.

OR, if it works better, purchase Joel’s classes individually…

Potentially Lucrative Multi-Media Rights $65 February 21st, 2107 (AVAILABLE ON DEMAND)

How to Sell to Your Niche Market $65 February 28th, 2017

It’s Not Who You Know, It’s Who Knows YOU $65 March 7th, 2017

Making Money Speaking, Teaching, Blogging and Retaining Rights $65 March 14th, 2017

Individual Classes with MOI!

Blogging for Authors $50 March 30th, 2017

Pitch Perfect—How to Write a Query Letter and Synopsis that SELLS! $45 March 20th, 2017

Hooking the Reader—Your First Five Pages $40 March 18th, 2017

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on

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We are THANK GOD bringing a close to 2016. Though I’ve survived, I feel like I’ve dragged myself out of a Dumpster fire. Is it me or did 2016 actually last three years?

But as Robert H. Schuller once said…

Tough times never last but tough people do.

Many who read this blog desire to be professional authors and that is a great goal and it is attainable but there are some practical realities we need to appreciate. The road to becoming a pro is long and brutal and treacherous and this post is to help you prepare accordingly.

Think of it like this. If you wanted to take a leisurely stroll around the neighborhood with your dog and kids, would you pack MREs, gallons of fresh water, portable water filtration systems, tents, sleeping bags and a med kit? Would you hire a personal trainer to get you in pique condition for the journey? Would you hire a team of sherpas?

Likely not…unless you’re my husband but he just wants sherpas.

Conversely, if you wanted to summit Everest, would you just slip on the running shoes and leash the dog? You haven’t exercised since Paris Hilton was cool, but why not? Fresh air in the Himalayas might do you some good, right?

Unless you wanted a lonely frozen death on a mountain? Yeah. Again, NO.

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Yet sadly, a lot of writers fall into the secondary category. They have a dream of scaling one of the toughest goals in the Western World without fully appreciating what is required for such a journey. An idea only gets us so far and if we fail to properly prepare for what we are wanting to do, we are making an already long journey far longer and harder than is necessary.

I don’t think anyone who has ever summited Everest believes it was easy-peasy, but without the right planning, prep and gear it would surely have been impossible.

Unfortunately, I began my journey seventeen years ago with nothing more than BS and glitter and have done my share of falling off the mountain.

*long scream* *bounce bounce OUCH*

So here are some tips to help you with your journey into 2017 and though I am downloading a lot onto you, these fundamentals will make EVERYTHING work better, especially any New Year’s Resolutions…

Guard Your Dream

Often when we get a new shiny dream we are so excited and we want to go tell everyone so they can be super excited too. That is not always a good plan because humans are weird creatures who all have baggage (and not just carry-on).

When I was new, I thought others would be happy for what I wanted to achieve, that they would be supportive and we could do this together! And what I am about to say is going to be very unpopular, but it is unfortunately true.

Most people will settle for less than what they are truly capable of. But, here’s the kicker…

They really don’t want to believe they settled.

***Denial is more than a river in Africa 😉 .

These folks will have all kinds of good reasons they can’t do X, Y and Z and they will honestly believe them. So, when you come bee-bopping along all excited and start showing them they really could do better if they really wanted to? They are going to resent you. Just expect it.

Bear with me….

I want you to think back to every frigging group project you ever had to do in school. Be there. Think about it. Feel the emotions. Let the anger flow through you….

All right.

Now back to your writing dream. Do you really want it to be a group project?

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When I was new, I thought every person who said he/she wanted to be a successful writer really did. I stayed in writing groups for years with people who had no time to do any writing but plenty of time to start a lot of back-stabbing drama.

I kept trying to make it work because I really didn’t want to be alone. Being alone was terrifying. But the more I pressed and the harder I worked, the more pushback there was from those who should have been on my side (YES, even especially FAMILY).

I had to choose between pleasing others or reaching the goal I’d set out to attain.

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The problem with group dynamics is that water will find its level. If we are fortunate enough to find a group with similar aspirations and work ethic, that is wonderful. But make sure you are being honest about who you are surrounding yourself with.

Actions speak louder than words and sometimes, to summit? We need to cut some ropes.

NO Lies

One of the big lies you will hear from people (and maybe even yourself) is the I just can’t find the time lie. Here’s the deal. Time isn’t hiding in the couch cushions with the TV remote. We don’t find time, we make time. People make time for what they find important and if you don’t believe me here is an example.

You drop a buck on a lottery ticket on a whim and win twenty million dollars in the Power Ball. Would you really have to find time to go turn it in and get the cash?

So if you find yourself saying those words, “I can’t find the time” just be honest and say, “It isn’t important to me.”

Being a successful author will require time. The more time we invest, the quicker and the better the payoff. We need time to write, research, train, and build a brand. Compromise any of those and the goal is harder to reach. So be honest with yourself in 2017. If your writing dream is really important, then actions should reflect that.

***Goes for me, too 😉

Time to Write

Image via Drew Coffman courtesy of Flickr Creative Commons
Image via Drew Coffman courtesy of Flickr Creative Commons

We need to write. I have been running writing sprints every weekday morning on my Ning WANATribe for well over a year so that any writer willing to invest the time will get to write alongside me and experience a professional pace. I pay $70 a month out of my own pocket and out of almost 3,000 members, want to know how many regularly show to sprint?

Fewer than ten.

We do sprints 40 minutes at a time all morning every morning (sometimes all day). Even if a person did one sprint a day and only eked out a single page (250 words), that person would have a finished draft in less than a year. And while that seems like a long time to write a book, how many people have been futzing with the same novel for five or more years?

Never underestimate the power of simply showing up.

If our goal is to publish a book in 2017, we have to actually write it. I know. Hard stuff.

Time to Read

Image via Flickr Creative Commons, courtesy of Craig Sunter
Image via Flickr Creative Commons, courtesy of Craig Sunter

Reading is how we hone our skills and learn. I do a lot of editing and one of my biggest complaints with new writers is it is clear they do not read. They beat up a lot of the same words, the same tired descriptions and their dialogue sounds like a bad soap opera. Often I can tell in less than ten pages they have no plot.

But these are the same folks who will claim they have no time to read.

I read about three books a week. No I don’t sit with a nice hard back the way I would prefer. I listen to audio books and it isn’t my preference but it works with all I have to do. I can’t sit and leisurely page through while folding laundry. I can, however, listen to an audio book and with Kindle Unlimited and an Audible membership I can afford my habit.

No, not all writers are plotters, but I will be blunt. Pansters really are plotters but the reason they can get away with not sitting and outlining is they literally have read so many books that structure is hardwired into their brains and they can navigate a 60,000-110,000 word story intuitively.

Successful pantsers are extremely well read (plotters too but pantsers even more so).

If we don’t spend time reading, we will probably spend way more time with crappy drafts. Most people are not born writing savants. Stephen King didn’t become Stephen King without reading fiction and using others to refine his craft.

Time With Pros

Reading is our time with pros. We can see how J.K. Rowling or Neil Gaiman or whatever writing hero we have executed plot, character, tension, pacing, etc. We can also take classes or read books to shorten the learning curve instead of spending far more time figuring it out on our own.

You can spend ten years and three bad books figuring out all the intricacies of how to plot or take my class and get ten years of MY work in an hour.

Feel free to blog unsuccessfully for a couple years OR take one of my classes and I already did the hard work for you.

The thing is, you will spend time but there is a choice on how you spend it 😉 .

****New classes are listed below.

Time to Brand and Build a Platform

Lots of writers want to whine about social media and that it is too hard and it takes too much time. All right. But discoverability is an absolute nightmare and most people are not buying books at bookstores namely because bookstores are getting about as rare as unicorn tears. Of the remaining point of sale outlets only a small fraction of titles are available and for only short periods of time.

You really think Costco is going to let titles sit on their ONE table long enough to cultivate readers? No. They are only stocking authors who already cultivated readers. They are going for proven sellers and even those guys have a brief shelf life.

Barnes & Noble is dedicating more and more shelves for knick-knacks, toys, music and gadgets because they have a higher profitability. B&N, to me, has become less and less of a bookstore and more and more The Borg—a haphazard compilation of all the businesses their predatory behavior rendered extinct.

Just cobble a coffee shop a toy store a music store and a Hallmark together and sprinkle on some books and VOILA!

B&N 2.0.

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I know. Reality sucks. Reality dictates I can’t live on pizza and Ding-Dongs and be skinny. Reality dictates I can’t pay my power bill with my looks. When it comes to being a writer? Reality dictates we build a brand capable of driving sales and the brutal truth is this was ALWAYS the truth even before social media.

Go to any used bookstore and whose books do you really see? I mean REALLY see? Authors with multiple multiple titles. Don’t believe me? Blindfold yourself and spin around three times and see how many steps it takes to hit a James Patterson, Stephen King or Nora Roberts book.

In the olden days before social media, that was how an author became a household name. They wrote a crap ton of books.

Frankly? This is still how it is done, though social media and blogging can make name recognition that drives sales happen far sooner and with fewer titles. But branding and social media has to be done in an effective way.

There are no shortcuts. Book spam is NOT branding. Friending people on FB and spamming their wall is NOT branding. Blogging about your own book is NOT branding. Ranting about politics nonstop like a pit bull with Tourettes is NOT branding.

Well, it is. Kind of. It’s called negative branding and it is guaranteed to make people avoid us more than a Jehovah’s Witness who just joined Amway.

And I know the new trend is to buy into these services that promise newsletter nirvana but read my lips…

Without a brand it is only spam.

Authors who are successful with ads, Bookbub, newsletters, etc. are successful because they first took time to cultivate the audience.

They built a foundation with either multiple books and or meaningful social media branding. We skip that step at our own peril.

Trust me. I’ve been through all the fads. I was on Gather in 2004 when I first realized social media branding would eventually be crucial for authors. I was laughed at by agents and editors and tarred and feathered by traditional authors for years.

So I did something about it.

I very literally wrote the book on social media branding for authors, and I have stood the test of time through all the “experts” who’ve offered shortcuts. I withstood the 99 Cent Book Blizzard of 2010, the Free Book Free For All of 2011. The Triberr Tsunami of 2013, the Algorithm Alchemy of 2012-2013, the Automation Avalanche of 2013-2014 and on and on and on.

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So back to newsletters….

I’ve seen all the hype.

Forget Facebook! No blogging! No time required! Social media no longer works! A big newsletter mailing list is the ticket to fame and fortune! Build that list! We can HELP!

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No.

Just….stop.

Unsolicited offers from authors we don’t know? It’s called spam. Do newsletters work? YES. But only with a solid foundation. Without that? Mass numbers and blind luck.

So all of this goes back to my point to guard our time. Quick fixes are never quick so we buy into the Social Media Shake Weight at our own risk 😉 .

Make 2017 count and just ignore the fads. Consistent meaningful effort in small doses over time is far more effective than anything some guru will sell you. Need a manual? Pick up a copy of Rise of the Machines

My methods have literally sold tens of millions of books and even launched unpubbed newbies to NYT status. My methods aren’t fancy but they do work and they work on any social platform in any given year because my approach is not based on technology or gimmick or trickery. My approach is based on humans and humans don’t change.

I have zero interest in turning you guys into high-pressure salespeople or mega-marketers. Just be YOU and still have time to write.

Honest.

And yeah yeah I am promoting my book and classes. But I’ve also written over a thousand blogs and spent almost $6,000 of my own money maintaining WANATribe with NO fees and no ads, so I think it is safe to say I want to help you guys succeed 😀 .

So there you go! All you need to rock 2017. Guard your dreams and guard your time. Success is simple but it isn’t easy. We must spend time but if we spend it well and consistently, rewards are there.

What are your thoughts? Have you been bad about guarding your dreams? Have you allowed toxic friends, family, writing groups to drag you down? Do you get overwhelmed and forget that small actions do add up? Are you going to MAKE time in 2017?

I love hearing from you!

And to prove it and show my love, for the month of DECEMBER, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

November’s winner of my 20 page critique is Nancy Segovia. THANK YOU for being such an awesome supporter of this blog and its guests. Please send your 5000 word Word document (double-spaced, Times New Roman Font 12 point) to kristen@wana intl dot com.

Check out the Upcoming Classes

Remember that ALL CLASSES come with a FREE RECORDING so you can listen over and over. So even if you can’t make it in person? No excuses! 

All you need is an internet connection!

NEW!!!! APPROVED USE FOR CHRISTMAS MONEY!!!!

Branding Master’s Class Series with Kristen Lamb THREE social media classes, ONE low price. Only $99. It is literally getting one class for FREE!!!! 

Craft Master’s Class Series with Kristen Lamb THREE craft classes, ONE low price. Only $89. One class is FREE!!!! Includes my new class The Art of Character.

Individual Classes with MOI!

Pitch Perfect—How to Write a Query Letter & Synopsis that SELLS January 6th

Plotting for Dummies January 7th, 2017

When your Name Alone Can SELL—Branding for Authors January 13th, 2017

Social Media for Authors January 14th, 2017

NEW CLASS!!!! The Art of Character January 27th, 2017

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

Image via Flickr Creative Commons, courtesy of Mike Licht
Image via Flickr Creative Commons, courtesy of Mike Licht

Ah the blog. Some of you might perk up at the word. Others? Blog sounds like some radioactive creature that hatched from a meteor and is only there to feed. Feed on your energy, your hopes and your dreams.

Many writers start the blog with high hopes, then a few months in? You can’t bear to go to your computer because the screen is a reminder of that shiny blog you started…then abandoned to the spam bots.

A blog done properly is one of the most powerful tools in our social media arsenal.

Twitter could flitter and Facebook could face plant, but the blog will remain. In fact, blogs have been going strong since the 90s and have taken over much of what used to be the sole territory of traditional media outlets. Additionally, blogging is the only form of social media that plays to a writer’s strengths.

Writers write.

Many writers get overwhelmed at the idea of a blog. But there are SO MANY blogs! Yes, there are. But don’t let that number fool you. Yes there are a gazillion blogs, but how many are any good? How many are consistent? How many have been abandoned?

When we blog properly, the competition isn’t nearly as bad as one might imagine.

What vexes me profoundly is when I attend classes on social media and blogging and witness eager authors listening to advice that frankly? Sucks. Not long ago, I literally walked out of a blogging class at a conference…namely because shutting up is not my strong suit.

So today, I want to outline some basics for you and get you asking and answering the correct questions before you begin to blog. If you want to know more about the author brand/blog I go into great detail in my book Rise of the MachinesI also have two classes coming up—Branding for Authors (May 16th) and Blogging for Authors (May 20th). This will keep this post a reasonable length because blogging is a vastly complex topic.

But the biggest question we need to ask in the beginning (before we get stuck) is….

What Kind of Blogger Do I Want to Be?

An Author Blog is Different

Image via Flickr Creative Commons, courtesy of Sally Jean
Image via Flickr Creative Commons, courtesy of Sally Jean

One thing I want all of you to understand is that the author blog is a distinctively different creature. Part of why I got so angry in the class I walked out of was because the expert failed to make the distinction and acted like a blog was a blog was a blog.

NO.

There is a HUGE difference between a blog and an author blog so you need to ask yourself this BIG question before you ever get started because it will impact everything that follows.

Is your goal to become a professional blogger? Or, is your goal to use your blog to build your author brand and eventually drive book sales?

There’s no wrong answer, but there is a vast difference in approach and planning. Often bloggers will use monikers. Think Scary Mommy, The Bloggess, or Pioneer Woman. For a blogger, this is perfectly fine since the goal is to build the BLOG and often the goal is to become big enough to be able to sell ad space.

If, however, you are wanting to be a successful author who blogs? A moniker makes your journey unnecessarily longer and harder and will only add layers of friction to your brand. The only acceptable author brand is the name printed on the front of your books.

People don’t like thinking and they’ve gotten really spoiled. If I spend years blogging as HappyFunGirl, then no one browsing novels would even notice Kristen Lamb because I branded the wrong name. 

Image via Flickr Creative Commons courtesy of Steve and Shanon Lawson
Image via Flickr Creative Commons courtesy of Steve and Shanon Lawson

There is another constraint worth mentioning. Content. Often blogs revolve around a particular area of interest—cooking, family, parenting, pets, etc. These are all non-fiction topics and stuff the left brain loooooves.

The problem is that authors are selling a right brain product (fiction). Why are we selling a right brain product with a left-brained brand? It’s bait that’s less than ideal. Again, it can work, but it isn’t connecting the way it needs to in order to cultivate a fan base for fiction.

Another problem when we start a subject-based blog? It’s easy to burn out (get stuck). An author blog gives us far more flexibility and freedom in our content that will keep us passionate about writing for years to come. We won’t feel chained to a subject that no longer interests us.

Courtesy of Imagens Evangelicas vis Flickr Creative Commons
Courtesy of Imagens Evangelicas vis Flickr Creative Commons

Platform Matters

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Why it is really critical to define our goals in the beginning is this is going to dictate where to build our blog. Any “expert” who says the only difference in a free platform and a paid platform is how many fonts, colors and backgrounds you have to choose from, doesn’t know her stuff.

The reason I’m a huge fan of the blog is the blog is a great way to drive book sales in a noninvasive way. We blog on something that catches interest, a reader clicks and likes and subscribes, and over in the corner, what do we have?

A shopping cart to BUY our books.

The entire reason I became a social media expert was I fell victim to the same bad advice I’m warning you of today. The same advice being given in 2016 in that class.

I didn’t know that the real difference in the FREE version and the PAID one had everything to do with BUSINESS.

In the FREE version, we cannot conduct commerce, which means no shopping cart. I didn’t know this in the beginning and it wasn’t until I had over 25,000 subscribers that I realized my mistake. By the time I had books for sale? There was no moving my followers, my 500+ blog posts and my tens of thousands of comments.

I had to start at GROUND ZERO if I moved. Yes, I was STUCK.

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***Actually, WP now will allow me to move everything but I had to wait five years for the technology to catch up to my oops. I’ll be moving over the summer when things slow down. It will be way easier for me to have a shopping cart instead of having to hyperlink books and classes every post.

But here is the deal, I’ve done all the dumb stuff so you don’t have to. Plan for success and just invest the $100 in a paid site. You will thank me later 😉 .

If you are stuck and not growing and not selling books? Might be time for an upgrade.

Interface Matters

We must remember that the easier we make it for people to find, interact, subscribe, follow, share and comment on our blogs, the greater the odds of the blog being successful. This is why I strongly recommend a WP based website. I know some authors love Blogger and are very successful using it and if so? Sally forth. This is more for the new folks.

WP, in my POV, is far more user-friendly. Blogger makes me solve five CAPTCHAS, submit a haiku, three letters of reference and a blood sample before I can comment. This is why if I click on a link and see the post is Blogger based? I don’t even read.

Blogs live and die by the comments, so no matter what platform you use, please make it easy for people to comment and share.

When authors don’t get comments and followers it is super easy to get discouraged and give up. Change the interface. It might just be your readers are having a tough time connecting.

Bonus Blogging Tip

If you start an author blog, make it your landing page on your author website.

Static pages are boring and no one wants to go there. This makes it easier for you to use blogs as bait to get folks to your site where hopefully they will buy books. Remember the more we make people click to navigate, the more chances we have to lose them. If the blog and shopping cart are right there on the landing page?

BOO-YAH!

Also, if you blog regularly putting your blog on your author site (home page) will make the search engines looove you and will give you algorithmic advantage which is essential for success 😀 .

What are your thoughts? Did you realize there was a difference between the blog and the author blog? Are you seeing some things you’ve been doing that might be stalling your blog? Have you lost the love for blogging?

I LOVE hearing from you!

To prove it and show my love, for the month of MAY, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel.

More Classes

Your Story in a Sentence—Crafting Your Log-Line (THIS FRIDAY!!!) This is a great diagnostic for a floundering plot. I can tell what is wrong (or even right) with a plot by looking at the log-line. The first ten signups get their log-line shredded IN CLASS and for FREE.

Bullies & Baddies—Understanding the Antagonist This class will teach you to be a master plotter. No antagonist, no plot. Weak antagonist, weak plot. Additionally this class will teach you how to put conflict and tension on every page.

Hooking the Reader—Your First Five Pages The first five pages are one of our best selling tools. We fail to hook the reader and that is a lost sale. In this class, we go over the art of great beginnings. Additionally, the upper levels Gold and Platinum I actually LOOK at your pages and critique your actual writing. I am offering DOUBLE PAGES for FREE so this is a fantastic opportunity to get feedback from a pro.